When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in four words or less?
The amazingly talented agents, teams, and brokerages on this list have.
That’s why we chose them as having the best real estate slogans and taglines for 2020.
1. ‘Client Focused. Results Driven.™’
In the world of New York City real estate, Dolly Lenz stands alone. Sure, there are a ton of “million dollar” brokers strutting down Park Avenue staring at their iPhones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, her real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients as well as their passion for closing. No easy feat, especially in four short words.
Protip: Having a great slogan is crucial to branding your business, but it’s only one element of how your audience sees your brand. Fill in the big picture with our free comprehensive guide to real estate branding below:
2. ‘Move to What Moves You’
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the “Our Agent of Change Will Move You” tagline in our featured image to “Move What Moves You,” it’s abundantly clear that Halstead took the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second Instagram-worthy cool that characterizes so many great brands today.
3. ‘Defined by Service & Expertise’
As the country’s number one independent brand (by sales volume), Long and Foster’s reputation in the market is undoubtedly one of their greatest assets.
As far as taglines go, “Defined by Service & Expertise” perfectly sums up the ethos every great real estate brokerage should aspire to.
No matter which side of the transaction you’re on, service is your primary role and expertise is what makes you good at it.
Like Dolly Lenz, Long and Foster managed to sum up the core values of a brokerage in just four words. If you think that’s easy, try it sometime.
4. ‘The Power of Deep Roots’
Town and Country Real Estate Hamptons
Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.
That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store. That means a softer edge than the hard-charging Manhattan real estate cliche makes perfect sense here.
That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom.” It manages to bring together business acumen and the laid-back vibe a beach town offers vacationers.
5. ‘Local Real Estate / Marketed Internationally’
Partners Trust (Pacific Union)
While it seems like this tagline might have gotten lost in Partners Trust’s recent merger with Pacific Union, I’m still keeping it on our list.
Why?
Because it’s great. Once again, we have a very simple, but very pointed messaging that speaks to precisely to what a brokerage listing eight- and nine-figure California mega mansions does better than your run-of-the-mill franchise.
Since so many buyers are outside the country, this tagline manages to not only give a nod to owners looking to cast a wider (and smarter) net, but to foreign buyers as well who feel their needs are being addressed.
Need a Little Help?
If all this seems a little overwhelming, we’ve found that hiring this sort of thing out relieves a lot of stress.
Our favorite way to go about that is using Fiverr. Fiverr is jam-packed with creative branding experts who can work with you to create the slogan or tagline you are looking for, and usually at a cost that is easy on the pocketbook. Fiverr’s services start at $5.
If you’ve never used Fiverr before, the process is simple and straightforward, and all done 100% remotely. Find a branding expert, communicate your needs, agree on a price, and they deliver. Easy peasy!
6. ‘Santa Barbara’s Premier Real Estate Professional’
This isn’t really a tagline per se, but we like Dusty around here and there’s a good lesson to be learned from using a declarative factual tagline for your brand.
Basically, if you’ve got it, flaunt it. If you’re your city’s or even your neighborhood’s premier real estate professional, what better possible tagline would you want to associate with your brand?
7. ‘Realtor Marketing for Homebuilders Made Easy’
When your market is multibillion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service that’s easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the “Guinness Book of World Records” for most homes sold in one year, and astonishing 3,556 homes closed last year!
8. ‘Luxury Real Estate: Redefined’
Sothebey’s International Realty
As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely decided to keep one foot in tradition and one in the future with their real estate slogan.
After all, with cryptocurrency, home automation, and a truly global market, luxury real estate is changing rapidly—and dramatically. Smart companies keep up and adapt, while those unwilling to change perish.
Faced with tech-centered startups like Compass, dodging and parrying with the times is crucial for luxury brokerages today.
9. ‘Our Passion Is People. What’s Yours?’
The Boutique Real Estate Group
Another Los Angeles startup, Raj Qsar’s the Boutique has competitors that might make lesser brokers run for the hills (just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly and accessible, but still ticks all the boxes that well-heeled homeowners and buyers need from their agents.
Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
10. ‘A Higher Form of Realty’
Heading back to the Hamptons, we love Saunders real estate slogan, which they proudly include along with their logo as an integral part of their brand.
With a concierge-like service and an insider’s grasp of Hampton’s culture, Saunders hits all the marks with this slogan.
By the way, if you’re thinking of swiping it, don’t bother. Saunders had the foresight to trademark this slogan years ago. One of the perks of being in the business a long time.
11. ‘A Home Changes Everything’
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from DocuSign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelter.
12. ‘Expect Better’
Better Homes & Gardens Real Estate
Sadly, when it comes to real estate, the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just OK experiences with other brokerages. What if your real estate experience could have been even better?
13. ‘Sell It Like Serhant’
Leave it to New York City real estate wunderkind Ryan Serhant to come up with a catchy real estate slogan that reminds people not only of an immensely popular movie, but one of the most famous people on the planet to boot.
Sure, this is not technically the Serhant Team’s slogan or tagline, but it’s so snappy that it might as well be. Will you be able to watch or even think of this guy for the next few months without “Sell It Like Serhant” running through your head?
It’s like a catchy TV jingle without the music. Now that’s good branding.
