Real Trends Top 25 Real Estate Agent Websites RANKED (+ Tips & Tools)

Have you ever wondered how your website stacks up against the biggest real estate rock stars in the country? Well, wonder no more. In this updated article, we ranked the real estate agent websites of the top agents 25 (by volume) in the country, as compiled on the Real Trends 500. We also give you the best tools and resources to build or improve your website in 2023.

Our Top Picks for the Best Real Estate Agent Websites for 2023

After weighing our own subjective preferences for layout and design with more objective quality measures like page loading speed and domain authority, we came up with our top picks for the best real estate agent websites for 2023.

Best Layout & Design: Tim Allen Properties

Of all the real estate agent websites we tested, we thought Tim Allen’s had the best overall layout and design. The site is a perfect example of just how crucial choosing the right font is for your website. We might be a little biased though, since we just chose this font for The Close. 

Almost every site we looked at had lush drone videos, but the font choices never quite worked as well as this site. Tim Allen’s site perfectly meshes stunning visuals with great typography, which is why it took the top spot again this year.

1st Runner-up: Chris Cortazzo

Since we had a harder time choosing the best layout and design this year, we decided to include not one, but two runners-up in this category. The layout, fonts, and imagery on Chris Cortazzo’s site not only mesh perfectly with one another, but it’s hard to imagine any other choices working as well for the luxury Malibu homes Chris sells. 

The art deco font choice for his brand was the icing on the cake. Too many real estate websites are using the same old serif font that everyone else seems to have picked a few years ago. It’s refreshing to see bolder choices like this. We expect to see more web designers using art deco fonts this year. Or we hope they do, at least!

2nd Runner-up: Jade Mills

Jade’s site has the same flawless layout and design as Chris Cortazzo and Tim Allen’s, but with a slightly different aesthetic. Both scream luxury, but in different ways. Like Chris Cortazzo’s site, this one also uses an elegant art deco font to great effect. 

Which one do you think is better? Let us know in the comments.

Best Personal Branding Website: Darlene Streit

While personal branding is not technically part of website design, the imagery an agent chooses to represent themselves and their personal brand play a significant role in great web design. While most sites went with lush drone videos of beaches and mansions, Darlene Streit chose to use professionally shot videos of herself chatting with a client and walking in a neighborhood she works in. Agents are selling their personal brand, not houses—a crucial difference many Realtors choose to ignore.

Fastest Loading Time (Mobile & Desktop): Tracy Campion

While there were some stylistic choices on Tracy Campion’s website we would have made differently, her site was the fastest loading website by far, scoring an almost perfect 91 out of 100 on Google’s PageSpeed Insights tool on desktop, and a solid 65 on mobile.

Why This Matters

After Google’s Page Experience Algorithm Update rolled out in August 2021, loading times on desktop and especially mobile have become crucial ranking factors for Google. You can learn more about this update and how important it is for your website here: Understanding page experience in Google Search results

Bonus: Create Your Own (Affordable) Beautifully Designed Real Estate Agent Website

Here’s the truth: Competition for leads online will only get fiercer in 2023. That means you need a great-looking real estate website if you want to have the slightest chance of dominating your farm area this year. 

Luckily, you don’t need to spend a ton of money to get one. AgentFire starts you off with gorgeous designs and lets you build a customized tech stack so you never pay for features you don’t need. When you’re ready to upgrade, you can pick and choose only the features you need to scale your business—home valuation landing pages, a blog, logo design, click maps, and more. 

Sure, there are lots of other web designers to choose from, but with more than 500 verified 5-star reviews and an average rating of 4.9 on Facebook and Google, it seems most Realtors who choose AgentFire never look back.

Visit AgentFire

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Real Trends + Our Rankings (From Highest to Lowest Sales Volume)

1. Ben Caballero: 4.1 (out of 5)

Ben Cabellero’s homeusa.com website is clean, attractive, and gets the job done. Since this site is likely targeting developers just as much as it’s targeting homebuyers, it does feel a bit more corporate than other brokerage sites. Slow loading times on both mobile and desktop brought the overall score down.

2. Christian Angle: 4.4 (out of 5)

Since he’s a luxury broker, Christian Angle’s website was a little more polished and attractive than homeusa.com. It also loaded faster and had search features more prominently displayed on the home page. The “call us” and “inquire” buttons at the bottom of the mobile view were a nice touch.

3. Chris Cortazzo: 4.7 (out of 5)

See full review above.

4. Ralph Harvey: 4.3 (out of 5)

Ralph Harvey’s website is dedicated entirely to getting listings, so it doesn’t have any of the usual bells and whistles that other agent’s sites have. It won’t win any design awards, but it gets the job done well enough to propel Harvey into the fourth spot for agents by volume.

