Real Trends Top 25 Real Estate Agent Websites RANKED (+ Tips & Tools)

Have you ever wondered how your website stacks up against the top 25 agents on the Real Trends 500? Well, wonder no more. In this updated article, we ranked the real estate agent websites of the top agents (by volume) in the country. After the rankings, we go over the best tools and resources for agents to build or improve their websites in 2022.

Our Top Picks for the Best Real Estate Agent Websites for 2022

After weighing our own subjective judgment of layout and design with more objective quality measures like page loading speed and Domain Authority, we came up with our top picks for the best real estate agent websites for 2022:

Best Layout & Design: Tim Allen

Of all the real estate agent websites we tested, we thought Tim Allen’s had the best overall layout and design. The site is a perfect example of just how crucial choosing the right font is for your website. Almost every site we looked at had lush drone videos, but the font choices never quite worked. Tim Allen’s site meshes great visuals and great typography perfectly.

Runner-up: Jade Mills

Since we had an extremely difficult time choosing the best layout and design among real estate agent websites, we decided to also include Jade Mill’s site as a runner-up. Jade’s site has the same flawless layout and design, with a slightly different aesthetic. Both scream luxury, but in different ways. Which one do you think is better? Let us know in the comments.

Best Personal Branding Website: Susan Breitenbach

While personal branding is not technically part of website design, the imagery an agent chooses to represent themselves and their personal brand is. While most sites went with lush drone videos of beaches and mansions, Susan Breitenbach chose a friendly picture of herself on the beach. Agents are selling their personal brand, not houses. A crucial difference many realtors choose to ignore.

Runner-up: Sandro Dazzan

Another almost perfect mix of gorgeous imagery and beautiful typography, Sandro Dazzan also puts his personal brand front and center on his website. While the majority of the agents on our list featured ethereal drone videos on their image slider, we thought Sandro’s were especially lovely, and he leads right into his bio and headshot from there.

Fastest Loading Time (Mobile & Desktop): Tracy Campion

While there were some stylistic choices on Tracy Campion’s website we would have done differently, her site was the fastest loading website by far, scoring an almost perfect 91 out of 100 on Google’s Page Speed Insights Tool on desktop, and a solid 65 on mobile.

Why This Matters

After Google’s Page Experience Algorithm Update rolled out in August of 2021, loading times on desktop and especially mobile have become crucial ranking factors for Google. You can learn more about this important update and how important it is for your website here: (Google.com) Understanding page experience in Google Search results.

Bonus: Create Your Own (Affordable) Beautifully Designed Real Estate Agent Website

Layout and design: Excellent

Here’s the truth: Competition for leads online will only get fiercer in 2022. That means you need a great-looking real estate website if you want to even have a chance of dominating your farm area.

Luckily, you no longer need to spend a ton of money to get one. The brand-new designs from Placester not only look gorgeous, but are highly customizable, very easy to use, work with your customer relationship management (CRM) software, and start at just $64 per month for National Association of Realtors (NAR) members.

Visit Placester

Real Trends + Our Rankings (From Highest to Lowest)

1. Ben Caballero: 4.1 (out of 5)

Ben Cabellero’s homeusa.com website is clean, attractive, and gets the job done. Since this site is likely targeting developers just as much as it’s targeting homebuyers, it does feel a bit more corporate than other brokerage sites. Slow loading times on both mobile and desktop brought the overall score down.

2. Christian Angle: 4.4 (out of 5)

Since he’s a luxury broker, Christian Angle’s website was a little more polished and attractive than homeusa.com. It also loaded faster and had search features more prominently displayed on the home page. The “call us” and “inquire” buttons at the bottom of the mobile view were a nice touch.

3. Ralph Harvey: 4.3 (out of 5)

Ralph Harvey’s website is dedicated entirely to getting listings, so it does not have any of the usual bells and whistles that other agent’s sites have. It won’t win any design awards, but it gets the job done well enough to propel Harvey into the third spot for agents by volume.

