Effective real estate slogans and taglines define your brand and communicate your real estate value proposition in four words or fewer. When it comes to personal or team branding, powerful real estate slogans can help companies stand out in a crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. But how much thought have you given to real estate slogans or taglines?
The amazingly talented agents, teams, and brokerages on this list have differentiated themselves with some of the very best real estate slogans and taglines for 2021. Review our favorites and test our handy slogan generator to find real estate slogans that work for your brand and market.
1. ‘Client Focused. Results Driven.™’
In the world of New York City real estate, Dolly Lenz stands alone. Sure, there are a ton of “million-dollar” brokers strutting down Park Avenue staring at their iPhones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, her real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients as well as their passion for closing. No easy feat, especially in four short words.
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Hyper-Local Real Estate Slogan Generator v. 1.0
Warning: The slogans produced by this generator were created by our team, but it is up to you to verify trademark status.
2. ‘Move to What Moves You’
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the “Our Agent of Change Will Move You” tagline in our featured image to “Move What Moves You,” it’s abundantly clear that Halstead took the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second Instagram-worthy cool that characterizes so many great brands today.
3. ‘Defined by Service & Expertise’
As the country’s number one independent brand (by sales volume), Long and Foster’s reputation in the market is undoubtedly one of their greatest assets.
As far as taglines go, “Defined by Service & Expertise” perfectly sums up the ethos every great real estate brokerage should aspire to.
No matter which side of the transaction you’re on, service is your primary role and expertise is what makes you good at it.
Like Dolly Lenz, Long and Foster managed to sum up the core values of a brokerage in just four words. If you think that’s easy, try it sometime.
[Related Article: The Best & Worst Real Estate Business Cards of 2021]
4. ‘The Power of Deep Roots’
Town and Country Real Estate Hamptons
Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.
That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store. That means a softer edge than the hard-charging Manhattan real estate cliche makes perfect sense here.
That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom.” It manages to bring together business acumen and the laid-back vibe a beach town offers vacationers.
5. ‘Local Real Estate / Marketed Internationally’
Partners Trust (Pacific Union)
While it seems like this tagline might have gotten lost in Partners Trust’s recent merger with Pacific Union, I’m still keeping it on our list.
Why?
Because it’s great. Once again, we have a very simple, but very pointed messaging that speaks precisely to what a brokerage listing eight- and nine-figure California mega mansions does better than your run-of-the-mill franchise.
Since so many buyers are outside the country, this tagline manages to not only give a nod to owners looking to cast a wider (and smarter) net, but to foreign buyers as well who feel their needs are being addressed.
6. ‘Santa Barbara’s Premier Real Estate Professional’
This isn’t really a tagline per se, but we like Dusty around here and there’s a good lesson to be learned from using a declarative factual tagline for your brand.
Basically, if you’ve got it, flaunt it. If you’re your city’s or even your neighborhood’s premier real estate professional, what better possible tagline would you want to associate with your brand?
7. ‘Realtor Marketing for Homebuilders Made Easy’
When your market is multibillion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service that’s easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the “Guinness Book of World Records” for most homes sold in one year, and astonishing 3,556 homes closed last year!
8. ‘Luxury Real Estate: Redefined’
Sotheby’s International Realty
As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely decided to keep one foot in tradition and one in the future with their real estate slogan.
After all, with cryptocurrency, home automation, and a truly global market, luxury real estate is changing rapidly—and dramatically. Smart companies keep up and adapt, while those unwilling to change perish.
Faced with tech-centered startups like Compass, dodging and parrying with the times is crucial for luxury brokerages today.
[Related Article: How to Get Listings: 21 Luxury Listing Agents Spill Their Secrets]
9. ‘Our Passion Is People. What’s Yours?’
The Boutique Real Estate Group
Another Los Angeles startup, Raj Qsar’s The Boutique has competitors that might make lesser brokers run for the hills (just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly and accessible but still ticks all the boxes that well-heeled homeowners and buyers need from their agents.
Their real estate slogan manages to convey their dedication to service but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
10. ‘A Higher Form of Realty’
Heading back to the Hamptons, we love Saunders’ real estate slogan, which they proudly include along with their logo as an integral part of their brand.
With a concierge-like service and an insider’s grasp of Hampton’s culture, Saunders hits all the marks with this slogan.
By the way, if you’re thinking of swiping it, don’t bother. Saunders had the foresight to trademark this slogan years ago. One of the perks of being in the business for a long time.
11. ‘A Home Changes Everything’
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from DocuSign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bona fides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings your clients — imagine how much joy a new home might bring to someone without adequate shelter.
12. ‘Expect Better’
Better Homes & Gardens Real Estate
Sadly, when it comes to real estate, the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just OK experiences with other brokerages. What if your real estate experience could have been even better?
13. ‘Sell It Like Serhant’
Leave it to New York City real estate wunderkind Ryan Serhant to come up with the catchiest of real estate slogans. It reminds clients not only of an immensely popular movie, but one of the most famous people on the planet, to boot.
Sure, this is not technically the Serhant Team’s slogan or tagline, but it’s so snappy that it might as well be. Will you be able to watch or even think of this guy for the next few months without “Sell It Like Serhant” running through your head?
It’s like a catchy TV jingle without the music. Now that’s good branding.
Speaking of, what about a buyer’s agent team or book on buying homes called “Buyin’ with Ryan”? 😎
[Related Article: Exclusive Interview: Ryan Serhant on the 2020 Market & More]
14. ‘Your Success Is Real’s Mission’
Although it’s geared toward agents rather than leads, Real’s slogan does a lot right. It’s short, easy to remember, and manages to sum up Real’s commitment to agent growth, a rarity in the virtual brokerage space.
15. ‘The World’s Fastest-Growing Cloud-Based Brokerage’
Having achieved a market cap of $1 billion in 2018, there’s no question that EXP has been successful.
Having a great real estate tagline that reflects their rate of growth lets consumers and agents know who they’re dealing with. After all, high-split virtual brokerages need to continually recruit new agents to make the numbers work. Looks like EXP is doing that quite well these days.
16. ‘We Are Life Changers’
Having risen from a humble background to become the number one sales team in Los Angeles and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life than counsel them on getting a great new place to live?
17. ‘A Smart Move!™’
Considering the exponential growth Exit has seen in the past few years, it’s no wonder they have a great slogan.
It also works on two levels, which is the holy grail of sloganeering.
Hiring an Exit agent is a “smart move” and it also implies that your physical move itself will be “smart” if you’re working with Exit. Perfect.
18. ‘Where It Counts’
South Africa’s Greeff Properties slogan hits the nail on the head. Instead of vague references to skills or passion, they just went with “where it counts.”
The reference here can be that they have skills where it counts — or an even more direct message that your home is where it counts.
Either way, it’s a three-word real estate slogan that packs a punch.
19. ‘The Better Way to Buy Real Estate’
Simple, straightforward, and memorable. What’s not to love about New York City luxury Brokerage Elika’s tagline?
20. ‘Extraordinary Reach. Extraordinary Results.’
The Noble Black Team at Douglas Elliman
As one of the most successful luxury teams in Manhattan, The Noble Black team takes branding seriously. After all, their prowess at branding and marketing is a big part of the reason their well-heeled clients hire them in the first place.
But why reach? Simple. When you sell properties on this level, the net you cast for leads needs to be global. It does take extraordinary reach to find the right buyer for a one-of-a-kind trophy property.
21. ‘Ask Elliman’
Short and sweet, this tagline for Elliman’s 2017 advertising campaign also managed to sum up the primary value add they offer luxury buyers and sellers.
It also does an excellent job of humanizing a historic luxury brand that to some might seem stuffy and unapproachable. Inviting people to ask questions brings their brand back down to the human level.
22. ‘Integrity, Intelligence, Innovation’
Playing with alliteration generally either works or doesn’t, and in the case of Manhattan luxury brokerage Warburg’s slogan, we think it works perfectly. Also note the order of the words here. They represent the core values of the company and are organized from most important (integrity) to least important (innovation). Luckily, these words also sound better in this order as well!
23. ‘A Real Estate Company With a Purpose’
While they may have strayed from their original vision for democratizing the rental market in New York City, Compass has always tried to leverage their technology more like a tech startup than a real estate brokerage.
Like most tech companies, they’ve generated one of the best real estate slogans to align with their brand. What exactly that purpose is might have morphed over the years, but it’s still a pretty good branding move.
24. ‘You Move Us’
Sometimes taking a well-worn cliche and flipping it on its head can pay dividends. In the case of Colorado brokerage startup West + Main Homes, playing with the double meaning of “move us” to turn it into something more emotional makes for a memorable slogan.
25. ‘Love Where You Live’
Summarizing the end goal that everyone has for moving houses in the first place, New York City’s Bond Real Estate hit the nail on the head with this short and sweet slogan.
26. ‘Fulfilling the Dream of Home Since 1906’
While it’s a bit on the wordy side, we still love this tagline from Coldwell Banker’s 2018 rebrand. “The dream of home” evokes warmth and comfort, which they manage to add their historic roots to by adding “since 1906.” This one really ticks all the boxes we have for a great tagline.81 More Slogans—With Less Commentary
81 More Slogans—With Less Commentary
For those of you hungry for more taglines, we’ve compiled a lengthy list of suggestions from top real estate experts around the country. We hope they inspire you in your quest for the perfect phrase that’ll encapsulate your unique service offerings and value proposition.
Get More Slogans
27. ‘I’ll Sell Your Home Faster & for More Money’
— Bruno Arapovic
28. ‘Highly Ranked for a Reason’
— Ben Lee
29. ‘For Those Who Seek an Exceptional Life’
— Spears Group
30. ‘Simple. Smart. Powerful.’
— Hawaii Life
31. ‘Our Client’s Success Is Our Success’
— Team Bedi
32. ‘New York City by Cathy Taub’
— Cathy Taub
33. ‘Great Real Estate Results Start Here!’
— Diana Perry
34. ‘Perfectly at Home With the Droubi Team’
— The Droubi Team
35. ‘Award-winning Experience in Farms, Ranches & Land’
— Dulling Ranch Sales
36. ‘Find Your Dream Home’
— Carrie Wells
37. ‘Annie Gets It Done!’
— Anne Cutbill Lenane
38. ‘Homes That Match’
— RE/MAX
39. ‘Your Gateway to a Richer Life’
— Town and Country Real Estate, The Hamptons
40. ‘Good Ideas’
— Colliers International
41. ‘The Difference’
— The Altman Brothers
42. ‘Follow Your Dream, Home’
— Beau Blankenship
43. ‘An Unmatched Real Estate Experience’
— Wendy Storch
44. ‘Dream. Search. Live.’