Speaking of, what about a buyer’s agent team or book on buying homes called “Buyin’ with Ryan”? 😎
14. ‘Your Success Is Real’s Mission’
Although it’s geared toward agents rather than leads, Real’s slogan does a lot right. It’s short, easy to remember, and manages to sum up Real’s commitment to agent growth, a rarity in the virtual brokerage space.
15. ‘The Agent-owned Cloud Brokerage’
Having just achieved a market cap of 1 billion dollars, there’s no questioning whether EXP has been successful.
Having a great real estate tagline may have helped contribute to that success. One of the reasons it works so well is that it manages to appeal to agents and the public at the same time.
After all, high-split virtual brokerages need to continually recruit to make the numbers work. Looks like EXP is doing that quite well these days.
16. ‘We Are Life Changers’
Having risen from a humble background to become the number one sales team in Los Angeles and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life then counsel them on getting a great new place to live?
17. ‘A Smart Move!’
Considering the exponential growth Exit has seen in the past few years, it’s no wonder they have a great slogan.
It also works on two levels, which is the holy grail of sloganeering.
Hiring an Exit agent is a “smart move” and it also implies that your physical move itself will be “smart” if you’re working with Exit. Perfect.
18. ‘The Right Broker Makes All the Difference’
Stribling & Associates
Manhattan luxury powerhouse Stribling & Associates went with a bold and direct slogan that cuts right to the chase.
It also speaks to the strategic advantage that having a great broker in your corner can give you.
19. ‘Where It Counts’
South Africa’s Greeff Properties slogan hits the nail on the head. Instead of vague references to skills or passion, they just went with “where it counts.”
The reference here can be that they have skills where it counts, or an even more direct message that your home is where it counts.
Either way, it’s a three-word slogan that packs a punch.
20. ‘The Better Way to Buy Real Estate’
Simple, straightforward, and memorable. What’s not to love about New York City luxury Brokerage Elika’s tagline?
21. ‘Extraordinary Reach. Extraordinary Results.’
The Noble Black Team at Douglas Elliman
As one of the most successful luxury teams in Manhattan, The Noble Black team takes branding seriously. After all, their prowess at branding and marketing is a big part of the reason their well-heeled clients hire them in the first place.
But why reach? Simple. When you sell properties on this level, the net you cast for leads needs to be global. It does take extraordinary reach to find the right buyer for a one-of-a-kind trophy property.
22. ‘Ask Elliman’
Short and sweet, this tagline for Elliman’s 2017 advertising campaign also managed to sum up the primary value add they offer luxury buyers and sellers.
It also does an excellent job of humanizing an historic luxury brand that to some might seem stuffy and unapproachable. Inviting people to ask questions brings their brand back down to the human level.
23. ‘Integrity, Intelligence, Innovation’
Playing with alliteration generally either works or doesn’t, and in the case of Manhattan luxury brokerage Warburg’s slogan, we think it works perfectly. Also note the order of the words here. They represent the core values of the company and are organized from most important (integrity) to least important (innovation). Luckily, these words also sound better in this order as well!
24. ‘A Real Estate Company With a Purpose’
While they may have strayed from their original vision for democratizing the rental market in New York City, Compass has always tried to leverage their technology more like a tech startup than a real estate brokerage.
Like most tech companies, they also have a world-beating slogan to match. What exactly that purpose is might have morphed over the years, but it’s still a pretty good branding move.
25. ‘You Move Us’
Sometimes taking a well-worn cliche and flipping it on its head can pay dividends. In the case of Colorado brokerage startup West + Main Homes, playing with the double meaning of “move us” to turn it into something more emotional makes for a memorable slogan.
26. ‘Love Where You Live’
Summarizing the end goal that everyone has for moving houses in the first place, New York City’s Bond Real Estate hit the nail on the head with this short and sweet slogan.
27. ‘Fulfilling the Dream of Home Since 1906’
While it’s a bit on the wordy side, we still love this tagline from Coldwell Banker’s 2018 rebrand. “The dream of home” evokes warmth and comfort, which they manage to add their historic roots to by adding “since 1906.” This one really ticks all the boxes we have for a great tagline.
Bringing It All Together
We all know that the real estate field is crowded with professionals all trying to stand out and rise above. Your slogan or tagline isn’t your elevator pitch; it is your elevator DOOR pitch.
When you have one second to convey your message, what are you going to say? What message do you want to send?
All these pros have crafted solid, memorable feathers for their identity caps. What color is your feather?
Over to You
What did you think of our list of the best real estate slogans and taglines of 2020? Know a great team or brokerage with a slogan that belongs here? Let us know in the comments!
I’m pretty partial to mine! I was a digital marketer for twenty years prior to becoming an agent, so I extremely strong on the marketing front. As such, I’ve taken to using “Providing a marketing-driven real estate experience.” as a tagline.
Hey Rae,
That’s actually a pretty great slogan. Good job!
Thanks!
Hi Rae, you mentioned you were a digital marketer and wondering if you could look at something for me. My email is kathymbowers@gmail.com
Thanks so much
Kathy
I’d consider dropping the “providing” from the tagline and simply going with, “a marketing-driven real estate experience” or “marketing-driven real estate experiences”
I think I agree with Luke here. Definitely a little snappier with the “providing”.