4. Andrew Ernemann 4.6 (out of 5)

Unlike many of the real estate agent websites of the Real Trends Top 25, Aspen luxury broker Andrew Ernemann’s website also loaded fast on desktop. The mobile loading time could improve, but it was still better than most other sites on the list.

5. Craig Morris: 4.5 (out of 5)

Craig Morris’ website won’t win any design awards, but it looks good and gets the job done well. Loading time was fast on desktop, but slowed down considerably on mobile. This is something realtors need to be aware of as Google changes their algorithm to favor mobile content.

6. Jade Mills: 4.9 (Winner, Best Layout & Design)

Our pick for the best-designed real estate agent website of 2022, the Jade Mills site is exactly what you would expect from one of the top luxury brokers in Beverly Hills. It just oozes luxury and prestige, but still manages to offer site visitors easy access to what they’re looking for. The only issue we found with this otherwise perfect website was slow loading time on mobile. While this is probably not going to lead to fewer closed deals for Jade, it is something her web designer should work on improving as mobile-first design becomes more common.

7. Carrie Wells: 4.8 (out of 5)

Another beautifully designed website from a broker in Aspen, Carrie Well’s website scored high in the layout and design category but fell slightly behind with a slower mobile loading time and lower Domain Authority. More proof that mobile optimization should be a primary focus for real estate website designers in 2022.

8. Tracy Campion: 4.7 (out of 5)

While we love the vintage elements of Tracy’s branding that made their way into her website’s design, it did feel slightly cluttered and not quite as put together as some of the other sites on the list. For example, the logo is a little bit blurry, and the mobile layout seemed to compress the logo horizontally on our Android test device. That said, Tracy’s website was one of the only sites to have a fast mobile loading time.

9. Dana Koch: 4.6 (out of 5)

Dana Koch is a new breed (or old breed?) of agent who does not have a website. Instead, we decided to grade Corcoran’s website. As you might expect from a luxury brokerage that cut its teeth in 1980s Manhattan, it’s pretty nice. Surprisingly though, Corcoran’s site was slow to load on both desktop and mobile.

10. David Roberts: 4.6 (out of 5)

David Roberts’ website is nice although a little generic-looking. The drone videos on the image slider are gorgeous, but considering just how expensive the properties they sell are, we would love to see a refresh to make the site feel a bit more luxurious. That said, the site had one of the fastest loading times on the list on both desktop and mobile, so maybe simple is better?

11. Suzanne Frisbie: 4.7 (out of 5)

Susan Frisbie’s site was also nice—if a little bit generic. That said, there were some more creative layout choices and slightly more up-to-date branding, which we liked. The site also loaded very fast on both desktop and mobile, which is crucial for ranking on Google.

12. Ginger Glass 4.6 (out of 5)

Ginger Glass’ website was also nice, but we found the font choices for the site a bit questionable. Personal preference! The site did load fairly quickly on desktop but was a bit slower on mobile.

13. Dora Puig: 3.5 (out of 5)

Are we to the point yet where early aughts website design is retro and cool? If not, Dora Puig’s website is well, how to put this delicately … not great? Amazingly for such a simple website, this site still loads relatively slowly on mobile. We have a sneaking suspicion that IDX might have something to do with the slow loading times.

14. Tim Allen: 5.0 (out of 5)

Tim Allen’s site is an excellent example of just how big a difference choosing the right font can make for a website. The drone videos on the slider are lovely too, but pretty much all the websites on our list had beautiful imagery. It’s not easy, but taking the time to work with your designer to choose the right font is crucial for a great website.

15. Harald Grant: 4.5 (out of 5)

We’re fairly sure this is a website provided by Sotheby’s and as brokerage freebie websites go, it’s acceptable. We would like to see a slightly more integrated header and the content area and video slider extended to the full width of the page, though. Font choices could be better too. Both the serif and sans serif fonts for the body copy are difficult to read at that size.