— Gilbert Gallegos
45. ‘Always There for You’
— ERA Real Estate
46. ‘Only With Us’
— Mary Lou Castellanos
47. ‘Local Knowledge, Global Reach’
— Vail Real Estate
48. ‘Experience, Integrity & Service’
— Ash Rizk
49. ‘Knowledge, Experience, Success’
— Adam Kaufman
50. ‘The Next Move Is Yours’
— Douglas Elliman
51. ‘A Fresh Approach to Real Estate’
— Judy Citron
52. ‘Impeccable Guidance, With a Legacy of Proven Success’
— Neal Ward
53. ‘Elevating Aspen Real Estate’
— Steven Shane
54. ‘Silicon Valley’s Finest Luxury Homes’
— Mcnair Group
55. ‘The Hamptons Luxury Market Leader’
— Tim Davis
56. ‘Representing the Finest Coastal Luxury Real Estate in Newport Beach’
— Tara Shapiro
57. ‘Live Your Life, I’ve Got This’
— Heather McMaste
58. ‘Move Smartly’
— Cyd Greer
59. ‘You Couldn’t be in Finer Hands’
— Briggs Freeman
60. ‘Providing Unparalleled Service With Curated Strategies That Make Your Experience Enjoyable’
— Mike Lubin
61. ‘A Family Tradition Since 1983’
— Mike Bohnert
62. ‘When Only the Best Will Do’
— Daniel Encell
63. ‘Helping Everyone Find Their Place in the World’
— Lila Delman
64. ‘Leading the Industry’
— Stanfield Real Estate Group
65. ‘Over 25 Years Matching People & Property in Ojai Valley’
— Patty Waltcher
66. ‘Work With a Proven Leader!’
— Tracey Allen
67. ‘A Better Way to Buy & Sell Real Estate’
— Julianne Ward
68. ‘The Providence Real Estate Guy’
— Jim DeRentis
69. ‘Exceptional Properties, Exceptional Results’
— Gary Depersia
70. ‘Ginger Glass Has the Experience & Expertise to Make Any Real Estate Transaction Go Smoothly’
— Ginger Glass
71. ‘Committed to Exceeding Your Needs’
— Steven Cohen
72. ‘Trusted Resource & Top Producer in the Greenwich Real Estate Market’
— Rob Johnson
73. ‘Unrivaled. Unmatched.’
— kumara Wilcoxon
74. ‘Proven Results, Accountability: Find Your Paradise’
— The Karas Group
75. ‘Wendy is a real estate powerhouse’
— Wynette Medders
76. ‘Successfully Getting RESULTS for Over 25 Years’
— Hugh Cornish
77. ‘The Finest Montecito & Santa Barbara Homes’
— Cristal Clarke
78. ‘Honesty, Integrity, Experience’
— Tom Ullrich
79. ‘Your Neighbor, Your Realtor’
— Coco Tan
80. ‘Welcome to Luxury’
— John Paul Prebish
81. ‘Julie K Back, the Proven Leader’
— Julie K Back
82. ‘The Trusted Name in San Francisco Real Estate’
— Janet Feinberg Shindler
83. ‘The Top Luxury Realtor in Las Vegas’
— Kristen Routh-Silberman
84. ‘Buckhead’s Most Trusted Agent’
— Betsy Akers
85. ‘A Proven Track Record for Success’
— Leslie Mcelreath
86. ‘An Unwavering Commitment to Excellence in Service’
— Jim Arbeed
87. ‘Your Guide to Palm Beach Real Estate’
— Sonja Stevens
88. ‘The Ultimate Concierge Real Estate Experience’
— Tanya Dzhibrailova
89. ‘Choose Alex & Ting’
— Alexandra Zhou
90. ‘A Place to Find Your Home’
— Greenwood King
91. ‘Successfully Selling Peninsula Homes Since 1977’
— John Shroyer
92. ‘A Realtor Who Knows His Markets’
— Roger Perry Group
93. ‘Welcome to the American Riviera’
— Kogevinas Luxury Properties
94. ‘With Craig’s Heavy Dose of Honesty, Integrity & Hard-working Professionalism, He Can Get You Through Any Deal’
— Craig Strong
95 ‘Passionately Selling Real Estate for the Past 36 years’
— Chawla Real Estate Team
96. ‘Selling the Finest Luxury Homes & Condos’
— Nelson Gonzales
97. ‘The $6 Billion Woman’
— Jade Mills
98. ‘New York’s Most Distinguished Residences’
— Serena Boardman
99. ‘Proven results at every price point’
— Team Foster
100. ‘Local Expertise. Global Connections.’
— Neill Bassi
101. ‘Nobody Does It Better’
— Carol Wolfe
102. ‘Providing Real Estate Solutions for Life’
— JD Callander
103. ‘Experience the Perennial Beauty of Jackson Hole’
— The Clear Creek Group
104. ‘Dedicated to Your Success’
— Max Armour
105. ‘Selling the World’
— Mara Blum
106. ‘Delivering the Dream of Home Ownership’
— Kathleen Forrest
107. ‘Perseverance ~ Determination ~ Integrity’
— Clarence Oliveira
Bringing It All Together
Real estate slogans function as more than just your elevator pitch – they’re your elevator DOOR pitch. When you have one second to convey your message, you need to make those few words REALLY count. What are you going to say? What message do you want to send?
The real estate field is crowded with professionals trying to stand out and rise above. All these pros have crafted solid, memorable feathers for their identity caps. What color is your feather?
Over to You
What did you think of our list of the best real estate slogans and taglines of 2021? Know a great team or brokerage with an impactful real estate slogan that belongs here? Let us know in the comments! Looking for more real estate tips? Check out our 29 Clever Real Estate Marketing Ideas for 2021.
How about , I have your back?
Ehhhhhhhhhhhhhhhhhh maybe. Might want to make that a little more specific though.
What about this a Real Estate Slogan..
“I’m Your Huckleberry”
🙂
We are a family business founded 40 yrs ago. Two sisters taking leading role
personal service
with you every step of the way
Any ideas of a tagline?
How about “With you every step of the way”?
What about:
Above & beyond comes standard.
Geometry sucks
Wait until you get to calculus. 😉
Could you give me your thoughts on the following? “Find your dream home in 3 moves”
my thought process on it is that not everyone gets to their dream home from moving once or twice, and it might take more than 3 times. But by using that I am trying to build a cliental that will buy and sell with me more than once or twice. A recurrent client.
Hmmm, I like the idea, but can’t help but feel like most buyers THINK they will get their dream home in their first move. You’re kind of raining on their bonfire, even if it’s true!
Hi Emile,
What an amazing post!
We are a hard working husband and wife team in a growing community with several new agents. We have a good client base but would like to capture newcomers to town as well as help out first time buyers. What do you think of the following?
Your next move matters
Experience|Honesty|Results
Helping Buyers and Sellers since 2006
Award winning REALTORS since 2006
Experience has its rewards
Client focused, results driven since 2006
REALTORS you trust with the experience you deserve
Thank you!
I think I like the since 2006 angle here. If you have the skills you’re not bragging. 🙂
Looking to change my tag line I would like you the world local
Live local sell local
Your Local real estate expert
Your Local Award Winning Agent
Any thing else you can suggest?
I like local real estate expert. Simple and to the point. You could also work in award-winning if you have won awards, but feel like combining the two feels a little forced. Maybe just like, An award winning [your city] agent.
I recently established a real estate investment business and I’m having a hard time coming up with a slogan. My main focus will be wholesaling but I am also interested in flips and other residential investment opportunities. I was thinking…
“The Gold Lining of Property Buying”. Too cheesy?
ehhhh I’m not a big fan of rhyming slogans…
Hi Emile,
So glad i stumbled across this forum. I’m a yoga instructor, paddle boarder, pilates girl and love walking. I recycle. I’m a pescatarian. Animal lover, and I never meet a stranger. I’m very organized and neat. With all that said, I received my Real Estate License and started in the business January 2020. I made Rookie of the year at my company in my first year and I have 5 star reviews from my clients. Every client has told me that I was the most personable person that they had met. And I’ve become friends with all of my clients.
I am about to build a website and want a catchy slogan that encompasses all my characteristics. Currently, I’m using the slogan “your mind.body.home. realtor” that our marketing team helped me create. I think I need something different? I thought about maybe using something like “Your agent who brings lifestyle and community together for you”. But, it’s kinda long. Your input would be greatly appreciated.
Hey Diana, you don’t necessarily need to work ALL your hobbies into your slogan, but I like the idea that you’re building a brand around your personality. I’m not sure having the word “body” in your slogan makes sense though. How are you helping them with their bodies? I like the second one better. Have you tried going super short? What about just “Lifestyle. Community. Home.”
My name is Stacey Selden. I have cleaned residential and comm.properties. I have been thinking about getting mybreal estate license. Along the same lines as above,, what do you think of,, WELCOME HOME REALITY. THERE’S NO PLACE LIKE IT… ( clicking heels not required ..
Or WELCOME HOME Reality. There’s no place like your own. (Clicking heels optional)
Haha I like it!
Emile, I just found your post while searching for tagline ideas! Thank you for this… My name is Roman, and our brokerage name is Rome Home – actually Rome Home Long Beach (RomeHomeLB dot com in case you want to see the branding). I’ve struggled with a simple slogan, wanting to focus on personalized experience & high level of service. I’d like to get your opinion: That’s authentically part of who I am, but is that the angle I should be highlighting – does that appeal to people?
As for the slogans itself, I’ve tinkered with
“Connecting Homes and People,” as well as
“Bringing (You / Long Beach / Everyone) Closer to Home.”
Of course the name Rome Home itself (even my name, Roman) has some homonym opportunities; of course I want to avoid sounding TOO cheesey.
If you could share your thoughts with me even briefly, I’d really appreciate the objective feedback!
I like the second one.
Hi there,
I have been an agent for two years and am really connected to my local lifestyle community. I cannot for the life of me think of a byline to use that will indicate i live locally, know the community etc
Live local, know local?
Any ideas?
Not bad, but what does know local mean? Are you saying you know local?
I am a realtor of 16 years. My Hashtag is #SellSmarterWithTerryCarter. I like that it implies that I am confident in my intellingence and people and friends remember it, but I am trying to get into the luxury real estate space and thinking of rebranding but not sure if I should kill it or what slogan I could use with it.
Generally not a fan of rhyming, but I think this is actually pretty catchy. I don’t necessarily think that you would need to change that hashtag if you transition to luxury.
I am trying out two slogans
1. competent, committed, caring
2. Making your real estate vision my mission (or Your real estate vision… my mission)
I like the second one better.
Newer agent here what do you think of. Achieve your dreams with me.
Not bad. But I feel like achieve is a word more associated with goals than dreams…
Hello. I am a brand new agent.
Like everyone else I want a tag line that people feel
I like:
HOME – your American Dream
Or
high standards, exceeding expectations
Hey Traci, personally, I think you should wait a bit and try to flesh out your brand a bit more before coming up with a slogan. Sean wrote up an excellent guide for this for brokerages, but the principles apply to agents as well: https://theclose.com/create-your-brokerage-mission/
Hi, Greetings !!!
