Congratulations on embarking on the journey to create your own real estate business! Crafting a compelling real estate mission statement is one of the first steps in establishing a strong foundation for your personal brand, company, and team. This statement will guide your actions and communicate your brand’s purpose to all prospective clients. Let’s dive into the essentials of creating a mission statement that resonates with your value and brand. 

What is a Real Estate Mission Statement?

A real estate mission statement is a concise declaration of your real estate business’ purpose, goals, and the values it upholds. It serves as a guiding light for your team and helps clients understand what your real estate business stands for. A well-crafted mission statement for real estate reflects your commitment to providing exceptional service and trust building and your desire to succeed in real estate.

Hand holding building blocks that have the words mission, vision, strategy, and core values on them.

In addition, your mission statement should be an integral part of your business plan. It sets the tone for your brokerage’s strategic direction and informs your business decisions. Including it in your business plan ensures that every aspect of your brokerage aligns with your core mission, which will help you stay focused on your long-term goals and maintain consistency in your operations.

Why a Mission Statement is Important for Your Real Estate Business

The real estate mission statement is important and necessary because it aligns your business with clients who share your values. It will be the foundation of your business, and you will continuously refer to that statement as the guiding force behind your business strategy and decision-making processes. A strong mission statement communicates your commitment to excellence and service, building client trust and differentiating your brokerage in a competitive market.

How To Create a Mission Statement for Real Estate

At first, creating a mission statement for your brokerage may feel daunting if you’re not great with words or as creative as other real estate professionals. Simply take some time to reflect on the points below to help guide you through crafting a mission statement for real estate agents.

Creating a realtor mission statement involves a few key steps:

  1. Identify your purpose: Reflect on why you started in real estate. What do you hope to achieve? What makes your business unique?
  2. Define your goals: Outline your primary objectives. These could include customer satisfaction, market leadership, or community impact.
  3. Incorporate your values: Consider the principles that prompted you to start your business. Integrity, innovation, and client focus are some examples of values. 
  4. Keep it concise: A mission statement should be brief yet impactful. Aim for one to two sentences that convey your message.
  5. Seek feedback: Share your draft with trusted colleagues or mentors to get feedback. They may have a different perspective that adds to a compelling mission. 

Realtor Mission Statement Examples

To inspire your real estate mission statement, we’ve compiled five real-life examples of real estate mission statements that guide the success of some top-performing brokerages. These examples highlight how a clear, concise mission can guide business strategy and communicate your commitment to your clients. Here are our top picks:

“Keller Williams ONEChicago is a real estate company with a clear mission to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.”

“Our mission is to provide the consumer with the highest level of service of any Real Estate company thereby ensuring that properties are sold or leased in an exemplary manner. We endeavor to deliver professional service to clients and customers so that transactions are completed to the satisfaction of all concerned.”

“We aim to delight and surprise our clients, deliver exceptional service, and exceed their expectations at every step in the transaction. Our goal is to make the real estate process memorable and one that our clients want others to experience.”

“Our mission is to provide our clients with the highest quality of brokerage services available. To bring a value-added and highly qualified team of real estate professionals to the table for all of our clients from the smallest to the largest. To provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding real estate opportunities.”

“At Manderley Real Estate, our mission is to inspire you to reimagine your lifestyle through exceptional real estate experiences. We are committed to providing innovative solutions, personalized services, and a passion for locating properties that elevate your life.”


Bringing It All Together

Creating a realtor mission statement for your brokerage is an exciting and essential step in building a successful real estate business. It defines your purpose, guides your team, and communicates your values to clients. Ensure your mission statement is ambitious and realistic to represent your real estate business. It may take some time in the beginning to create, but once it is complete, you should let it be the beacon that guides your brokerage to success!