We may be a small boutique brokerage, but we cover 3 states in the North East and about a month away from opening in Florida. “With us, you’re Almost Home” – Almost Home Real Estate Services
Not bad! That said, I wonder if there’s a way to emphasize the home part of almost home? As it is now I think most people don’t want their brokerage to take them almost home, they want them to finish the deal? Just a thought!
Thought so too.
Great article very helpful. One I just came up with ” Results & Service=WIN” I would be curious what your thoughts are?
Thank you
I like where you’re going with it, but I think it needs some work. What about making it more of an equation? As in, Results + Service = Win? I would also maybe think if replacing “win” with something more specific. What about results + Service = Home?
Hi Emile,
Very good feedback and I like where you went with it. I would be curious if I sell residential and commercial would it matter that I use the word Home vs something else?
Thank you
Not really as long as they sound right with the other words in your slogan. Just be careful using the word “Realtor” as it’s trademarked by NAR and there are guidelines for using it without violating their trademark.
Results + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
Results and Service FTW.
Boom!
What about “changing lives, one home at a time”
That’s pretty great actually! I would just make sure that’s not trademarked and I would go with it.
Creating Opportunities One Home at a Time??
My mom and I are a team and we are both natives to the area which is hard to find these days because we have a lot of people moving here. I want to play on that and I stole the idea from #4. What do you think about “Our roots run deep in WNC”?
Not bad! BTW what’s WNC?
I would love to make one about “my roots are in Grand Rapids” Or something like that? I donate to a charity when I close a home to plant a tree…this “roots” idea would be awesome. Any ideas?
Not bad. You could also try working “grow” in there somewhere. ‘Helping Grand Rapids Homeowners Grow Roots since 1997″… You’re on the right track, just need to sharpen your pencil a bit.
Is this corny? The Shondell Experience – It will move you!
Ehhhh a little bit. I think the main issue is that you’re conflating the two different definitions of “move you”. This is an issue because “move you” to me makes me think of either being emotionally moved, or well, moved by a moving truck. The first definition is a bit too much. Are people really going to be emotionally moved by your service? The second isn’t quite enough. Yes you’re moving me, but that’s the baseline for what your job is! I do like the Shondell Experience part of it though. Maybe try and come up with some variations for the second part. My 2 cents anyway. Hopefully more people will chime in here!
What about “Moving you in the right direction”
I like this one, but are you really just there to move someone in the right direction? Aren’t you going to be there for the long haul until the deal closes and beyond?
What do
You think of “We are personalized not
Commercialized”
Not bad…
Placing a negative anything in your tag will also ask their brain to notice that as well.
We are personalized and…?
“Commercialized” is content dependent. So what is the opposite and positive/fwd moving word you want to convey?
Hey Kyro, I tend to agree with that. Well, it might be possible, but very tricky to pull off!
Our Company name is Elevate Real Estate and it stems from this idea of taking clients from Apartment to a condo and a condo to a home. From 1st time home buys to 2nd home buys and so on. The idea of trading till you get the home you want in the neighborhood you want at the price point you can afford. most times the first home isn’t the one you end up in forever. I really need a slogan for it though that evokes this in a short concise sentence thats catchy any ideas? I’m stumped and you sound like you have a lot of great ideas.
Taking clients to the next level
Taking homes to the next level
We elevate you to your next home
An elevated real estate experience, taking you to the next level
The Elevated Experience
The Elevated client experience
Simply Elevate
Simply Elevate Your Home
The Elevated way to buy and sell real estate
A home changes everything
Homes Elevated
Elevated to the next level.
Elevate your home to the next level
Elevated to the next home
We take you to the next level
We take you to your next home.
Elevating your housing experience
Elevating you to the perfect home
Elevating clients to the perfect home
We elevate you to the perfect home
Elevating your housing experience
Elevate your housing experience
Elevating houses one day at a time.
Elevating houses till you find the one
Elevating houses till you find your dream home.
Simply Elevate your home
We are here to elevate you to your next home
The Elevated home experience
Elevating one home at a time
Tried a lot of different once but can’t seem to find one that I really love that evokes what I want it to evoke and still be catchy and original. Thoughts?
Lot’s of good stuff here to work with, you’re definitely heading in the right direction!
How can you protect your tagline
Hey Buddy, you can apply to have your tagline trademarked if you would like to have it protected. This will require a lawyer, or a significant amount of research on your end.
How about “Your Home Search; Elevated”? I think you need to step away for a second and try and write down what it is you’re actually trying to say here. Or maybe work in your location? Something like “Helping New Yorkers Trade up since 2008”?
What do you think of:
“Every house needs a solid foundation…every journey, a destination–let me join you on your path to home ownership”?
I like the concept, but is this supposed to be one slogan? If so, it’s way too long. How about just “Every Home Needs a Solid Foundation”? or maybe “Every Journey Needs a Foundation”? Anyway, keep plugging away here, I think you’re on the right track!
Results + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
What about swapping the order around here? After all, results come after service right? Also, “home” is kind of the “result” of your service too right? How about “Service & dedication= results”?
I believe that our work starts with Service…
Service + Results = Home
Not bad at all.
I am working on a tag line for something I am sending to past clients. I want a tag line that resembles the idea that I am their Realtor for life. That they can call me for real estate questions other than just when buying or selling. I am stuck! “Your Lifetime Realtor”, “Your Realtor Today and Tomorrow” I like the client focused aspect. Any thoughts?