I am new to a real estate & builders and Business name shortlisted is
“Ezze Homes” in Pakistan
“You invest. We”ll do the best”
“A place to desire”
“Finding Dreams”
for slogan , i like that, whats your thought on it. please.
I like you invest, we’ll do the rest.
We have started working as a team. Our Team name is ‘Team Kingra’.
we will serve for residential, commercial or investment properties. I have come up with many slogans but its getting difficult to add to choose one tagline which consists of trust, service and our passion as well. Is there anything which can come up with our Surname Kingra as well?
Make real estate better with us/ kingraz, Better move with Kingraz.
Buy what you desire, opening new doors to real estate
Follow you Dreams with us/ kingraz, Creating real estate fabrics into Suits, creating your world of Real estate.
Please advise something, as I am trying to find out something better.Thanks
Personally I think these two are the strongest and you might want to work on them more. Follow your Dreams with us, Better move with Kingra. You also don’t need to include your name in the slogan. Good luck!
I use “I Get The Job Dunne!” a play on my last name?
Your thoughts, thank you
Ehhhhhhhhhhhhhhhhhhhhh…..
I have a friend who likes, I help people navigate the home buying/selling process. I’m not to keen on this and we are thinking of joining forces? Some help here please!
Maggie
A little too boring maybe. Might need to make it a little snappier. Get some emotion in there.
How about incorporating my own name in the tagline? I have come up with 2 tag-lines so far, the second one has my name in it. Please share your feedback!
1) Upgrade your lock and keys with me!
2) Find/sell your Nook with Anuka!
3) Let’s make your Real Estate dreams Real!
I am not a fan of the first one, as the word lock has negative connotations. Honestly the whole name pun thing should be avoided, but if you have a more laid back personal brand then I would say go for it. As an added bonus it will help people learn how to pronounce your name properly. Now if I could only find a word that rhymes with Emile to get people to pronounce my name properly…
“Keep it moving”
or
“Keep it moving with a realtor you can trust”
or
something that conveys I will maintain communication and will be around for the long haul….not just close a deal.
I’m also fast-paced which is why I felt ‘keep it moving’ related to me.
Ehhhhhh is it just me or does “keep it moving” sound like something a cop would say to someone blocking traffic?
I just read through this article and all the comments and was shocked to see you replied recently! I am moving into real estate after a successful sales career. The one thing that I have learned is that the key to success is listening. Really understanding the need before diving in. I want to use that possibly. Let me know your thoughts please.
Listening to your needs
Listening to understand your needs
Listening to Client Needs
Listening Opens Doors
Listening is the first step
Listening and advocating for you
Listening is the key to my service
Listening is the key to delivering results
Here to help, I listen
If I don’t include “your needs” – I’m worried this implies they need to listen to me, and while I hope they let me manage their experience, it’s not exactly what I’m going for
Also, should I just scrap it as a tag line and simplify embody the action? It’s not getting to the point that I will go above and beyond to deliver results. Always have, but it starts with listening.
Hey Leslie, I like the idea here, but thinking maybe you need to work on it a bit more. I agree that some of these sound a little like you’re encouraging them to listen to you, which is the opposite of what you’re trying to say.
I have been in real estate since 1987.
I want to use “33 years of real estate expertise”. What do you think?
I like it. But you will have to change it every year now. How about “helping ____ find home since 1987”
sorry i meant I have been in real estate since 1987.
Got it.
I’m starting my real estate company from scratch again but this time I want to do it better. I have the following words that I would like to include above the company slogan:
Owning | Investment | Develop | Manage
“Your Path to Building Wealth”
Not bad. But I would use the same verb style for each, EG Own | Invest | Develop | Manage. Not sure I like the path thing here though. What about, your partner in building wealth? Focuses more on you than the path you know what I mean?
What are your thoughts on Rees to the closing? I’ve been using it as a hashtag once something sells.
Not a huge fan of puns for slogans. Also, not sure if racing is the right image you want for your closings… sounds rushed and hectic!
This has been so helpful. My sister and I formed a team and have been successful, but lacking in the marketing department. Our maiden name is Collins, so thinking about Collins Co. or Collins Collective. The two of us share every transaction, so trying to come up with a tag line that isn’t cheesy. Can you think of something better than “the power of two” or bogo (ha ha)?
I’ve been using:
Expertise. Dedication. Results.
But have also been thinking about: A Luxury Experience at Every Price Point.
In our market we go from $300k to $1M in a 10 minute drive.
Hey Anette, I like both of these! Great job.
How about “Service you expect and the commitment you deserve”
Not bad!
Valley Homes Property Management – “You invest. We”ll do the rest”
Love it! Short, to the point, memorable, alliterative… Great job!
Our brand is BigLife Realty. I envision a tagline that communicates living your best life in your new home but haven’t landed on it yet. Currently using “Bringing You Home”. “Finding Home”? Amy thoughts?
I like both of those, but you might want to try to inject a little more emotion into them if you can without going sappy or overboard.
Our company is Home Gold Realty. For years we’ve been using this simple tagline under our logo:
“Home Gold … Good As Sold!”
I’m not sure how I feel about the rhyme, but I like where you’re heading here!
In a world of duplicity, Here is where you find integrity!
Ehhhhhh not bad, but maybe a little adversarial. You’re putting the word duplicity into people’s heads to start off with. Maybe try and just focus on integrity and maybe soften the duplicity part…
G’day! Thank You for that..heavy I like… As a Mojohead records =)
Keep on keeping on!
I’ve been using “Make a move to Greater Happiness.” Its something I used to say in the classroom as a teacher and something I truly believe as everyone deserves to be happy. What are you thoughts on mine?
I think this can work, but it might depend on your audience.
Hi,
I just received my real estate license. I am thinking of the slogans: My client is #1, You are #1, or Putting my clients first.
What about just “Putting Clients First”?
Thank you. I like it
I was a former teacher. Have had my license 30 years. My last name is Dean. What do you think about “Stay on The Dean’s List for A+ Service”
Personally I’m not a huge fan of this approach as it kind of limits you.
Love this article. This is still a relevant topic 2 years later.
I’m a realtor here in Texas with 13 years experience.
My Team Name is: The Home Approval Team
My Slogan is: Results that move YOU!!!!
I work with First Time Homebuyers and PASSIONATE about education FTHB about real estate and homebuyer. I even teach the Homebuyer education seminar with a local community organization. I’m all for building my community and investing within. How can I tie that into my slogan or mission statement tie into that
I would maybe focus on the education aspect of your brand rather than limit yourself to first time homebuyers. That’s a great niche, but also a maybe too limiting for growing your business?
Emile, what do you think about “Your Realtor. Your Friend.” I want to somehow convey the idea of becoming not only their Realtor for life but also their friend.
Ehhhhh, not a huge fan. I don’t think people are looking for new friends, they’re looking for a professional.
New agent here…trying to find a tagline that is good.
My past career before switching to real estate was interior design. Mainly working for builders managing the design center. I was hoping to add a little “design” to my tagline. However I am stuck.
“Service designed for your needs”
“Your home, designed for your family”
“Service designed for your memories”
Any advice?
Much appreciated.
Is design your main value add here? How are you offering design to your clients?
Hi, I just stumbled on this site. Lots of good information. I have had several tag lines in the last 10 years. None that really WOWed me. So now I moved my company to the EXP platform so I an reinvent myself. My first tagline was “Its her nature to nurture” because I am very nurturing. Then is was “Knowledge is Power” because I educate about real estate. And lastly it is: A home is where you can dream and make memories! Let’s find yours today! At this point, I like that the best. BUT I am also a safe money expert. So after the closing, I connect with my clients again (many of who are friends now) and educate them about money and how to protect the largest investment they have. So I’m trying to do one slogan that will encompass that – like – Here for you today, tomorrow and beyond. Or something. Your thoughts are appreciated. Thanks
I kind of like knowledge is power. Not sure you could trademark it, but it highlights a Realtor’s value add rather well I think. Maybe not quite as snappy, but it does cut right to the bone…
Personal slogan. @CokoSellsHouses
Team slogan
#AllRealtorsAreNotCreatedEqual
Hmmm the first one is pretty on the nose, but I do rather like the second one. Nice work!
What about ‘Providing real solutions for your real estate needs.’?
Ehhhh a little too dry for my tastes. What are you REALLY offering here? You can get more specific than “solutions” I think…
A really great list, and “Move to What Moves You” is my absolute favorite. I would imagine it could get one of the highest emotional marketing values compared to the others.
Yeah, it does work very well doesn’t it? Just keep in mind that a lot of these larger brokerages have spent $$$$$ on branding. Still fun to get creative though!
Im a new agent and having a tough time coming up with a name and tagline to kick start my branding. My name has “Grace” in it so I have been throwing around different ways to incorporate that but also wanted to include something about helping families find their dream homes. It’s so difficult! Id appreciate any suggestions!
Hey Shawna, I would probably stick to the dream homes idea as incorporating your name into a slogan can get cheesy quickly!
I am an agent is a ski town. A big part of our business is second homes, condos etc.. I am looking for a tagline, what are your thoughts on ” Bringing the mountains home to you.”
Many Thanks!
Amy
Not bad, but but aren’t they bringing their home to the mountains?
I am struggling with this….very much. I wanted to use something with “Treating your family like mine” , but not sure how to throw realty into it. Treating your family like mine, one home at a time? Any suggestions?
Ehhhhh you might want to rethink this one. How do I know how you treat your family? I think something like this could work well for teams or brokerages that are family owned, but for a solo agent it’s a little but much.
What are your thoughts for a team tag line of Real Estate Personified.
Not bad, but you need to drill down to your core value add here. Is it real estate or something more like trust, integrity or honesty?
I came up with a couple “Unlock the door to your potential” or “The Key to your future”
I know this article is dated now. Hoping for a reply! Let me know your thoughts?
I like the key to your future personally, but how can you work in the idea of home?
I decided on Set Standards. Exceed Expectations. I really like it! Check out my website http://www.salesbysalter.com
Love it, but shouldn’t it be setting standards, exceeding expectations?
Or something like “your expectation. my mission.”
Not bad. Keep coming up with ideas!
Bliss Real Estate
“A blissful experience”
“Committed to your journey”
Tina,
I think the second one speaks more to your experience as a Realtor. Blissfull might be a bit much…
Making REALTY dreams a REALITY!
Not bad, but I wouldn’t put too much weight into the realty/reality difference.
SYHF SellYourHomeFast ?
That could work as a one-off for a T shirt or something, but fast kind of short changes you a bit I think.
Real estate that works
Not bad! You could also make it a bit more personal, “Real estate that works for you”? Just a thought…
What about “Integrity, Commitment, Service, Results!!
Not bad!
Hey Emile,
My last name is Hausfeld…pronounced Housefeld.
With a last name like that and being in the real estate business almost 19 years, I think it’s time to incorporate the obvious.
Brian Hausfeld….consider your Haus”SOLD”.
Your thoughts?
