If you’re a Realtor looking for high-quality real estate social media templates, you have your work cut out for you. There are hundreds of thousands of templates online today, and choosing which ones will work for your brand on social media isn’t easy.
That’s why I decided to share what I think are the best real estate social media templates of 2023. I’ve included templates for Facebook posts, Instagram posts, Instagram Stories, Instagram Reels, and Instagram Highlights Covers. I’ll also share the best places to get real estate templates and explain why we prefer paying for high-quality ones instead of using the many free options available.
Real Estate Facebook Posts Templates
1. You Only List Once Facebook Post Template
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
While there are a ton of “just listed” templates on Canva, they almost never have catchy copy like this promotional template from LabCoat Agents (LCA) Marketing Center. If you’re not great at writing copy, why not use social media templates that have customized real estate copy done for you?
2. Modern Testimonial Facebook Post Template
Style: Luxury
Pricing: $29 per month
Available on: Agent Crate
Facebook is the perfect place to show off your testimonials from happy former clients, and this simple template from Agent Crate will make them look great too. There are a ton of client testimonial templates out there, so just make sure you pick one that fits your personal brand. What I like about this template is that it should work with pretty much any brand.
3. Modern Price Reduced Facebook Post Template
Style: Modern
Pricing: $29 per month
Available on: Agent Crate
If your local market is anything like mine, then chances are you’re going to need a price reduction template that doesn’t scream “my seller is desperate!” This attention-grabbing example from Agent Crate is a solid choice.
4. Referral Request Facebook Post
Style: Luxury
Pricing: $54 per month
Available on: Coffee & Contracts
If you want more referrals, then you need to ask for them. Many clients don’t know just how important referrals are for your business, or might be so busy packing, moving, and settling in that they forget.
14 Real Estate Testimonial Examples to Inspire Your Referral Marketing
5. Down Payment Pitch Facebook Post
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
More snappy copy from LCA Marketing Center! This template can be deadly for the few months after April 15. This is an aggressive pitch for sure, but will work like a charm when used sparingly in your feed.
BONUS: How to Get 10x More Leads From Social Media (Without Relying on Luck)
Even if you have thousands of followers, generating leads on social media often comes down to just plain luck. Think about it. Let’s say you create a Reel that goes viral and reaches 5,000 people. You might get a few hundred likes and comments, but getting leads from people who don’t already know, like, and trust you is rare.
Top Producer new Social Connect platform makes it easy. Just enter your city and budget and their team of advertising experts do the rest. You’ll even get a suite of automated nurturing tools to keep them warm.
6. Pastel Just Listed Facebook Post
Style: Boho Chic
Pricing: $59 per month
Available on: LCA Marketing Center
I love this trendy boho chic just-listed template from LCA Marketing Center. The colors, the design, and the crisp typography all ooze elegance and charm. If your personal brand is on the softer side, this will work perfectly for you.
Instagram Posts Templates
7. Make It Simple Carousel Instagram Post
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Style: Chic
Pricing: $54 per month
Available on: Coffee & Contracts
This 12-slide carousel post from Coffee & Contracts is a great way to promote your real estate services to your audience. It’s subtle, helpful, and manages to be self-promotional without slamming them over the head with a hard sell.
21 Proven Real Estate Social Media Marketing Techniques That Actually Generate Leads
8. Mortgage Rate Forecasts Instagram Post Template
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
Educational posts are a vital tool to remind your followers of the potential value you can add to their financial future. With interest rates rising faster than a new agent answers their phone, you’ll get plenty of use out of this eye-catching template from LCA Marketing Center. The key is to post them on a schedule, whether it’s weekly, monthly, or quarterly, so your followers know when to expect them.
9. New Realtor Announcement Instagram Post
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
Once you’ve built a personal brand you’re proud of, the next step is to shout it from the mountaintops so everyone in your sphere knows you’re there to help. This simple, clever template from Coffee & Contracts does just that.
10. Modern Open House Template
Style: Luxury
Pricing: $29 per month
Available on: Agent Crate
While open house announcements generally work better as stories, posting them to your feed is a great way to remind your followers just how busy you are. If they see you grinding, over time they will associate your personal brand with hard work, dedication, and success.
