The 24 Best Real Estate Social Media Templates

Planning your social media content calendar can be difficult, especially when you want to be that agent who posts regularly. Instead of spending hours creating and editing your posts for the month, why not use real estate templates? I’ve curated the best real estate social media templates that you can use for your Facebook, Instagram, Pinterest, and LinkedIn pages. These templates can streamline the process, allowing you to focus on connecting with your followers and less on the logistics of content creation.

Facebook Real Estate Templates

Facebook’s algorithm is constantly evolving, and honestly, it’s difficult to predict whether your post will work for your audience. Still, your posts and reels must be polished to catch your followers’ attention. Check out these real estate social media posts, free and paid, on Facebook.

1. Open House Facebook Post

• Available on: Canva
• Price: Free

If you have a modern home listing, this modern-themed open house announcement template is for you. The black background provides a sleek and sophisticated look, allowing the text to stand out.

2. Find Your Dream House Facebook Post Template

• Available on: Canva
• Price: Free

When I saw this template for real estate on Canva, I couldn’t believe it was free! It’s clean, has all the essential details of the property, and is incredibly easy to customize. The minimalist design ensures the property photos take center stage, while the text on the left allows you to highlight the home’s key features. This template is perfect for your real estate Facebook page.

3. Search Bar Facebook Post Template

• Available on: Canva
• Price: Free

I love this real estate template! It’s not too bright, but it immediately grabs your attention. It’s minimal and straightforward, prompting potential clients to check out your website.

4. Why You Should Hire Me Facebook Post

• Available on: Agent Crate
• Price: Subscription at $39 per month

This Facebook post template from Agent Crate is an excellent way to promote your real estate services to your audience. It’s simple yet highly effective, with a clean design that keeps the focus on your message and services. If you want to do our 30-day content creation challenge, use this template for an additional social media post.

5. Real Estate Term Definition Facebook Story Template

• Available on: LabCoat Agents Marketing Center
• Price: Subscription at $59 per month

Educational posts are an essential tool for establishing yourself as an authority in the industry. This orange template from LCA Marketing Center features ample space for a real estate term definition and a few graphics, allowing you to share tips or new knowledge with your audience.

6. Life in Your City Facebook Reels

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

Here’s a Facebook reel template if you want to show your audience what it’s like to live in your city. Include your go-to coffee shops, favorite local stores, and the best parks. Personalizing your reel with these local gems can entice your viewers to search more about the area. Need more reel ideas? Check out our article on real estate reels.

Instagram Real Estate Templates

Since many people spend their time on Instagram, use these templates for your open house announcements, property listing features, and educational posts to ensure your posts stand out.

7. “Your Next Rental Is There” Instagram Story

• Available on: Canva
• Price: Free

It’s simple, straightforward, and visually appealing. You’ll only need a high-quality photo of your current listing. Adjust the colors to match your brand, place your logo, and voila! You’ve got a nice-looking Instagram story. You’ll probably only need less than five minutes to edit this template.

8. Apartment for Rent Instagram Story

• Available on: Canva
• Price: Free

This real estate template is perfect for your younger audience looking for an apartment to rent. Modern, sleek, and designed with a minimalist aesthetic, it captures the attention of millennials and Gen Z renters. Highlight key features of the apartment, such as its amenities and proximity to local attractions, to appeal to their lifestyle preferences.

9. Real Estate for Sale Instagram Post Template

• Available on: Canva
• Price: Free

This Canva template is elegantly designed and perfect for promoting a new luxury listing. The clean lines and contemporary fonts make the information easy to read, ensuring your listing stands out in your viewers’ feeds.

10. Hot Take Instagram Post Template

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

Here’s a great template from Coffee & Contracts that can spark engagement. Post your real estate ‘hot takes’ and invite your audience to share their opinions. This interactive approach will help you connect with your followers more deeply. You might even get some fellow agents arguing in the comments.