16. Santiago Arana: 4.4 (out of 5)

We love The Agency’s branding, but can’t help but think their website could use a quick refresh. For example, the red content grid in the middle of the homepage has a pretty generic stock image of a kid yelling into a microphone. This is the third result when you search for “scream” on Unsplash. Not the end of the world, of course, but we expect more from a trend-setting brokerage like The Agency. Mobile loading speed was also very slow.

17. Dina Goldentayer: 4.7 (out of 5)

Dina Goldentayer’s site is a single agent site provided by Douglas Elliman, and we think they do an excellent job. The layout is a bit more creative and put together than many other brokerage’s agent pages, and focusing on listings, in the news, and social media accounts makes a lot of sense for luxury agent pages. Loading speed wasn’t amazing but was at least consistent between desktop and mobile.

18. Susan Breitenbach: 4.8 (out of 5)

Susan Breitenbach’s website has a DIY feel to it—but in a charming way. It’s very clean and spare looking, and we liked how she bucks tradition and doesn’t shove a search bar or listings in your face. It feels personal and welcoming—perfect for selling homes in the Hamptons.

19. Jason Saphire: 4.2 (out of 5)

Jason Saphire’s website is another low fee MLS listing site and while we don’t doubt that it converts well, it’s not exactly pretty. Then again, it doesn’t have to be to do its job as a landing page. As someone wiser than us once said, “ugly converts.”

20. Sandro Dazzan: 4.9 (out of 5)

Feature film quality drone video on the slider, thoughtful font choices, and an attractive layout. What’s not to like here? This is a gorgeous website and we had a hard time finding faults with it. We just wish The Agency brokerage website took a few design cues from Sandro’s website! Mobile speed was a bit slow, but so were most of the other websites on the list.

21. Judy Citron: ​​4.5 (out of 5)

A fresh approach indeed! While we’re not 100% sold on using her last name as a pun to create her branding, we were, well, refreshed to see some creative design choices on her site. After staring at an endless array of hazy Malibu beach drone videos, a fun lemon animation was a welcome change. That said, loading speed was very slow on mobile, probably due to the lemon animation we liked so much.

22. Shana Rohde-Lynch: 4.5 (out of 5)

Nothing groundbreaking here, and we wish her branding was a bit better, but overall this is a pretty solid website. Maybe a bit too minimal, but it does work.

23. Nancy Kogevinas: 4.4 (out of 5)

A well-designed site for sure, but we weren’t wild about the placement of the logos in the header. They seemed a bit too close to the navigation bar for comfort. I get why they did that, but choosing better breakpoints would have done the same thing.

24. Jordan Cohen: 4.5 (out of 5)

A nice-looking site, but maybe starting to feel a little bit dated. This kind of severe design style seemed to be everywhere a few years ago, but most other agents have softened the edges a bit. This does seem to work well with his personal branding. The site also loads quickly on desktop, so a decent compromise maybe.

25. Tim Davis: 4.5 (out of 5)

A fairly standard real estate agent website with pleasant drone photography on the slider and solid typography. It’s a little on the safe side, but traditional seems like the way to go to sell Hampton’s real estate. This was also one of the only sites on the list to have a chatbot featured prominently on the homepage.

[Related article: The Best Real Estate Chatbots for 2022 (Pricing & More)]

The Best Tools & Resources to Build or Improve Your Real Estate Website in 2022

Are you inspired yet? Ready to build your own real estate agent website? Well, you’ve come to the right place. We put together this handy list of real estate agent website resources to make your life easier.

DIY Real Estate Website Builders

Cost: $50-$350 per month

Website builders save you the trouble of building your site from scratch or even from WordPress templates. Using a website builder, you can get a gorgeous website for a fraction of the cost of a custom-designed website.

Here are our favorite real estate website builders for 2022:

[Read: Placester Review + Video: Is It Really the Best Real Estate Website Builder?]