Hey Tonya, I really, really, like where you’re going with this! I’m kind of thinking that using the word “lifetime” is kind of final here though. Maybe cut it to the bone a little bit more. Something like, “Here for your today, here for you tomorrow”? Or what about something like “In it for the long haul”? Keep plugging away and you’ll get there.
I’m struggling with this!
*Making real estate real!
*Taking you home!
* You’re not alone!
* The WOW Factor
* Unique. Exceptional. Experienced
* Here’s the deal.
* Simplyfing New Beginnings
* New Beginnings Simplyfied
* Your home. Your memories…My commitment!
* Your home. Your memories. Your choice. Make the best one
*Giving life to your dreams
Help!!!!
Hey Tiffany, don’t worry, this isn;t an easy process for anyone! That said you have some pretty cool ideas here as well as a lot of variety. I would maybe nix “taking you home” because it has… another connotation that is pretty unprofessional. BUT I like the idea so maybe play with that more. Unique and exceptional are basically synonyms. What about something like “experience, knowledge, results”? I like new beginnings simplified. “Your home” might be better shortened to “Your Home, My Commitment”. or maybe… “Your Home, My Passion”? Anyway, you’re on the right track so keep pushing!
I’m just starting my real estate career and am wracking my brain for a tagline that will communicate what I can offer. First off, I’m a native to my community and know people and places really well. In addition to that (and probably my main focus) is that my husband and I own and operate a construction company. We plan to involve my husband’s expertise as much as possible in the selling and buying process. Any thoughts?
I want to communicate that they will have a contractor in their pocket if the choose us… but that’s too cheesy to say!
Another thought was something like “Your Home Experts.”
Thanks for your help!
Hey Elizabeth,
What a great head start in the industry! You might want to work on something that conveys the idea of building, maybe even something that focuses on how long you’ve been building homes. How about “Building Dreams since 2007”? This way you can hit your experience as a builder and kind of (truthfully) tell people that you have years of tangential experience in the industry…
Thanks for the input! What about, The Dolton Team: Creating Home, Constructing your Dream.
Dream Creation, Home Construction
Hey Roden, how about “We Build Dreams” or something along those lines?
We’re in the middle of a complete rebrand and HUGE fans of what Red Oak Realty in Berkeley did with their’s, especially the tagline “good move.”. It’s so stinking simple! So we’re trying for the same idea. Since our “shtick” is full-service that makes your life easy, with paperless transactions and stellar marketing, we’re currently stuck on “Simply Better.” with an emphasis on simply (i.e. in bold or our accent color) What do you think?
Yeah, “Good Move” is pretty great branding. The problem with ideas like this is that in crowded markets many of them are trademarked. Simply Better is pretty great as well, and I think it checks all the boxes you need to check. I wonder if “The Right Move” is taken? You could also try and sharpen your pencil a little bit and use a verb like “simplified” or something to get more to the core of making the home buying/selling process easier…
Hi, I’m new in the real estate business and am thinking of a slogan. I want to incorporate the word “success”. my email address is absolutesuccess.brooks@gmail.com and I get compliments of all kinds. It sticks, its catchy, it works, it means something and its effective mostly. So I started off trying to run with that concept however, absolutesuccess in a slogan is #1 very long #2 extremely declarative. I want to exude more friendliness. So I decided to drop the “absolute” and just try to play with the word “success” alone. I also believe that a clients home is their lifestyle and vice versa. So here’s what I arrived at…
Your lifestyle, your home, our success.
Success at making a house your home.
Success at making your home your lifestyle.
Absolute success at finding a home for your lifestyle.
A success is your lifestyle, your home, your way.
Success means your home.
Your home means success.
Your realtor, your home, your success.
IG
Asuccess@yourhome
Success_yourhome
Hmmm, I have to say that I like the idea of linking your name and business to the word success, but you need to figure out WHO you are offering success for and on what terms? What does success look like? Is it selling for a higher price? Closing quickly and painlessly?
The download never showed up for me. Can you help?
Hi Amy,
That’s weird. Are you using Gmail? If so, check your “promotional” folder to see if the email is there. If not, check the spam folder. If none of that works, let me know and we can resend the file. Thanks!
Hi, I’m a new agent but my husband and I are also contractors and flip houses. I am trying to tie in the service of a realtor and remodeling service into my branding to let please know that we are there for them past just the purchase of their new home. Kind of a one stop shop but I feel so lame with…. “The Tyner Team, Your one stop shop” or “Not your average realtor”, “Going beyond the deal” “More then just your agent”…. Any feedback would be greatly appreciated.. Thank you
I love “Going Beyond the Deal”!
Great ideas. I wanted to incorporate real estate and property management.
“We take care of all your real estate investment needs”
That’s pretty to the point, but do you think you can condense it a bit?
What’s your thought on “Turning dreams into addresses”
or “My Experience will MOVE you”
Not bad.. What about “turning dreams into homes”? Not a huge fan of the second one…
Any suggestions on a tagline for my Real Estate business, as I am a S.R.E.S, which translates to:
Seniors Real Estate Specialist. ( I am trying to translate that I am full service, providing all of the components to help a senior in their move, whether they are downsizing, moving to assisted living or moving to their kids house. I provide resources as well as my real estate expertise)
Any suggestions on how I can sum up what I do in four words?