Real Estate Branding: How to Build Your Brand (+ Case Studies)
11. The Broke Agent Valentine’s Day Meme Template
Style: Funny
Pricing: $54 per month
Available on: Coffee & Contracts
We love this customizable real estate meme template from our friend Eric Simon, aka The Broke Agent. If you think memes are just for kids, think again. Even the biggest brands in the world use memes to market their brands these days.
108 Real Estate Memes Realtors Can’t Stop Sharing
12. Modern Just Listed Instagram Post Template
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
This just listed social media template from LCA Marketing Center is clean, simple, and elegant. Perfect for promoting a new luxury listing or lending a little class to a starter home. Great photography is key for a template like this, so make sure to hire a pro photographer or read our guide below if you DIY.
Real Estate Photography: 9 Tips for Stunning DIY Photos
13. Luxury Just Listed Template
Style: Luxury
Pricing: $29 per month
Available on: Agent Crate
We love the muted pastel tones of this just listed template from Agent Crate. It’s perfect for waterfront property, historic homes, or any listing that deserves some casually luxurious design.
23 Clever Real Estate Marketing Ideas
14. Officially Off the Market Instagram Post
Style: Luxury
Pricing: $54 per month
Available on: Coffee & Contracts
Just because you “just sold” another listing doesn’t mean you need to plaster the words “just sold” all over your Instagram feed. This template from Coffee & Contracts adds a little cleverness to your victory posts. Just make sure your followers know the reason it’s not available anymore.
15. Track Record Instagram Post
Style: Luxury
Pricing: $59 per month
Available on: LCA Marketing Center
Always remember: If you actually did it, it’s not bragging! If you have some wins under your belt, then sharing them with your followers is a no-brainer. This elegant template from LCA Marketing Center is a great way to show off those wins.
16. 5 Reasons to Work With Us Instagram Post Template
Style: Edgy
Pricing: $59 per month
Available on: LCA Marketing Center
While getting engagement is crucial on Instagram, sometimes you just need to pitch your services directly. This simple, clean, template from LCA Marketing Center is a great way to do it. If you can’t come up with five reasons to work with you, take the time to work on your mission, vision, and values before you edit this template.
Create an Inspiring Mission, Vision & Values Statement for Your Real Estate Business
17. Did You Know Carousel Post
(4 out of 7 slides total shown here)
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
Another direct pitch to your followers, this modern template from Coffee & Contracts has great design and aspirational copy that work together to draw your followers in to read the whole series. The seven slides in this carousel post template end with a call to action.
Instagram Stories Templates
18. Under Contract Instagram Story (Animated)
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Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
This story template has a scroll-stopping animated arrow that is sure to get your follower’s attention. Not to mention that under contract posts are a great way to brag about your recent success without sounding too salesly. There are eight total slides to choose from in this carousel, with different styles and closers.
19. Open House Instagram Story
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
A great open house story template that is perfect for luxury listings. If you don’t have a luxury listing for this, try asking a luxury listing agent in your brokerage if they’ll let you run one for one of their opens. Even if you’re not selling it, promoting high-end open houses in your stories is a great way to associate your personal brand with luxury. This template doesn’t really need a video, but you can always upload a quick walk-through if you want.
20. Real Estate Mythbusters
(3 of 9 total images shown here)
Pricing: $54 per month
Style: Modern
Available on: Coffee & Contracts
We love this quick educational carousel from Coffee & Contracts. It manages to teach your followers in a fun way. Quick-hit educational or entertainment content does great on Instagram and is what Stories were designed for.
21. Describe Your House in Emojis Template
Style: Fun
Pricing: $29 per month
Available on: Agent Crate
Fun prompts like this one from Agent Crate are a great way to increase engagement with your followers. If you want to build your account, increasing engagement should be job one. You can learn more engagement-building tricks from Eric Simon, aka The Broke Agent, below.
Instagram Stories for Agents: 12 Easy Ways to Drive Engagement
22. Market Update Instagram Story Template
(2 of 3 total images show here)
Style: Light/Modern
Pricing: $54 per month
Available on: Coffee & Contracts
This market update template from Coffee & Contracts is perfect for agents who have chic personal brands. If your branding is a little bolder, try the black version.