5. Andrew Ernemann: 4.6 (out of 5)

Unlike many of the real estate agent websites of the Real Trends Top 25, Aspen luxury broker Andrew Ernemann’s website also loaded fast on desktop. The mobile loading time could improve, but it was still better than most other sites on the list.

6. Dora Puig: 4.6 (out of 5)

If we had a most improved category, Dora Puig’s new site would get the gold medal. Her site from last year was, how to put this… not great. We ended up scoring it a 3.5, the lowest score we’ve ever given on this list. Her new website is light years better, though. Her personal brand really shines through here—with her pink brand color featured prominently on the site. It’s not perfect, but in another galaxy of quality compared to her old site.

Did our review inspire this redesign? We’ll never know. But we’re thrilled that the internet has one more stylish website.

7. Deborah Kern: 4.5 (out of 5)

Surprisingly, or maybe not surprisingly considering the price point she works in, Manhattan agent Deborah Kern doesn’t have her own website. Instead we reviewed her profile page on Corcoran’s website. The layout is minimal, tasteful, and has ample white space, which makes it much easier to read and scan. It’s not exactly groundbreaking graphic design, but it gets the job done on the cheap and fits Corcoran’s brand well.

8. Suzanne Frisbie: 4.7 (out of 5)

Susan Frisbie’s site was also nice—if a little bit generic. That said, there were some more creative layout choices and slightly more up-to-date branding, which we liked. The site also loaded very fast on both desktop and mobile, which is crucial for ranking on Google.

9. Tracy Campion: 4.7 (out of 5)

While we love the vintage elements of Tracy’s branding that made their way into her website’s design, it did feel slightly cluttered and not quite as put together as some of the other sites on the list. For example, the logo is a little bit blurry, and the mobile layout seemed to compress the logo horizontally on our Android test device. That said, the site loads very fast on desktop.

10. Jonathan Minerick: 4.5 (out of 5)

It’s hard to even imagine stuffing more early aughts web design clichés into one website. Cheesy stock photos, awkward layout, too many fonts … pretty much everything a mediocre web designer with a goatee would have sent you in 2003. But, this site, yes, this site, somehow managed to help get Jonathan Minerick almost half a billion dollars in volume last year. In San Diego. More proof that, if you have the right skills and track record, your website can look like this and still print money.

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The Best Tools & Resources to Build or Improve Your Real Estate Website in 2023

Are you inspired yet? Ready to build your own real estate agent website? Well, you’ve come to the right place. We put together this handy list of real estate agent website resources to make your life easier.

DIY Real Estate Website Builders

Cost: $50-$499 per month

Website builders save you the trouble of building your site from scratch or even from a WordPress template. Using a website builder, you can get a gorgeous website for a fraction of the cost of a custom-designed website.

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Custom Real Estate Agent Website Designers

Cost: $2,000+

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Cost: $5,000+

If you have some money to spend, then hiring a custom real estate agent website designer might have a good return on investment (ROI) for you. Here are a few recommended design agencies that Real Trends agents use:

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Optimizing Your Website for Lead Capture

Of course, having a pretty site won’t help much if you can’t convert visitors into leads. Our guide to optimizing your website for lead capture is a good place to start learning how to get more clients from your web presence:

Related Article

7 Web Design Tricks for Realtors to Get More Leads

Graphic Design Tools

Cost: Free-$19.99 per month

If you want a professional-looking website, you’re also going to want to use professional graphic design tools. Here are our picks:

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Related Article

Real Estate Graphic Design: The Ultimate Guide (DIY Tools & Tips)

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Image Resources

Cost: Free!

Next, you’re going to need high-quality stock images and lots of them.

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Real Estate SEO Guide

Getting your website to rank on Google isn’t easy, but there are simple strategies you can use to eventually rank for keywords that will get you leads. To learn more, check out our guide to real estate search engine optimization (SEO) below.

Related Article

Real Estate SEO: The Ultimate Guide (9 Steps to Better Ranking)

WordPress Tutorial

If you’re looking for a good do-it-yourself tutorial on building your own real estate agent website with WordPress, check out our in-depth, step-by-step guide below.

Related Article

How to Build an IDX Real Estate Website in an Afternoon

Single Property Websites

Cost: $24-$99 per month

Single property websites seem to have had their day in the sun already, but they still have some uses for unique properties and luxury estates. They are also a great way to easily impress homeowners. You can build one using WordPress themes or dedicated single property website builders. Check out our guide below to learn more.

Related Article

The Best Single Property Websites (Apps & Design Tips)

Methodology: How We Ranked the Best Real Estate Agent Websites

Using a mixture of objective measurements (such as domain authority and Google PageSpeed Insights) combined with subjective measurements (our assessment of design and layout), we came up with The Close Score, our method of ranking real estate websites.

Here is a quick breakdown of what our measurements mean and why you should pay attention to them when building your website:

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Over to You

What do you think are the best real estate agent websites? Let us know in the comments.