Here is what I have come up with:
“Start to Finish, Simplify Senior Moves”
“Simplifying the Senior Move Experience”
“Moving Seniors Made Simple”
“Streamline the Senior Move Process”
How about “Helping Seniors Find Home since _____”?
I’m looking to change companies and am in need of a slogan or tag line. Our Company name is Team Sp8 real estate. So far I like Your home starts with one click or call. Turning transactions into relationships. Changing lives one home at a time. Or opening doors for you Any Thoughts?
Hey Matt,
I like all of them except the first one. Click or call is kind of awkward and mechanically the sentence doesn’t really make sense. That said, if you like the idea keep tweaking it. How about “home starts here”? Also, just my 2 cents here, but I would lose the “8” in your team name. Comes off as a little too flippant for my ear.
How about “home starts here’?
“Home Starts Here” was the slogan for one of the marketing campaigns at my old company, Howard Hanna. I am almost certain they have it trademarked. It is the 3rd largest company in the US, so I am sure their lawyers were all over that!
Yeah, that sounds too good not to be trademarked.
I am a new agent and coming up with a tag line to brand yourself is NOT an easy task. What’s your thought on “For Results that Move You”. I am thinking one might automatically associate this tag line to a moving company. Thoughts!
Ehhhhh I think “move you” is a little too personal. I mean, you’re not going to like move them emotionally right? A pleasant, smooth transaction is hardly moving.
How about:
“Moving You into Your Dream Home”
“Making Your Home Journey a Success”
“Making Your Home Journey My Commitment”
Not bad! I think you need to work on the mechanics a bit here though. It can also be fun to trim away some words and see what you can come up with. “Your dream home, my committment” or maybe “Your Journey, my commitment”?
List it, buy it, love it. https://costablancamurciaproperty.co.uk
Keep it simple, but relevant,
Not bad, but what about your buyer clients?
Rebranding and I came across your article. How about, “Concierge Real Estate Services” or “Counseling, Consulting, & Connecting NOLA” or “NOLA Loves You, Welcome Home”
Hmmm I like the second one the best, but maybe you can trim the fat a bit? Consulting and counseling are kind of the same thing no? If you’ve been in business for more than a few years you could also add a year. So maybe something more like, “counseling and connecting NOLA since 2007”?
We are trying to come up with a team name there’s 3 of us myself, my daughter in law and my son in law. Looking at
Full Circle Real Estate, any suggestions.. and logo that would go with that.
Hey Sherri,
That’s a tricky one, but I would maybe try and incorporate the family aspect into your team name? Elwood & Daughters?
Hi Emile,
Your thoughts on “Don’t buy or sell your home alone”
Not bad! My only concern is that you’re not personally included in this equation.
You are correct. This process is harder than I thought.
How about:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
My husband and I just bought a sailboat. I’d like to incorporate sailing into my tagline, but I’m struggling.
Sailing through you’re real estate experience like a breeze. Or something along those lines.
I love this. Unfortunately the last time I was on a sailboat was many years ago so my sailing jargon is a bit… rusty. It might help to look up a bunch of sailing phrases or terms and see of you can find something that works.
Hey Emile,
What do you think about “Results you can trust”?
Hmmm I like the sound and brevity of it, but what results are you talking about? I can see this working great for say, an appraiser, but this might be a bit off target for a Realtor. What about Service you can trust? Maybe even advice or guidance you can trust? Something like that?
One more for the road …
THE AGENTS YOU WANT, THE BROKERAGE YOU NEED
Not bad. Maybe take it a step back? “The service you want, the skills you need” not sure about “skills” there but something like that puts a finer point on this I think. Definitely heading in the right direction!
Hi! I am lookingto print on shirts: real estate that works
How does that sound to you?
I like it. Like I said though, you might want to make it a bit more personal with something like “real estate that works for you”. Would love to see your t shirts when they’re done!
This is harder than I thought-
How about this:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
Not bad, but why are they choosing you over other agents? Keep plugging away at it.
My tag line is “Don’t Make A Move Without Me!” And I close my voice mail message with that as well…
Not bad!
Well.. I think allot of us realtors use that…..
I hear you Jo. That said, being totally unique in a crowded field is not easy, and the safe and narrow is safe and narrow for a reason. Don’t get me wrong, I’m all for standing out, but it is by no means easy and can easily backfire on you if you push too far.
Hello
I’m new in real estate business I have a tagline please correct my Company name “PHirst bla bla bla”
Now my tag line is “Your PHirst Dream Home”??
Ehhhh, not a huge fan of this as it’s kind of making fun of the name. That said if you like it and it fits your business then go for it!
Mine is: “Experience Matters. “
I have over 30 years experience in my market
Perfect! You might also want to mention the 30 years experience as well just to put a fine point on it. “Serving XYZ Market since 1987”
We’re still stumped here trying to decide if “Elevating the home improvement/ownership experience” is too formal for our business which is a hub of home improvement pros. Help!
I like it, but what about losing one of those words in the middle?
Testing 1, 2…
So… how did your test go?
Hi ..
I’m working on branding my realty business. Thinking along the lines of “Cloud9”. I’ve been brainstorming through a lot of ideas to finalise a tagline with the main idea being the Silver Lining.
So far I’ve got:
– Your Silver Lining
– We are Your Silver Lining
– Welcome to Your Silver Lining
– Let Us be Your Silver Lining
– Find Your Silver Lining With Us
– Define your Silver Lining (maybe add With Us)
– Silver Lining of Your Property Dreams
The more I navigate this, the more difficult it gets.