23. Linen Open House Instagram Story Template
Style: Luxury
Pricing: $29 per month
Available on: Agent Crate
Simple, clean, and attractive, this template is a great way to show off your open house next Sunday.
24. Yes/No Quiz Story Template
Style: Modern
Pricing: $29 per month
Available on: Agent Crate
Another great template to spark engagement, this one from Agent Crate asks your followers one of the most contentious questions that people have about real estate. You might even get some fellow agents arguing in the comments.
25. Open House Instagram Story Template
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
Another modern, elegant open house template from LCA Marketing center. This will work perfectly for sleek modern listings like the example photo in the template.
26. This or That Home Design Instagram Story
(3 of 7 total images shown here)
Style: Boho Chic
Pricing: $54 per month
Available on: Coffee & Contracts
There are three ways to build an Instagram following: engagement, engagement, and engagement. That’s why posting fun quizzes like this “this or that” home design template from Coffee & Contracts will help you build your account.
Instagram Reels Templates
27. Nobody Wants to Sell Their House: Here’s Why
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
Want to educate your audience, get some FOMO clicks, and show off your smiling face at the same time? This Reels template from Coffee & Contracts does just that. It even comes with a script so you don’t have to spend hours writing your own.
28. Buying a House for Your Child Reels Template
Style: Graphic
Pricing: $54 per month
Available on: Coffee & Contracts
Want to show off your financial planning knowledge but afraid you’ll bore your followers to tears? Pique their curiosity with this sleek educational Reels template and script from Coffee & Contracts. How many people think that buying their child a house might be the best financial decision they ever make?
29. Why Homes Don’t Make It to Closing Reels Template
Style: Boho Chic
Pricing: $39 per month
Available on: Agent Crate
Using FOMO is another excellent way to drive more traffic to your Reels. This template from Agent Crate will be nearly impossible for nervous first-time sellers to ignore. Even experienced buyers might second-guess themselves and give it a watch just to make sure they’re not missing anything!
Instagram Highlights Covers
30. Black Modern Instagram Highlight Cover Templates
Format: Canva
Style: Modern, Bold
Pricing: $2.50
Available on: Etsy
Even if you have killer stories, your followers might not see them right away. This is why using highlights covers like these from Etsy on your profile is important. Instead of random images, your highlights will be clearly categorized and easy for your followers to decide if they want to watch.
31. Luxury Gold Instagram Highlights Cover Templates
Format: Canva
Style: Luxury
Pricing: $2.99
Available on: Etsy
If your brand is a bit more elegant, then these metallic gold highlights covers are a great way to lure your followers into watching more of your stories on your profile.
32. Icon Instagram Highlights Covers
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
Here’s a simple, clean highlights cover template from Coffee & Contracts. When choosing social media templates or highlights covers, make sure they work with your personal brand.
Are Paid Social Media Templates Worth the Money?
If you’ve made it this far, you’re probably wondering why I didn’t include any of the thousands of free templates on Canva in this article. Why am I telling agents to spend $50+ per month instead of $9.99 for a Canva Pro account?
The quality of the free and even Pro templates on Canva doesn’t compare to the companies creating templates specifically for agents. The layouts don’t look as professional and the copy is generic and not written by agents. Sure, they might work in a pinch, but are you trying to build a lasting career or save fifty bucks a month?
The ROI for Paid Social Media Templates
If you’re trying to build a career selling houses and think social media is the right way to do it, then high-quality templates are no longer optional. Not when you’re competing with agents who buy high-quality templates.
That’s not to say you need to sign up for a service to achieve this, especially if you’re just starting out in the business. You can buy template packs on Etsy for $10 that are light-years better than anything on Canva. It’s oodles of return on investment (ROI) for a pretty minimal price.
Better Design
The most compelling reason to always use paid templates is that the design quality is head and shoulders above free options. If you don’t believe me, look for just listed templates on Canva and then compare them to the templates in this article.
Better Copy
The second reason why paid templates have such good ROI is that they offer much more than just pretty designs. Paid template companies like Coffee & Contracts and LabCoat Agents include snappy copy written by top-producing agents. Coffee & Contracts and Agent Crate even offer scripts for Reels. Instead of spending hours writing scripts, you can jump right in and start recording thumb-stopping content. A huge time-saver!
