Offrs leverages the power of big data, analyzes hundreds of data points per property, and runs them through a proprietary algorithm that gives a list of likely homesellers in your farm area—30 guaranteed, exclusive leads every month per ZIP code, to be exact. In our Offrs review, we’re going to take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether Offrs is right for you and your business.
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My Verdict on Offrs
If you have a dedicated budget and the ability to nurture long term, Offrs is an excellent lead generation solution. While not cheap, the month-to-month plan offers a lot of flexibility (the annual contract brings the costs down). Not only is the number of leads guaranteed no matter your market, the leads are mined with precision. Plus, the in-house lead qualifying and referral network, ROOF, is a game-changer for busy agents. All in all, Offrs has serious potential to help you power up your real estate prospecting and establish yourself as a (if not the) top producer in your market.
What Is Offrs?
Offrs is a predictive analytics platform designed to improve your real estate lead generation game by identifying the properties and homeowners most likely to sell in the coming year. To do this, the company runs hundreds—in some cases, thousands—of data points through its proprietary algorithms and artificial intelligence (AI) systems to narrowly focus on prospective leads in your farm area.
When you become an Offrs customer, you select your particular territory—usually delineated by a ZIP code or part of a ZIP code, depending on the number of homes in the area. You can sign up for multiple territories. Offrs is an exclusive leads platform, so only one agent per territory receives the secret sauce.
You’ll get a wide variety of specialized leads, including sellers, Facebook leads, expired listings, FSBOs, and even a segment that focuses on potential buyers near you. Offrs also provides specialized marketing options to reach each of these lead segments. Finally, its ROOF Lead Conversion platform is essentially an inside sales agent (ISA) program that guarantees more than 30 touches in the first 90 days of contact with a lead.
10 Predictive Analytics Companies Real Estate Agents Need to Know About
Offrs Pricing for 2023
Offrs pricing is simple and straightforward (and transparent! Thank you, Offrs!) Agents can select one of two packages. Both include:
The more expensive package automatically includes access to the ISA features in the ROOF program. Note that you can use the ISA features in ROOF without signing up for the more expensive package, but if a transaction closes, you’ll pay a 25% (of the commission) referral fee.
| Premium | Premium + ISA |
|---|---|
| $3,599 per year* (~$300 per month) | $5,499 per year* (~ $458 per month) |
| $599 per month | $899 per month |
*While the flexibility of the month-to-month option is helpful, the annual plans are by far more economical, saving almost 50% over the course of the year.
If you sign up at the annual rate ($3,599) and get their guaranteed 30 leads per month (360) this puts leads at just about $10 each.
Offrs’ Key Standout Features
Harnessing the power of big data may be the high-level selling point for Offrs, but there are several other features that help set it apart in the competitive predictive analytics space. Here are some of my favorites:
Predictive Sellers
Here’s where the numbers really come into play. Offrs uses algorithms and AI machine learning to sift through the multitude of data points from 25 different sources to assess who in a given territory is likely to need or want to sell their home in the next 12 months.
You get data about:
While not independently verified, Offrs boasts of a 72% accurate prediction rate. If that’s true in your farm area, you can bet that, of the 30 guaranteed leads you get per month, 21 of them have been correctly identified to sell within the next year. If you invest in Offrs for a year, you’d get at least 360 leads (at 30 per month), which means 259 would be correctly predicted to sell. As Offrs likes to say, “It’s not magic; it’s math.”
ROOF Lead Conversion
We all know that speed to lead is key. The ROOF platform gives you an entire inside sales agent (ISA) department who is contacting, qualifying, and nurturing your leads. Technically a brokerage, the concierge sales team is composed of licensed agents who guarantee at least 30 touches in the first 90 days. This is an extremely helpful tool that makes Offrs leads even more valuable.
There are two options to use the ISA features. You can pay for the more expensive package or you can use ROOF at no cost until a deal closes, and then you would owe 25% of your commission. It’s a fair chunk of your check, for sure, but if you’re a busy agent, this lead qualification is a serious time-saver.
Offrs Alternatives
Not sure Offrs is for you but still interested in predictive analytics? Check out this list of our top nine predictive analytics companies that have the potential to skyrocket your lead generation game. Considering starting with our review of SmartZip, Offrs’ sister company. They share many of the same data prediction tools, but present their features and pricing differently.
| Company | Best For |
|---|---|
| SmartZip | Seller leads |
| Offrs | Seller leads + marketing |
| Catalyze AI | Leads related to inherited property |
| Likely.AI | Distressed property leads + AI-generated copy |
| Top Producer’s Smart Targeting | All-in-one lead generation and CRM solution |
| Addressable’s SmartCopy | AI-generated real estate marketing copy |
| AirDNA | Data for short-term rental buyers |
| TopHap | Comprehensive market data analysis |
| Tomi.ai | Ad spend optimization |
| Revaluate | Optimizing a large sphere of influence |
The Bottom Line: Is Offrs Worth the Money?
Offrs is a powerful tool for maintaining and growing your real estate business, especially if you have a healthy budget. You also need to have serious lead nurturing strategies and a long-term view of success. Since this prospecting platform targets homeowners who haven’t started the real estate process yet, your short-term conversion rates may fluctuate. If you get easily discouraged by a lack of return on investment (ROI) in a month, two months, or even three months, this might not be the best option for you.
However, if your lead nurturing is top notch, it’s hard to find another source of exclusive, guaranteed leads, especially with a reported 72% prediction accuracy rate. The pros who are able to take advantage of these leads will be seeing other agents through their rearview mirror.
Methodology: Why You Can Trust My Offrs Review
At The Close, we have many decades of combined experience in the real estate industry, and we live and breathe this technology. We have had the opportunity to play around with the Offrs platform and compare it to other predictive analytics companies.
Specifically, I analyzed the following when determining our score:
We review products with you in mind. Will this be affordable and helpful? Is it easy to use? Will it impact your business positively? Who will benefit from this product the most? What are the drawbacks? Our reviews are transparent, honest, and conducted with integrity and experience. Click here to learn more about methodology at The Close.
Offrs Review FAQ
What is predictive analytics?
Predictive analytics is the study of big data for the purpose of understanding what’s going to happen next. This field of study is exploding across the consumer landscape, and arguably, there’s no more lucrative opportunity for its application than in real estate.
The goal of predictive analytics is to figure out which behaviors might indicate someone’s intent to buy or sell a home, so that real estate agents like you can start marketing to those buyers and sellers first. Predictive analytics can give you a competitive advantage over the other real estate pros in your market.
What’s the difference between Offrs & SmartZip?
SmartZip is actually a sister company of Offrs. They share many of the same data prediction tools, but present their features and pricing differently. Some of the high-level differences is that SmartZip includes a CRM, requires a 12-month commitment, and doesn’t offer the lead exclusivity that Offrs does. Learn more in our dedicated SmartZip review.
Bringing It All Together
Offrs has a pretty big footprint in the predictive analytics real estate market. With the right budget and the right lead nurturing strategies, Offrs could be exactly the boost your business needs.
Have you had success using predictive analytics in your business? Let us know in the comment section below.
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