Please shed some suggestions
Regards
I like the first one, but I think you’re trying to bite off more than you can chew right now. Instead of trying to come up with both a name and slogan, just work on the name for now.
Hi there,
I have been selling real estate for about 6 years. I have also been a licensed certified appraiser over the past 25 years. My current tagline is “A Realtor who knows value”. Your thoughts?
Not bad, but I think you can tweak this a little to say what you offer customers directly? Maybe something like “Helping ______ find value since ______”. I do like the idea of focusing on value though.
We are opening a new Brokerage. The name is Covenant Realty.
Thinking of this tag line” Driven by Excellence”
What do you think?
Not bad!
Hello,
I have been racking my brain to come up with a simple catchy slogan that incorporates my last name which is Good.
Thank you
Hey Elizabeth, I wouldn’t worry too much about it. At some point, incorporating your name just to incorporate a name might not work in all cases. Instead, maybe try coming up with a slogan that focuses on what you can offer besides your name.
Hey!!
Just started in Reao Estate and I’m looking for a slogan that will separate me from the rest. Here are a few I have though of. Thoughts?
“With Kyle you’re more than a client, you’re family”
Or
“You’re not just a client, you’re family”
Or
“With Kyle you’re not just a client, you’re family”
Or
“Want to be more than a client? Call Kyle”
I’m looking for something with my name (Kyle Stevens) so I can take it with me wherever I go as far as brokerage.
I like the sentiment and enthusiasm, but I think this might be a little bit much. I mean, are your clients really going to be family? It’s one thing to say that and quote another to actually carry that out. Are you working for a family owned brokerage?
Hello. So just getting into Real Estate and trying to brand myself if you will, and designing a business card along with my website but I’m stuck. So I’m like the many others here and trying to decide on a slogan that works. I would like to use “luxury” in it but not to where it sounds limited to just that market, but where it would include everyone if that makes sense? Here’s what I’ve come up with but I’m not sure,
“Luxury Real Estate, can be anyone’s Luxury Home”
“Luxury Real Estate, is anyone’s Luxury Home”….Thoughts??
Also I thought about incorporating a slogan to do something with “million”, because that’s the ending of my last name but everything I thought of sounds well corny..lol.. Any suggestions on both? Thanks!
Ehhh I think you might want to sharpen your pencil a bit here. Is there a way you can say luxury without using the word luxury?
Hi Emile,
I’m a relatively new realtor with 2 years experience and I’m trying to figure out how to differentiate myself from the rest of the realtors. I have over 25 years experience in client service in other industries but only two in real estate. What I love about my new chosen business is that I’m out and meeting people while earning money in the mean time. I love house hopping, showing homes, negotiating, seeing the creative energy of my clients and watching their faces light up when they find their home or the offer gets signed. So I’ve been thinking about a few ideas, but not sure which way I should go. These seem so general… although they do talk about helping clients. What do you think? Thank you. PJ
Turning Your Dream into Realty (or Reality?)
Your NV home is my passion.
Choose your home & let me do the rest!
Let’s get you into your new NV home!
Looking for a house? Let’s find you one together!
25 yrs client service stands for excellence.
Putting 25 yrs of excellence to your service.
Your next home starts here!
Selling Dreams, not just Real Estate.
Matchmaker of Home Buyers and Home Sellers.
Real estate transactions made clear and easy with PJ.
Excellent real estate service because you deserve no less.
You deserve the best. Let’s talk!
I like the selling dreams one and the you deserve the best one. That said, with 25 years of client experience you might try and work that in somehow.
Happy New Year! Well I am a new agent and I have been playing around with a few things and would love your feedback! This a very challenging by the way….
-The key to happiness is finding the key to the right home
-Your goal is my goal
-Lets conquer your dream home together
– Life is always better with others, lets partner up!
I like the second one the best.
After 20+ years as a successful realtor in my market I’m doing some different branding. 90-95% of my business is from past clients referrals so i would like to incorporate that in a tagline. It’s really hard to incorporate the referral aspect. I came up with,
Turning dreams of Homeownership into Reality since 1997 with the assistant of Past Client referrals!
Any suggestions are appreciated. Thanks
This is the right idea. At the end of the day your slogan is transmitting an idea to your audience.
Move with Confidence!
It’s simple yet strong.
Marcia –
I love it, this hits all the marks for a great slogan.
simply clever… Marcia
Clever!
Thank you, Chris. It’s working for me. 🙂
At the end of the day this is all that matters in branding. Congrats!
I work in an affluent suburban area where I am a top producer however considerably younger than the vast majority of other agents. Since so many “young families” around my age are moving to the area, I’ve been using, “Moving the next generation.” Thoughts?
It’s not bad, but it is kind of limiting. I would think most homeowners who sell in your area aren’t young families?
With over 15 years service I’m constantly trying to move to the next level in the real estate business so I’m looking into creating a slogan/tagline. What do you think about?
1) “Service you Expect with the Experience you Need”
2) “Service you Deserve with the Experience you Need”
3) “Service you Expect with the Experience you Need since 2004” 4) “Service you Deserve with the Experience you Need since 2004”
Any thoughts?