11. Myth vs Reality Instagram Carousel Post

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

To reach more viewers, use Agent Crate’s Instagram real estate template. This myth-versus-reality trend is an engaging way to debunk common misconceptions about real estate. Your audience will likely share their experiences or opinions, which can increase your social media reach. 

12. Open House Announcement Instagram Post

• Available on: LabCoat Agents Marketing Center
• Price: Subscription at $59 per month

While open house announcements generally work better as Instagram stories, posting them to your feed is a great way to remind your followers just how committed you are. Check out our article on Instagram hacks for more tips.

Pinterest Real Estate Templates

Pinterest users see a multitude of Pins every time they use the app, so making yours stand out is crucial. Use these templates to create eye-catching Pins with compelling visuals.

13. Find Your Dream Home Pinterest Carousel Ad Template

• Available on: Canva
• Price: Free

Need a Pinterest template you can customize in three minutes? This is it. I love how this template features the phrase “within your budget,” making it appealing to potential buyers. If there’s one thing you can add to this template, it’s your contact information or Instagram handle to ensure interested Pinterest users can easily reach out to you.

14. Pinterest Ad Template

• Available on: Canva
• Price: Free

Have you ever advertised on Pinterest? Now is the right time to do it. This ad template features a clean layout and bold fonts, making it easy to highlight key property amenities. You can customize this vertical template with a photo of a commercial property, a penthouse unit, or any high-quality portrait photo of your listing.

15. Real Estate Quote Pinterest Pin Template

• Available on: Canva
• Price: Free

What’s Pinterest without quotes for inspiration? This free template from Canva is perfect for creating quotation posts that resonate with your audience. Customize this template with fonts, colors, and a background image to match your brand’s aesthetic.

16. Seller Tips Pinterest Pin

• Available on: Agent Crate
• Price: Subscription at $39 per month

If you want to direct Pinterest users to your brokerage website, use Agent Crate’s Pin template. Offering useful content alongside your property listings establishes your expertise in the market. After this one, you can even create a “buyer tips” post!

17. Home Staging Tips Pinterest Pin Templates

• Available on: Etsy
• Price: $5.59

If you’re a luxury agent and would like an arsenal of Pinterest Pin templates, check out this template pack from Etsy. For less than $6, you’re getting almost two months’ worth of Pinterest Pin templates! How cool is that? Customize each template with stunning visuals and add your branding to promote your business in every Pin.

18. Assorted Pinterest Pin Template Pack

• Available on: Etsy
• Price: $22.35

This template pack from Etsy is perfect for agents who have chic personal brands. It features stylish Pin designs that complement modern aesthetics. You can even use the stock photos included in these templates!

LinkedIn Real Estate Templates

When posting marketing materials, don’t forget your LinkedIn page. LinkedIn is a valuable platform for connecting with industry professionals and potential clients. Using these superior templates can help you maintain your professional appearance and effectively showcase your properties and services.

19. Open House LinkedIn Post Template

• Available on: Xara
• Price: Free

Who says you can’t post your open house invitation on LinkedIn? Of course, you can! This free template from Xara looks professional, making it perfect for LinkedIn’s business-oriented audience. Sharing your open house announcement on LinkedIn allows you to tap into a different demographic and expand your reach in the market.

20. Client Testimonial Template for LinkedIn

• Available on: Xara
• Price: Free

LinkedIn is an excellent platform for displaying testimonials from former clients, and this free Xara template looks stunning. Its sleek design allows you to present client feedback in a visually appealing way. This template will also make a great Facebook cover photo for your business.

21. Real Estate Brokerage LinkedIn Banner Template

• Available on: Xara
• Price: Free

Do you have a LinkedIn banner? If you don’t, here’s a banner template from Xara that screams luxury. You can customize this with the name of your brokerage or your brand. Better yet, include your real estate slogan to make a bold statement.