Ehhh I’m not a huge fan of puns for slogans, but if you can make it work, then go for it. I do know that there are a few companies that do very well with quirky branding like Duckin real estate in seattle, and Sue Pinky Benson. Just make sure it’s something that fits the rest of your personal brand and market.
My firm is named Golden Egg Realty. I want to create something with the golden egg in mind… Real Estate is typically our Golden Egg or nest egg. I cannot think of a tagline…My logo is a gold egg with an owl representing smart agents… Sooo anything you can think of? Don’t wing it on your own. Personalized service, intelligent marketing, caring agents. Ugh lost. My primary focus is our caring and friendly yet qualified staff. Personalized experience. Strong marketing. … Any ideas?
Hey Emma,
You might want to think about moving away from a tongue in cheek slogan as it might make your business seem a little less serious for potential leads, especially since you already have the golden egg and owl theme. I think you’re heading down the right path with the “personalized service…” slogan, but keep toying with it and I am sure you’ll come up with something that works. Remember, while your slogan is important, it’s not going to make or break your business so don’t sweat it too much!
I’m sorry, but I’m not feeling any of the taglines in the post, especially not eXp’s. Why would theirs appeal to home buyers or sellers? Marketing 101 is to define your client avatars and speak to them very specifically. Marketing 101.5 is you can’t speak to everybody and be effective. Maybe spend $50 and run a social media contest, but you still need to make sure you’re hearing from your target demographic. Polling past clients might be helpful. My current tagline – “buy. sell. lease. residential in silicon beach,” is not my final idea by a long stretch, but it’s descriptive and the conveys the casual vibe in tech at the beach and my low drama approach to real estate. I am constantly testing new ideas against this one and completely believe that you have to start someplace, but that someplace needs to appealing to your desired client. Forget “bringing joy” for example, unless you’re 110% convinced that your specific demographic is seeking more joy in their life and that real estate is going to fix that.
Hey Tracy,
Thanks for sharing your opinion here. While I definitely agree that branding is largely subjective, I would argue that the vast majority of the brokerages in this article took the time, money, and effort in order to come up with slogans work for their business. Remember also that we’re mostly dealing with national brokerages here, so very specific slogans can and will limit the reach of their branding to a small geographic area. Anyway, glad to hear that you’re taking this seriously and please come back and share what you’ve come up with.
Your comment is awaiting moderation.
Hi Emile,
I work as a residential RE agent specializing in Trust and Probate Sales. I live and work in a coastal community and am trying to capture some of the “regular” luxury waterfront business. I have over 25 years in sales and marketing experience. I have begun to build a nice online social media presence, mostly around local lifestyle, not so much around the Trust and Probate aspect. I am full service, have a ton of resources for my clients and years of sales and marketing experience. I feel I go above and beyond for my clients including light staging, coordinating repairs to be paid out of escrow, evictions, you name it.
I have been using my name Ginette Skelton and the slogan/logo
G Knows Realty and/or G Knows Real Estate (people sometimes call me “G”) for the last several years, but would like a tagline that explains why people should use me. Thinking:
1. Your Goals. My Knowledge. Top Results.
2. Going Above and Beyond. Delivering top Results.
3. Decades of Experience. Delivering Top Results.
4. The Experience You Need. The Results You Deserve.
5. The Knowledge You Need. The Results You Deserve.
6. 25 Years of Experience. Going Above and Beyond.
7. 25 Years of Experience. Delivering Top Results.
8. Making Your Life Easy. Delivering Top Results.
9. Results You Deserve.
10. Top Results You Deserve.
11. 25 Years of Experience Working On Your Behalf.
12. Resources. Experience. Results.
13. Integrity. Experience. Results.
14. Selling Lifestyle. Delivering Results.
15. Working On You Behalf. Delivering Top Results.
I would really appreciate your input. This entire post and the responses is very helpful.
Hey Ginette,
I think I’m leaning toward this one: 25 Years of Experience. Going Above and Beyond.
It’s not Shakespeare, but it gets the message across!
Hi Emile!
So much to consider here. I’m new to real estate and really trying to be thoughtful about branding. I live and work in a rural farm-based community (think Bedford Falls from Its A Wonderful Life). Keeping that in mind I think I’ve hit upon a decent one.
“Fresh starts begin here.” The photo opportunities are endless.
Or should I keep brainstorming?
Hey Vivian,
I think this might be a good “fresh start” for you, but not sure I would roll with this as a slogan. Wouldn’t you be kind of alienating people who are from the area? That said, I do kind of like it. Whatever works for you, works!
Hello Emile – Need your help here…
I am a real estate investor and syndicator helping professionals (like doctors and engineers) invest passively in multi family investments. My tagline was “finding balance and building communities” but I feel it doesn’t convey the entire message.
Hmmm I like the building communities part, but the “finding balance” seems a little bit vague. What else are you offering as your value add? Finding deals other people can’t? Searching?
What do you think of this tag line .
I’m Always Here To Help.
Not bad, straight to the point! I would even cut it down to “Here to help!”
Hi Emile,
I work as a residential RE agent specializing in Trust and Probate Sales. I live and work in a coastal community and am trying to capture some of the “regular” luxury waterfront business. I have over 25 years in sales and marketing experience. I have begun to build a nice online social media presence, mostly around local lifestyle, not so much around the Trust and Probate aspect. I am full service, have a ton of resources for my clients and years of sales and marketing experience. I feel I go above and beyond for my clients including light staging, coordinating repairs to be paid out of escrow, evictions, you name it.
I have been using my name Ginette Skelton and the slogan/logo
G Knows Realty and/or G Knows Real Estate (people sometimes call me “G”) for the last several years, but would like a tagline that explains why people should use me. Thinking:
1. Your Goals. My Knowledge. Top Results.
2. Going Above and Beyond. Delivering top Results.
3. Decades of Experience. Delivering Top Results.
4. The Experience You Need. The Results You Deserve.
5. The Knowledge You Need. The Results You Deserve.
6. 25 Years of Experience. Going Above and Beyond.
7. 25 Years of Experience. Delivering Top Results.
8. Making Your Life Easy. Delivering Top Results.
9. Results You Deserve.
10. Top Results You Deserve.
11. 25 Years of Experience Working On Your Behalf.
12. Resources. Experience. Results.
13. Integrity. Experience. Results.
14. Selling Lifestyle. Delivering Results.
15. Working On You Behalf. Delivering Top Results.
I would really appreciate your input. This entire post and the responses is very helpful.
25 Years of Experience. Going Above and Beyond
This one for sure!
Hello Emile, Please give me ideas my Company name is Watamu Malindi Luxury Properties.
I want tagline same letters (WMLP). I hope you have understand what I Mean.
Thank you
Hey Noor, to be honest I would avoid trying to make a tagline that fits into an acronym. Let us know if you find something that works though. The onyl rule here is that it works in you market for your customers.
Hello Emile! Sorry for my English. I’m Brazilian and I liked your tips.
I am an Architect and Realtor. Following your page, I thought of some slogans:
The Property YOU WANT, the PROFESSIONAL YOU NEED!
The Property YOU WANT, the Skill YOU NEED!
The PROFESSIONAL YOU NEED, THE PROPERTY YOU WANT!
What do you think? any other suggestions?
Thanks in advance!
I like the first one, but might try changing “property” to “home” if that makes sense in Portuguese.
That’s right! Thank you very much
No worries and best if luck this quarter!
I own a small agency in rural Alabama. My office is right next door to a storage facility. I’ve used the tag line… Make 3 River Realty your 1st move! AND extended it in advertising with… VIEW all the local real estate listings at LakeWeissLiving.com. However, it’s really a tag line for my company rather than for me personally. Any thoughts?
I like the first one as the second one sounds more like a call to action than a slogan.
Hi there!
I am a newly licensed broker want to create my own tagline or brand name………but have two years in general brokerage and practiced documentations such as processing of transfer of title……. would this work?
“Your ideal home is my focus”
“your ideal home provider is in the house!”
Eh, I think I would maybe lose “ideal” from both of those.
Heart & Service = Home
I was told to stop trying to be what I am not- I was told I am a really good human who happens to be a great realtor and the reason being is because I am service focused demanding of myself to give my clients the best service possible while having fun along the way, and systems oriented. I give my all 100% because I truly care.
I feel the same way. I provide the best of me because I truly care about my clients and hard to find a great tagline to encompass that.
I wouldn’t worry too much about it.
At the end of the day your brand is going to represent you, so if you do feel strongly about something and it sends a clear message I say go for it.
Hi Emile,
Awesome advice in previous posts, now I need some of that wisdom please.
I’m a newer agent, however, I was a mtg underwriter for over 15 years before the career change,
having some challenges with a slogan/tagline.
I am a very honest, dependable person and integrity means a lot to me, I also know how Blessed I am and I would love to use something about my Faith, The Lord, something like that but not sure how. Here are a few ideas I’m playing with.
– A Home Changes Everything.
– Here for you today, here for you tomorrow.
– Everyone deserves the opportunity of home!
– Changing lives, one home at a time.
– A Tradition of Trust.
– Honesty, Integrity, Compassion.
– Your Home, My Commitment.
– Honesty, Integrity & Experience.
– Honesty, Integrity, Commitment.
– Turning Dreams into Homes.
– Selling Dreams, not just Real Estate.
Any help you can provide would be greatly appreciated.
I think I still like a tradition of trust the best here. A home changes everything is also pretty good, but maybe you can sharpen your pencil a bit. How about “The Right Home Changes Everything?”
How does this sound for a tagline ( its similar to one already mentioned)
Ed…. H….. Brings “The service you want,with the skills you need”
Not bad, but no need for the “ed H brings” part. Just “The service you want, the skills you need”
Emile,
How about, “Opening doors, Closing deals”
Not bad!
Hi Emile,
I work as a residential RE agent specializing in waterfront homes. Our brokerage is Tropical Life Realty. I was trying to come up with a catchy tagline …
Living your best Tropical Life
Your Tropical Life starts here
Sun, sand, surf … It’s all about the Tropical Life
Your Tropical Life is just a call away
Start living your Tropical Life – it never gets old
I just really don’t know where to go with this. Any input would be appreciated.
Thanks!
Hey Kyle, are the majority of your prospective clients new to the area? If not, you might want to try something a little more traditional.
Emile,
My daughter and I have Mountain Legacy Properties in Colorado. I have lived in Colorado for 39 years and our daughter was born and raised here. We would like a slogan or tagline that plays on the “mountain” or “family/legacy” aspect. It’s just not coming to us–HELP!! Any thoughts or suggestions?
Elevated service, integrity, and commitment
From our family to yours, elevated service, integrity, and commitment
Helping families put down roots in Colorado
Committed to service and integrity
Thanks
Hmmm I feel like combining those two sentiments might be a little bit tricky. Also, don’t tie yourself to making a mountain pun or joke. You can always just name the place. What mountain is nearby? “Let our Rocky Mountain Family Help You Find Home” or maybe “rocky mountain roots, cosmopolitan service’?