Why not just hit the nail on the head? Something like, “Serving the _____ community since 2003”? or maybe “Helping _______ Find Home Since 2003”?
Trying to come up with something referring to doors. Something like, Working with ther right agent opens doors. But it seems a little long and not sure about how it reflects on sellers. Any tips?
Angie –
Great idea. There is a lot of meaning behind the act of opening a door, both personally and professionally. What about something even shorter, something like:
“Angie Norris : Opening Doors”
Lots of different ideas out there, we think you are on the right track!
“bringing joy, one home at a time”
i want to incorperate joy into a slogan
Hmmm any particular reason why? I think focusing on home and smooth transactions would serve you better. Let’s face it, joy is pretty rare in real estate.
Getting started branding myself, and thinking of slogans. I’m a loan underwriter over 25yrs (Builder, SFR, Investment, Conv, JUMBO, FHA/ VA, CALHFA, USDA, etc), and have my real estate license. Trying to incorporate all my knowledge into a tag line, or slogan, and possibly included email which is dazzldi? Any suggestions?
Hmmm I would maybe try to focus on something that focuses on all aspects of the deal or every stage of the deal? Not using the 25 years of experience might also be a serious mistake. That can make you stand out from most of your peers.
I agree, I wouldn’t put the 25yrs in there, I was just letting you know my background. Any suggestions on what to say come to mind?
Sorry, I was actually suggesting that you DO include the 25 years somewhere. After all, this is a huge selling point and one that people might miss if they just glance over your profile. While you ideally want to make your audience feel something, 25 years is impressive enough to actually do that I think… The problem with trying to include your different skill sets is that anyone can claim to have these skills, but almost no one can claim to have 25 years of experience. Up to you of course! Try brainstorming some ideas and see what sticks!
Got it, what about something like “Building home dreams over 25 years, through every phase”
Making your home dream a success and my commitment”
Got it. I was thinking about something like this. Building dreams for over 25 years in all phases.
Making you home journey my commitment successful. Serving Southern California over 25 years.
You’re on the right track, just focus on simplifying and coming up with something that sounds good when spoken aloud.
Hi I am Kari McCoy, a realtor for over 30 years and I wanted to play on my last name with the Real McCoy. I can never seem to get it right. My slogans just are so terrible. I love all the above ideas and I believe you are right it makes a huge impact on clients.
Thanks, Kari.
You know, sometimes it helps to “kill your darlings” and just throw away your favorite idea and start over.
Looking for a tag line. My previous one was too long. My new name is Fisher Farmhouse Real Estate Im looking for a logo of a home with the industrial with white and black farmhouse. Any good ideas for slogans?
Hard to say. Do you focus on selling farmhouses? Are you trying to attract certain kinds of leads? Maybe people moving from the city? I would spend more time trying to figure out what you’re offering and what you want to accomplish before writing anything. Always remember your slogan stands for something. You have to figure out what that is before you can come up with anything!
We have “teamed” up with some local non-profits and allow our clients to choose who we will donate to.
Our tagline is “Making the community better, one home at a time.
We are just now in the launching stage.
Not bad!
Can you help please. I am doing mail outs trying to get some business. I am in a rural area and my last name is House. Everyone always says ” you have the perfect last name for this job” I have never sent out mailers or tried to make my last name a slogan. I am so hung up on what to use as a slogan. Any ideas? Help please! Thank you!
Hey Page, honestly I wouldn’t worry about it too much. It’s a nice element to your personal brand, but not having a slogan is probably going to help you more than having a bad one.
Hello, I’m trying to help my team come up with a slogan. We are, “Wasinger & Co. Real Estate”. I was thinking:
1). Starting a new book or ending a chapter? Wasinger & Co. we’re here to help (too long, correct?).
2) Addressing your need for a new address.
3) Don’t sweat/fret…let us be your real estate rep.
4) Wasinger & Co. + Service = Success
5) We make money moves (Cardi B…just joking)!
6) Real estate experts with real expertise!
7) Family & Future: Let us help open the door to both.
8) Wasinger & Co….redefining real estate with Y-O-U (kinda cheesy LOL!)!
Thanks,
Rebecca
Hmmmm I like #6. Not super snappy, but solid and makes a nice point.
Hi Emile,
How do I check to see if something is copyright? I
You can search the US Patents and Trademark Office https://www.uspto.gov/trademarks-application-process/search-trademark-database to see if a slogan is trademarked. Common law trademarks only apply in certain geographic areas. You can find them by running a google search or searching state databases. If you’re really concerned, talk to your attorney.
Thanks for this help!
How about Love Finding Your Home?
Hi Jane, no worries, that’s what we’re here for. I’m actually not too crazy about “love finding your home” because it’s not quite clear who this is referring to. Does it mean your clients love finding their home? I get what you’re going for, but I think it’s better to clarify a bit more to ensure there isn’t any ambiguity.
Hi Emile
I’ve learnt quite a lot here, the comments and your replies are helpful too. Thanks a bunch!
Thanks ken, if you don’t want to miss an article remember to sign up for our email list.
My husband and I are newly into construction of smart homes and home renovation but we do all things real estate.. Right down to home decor… we’re trying to come up with a tag line
Affordable, durable, stylish, functional, smart… Any suggestions on how to put these words together? Thank you…
I think you need to take a step back and try to figure out what you’re trying to say. Are the HOMES affordable, durable etc? Your clients will be hiring you for more than just an affordable home right? They’re hiring you for guidance, expertise, professionalism, finishing on time and on budget etc. Take an hour or two to really nail down what you offer clients and then your slogan will come to you much more easily. Best of luck!