22. Personal Profile LinkedIn Background Banner

• Available on: Coffee & Contracts
• Price: Subscription at $54 per month

Here’s another template for your LinkedIn banner to subtly promote your real estate services. This template allows you to highlight your expertise without overwhelming viewers. If you don’t want to use “buy and sell,” you can say “find your dream home” instead.

23. Elegant House for Sale LinkedIn Video Ad Template

• Available on: Canva
• Price: Subscription at $10 per month or $120 per year

If you want to promote your latest property listing on LinkedIn, here’s a video ad template you can use. I love this black-and-yellow combo, which instantly grabs attention and communicates key details effectively.

24. Modern House for Sale LinkedIn Ad Post

• Available on: Canva
• Price: Subscription at $10 per month or $120 per year

Here’s another moving template for your LinkedIn ad. If your brokerage has an allocation for real estate templates, surely you can afford to post ads on LinkedIn. Customize this template and add a compelling call-to-action to drive inquiries.

Tips for Using Real Estate Templates for Social Media

Sure, you can customize a thousand templates and publish them all online. Whichever social network you use for your real estate social media post templates, always remember these tips:

Tip 1: Maintain Your Brand’s Consistency

Here are some ways you can establish brand recognition, create a cohesive look, and maintain your brand’s consistency:

• Always use your brand’s color palette on all social media posts across all platforms.
• Stick to a few fonts for all text elements that align with your brand. Some of the most popular fonts include Helvetica, Futura, and Montserrat.
• Place your real estate logo in a consistent spot to help potential clients identify your brand.

Tip 2: Personalize Your Message

Ensure your posts are engaging by writing captions that reflect your brand’s personality. Instead of sharing generic posts, add a personal touch by sharing your brokerage’s real estate hashtags and client testimonials, writing about your experience as an agent, or showcasing your local market expertise. Don’t forget to include a clear call to action, such as “Schedule a viewing today,” “Visit my website for more information,” or “Check out my other listings here.”

Tip 3: Optimize Content for Each Platform

Each platform requires different image sizes or aspect ratios. What fits well on your Instagram stories and posts may not look good on your Facebook page. Tailor your content by selecting and customizing templates designed for specific platforms. For example, vertical images for Pinterest, squares for Instagram, and landscapes for Facebook. Adjusting your templates to meet the requirements of each social media platform ensures your posts appear professional, visually engaging, and optimized for maximum reach and engagement.

Tip 4: Keep It Clean & Simple

Less is always more. Avoid cluttered text and images on social media posts and focus only on the essential elements. Use clear fonts and high-quality photos, and avoid overly bright colors and long paragraphs on the image. A minimalist design enhances readability and ensures your key message stands out, making it more visually appealing to your audience.

Tip 5: Post Regularly

Being consistent is one of the best social media marketing techniques I’ve learned. Develop a consistent posting schedule for all your customized real estate social media templates. To maintain a steady stream of content, you can post daily, every other day, weekly, or biweekly. Whichever posting schedule you choose, stick to it for a few weeks and see if it works. Consistency helps keep your audience engaged and makes your online presence more predictable.

Tip 6: Track Your Posts’ Performance

Whether you’re posting real estate videos or images, use analytics tools to track the performance of your posts and adjust your strategy accordingly. Did a specific template get more likes and comments? Monitor metrics like shares, click-through rates, and engagement to understand the content that resonates with your audience. This way, you’ll know what to post next and achieve better results.

Best Places to Buy Real Estate Social Media Templates

Here are the best places to buy high-quality templates that will elevate your marketing efforts:

Frequently Asked Questions (FAQs)

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Bringing It All Together

Widening your reach on social media sounds complicated, but not so much when you have thousands of real estate templates to choose from. Some of these templates were made by real estate agents who use them on social media! Talk about agents supporting fellow agents. What are your go-to platforms for real estate social media templates? I would love to hear your thoughts in the comments!