Wider Selection
Finally, the companies that sell templates also offer templates for print materials like business cards, flyers, postcards, open house signage, one-sheets, and much more, making your branding more cohesive. Many even have fully written blog posts, comparative market analysis templates, and buyer’s guides.
The 4 Best Places to Buy Real Estate Social Media Templates in 2023
If you’re in the market for high-quality real estate social media templates, here’s a quick breakdown of our top picks, what they’re best for, and our proprietary rating—The Close score.
| Template Platform | Best For | The Close Score | Deep-dive Review |
|---|---|---|---|
 Coffee & Contracts | Agents focused on increasing engagement on Instagram | 4.7 | Read full review |
 LabCoat Agents Marketing Center | Teams and brokerages | 4.6 | Read full review |
 Agent Crate | Agents on a budget who want automated social media posting | 4.6 | Read full review |
 Etsy | Agents who want a la carte pricing | NA | Review coming soon |
1. Coffee & Contracts
Pricing: $54 per month ($45 per month paid yearly)
Contract required? No
Best for: Design and copy quality
Drawbacks: You still need Canva to edit their templates
Coffee & Contracts templates offer the perfect blend of engaging copy and beautiful graphic design. Their templates not only look trendy and professional (not easy!), but their copy is snappy and highly engaging. You can tell it was written by a Realtor who really understands how to hook people on social media.
The only drawback is that Coffee & Contracts doesn’t have an in-app editor. You’ll need a free Canva account to edit their templates. That said, I think of this as a feature, not a bug. Instead of trying to reinvent the wheel, the Coffee & Contracts team spent their time and money on top-shelf graphic designers and writers. Money well spent in my opinion. You can get started with $15 off your first month with the promo code THECLOSE.
Coffee & Contracts Review: Pricing, Design, Features + More
2. LabCoat Agents Marketing Center
Pricing: $59 per month
Contract required? No
Best for: Teams and brokerages
Drawbacks: Designs are generally more masculine
LCA Marketing Center also offers beautifully designed templates with engaging copy. But in addition, they offer a wide variety of templates for teams and brokerages that you won’t get from Coffee & Contracts or Agent Crate. As a leader, you can’t go wrong with LCA Marketing Center.
So what’s the catch? Well, their aesthetic is a bit more masculine than Coffee & Contracts, which might not work for you if your personal brand is more pastels and Pinterest.
LabCoat Agents Marketing Center Review: Pricing, Features & More
3. Agent Crate
Pricing: $29 per month
Contract required? No
Best for: Affordability and variety
Drawbacks: Graphic design is not quite as nice as Coffee & Contracts and LCA Marketing Center
Agent Crate is a popular template platform that offers agents pretty much all the marketing materials they need. Starting at just $29 per month, it’s also the most affordable premium template service we reviewed. If you want to save some money, Agent Crate should be your first choice.
There are a few drawbacks though. The first issue is the design and copy quality. While they recently underwent a fairly major design overhaul, I still think Coffee & Contracts templates look more polished and trendy. Second, if you want to get their new Reels templates and scripts, you’ll need to upgrade to their $39 per month premium plan. That’s only $6 less than Coffee & Contracts if you pay the whole year upfront.
Agent Crate Review: Pricing, Design Quality, Features + More
4. Etsy
Pricing: $2.99+
Contract required? No
Best for: Affordability and variety
Drawbacks: Lower design and copy quality
If you don’t want to sign up for a monthly subscription, then Etsy is a great place to buy real estate social media templates. Many sellers on Etsy offer packages that include a hundred or more templates for a one-time price—often less than $20.
However, while Etsy’s designs are slightly nicer than Canva, they’re not quite on the same level as Coffee & Contracts or LCA Marketing Center. The copy is also nowhere near as good. This makes perfect sense when you consider it was probably written by graphic designers who’ve never worked in real estate. You get pretty designs and that’s about it.
The 9 Best Real Estate Marketing Companies in 2024
Over to You
Where are you getting your real estate social media templates from this year? Do you agree that free templates don’t offer the same ROI as paid templates? Let us know in the comment section.
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