Visit Placester

[Read: Real Geeks Review: An In-depth Look at Pricing & Features]

Visit Real Geeks

[Read: The 6 Best Real Estate Website Builders of 2021]

Visit Propertybase

Custom Real Estate Agent Website Designers

Cost: $5,000+

If you have some money to spend, then hiring a custom real estate agent website designer might have a good return on investment (ROI) for you. Here are a few recommended design agencies that Real Trends agents use:

Agent Image designed websites for several Real Trends agents and teams including The Jills Zeder Group and the Sue Adler Team. They have been around for years and have an excellent reputation.

Example websites: Sue Adler Team, Jills Zeder Group

Visit Agent Image

Real Estate Webmasters designed websites for Real Trends brokerages like Daniel Gale. Like Agent Image, they’ve been around for years and have an excellent reputation.

Example websites: Daniel Gale Sotheby’s, The Agency

Visit Real Estate Webmasters

Luxury Presence focuses on luxury real estate websites and has designed sites for top agents like Jade Mills and Dawn McKenna.

Example websites: Jade Mills, Dawn McKenna

Visit Luxury Presence

Union Street Media designed websites for top agents like Tracey Campion and Tate and Foss.

Example websites: Tate & Foss Sotheby’s, Campion & Company

Visit Union Street Media

Optimizing Your Website for Lead Capture

Of course, having a pretty site won’t help much if you can’t convert site visitors into leads. Our guide to optimizing your website for lead capture is a good place to start learning how to get more leads from your website:

[Related article: 7 Web Design Tricks for Realtors to Get More Leads]

Graphic Design Tools

Cost: Free-$19.99 per month

If you want a professional-looking website, you’re also going to want to use professional graphic design tools to create graphics. Here are our picks:

Adobe Photoshop is the industry standard for graphics creation and editing photographs. There is a bit of a learning curve, but in our opinion, it is worth the effort. You can get a subscription to Photoshop and Lightroom, Adobe’s image editing software, for $19.99 per month.

Visit Adobe Photoshop

Canva is a simplified version of Photoshop that includes thousands of templates for creating graphics for your website. You can get a subscription to Canva Pro for $4.58 per month.

Visit Canva

Image Resources

Cost: Free!

Next, you’re going to need high-quality stock images and lots of them. We recommend Unsplash, which is 100% free and has beautiful, high-quality images to download.

Unsplash is our go-to resource for free stock images. The quality of images is usually much better than other stock photography sites.

Visit Unsplash

Real Estate SEO Guide

Ranking your website on Google isn’t easy, but there are simple strategies you can use to eventually rank for keywords that will get you leads. To learn more, check out our guide to real estate search engine optimization (SEO) here:

[Related article: Real Estate SEO: 11 Tips to Dominate Local Search & Get Free Leads in 2021]

WordPress Tutorial

If you’re looking for a good do-it-yourself tutorial on building your own real estate agent website with WordPress, check out our in-depth, step-by-step guide here.

[Related article: How to Build an IDX Real Estate Website: The Ultimate Guide 2021]

Single Property Websites

Cost: $24-$99 per month

Single property websites seem to have had their day in the sun already, but they still have some uses for unique properties and luxury estates. They are also a great way to impress easily impressed homeowners. You can build one using WordPress themes or dedicated single property website builders. Check out our guide below to learn more.

[Related article: How Smart Agents Build Single Property Websites in 2021 (Are They Still Worth It?)]

Methodology: How We Ranked the Best Real Estate Agent Websites

Using a mixture of objective measurements (Domain Authority and Google PageSpeed Insights) combined with subjective measurements (our assessment of design and layout), we came up with The Close Score, our method of ranking real estate websites.

Here is a quick breakdown of what our measurements mean and why you should pay attention to them when building your website:

Layout & Design Score (0-5)

CMS

Desktop Page Speed (0-100)

Mobile Page Speed (0-100)

Over to You

What do you think are the best real estate agent websites? Let us know in the comments.

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