Thanks Emile
I’ve been using “Showing YOU the Way Home” for over 10 years. What are your thoughts?
I like it, but no need to emphasize you.
Hi Emile,
I’ve just left a team I’ve worked with for 7 years. I run my own business now. I’m not sure how to stand out from the crowd.
I’m struggling with a slogan. I’m committed to my clients, I’m a negotiating bear, I’m straight forward and honest. But that seems too long. lol
I like one mentioned earlier – Consider It Done? and Helping You Move On ?
I like consider it done. Helping you move on sounds like you offer relationship advice… Can you maybe combine those three traits into one slogan? Committed, Honest, … a word that can stand in for negotiating bear…
Hi,
I’m starting my real estate career in the Atlanta suburbs and thinking about “Live Under the Atlanta Sun”. Any thoughts?
Ehhhh, not a huge fan. How many of your potential clients already live under the Atlanta sun?
Agreed. I’m not a counselor.
Consider it done with integrity? Is that boring. Ack.
Committed and connected to every client?
I don’t hate consider it done… You could go old school too and choose three words like, integrity, commitment, service.
Just stumbled across your blog, Emile. Nice job!
As a radio advertising professional for more than four decades, I’ve had the opportunity to work with some great Realtor clients on their personal branding. A catchy tagline or slogan/positioning statement lends continuity to a campaign (much like a jingle, only without the singing) and can create value for the advertiser. There’s an art to it. We’ve all heard taglines that were either trite or strained – or worse, rip-offs of truly great campaigns (such as “Got Milk?”).
I worked with one newly minted Realtor who in a six-month period leapfrogged over 60+ agents, many of whom had decades of experience in the market but did not advertise, becoming one of the top three in the market. We positioned him as “Pullman’s Real Estate Expert” in conjunction with an ongoing series of 60-second real estate tips. His competitors resented the audacity of his campaign, but he had the chops to live up to it (he’d developed a strip mall in Spokane before moving here).
In another case, the client wanted to become known as the go-to guy for home sellers, so that’s where we positioned him, again based on provable numbers and performance guarantees.
You and your colleagues can hear examples of their spots here, if you’re interested: https://www.radiosalescafe.com/music/105/two-realtors-039-branding-campaigns
Hey Rod,
That’s a great branding win. Luck favors the bold!
Hi Emile,
I appreciate reading all your input! I am a brand new agent, and I’m desperately trying to come with a tagline/website URL name. It is so much harder than it looks to find the right direction! Every agent in the group has their own specific tagline. Here are some of things I’ve been playing around with:
The key to your success
The key to your new home
Putting the real in real estate
A Place to Call Home
Making Real Estate Magic
It’s really hard!
I like putting the real in real estate, but what are you trying to say here? What do you offer that is unique or special? Can you expand on that a bit?
My business has been 99% referral and repeat for the past 25 years. Our area is small and now flooded with agents. I’m in the process of having someone drastically improve my online presence to stay competitive. However, the tag line has me hung up…
-Your next chapter starts here
-The sign of experience
-Service you deserve~Experience you can trust!
-Helping buyers & sellers since 1994!
Helping buyers and sellers since 1994 is the best of the bunch, but you need to sharpen your pencil a bit here. How about “Helping New Yorkers (or wherever) Find Home since 1994”?
Wendi Sleezer – Your real estate advocate.
25yrs customer service and administrative experience. I pay attention to the details to facilitate smooth transactions.
I think you have the content right, just need to make it into a memorable slogan.
Would love your feedback on “Personalized Service with Professional Results” I’ve been using this for years and I look forward to your response.
Not bad, but can you come up with something more specific than “professional”? That’s like the minimum people expect from an agent.
powerful results?
Eh, what does powerful mean in this context?
Hello Emile.
30 years title rep, have a title partner for 27 of those. our real estate colleagues know us by our first name Juan & David. Want to express knowledge, resourceful, dependable, experience, longevity, relationships, partners. here are some limited ideas
consider it done
being your #1 is out market
insist on experience
team in your corner
insuring your trust
got your back
no problem here, go close another
all clear for take off
maybe humor…Batman and Robin or lone ranger and tonto
I love consider it done, but I also think you would be crazy to not work your decades of experience into your slogan.
Our team uses agents with heart
Not bad, but you do more than use agents right?
Zillow is this you? If so, I’m disappointed! You promised an ebook and every time I try to download I get your advertisement. Well guess what, I am an unhappy Premier Agent already. May I have the free downloads please? Your advertisement should an option to check, already with Zillow.
Hi Melanie, we are not Zillow, but we do have several ebooks on offer. What were you looking for specifically?
Emile, this is great feedback from you.
Thanks Linda. We try to go the extra mile for our readers. If you want to get our articles as soon as they go live sign up for our email list!
“Service Above The Norm”
Norm Marcioch. LRES
Douglas Elliman Real Estate
Sayville, L. I. New York 11782
Ehhhhhh, what about “Service, Above Expectations”? The norm seems like a low bar to jump over.
25+ years customer service experience as Physician. Pursuing ‘new chapter’ in residential real estate in new location. Hoping, in part, to work with physicians and help recruit to area. Considering:
Name, MS, MD, Realtor ®, “This Doctor makes house calls”.
Hmmmmm “The Realty Doctor”?
Uber Realty
We charge less. You get more.
Hello , I own an estate agency in Spain selling spanish real estate.
My company name is “Experience Estate”
now i am thinking about a slogan to use on billboard advertising.
my first thought was:
Experience Estate
“it´s all in the name”
what do you think about this
Hey Maurice, this is a tricky one as some phrases sound lovely in their native language but a little odd when translated directly. I like the idea of the slogan, but I am not quite sure what you’re going for here. Do you mean your company is so well known that people should know and trust the brand? Or do you mean it in more of a literal sense in that people will be experiencing estate as in large luxury properties? Or is this a reference to costumer service? Also, if the original is going to be in Spanish it’s much harder for me to gauge whether it works or not. Some phrases sound lovely in the original language but a bit off when translated directly.
everybody in this area uses the same slogan>
/our clients become our friends
/ your relaiebel partner in spain
your trustfull partner in spain
etc etc etc.
What about>
Experience Estate
Fair – Flexibel – Transparant – Succesful
not really a slogan of course, pfff this is more difficult than expected
Hello, I am a new agent trying to think of a slogan. Any advice on the one below would be greatly appreciated. Thank you.
You can’t spell Home without “ME”.
Ehhhh I think it’s clever but maybe you want to start off with something a little on the safer side.
Hi Emile-
Working in New York. Toiling with “your apartment, my pleasure” even tho I think it is short and hopefully catchy, I feel like it is missing an element of quality. Any thoughts?
Hey Robert, I would maybe try and focus more on he value you’re adding to their apartment search. You’re helping them avoid stress and scammers, and saving them a ton of time.
Hi, I am an estate agency in the UK letting property industry,we also manage tenancies as well as deal with sales from time to time. I came across your great comments section. I have a name for my agency, just need the strap line. I have two and wondered which you felt was better?
Lily Rose – Planting roots, on home at a home
OR
Lily Rose – Our neighbourhood, your home
Which do you think is best (if any at all that it is!) Thank you
I think I like the “planting roots” one the best, but you might want to tweak it just a bit. Maybe something like, “helping XXXer’s plat roots since 2002″. Our neighborhood your home doesn’t quiet work on a literal level as once they move it will indeed be their neighborhood. You could swap out neighborhood though. ‘Our local experts, your home” or something like that but not that…
Hi Emile,
I’ve been thinking of going in the planting roots direction as well. My idea is “planting roots where you belong” or “planting roots all over WNY”. Taking into account my personal love of gardening, the outdoors and making your house and home. I loved it at first,,, but not sure now that I look at it awhile.
I appreciate any comments/suggestions.
Thx!
I am leaning toward the first one as it focuses on the customers needs/wants. Maybe something like “Helping WNYers Plant Roots since 2009”?
That should be planting roots **one home at a time!
Damn typo! Lol
Hah, I got it.
I have business in deep South Louisiana. I was thinking something on the lines of southern hospitality what we are known for, like “Southern Hospitality, At Work for You” or something along those lines.
Hey Drake, I’m going to assume most of your customers are southern as well? In that case, I would maybe try and do something that implies that southern hospitality isn’t as common as people think. How about “Where southern hospitality is more than just a cliche”? Or “Southern hospitality, professional service”?
I’m a relatively new sales agent and my website address is hearts-athome.com
I’m trying to come up with a slogan that incorporates my address. What do you think about ‘Bringing heart into homes one move at a time’ or ‘Putting hearts at home one move at a time’
“Putting the heart into your home search”?
Hi Emile , love your site and input. I’m just starting in RE, I come from a career in customer service/excellence and operations. I am a results-driven, customer-centric, problem-solver professional. My motivation has always been to take care of the client and make things happen. Having said all that, I want to convey that kind of personality to my future branding as a real estate agent. Brainstorming here – What do you think of:
I’m in your corner!
Let me represent you.
Don’t go it alone. I’m here to help you.
You want to move? I’ve got the moves.
I’m here for you, so you can get there.
Thanks for your thoughts.
M
Hi Monica, if you’re brand new than I would probably suggest that you work on getting yourself on your feet before worrying too much about branding. Faking it until you make it is great, but you may find yourself working a different niche as you learn the ropes. I would say get a great headshot, nice cards, and a good website and start with that. Of the slogans you have above, I would say the “I’m in your corner” one is probably the best. Good luck!
Re-branding a holding company that has 2 divisions real state & hotels, looking for tagline for the hotels division something like
A world for luxury living
Redefine the hospitality experience
Bring Hospitality to New a Living Venture
Picking out the best in Hospitality
but still didn’t like any 🙁
How about “Hospitality, redefined”?
HI, wondering what you think of
“It’s all about YOU! Your timing, your goals, your realtor”
It’s okay, but it kinda sorta maybe puts pressure on the client. I like the your goals, your realtor part though.
Ok this is driving me nuts. Since I have a heavy Scottish accent (although been in US for 20yrs) someone suggested “Success is just a Scot away” It made me smile but don’t know if it’s too hokey, or if it will mean anything to those ready it?
Hmmmmmmm. If you didn’t tell me that you were a Scot I would more than likely be scratching my head as to what exactly a “Scot away” was. The only thing I can come up with is “scot free” which I have absolutely no clue about the etymology of and am frankly kind of nervous to look it up… I suppose you could go Scottish in your profile picture with a hat and kilt to make it clear, but you’d have to go all-in hokey for that to work! Is there a large Scottish community near you that you’re trying to endear yourself with? If so, you might want to consider looking for a more widely known Scottish phrase or idiom that would get your point across without cutting too close to the quick. Play around with some more slogans and bounce this one off a few friends to get a second and tenth opinion. Honestly I don’t think it would hurt your business, so you could also just give it a chance and see what happens!
What about Integrity. Care. Results. Thanks so much.
Eh, personally I’m not a huge fan of “care” here as it kind of implies caring for someone who is sick. What about something that connotes attention to detail? For some reason I’m thinking of the word discretion, which can be a good signal for high net worth clients…
INTEGRITY AND HONESTY HERE IS REALITY
I like the first part!
This is all very helpful. Thank you. Just like everyone else I struggle with tagline/slogan. I have one in mind and would appreciate your honest feedback. I value your insight.
“My passion is people, going beyond the deal”
I am all about relationship building, not just getting the sale or buyer or meeting numbers. I want to send the message I care about them and their needs.
Any help is appreciated.
Thanks
I would probably avoid linking the word passion with people… First, the alliteration is a little too jokey sounding, second, are you really passionate about people? That seems a little too personal for a business slogan… I like going beyond the deal much better. Keep working at it!
This is very helpful.
What about :
Live YOUR life
Thanks!
I like this as a concept, but I think it would work better as a slogan for something like a tech company or clothing company etc. It’s inspirational, but I’m not quite sure how it highlights your skills and value add. The trick is to keep going! Don’t get discouraged, just keep writing. Branding companies brainstorm hundreds of slogans before picking one and refining it. Good luck!
What a great web site with so much input. The company being All Seasons Realty, slogan being “Where buying or selling a home is always in season.” What are your thoughts on this?
I like the idea behind it, but I think maybe the “buying and selling” makes this sound a little bit awkward. When in doubt, try saying it out loud and see if it rolls off the tongue. What about bringing it back to your clients? Something like, “Where dedication is always in season” or maybe, “where going the extra mile is always in season”. It would be cool if you could find something that actually does go “out of season”. Think about what say, a buyer’s agent in the summer might offer clients that they wouldn’t bother with in the winter…
I just saw a realtor. Com article saying research show #1 for customers was Integrity & Honesty. I’m also very professional (yrs in exec management large cos) & provide great service.
So how about :
*Service. Integrity. Success
*Integrity. Professionalism. Success
Or something along those lines?
Hey Jane, while they are kind of teetering on the edge of meaningless buzzword territory (think “corporate values” that get dragged out once a year so management can pat themselves on the back) I still like integrity and honesty as elements of a great slogan. First, they sound pretty great together. There is alliteration, they’re a similar length, and they kinda sorta fit in an iambic pentameter. If you can nail down a third word, you’re set. Something like, “Integrity, Honesty, Commitment” or maybe “integrity, honesty, value”. Not easy, but keep playing with it and I think you’ll get something useful.
This is very helpful.
What about :
Live YOUR life
LOVE your home
Service/Going beyond the deal/sale
Thanks!
The last two are a little more on point, but I would avoid using caps to emphasize a word. Instead, try using punctuation or better yet, choose a word that doesn’t need to be emphasized to make your point.
I am getting my real estate license in South Carolina and I am also a Charter Fishing Boat Captain. I really like the Compass Rose for a logo and need a good tag line. I was thinking something like:
Let me point you in the right direction.
Trust me to navigate…..
I really want the word “Trust” and “Navigate” in the tag line
Thanks for your help!
Ahoy captain Jerry! I agree that the compass rose is a great option for a logo. After all, it stands for being precise, wayfinding, and helping people find the right direction to move ahead. I’m not wild about the word navigate as it has too many syllables. What about guiding? Maybe something like a three word tagline? “Trust, Guidance, honesty” or something like that? Yale’s slogan is “lux et veritas” light and truth… I think something like that along with a stately font and compass rose will set you up with instant credibility.
Hi Emile, I really like all your ideas and the way you have helped everyone! I have been in real estate for a couple years and my husband has just retired from a successful career with the bank – 30 years and is getting his his real estate licence to join me in the business. He has built a strong brand for his self at the bank and He knows a lot of people in our city, so we wanted to leverage his previous work experience. We’re thinking of “Service you can BANK on” . I would really appreciate your thoughts.
I would try and avoid puns as banking (and real estate) is a pretty serious business. Puns are fun, but they don’t necessarily emphasize trust… What about something like, “Honesty, integrity & experience”?
We are working on a slogan for FreeState Realty. We are in a small community but service a large area ….
“Regionally experienced, locally focused, committed to exceptional performance.”
Any thoughts … just doesn’t flow
Thanks
Yes. Cut it to this: “Regional experience, Local Focus” something like that. You may want to work a bit to find another word that works better than focus here, but I do think this formula flows nicely and describes your value add. There are echoes here of think “globally, act locally” which are nothing but positive for most people.
My husband and I are newly into construction of smart homes and home renovation but we do all things real estate.. Right down to home decor… we’re trying to come up with a tag line
Affordable, durable, stylish, functional, smart… Any suggestions on how to put these words together? Thank you…
I think you need to take a step back and try to figure out what you’re trying to say. Are the HOMES affordable, durable etc? Your clients will be hiring you for more than just an affordable home right? They’re hiring you for guidance, expertise, professionalism, finishing on time and on budget etc. Take an hour or two to really nail down what you offer clients and then your slogan will come to you much more easily. Best of luck!
Hi Emile
I’ve learnt quite a lot here, the comments and your replies are helpful too. Thanks a bunch!
Thanks ken, if you don’t want to miss an article remember to sign up for our email list.
Hi Emile,
How do I check to see if something is copyright? I
You can search the US Patents and Trademark Office https://www.uspto.gov/trademarks-application-process/search-trademark-database to see if a slogan is trademarked. Common law trademarks only apply in certain geographic areas. You can find them by running a google search or searching state databases. If you’re really concerned, talk to your attorney.
Thanks for this help!
How about Love Finding Your Home?
Hi Jane, no worries, that’s what we’re here for. I’m actually not too crazy about “love finding your home” because it’s not quite clear who this is referring to. Does it mean your clients love finding their home? I get what you’re going for, but I think it’s better to clarify a bit more to ensure there isn’t any ambiguity.
Can you help please. I am doing mail outs trying to get some business. I am in a rural area and my last name is House. Everyone always says ” you have the perfect last name for this job” I have never sent out mailers or tried to make my last name a slogan. I am so hung up on what to use as a slogan. Any ideas? Help please! Thank you!
Hey Page, honestly I wouldn’t worry about it too much. It’s a nice element to your personal brand, but not having a slogan is probably going to help you more than having a bad one.
Hello, I’m trying to help my team come up with a slogan. We are, “Wasinger & Co. Real Estate”. I was thinking:
1). Starting a new book or ending a chapter? Wasinger & Co. we’re here to help (too long, correct?).
2) Addressing your need for a new address.
3) Don’t sweat/fret…let us be your real estate rep.
4) Wasinger & Co. + Service = Success
5) We make money moves (Cardi B…just joking)!
6) Real estate experts with real expertise!
7) Family & Future: Let us help open the door to both.
8) Wasinger & Co….redefining real estate with Y-O-U (kinda cheesy LOL!)!
Thanks,
Rebecca
Hmmmm I like #6. Not super snappy, but solid and makes a nice point.
We have “teamed” up with some local non-profits and allow our clients to choose who we will donate to.
Our tagline is “Making the community better, one home at a time.
We are just now in the launching stage.
Not bad!
Looking for a tag line. My previous one was too long. My new name is Fisher Farmhouse Real Estate Im looking for a logo of a home with the industrial with white and black farmhouse. Any good ideas for slogans?
Hard to say. Do you focus on selling farmhouses? Are you trying to attract certain kinds of leads? Maybe people moving from the city? I would spend more time trying to figure out what you’re offering and what you want to accomplish before writing anything. Always remember your slogan stands for something. You have to figure out what that is before you can come up with anything!
Hi I am Kari McCoy, a realtor for over 30 years and I wanted to play on my last name with the Real McCoy. I can never seem to get it right. My slogans just are so terrible. I love all the above ideas and I believe you are right it makes a huge impact on clients.
Thanks, Kari.
You know, sometimes it helps to “kill your darlings” and just throw away your favorite idea and start over.
Getting started branding myself, and thinking of slogans. I’m a loan underwriter over 25yrs (Builder, SFR, Investment, Conv, JUMBO, FHA/ VA, CALHFA, USDA, etc), and have my real estate license. Trying to incorporate all my knowledge into a tag line, or slogan, and possibly included email which is dazzldi? Any suggestions?
Hmmm I would maybe try to focus on something that focuses on all aspects of the deal or every stage of the deal? Not using the 25 years of experience might also be a serious mistake. That can make you stand out from most of your peers.
I agree, I wouldn’t put the 25yrs in there, I was just letting you know my background. Any suggestions on what to say come to mind?
Sorry, I was actually suggesting that you DO include the 25 years somewhere. After all, this is a huge selling point and one that people might miss if they just glance over your profile. While you ideally want to make your audience feel something, 25 years is impressive enough to actually do that I think… The problem with trying to include your different skill sets is that anyone can claim to have these skills, but almost no one can claim to have 25 years of experience. Up to you of course! Try brainstorming some ideas and see what sticks!
Got it. I was thinking about something like this. Building dreams for over 25 years in all phases.
Making you home journey my commitment successful. Serving Southern California over 25 years.
You’re on the right track, just focus on simplifying and coming up with something that sounds good when spoken aloud.
Got it, what about something like “Building home dreams over 25 years, through every phase”
Making your home dream a success and my commitment”
i want to incorperate joy into a slogan
Hmmm any particular reason why? I think focusing on home and smooth transactions would serve you better. Let’s face it, joy is pretty rare in real estate.
“bringing joy, one home at a time”
Trying to come up with something referring to doors. Something like, Working with ther right agent opens doors. But it seems a little long and not sure about how it reflects on sellers. Any tips?
Angie –
Great idea. There is a lot of meaning behind the act of opening a door, both personally and professionally. What about something even shorter, something like:
“Angie Norris : Opening Doors”
Lots of different ideas out there, we think you are on the right track!
With over 15 years service I’m constantly trying to move to the next level in the real estate business so I’m looking into creating a slogan/tagline. What do you think about?
1) “Service you Expect with the Experience you Need”
2) “Service you Deserve with the Experience you Need”
3) “Service you Expect with the Experience you Need since 2004” 4) “Service you Deserve with the Experience you Need since 2004”
Any thoughts?
Why not just hit the nail on the head? Something like, “Serving the _____ community since 2003”? or maybe “Helping _______ Find Home Since 2003”?
I work in an affluent suburban area where I am a top producer however considerably younger than the vast majority of other agents. Since so many “young families” around my age are moving to the area, I’ve been using, “Moving the next generation.” Thoughts?
It’s not bad, but it is kind of limiting. I would think most homeowners who sell in your area aren’t young families?
Thank you, Chris. It’s working for me. 🙂
At the end of the day this is all that matters in branding. Congrats!
Move with Confidence!
It’s simple yet strong.
simply clever… Marcia
Clever!
Marcia –
I love it, this hits all the marks for a great slogan.
After 20+ years as a successful realtor in my market I’m doing some different branding. 90-95% of my business is from past clients referrals so i would like to incorporate that in a tagline. It’s really hard to incorporate the referral aspect. I came up with,
Turning dreams of Homeownership into Reality since 1997 with the assistant of Past Client referrals!
Any suggestions are appreciated. Thanks
This is the right idea. At the end of the day your slogan is transmitting an idea to your audience.
Happy New Year! Well I am a new agent and I have been playing around with a few things and would love your feedback! This a very challenging by the way….
-The key to happiness is finding the key to the right home
-Your goal is my goal
-Lets conquer your dream home together
– Life is always better with others, lets partner up!
I like the second one the best.
Hi Emile,
I’m a relatively new realtor with 2 years experience and I’m trying to figure out how to differentiate myself from the rest of the realtors. I have over 25 years experience in client service in other industries but only two in real estate. What I love about my new chosen business is that I’m out and meeting people while earning money in the mean time. I love house hopping, showing homes, negotiating, seeing the creative energy of my clients and watching their faces light up when they find their home or the offer gets signed. So I’ve been thinking about a few ideas, but not sure which way I should go. These seem so general… although they do talk about helping clients. What do you think? Thank you. PJ
Turning Your Dream into Realty (or Reality?)
Your NV home is my passion.
Choose your home & let me do the rest!
Let’s get you into your new NV home!
Looking for a house? Let’s find you one together!
25 yrs client service stands for excellence.
Putting 25 yrs of excellence to your service.
Your next home starts here!
Selling Dreams, not just Real Estate.
Matchmaker of Home Buyers and Home Sellers.
Real estate transactions made clear and easy with PJ.
Excellent real estate service because you deserve no less.
You deserve the best. Let’s talk!
I like the selling dreams one and the you deserve the best one. That said, with 25 years of client experience you might try and work that in somehow.
Hello. So just getting into Real Estate and trying to brand myself if you will, and designing a business card along with my website but I’m stuck. So I’m like the many others here and trying to decide on a slogan that works. I would like to use “luxury” in it but not to where it sounds limited to just that market, but where it would include everyone if that makes sense? Here’s what I’ve come up with but I’m not sure,
“Luxury Real Estate, can be anyone’s Luxury Home”
“Luxury Real Estate, is anyone’s Luxury Home”….Thoughts??
Also I thought about incorporating a slogan to do something with “million”, because that’s the ending of my last name but everything I thought of sounds well corny..lol.. Any suggestions on both? Thanks!
Ehhh I think you might want to sharpen your pencil a bit here. Is there a way you can say luxury without using the word luxury?
Hey!!
Just started in Reao Estate and I’m looking for a slogan that will separate me from the rest. Here are a few I have though of. Thoughts?
“With Kyle you’re more than a client, you’re family”
Or
“You’re not just a client, you’re family”
Or
“With Kyle you’re not just a client, you’re family”
Or
“Want to be more than a client? Call Kyle”
I’m looking for something with my name (Kyle Stevens) so I can take it with me wherever I go as far as brokerage.
I like the sentiment and enthusiasm, but I think this might be a little bit much. I mean, are your clients really going to be family? It’s one thing to say that and quote another to actually carry that out. Are you working for a family owned brokerage?
Hello,
I have been racking my brain to come up with a simple catchy slogan that incorporates my last name which is Good.
Thank you
Hey Elizabeth, I wouldn’t worry too much about it. At some point, incorporating your name just to incorporate a name might not work in all cases. Instead, maybe try coming up with a slogan that focuses on what you can offer besides your name.
We are opening a new Brokerage. The name is Covenant Realty.
Thinking of this tag line” Driven by Excellence”
What do you think?
Not bad!
Hi there,
I have been selling real estate for about 6 years. I have also been a licensed certified appraiser over the past 25 years. My current tagline is “A Realtor who knows value”. Your thoughts?
Not bad, but I think you can tweak this a little to say what you offer customers directly? Maybe something like “Helping ______ find value since ______”. I do like the idea of focusing on value though.
Hi ..
I’m working on branding my realty business. Thinking along the lines of “Cloud9”. I’ve been brainstorming through a lot of ideas to finalise a tagline with the main idea being the Silver Lining.
So far I’ve got:
– Your Silver Lining
– We are Your Silver Lining
– Welcome to Your Silver Lining
– Let Us be Your Silver Lining
– Find Your Silver Lining With Us
– Define your Silver Lining (maybe add With Us)
– Silver Lining of Your Property Dreams
The more I navigate this, the more difficult it gets.
Please shed some suggestions
Regards
I like the first one, but I think you’re trying to bite off more than you can chew right now. Instead of trying to come up with both a name and slogan, just work on the name for now.
Testing 1, 2…
So… how did your test go?
We’re still stumped here trying to decide if “Elevating the home improvement/ownership experience” is too formal for our business which is a hub of home improvement pros. Help!
I like it, but what about losing one of those words in the middle?
Mine is: “Experience Matters. “
I have over 30 years experience in my market
Perfect! You might also want to mention the 30 years experience as well just to put a fine point on it. “Serving XYZ Market since 1987”
Hello
I’m new in real estate business I have a tagline please correct my Company name “PHirst bla bla bla”
Now my tag line is “Your PHirst Dream Home”??
Ehhhh, not a huge fan of this as it’s kind of making fun of the name. That said if you like it and it fits your business then go for it!
My tag line is “Don’t Make A Move Without Me!” And I close my voice mail message with that as well…
Well.. I think allot of us realtors use that…..
I hear you Jo. That said, being totally unique in a crowded field is not easy, and the safe and narrow is safe and narrow for a reason. Don’t get me wrong, I’m all for standing out, but it is by no means easy and can easily backfire on you if you push too far.
Not bad!
This is harder than I thought-
How about this:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
Not bad, but why are they choosing you over other agents? Keep plugging away at it.
One more for the road …
THE AGENTS YOU WANT, THE BROKERAGE YOU NEED
Not bad. Maybe take it a step back? “The service you want, the skills you need” not sure about “skills” there but something like that puts a finer point on this I think. Definitely heading in the right direction!
Hi! I am lookingto print on shirts: real estate that works
How does that sound to you?
I like it. Like I said though, you might want to make it a bit more personal with something like “real estate that works for you”. Would love to see your t shirts when they’re done!
Hey Emile,
What do you think about “Results you can trust”?
Hmmm I like the sound and brevity of it, but what results are you talking about? I can see this working great for say, an appraiser, but this might be a bit off target for a Realtor. What about Service you can trust? Maybe even advice or guidance you can trust? Something like that?
My husband and I just bought a sailboat. I’d like to incorporate sailing into my tagline, but I’m struggling.
Sailing through you’re real estate experience like a breeze. Or something along those lines.
I love this. Unfortunately the last time I was on a sailboat was many years ago so my sailing jargon is a bit… rusty. It might help to look up a bunch of sailing phrases or terms and see of you can find something that works.
Hi Emile,
Your thoughts on “Don’t buy or sell your home alone”
Not bad! My only concern is that you’re not personally included in this equation.
You are correct. This process is harder than I thought.
How about:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
We are trying to come up with a team name there’s 3 of us myself, my daughter in law and my son in law. Looking at
Full Circle Real Estate, any suggestions.. and logo that would go with that.
Hey Sherri,
That’s a tricky one, but I would maybe try and incorporate the family aspect into your team name? Elwood & Daughters?
Rebranding and I came across your article. How about, “Concierge Real Estate Services” or “Counseling, Consulting, & Connecting NOLA” or “NOLA Loves You, Welcome Home”
Hmmm I like the second one the best, but maybe you can trim the fat a bit? Consulting and counseling are kind of the same thing no? If you’ve been in business for more than a few years you could also add a year. So maybe something more like, “counseling and connecting NOLA since 2007”?
List it, buy it, love it. https://costablancamurciaproperty.co.uk
Keep it simple, but relevant,
Not bad, but what about your buyer clients?
I am a new agent and coming up with a tag line to brand yourself is NOT an easy task. What’s your thought on “For Results that Move You”. I am thinking one might automatically associate this tag line to a moving company. Thoughts!
Ehhhhh I think “move you” is a little too personal. I mean, you’re not going to like move them emotionally right? A pleasant, smooth transaction is hardly moving.
How about:
“Moving You into Your Dream Home”
“Making Your Home Journey a Success”
“Making Your Home Journey My Commitment”
Not bad! I think you need to work on the mechanics a bit here though. It can also be fun to trim away some words and see what you can come up with. “Your dream home, my committment” or maybe “Your Journey, my commitment”?
I’m looking to change companies and am in need of a slogan or tag line. Our Company name is Team Sp8 real estate. So far I like Your home starts with one click or call. Turning transactions into relationships. Changing lives one home at a time. Or opening doors for you Any Thoughts?
How about “home starts here’?
“Home Starts Here” was the slogan for one of the marketing campaigns at my old company, Howard Hanna. I am almost certain they have it trademarked. It is the 3rd largest company in the US, so I am sure their lawyers were all over that!
Yeah, that sounds too good not to be trademarked.
Hey Matt,
I like all of them except the first one. Click or call is kind of awkward and mechanically the sentence doesn’t really make sense. That said, if you like the idea keep tweaking it. How about “home starts here”? Also, just my 2 cents here, but I would lose the “8” in your team name. Comes off as a little too flippant for my ear.
Any suggestions on a tagline for my Real Estate business, as I am a S.R.E.S, which translates to:
Seniors Real Estate Specialist. ( I am trying to translate that I am full service, providing all of the components to help a senior in their move, whether they are downsizing, moving to assisted living or moving to their kids house. I provide resources as well as my real estate expertise)
Any suggestions on how I can sum up what I do in four words?
Here is what I have come up with:
“Start to Finish, Simplify Senior Moves”
“Simplifying the Senior Move Experience”
“Moving Seniors Made Simple”
“Streamline the Senior Move Process”
How about “Helping Seniors Find Home since _____”?
What’s your thought on “Turning dreams into addresses”
or “My Experience will MOVE you”
Not bad.. What about “turning dreams into homes”? Not a huge fan of the second one…
Great ideas. I wanted to incorporate real estate and property management.
“We take care of all your real estate investment needs”
That’s pretty to the point, but do you think you can condense it a bit?
Hi, I’m a new agent but my husband and I are also contractors and flip houses. I am trying to tie in the service of a realtor and remodeling service into my branding to let please know that we are there for them past just the purchase of their new home. Kind of a one stop shop but I feel so lame with…. “The Tyner Team, Your one stop shop” or “Not your average realtor”, “Going beyond the deal” “More then just your agent”…. Any feedback would be greatly appreciated.. Thank you
I love “Going Beyond the Deal”!
Hi, I’m new in the real estate business and am thinking of a slogan. I want to incorporate the word “success”. my email address is absolutesuccess.brooks@gmail.com and I get compliments of all kinds. It sticks, its catchy, it works, it means something and its effective mostly. So I started off trying to run with that concept however, absolutesuccess in a slogan is #1 very long #2 extremely declarative. I want to exude more friendliness. So I decided to drop the “absolute” and just try to play with the word “success” alone. I also believe that a clients home is their lifestyle and vice versa. So here’s what I arrived at…
Your lifestyle, your home, our success.
Success at making a house your home.
Success at making your home your lifestyle.
Absolute success at finding a home for your lifestyle.
A success is your lifestyle, your home, your way.
Success means your home.
Your home means success.
Your realtor, your home, your success.
IG
Asuccess@yourhome
Success_yourhome
Hmmm, I have to say that I like the idea of linking your name and business to the word success, but you need to figure out WHO you are offering success for and on what terms? What does success look like? Is it selling for a higher price? Closing quickly and painlessly?
The download never showed up for me. Can you help?
Hi Amy,
That’s weird. Are you using Gmail? If so, check your “promotional” folder to see if the email is there. If not, check the spam folder. If none of that works, let me know and we can resend the file. Thanks!
We’re in the middle of a complete rebrand and HUGE fans of what Red Oak Realty in Berkeley did with their’s, especially the tagline “good move.”. It’s so stinking simple! So we’re trying for the same idea. Since our “shtick” is full-service that makes your life easy, with paperless transactions and stellar marketing, we’re currently stuck on “Simply Better.” with an emphasis on simply (i.e. in bold or our accent color) What do you think?
Yeah, “Good Move” is pretty great branding. The problem with ideas like this is that in crowded markets many of them are trademarked. Simply Better is pretty great as well, and I think it checks all the boxes you need to check. I wonder if “The Right Move” is taken? You could also try and sharpen your pencil a little bit and use a verb like “simplified” or something to get more to the core of making the home buying/selling process easier…
I’m just starting my real estate career and am wracking my brain for a tagline that will communicate what I can offer. First off, I’m a native to my community and know people and places really well. In addition to that (and probably my main focus) is that my husband and I own and operate a construction company. We plan to involve my husband’s expertise as much as possible in the selling and buying process. Any thoughts?
I want to communicate that they will have a contractor in their pocket if the choose us… but that’s too cheesy to say!
Another thought was something like “Your Home Experts.”
Thanks for your help!
Hey Elizabeth,
What a great head start in the industry! You might want to work on something that conveys the idea of building, maybe even something that focuses on how long you’ve been building homes. How about “Building Dreams since 2007”? This way you can hit your experience as a builder and kind of (truthfully) tell people that you have years of tangential experience in the industry…
Thanks for the input! What about, The Dolton Team: Creating Home, Constructing your Dream.
Dream Creation, Home Construction
Hey Roden, how about “We Build Dreams” or something along those lines?
I’m struggling with this!
*Making real estate real!
*Taking you home!
* You’re not alone!
* The WOW Factor
* Unique. Exceptional. Experienced
* Here’s the deal.
* Simplyfing New Beginnings
* New Beginnings Simplyfied
* Your home. Your memories…My commitment!
* Your home. Your memories. Your choice. Make the best one
*Giving life to your dreams
Help!!!!
Hey Tiffany, don’t worry, this isn;t an easy process for anyone! That said you have some pretty cool ideas here as well as a lot of variety. I would maybe nix “taking you home” because it has… another connotation that is pretty unprofessional. BUT I like the idea so maybe play with that more. Unique and exceptional are basically synonyms. What about something like “experience, knowledge, results”? I like new beginnings simplified. “Your home” might be better shortened to “Your Home, My Commitment”. or maybe… “Your Home, My Passion”? Anyway, you’re on the right track so keep pushing!
I am working on a tag line for something I am sending to past clients. I want a tag line that resembles the idea that I am their Realtor for life. That they can call me for real estate questions other than just when buying or selling. I am stuck! “Your Lifetime Realtor”, “Your Realtor Today and Tomorrow” I like the client focused aspect. Any thoughts?
Hey Tonya, I really, really, like where you’re going with this! I’m kind of thinking that using the word “lifetime” is kind of final here though. Maybe cut it to the bone a little bit more. Something like, “Here for your today, here for you tomorrow”? Or what about something like “In it for the long haul”? Keep plugging away and you’ll get there.
Results + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
I believe that our work starts with Service…
Service + Results = Home
Not bad at all.
What about swapping the order around here? After all, results come after service right? Also, “home” is kind of the “result” of your service too right? How about “Service & dedication= results”?
What do you think of:
“Every house needs a solid foundation…every journey, a destination–let me join you on your path to home ownership”?
I like the concept, but is this supposed to be one slogan? If so, it’s way too long. How about just “Every Home Needs a Solid Foundation”? or maybe “Every Journey Needs a Foundation”? Anyway, keep plugging away here, I think you’re on the right track!
Our Company name is Elevate Real Estate and it stems from this idea of taking clients from Apartment to a condo and a condo to a home. From 1st time home buys to 2nd home buys and so on. The idea of trading till you get the home you want in the neighborhood you want at the price point you can afford. most times the first home isn’t the one you end up in forever. I really need a slogan for it though that evokes this in a short concise sentence thats catchy any ideas? I’m stumped and you sound like you have a lot of great ideas.
Taking clients to the next level
Taking homes to the next level
We elevate you to your next home
An elevated real estate experience, taking you to the next level
The Elevated Experience
The Elevated client experience
Simply Elevate
Simply Elevate Your Home
The Elevated way to buy and sell real estate
A home changes everything
Homes Elevated
Elevated to the next level.
Elevate your home to the next level
Elevated to the next home
We take you to the next level
We take you to your next home.
Elevating your housing experience
Elevating you to the perfect home
Elevating clients to the perfect home
We elevate you to the perfect home
Elevating your housing experience
Elevate your housing experience
Elevating houses one day at a time.
Elevating houses till you find the one
Elevating houses till you find your dream home.
Simply Elevate your home
We are here to elevate you to your next home
The Elevated home experience
Elevating one home at a time
Tried a lot of different once but can’t seem to find one that I really love that evokes what I want it to evoke and still be catchy and original. Thoughts?
How about “Your Home Search; Elevated”? I think you need to step away for a second and try and write down what it is you’re actually trying to say here. Or maybe work in your location? Something like “Helping New Yorkers Trade up since 2008”?
Lot’s of good stuff here to work with, you’re definitely heading in the right direction!
How can you protect your tagline
Hey Buddy, you can apply to have your tagline trademarked if you would like to have it protected. This will require a lawyer, or a significant amount of research on your end.
What do
You think of “We are personalized not
Commercialized”
Placing a negative anything in your tag will also ask their brain to notice that as well.
We are personalized and…?
“Commercialized” is content dependent. So what is the opposite and positive/fwd moving word you want to convey?
Hey Kyro, I tend to agree with that. Well, it might be possible, but very tricky to pull off!
Not bad…
What about “Moving you in the right direction”
I like this one, but are you really just there to move someone in the right direction? Aren’t you going to be there for the long haul until the deal closes and beyond?
Is this corny? The Shondell Experience – It will move you!
Ehhhh a little bit. I think the main issue is that you’re conflating the two different definitions of “move you”. This is an issue because “move you” to me makes me think of either being emotionally moved, or well, moved by a moving truck. The first definition is a bit too much. Are people really going to be emotionally moved by your service? The second isn’t quite enough. Yes you’re moving me, but that’s the baseline for what your job is! I do like the Shondell Experience part of it though. Maybe try and come up with some variations for the second part. My 2 cents anyway. Hopefully more people will chime in here!
My mom and I are a team and we are both natives to the area which is hard to find these days because we have a lot of people moving here. I want to play on that and I stole the idea from #4. What do you think about “Our roots run deep in WNC”?
Not bad! BTW what’s WNC?
I would love to make one about “my roots are in Grand Rapids” Or something like that? I donate to a charity when I close a home to plant a tree…this “roots” idea would be awesome. Any ideas?
Not bad. You could also try working “grow” in there somewhere. ‘Helping Grand Rapids Homeowners Grow Roots since 1997″… You’re on the right track, just need to sharpen your pencil a bit.
What about “changing lives, one home at a time”
That’s pretty great actually! I would just make sure that’s not trademarked and I would go with it.
How do you determine if a slogan is trademarked?
You can search here: https://www.uspto.gov/trademarks/search and make sure it’s not trademarked in the same category. If you want total piece of mind, hire a lawyer.
Creating Opportunities One Home at a Time??
Great article very helpful. One I just came up with ” Results & Service=WIN” I would be curious what your thoughts are?
Thank you
Results and Service FTW.
Boom!
I like where you’re going with it, but I think it needs some work. What about making it more of an equation? As in, Results + Service = Win? I would also maybe think if replacing “win” with something more specific. What about results + Service = Home?
Hi Emile,
Very good feedback and I like where you went with it. I would be curious if I sell residential and commercial would it matter that I use the word Home vs something else?
Thank you
Not really as long as they sound right with the other words in your slogan. Just be careful using the word “Realtor” as it’s trademarked by NAR and there are guidelines for using it without violating their trademark.
Results + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
We may be a small boutique brokerage, but we cover 3 states in the North East and about a month away from opening in Florida. “With us, you’re Almost Home” – Almost Home Real Estate Services
Not bad! That said, I wonder if there’s a way to emphasize the home part of almost home? As it is now I think most people don’t want their brokerage to take them almost home, they want them to finish the deal? Just a thought!
Thought so too.
I’m pretty partial to mine! I was a digital marketer for twenty years prior to becoming an agent, so I extremely strong on the marketing front. As such, I’ve taken to using “Providing a marketing-driven real estate experience.” as a tagline.
I trademarked mine because other agents were starting to use it after my marketing push “Cleveland’s Own Real Estate Matchmaker”. I’m also known for matchmaking over 25 real couples over the years, so it was a natural move and something that my sphere knew I was good at. I just happen to be even better at matchmaking real estate!
Yeah, I think more agents need to do this especially if they do the grinding work and soul searching I ask of them in this article. LOL.
People love it when I put them in their place.
Clever. 😉
What about “Everything I touch turns to sold.”
Haha I love it as a personal slogan and can see this printed on shirts that REALTORS would buy, but maybe a little too joky for a professional slogan. But if your brand is a little non traditional, then maybe it can work!
I’d consider dropping the “providing” from the tagline and simply going with, “a marketing-driven real estate experience” or “marketing-driven real estate experiences”
I think I agree with Luke here. Definitely a little snappier with the “providing”.
Hey Rae,
That’s actually a pretty great slogan. Good job!
Hello Emile!
Please let me know your thoughts on this. I work with residential and commercial. ‘Everything starts with a vision: Sell or buy your property’
I think you need to work on this a bit. Is buying or selling really a vision? When I think of vision I tend to think a little deeper than just buying or selling…
Thanks!
Hi Rae, you mentioned you were a digital marketer and wondering if you could look at something for me. My email is kathymbowers@gmail.com
Thanks so much
Kathy