We are working on a slogan for FreeState Realty. We are in a small community but service a large area ….
“Regionally experienced, locally focused, committed to exceptional performance.”
Any thoughts … just doesn’t flow
Thanks
Yes. Cut it to this: “Regional experience, Local Focus” something like that. You may want to work a bit to find another word that works better than focus here, but I do think this formula flows nicely and describes your value add. There are echoes here of think “globally, act locally” which are nothing but positive for most people.
Hi Emile, I really like all your ideas and the way you have helped everyone! I have been in real estate for a couple years and my husband has just retired from a successful career with the bank – 30 years and is getting his his real estate licence to join me in the business. He has built a strong brand for his self at the bank and He knows a lot of people in our city, so we wanted to leverage his previous work experience. We’re thinking of “Service you can BANK on” . I would really appreciate your thoughts.
I would try and avoid puns as banking (and real estate) is a pretty serious business. Puns are fun, but they don’t necessarily emphasize trust… What about something like, “Honesty, integrity & experience”?
I am getting my real estate license in South Carolina and I am also a Charter Fishing Boat Captain. I really like the Compass Rose for a logo and need a good tag line. I was thinking something like:
Let me point you in the right direction.
Trust me to navigate…..
I really want the word “Trust” and “Navigate” in the tag line
Thanks for your help!
Ahoy captain Jerry! I agree that the compass rose is a great option for a logo. After all, it stands for being precise, wayfinding, and helping people find the right direction to move ahead. I’m not wild about the word navigate as it has too many syllables. What about guiding? Maybe something like a three word tagline? “Trust, Guidance, honesty” or something like that? Yale’s slogan is “lux et veritas” light and truth… I think something like that along with a stately font and compass rose will set you up with instant credibility.
This is very helpful.
What about :
Live YOUR life
LOVE your home
Service/Going beyond the deal/sale
Thanks!
The last two are a little more on point, but I would avoid using caps to emphasize a word. Instead, try using punctuation or better yet, choose a word that doesn’t need to be emphasized to make your point.
This is very helpful.
What about :
Live YOUR life
Thanks!
I like this as a concept, but I think it would work better as a slogan for something like a tech company or clothing company etc. It’s inspirational, but I’m not quite sure how it highlights your skills and value add. The trick is to keep going! Don’t get discouraged, just keep writing. Branding companies brainstorm hundreds of slogans before picking one and refining it. Good luck!
I just saw a realtor. Com article saying research show #1 for customers was Integrity & Honesty. I’m also very professional (yrs in exec management large cos) & provide great service.
So how about :
*Service. Integrity. Success
*Integrity. Professionalism. Success
Or something along those lines?
Hey Jane, while they are kind of teetering on the edge of meaningless buzzword territory (think “corporate values” that get dragged out once a year so management can pat themselves on the back) I still like integrity and honesty as elements of a great slogan. First, they sound pretty great together. There is alliteration, they’re a similar length, and they kinda sorta fit in an iambic pentameter. If you can nail down a third word, you’re set. Something like, “Integrity, Honesty, Commitment” or maybe “integrity, honesty, value”. Not easy, but keep playing with it and I think you’ll get something useful.
What a great web site with so much input. The company being All Seasons Realty, slogan being “Where buying or selling a home is always in season.” What are your thoughts on this?
I like the idea behind it, but I think maybe the “buying and selling” makes this sound a little bit awkward. When in doubt, try saying it out loud and see if it rolls off the tongue. What about bringing it back to your clients? Something like, “Where dedication is always in season” or maybe, “where going the extra mile is always in season”. It would be cool if you could find something that actually does go “out of season”. Think about what say, a buyer’s agent in the summer might offer clients that they wouldn’t bother with in the winter…
This is all very helpful. Thank you. Just like everyone else I struggle with tagline/slogan. I have one in mind and would appreciate your honest feedback. I value your insight.
“My passion is people, going beyond the deal”
I am all about relationship building, not just getting the sale or buyer or meeting numbers. I want to send the message I care about them and their needs.
Any help is appreciated.
Thanks
I would probably avoid linking the word passion with people… First, the alliteration is a little too jokey sounding, second, are you really passionate about people? That seems a little too personal for a business slogan… I like going beyond the deal much better. Keep working at it!
What about Integrity. Care. Results. Thanks so much.
Eh, personally I’m not a huge fan of “care” here as it kind of implies caring for someone who is sick. What about something that connotes attention to detail? For some reason I’m thinking of the word discretion, which can be a good signal for high net worth clients…
INTEGRITY AND HONESTY HERE IS REALITY
I like the first part!
Ok this is driving me nuts. Since I have a heavy Scottish accent (although been in US for 20yrs) someone suggested “Success is just a Scot away” It made me smile but don’t know if it’s too hokey, or if it will mean anything to those ready it?
Hmmmmmmm. If you didn’t tell me that you were a Scot I would more than likely be scratching my head as to what exactly a “Scot away” was. The only thing I can come up with is “scot free” which I have absolutely no clue about the etymology of and am frankly kind of nervous to look it up… I suppose you could go Scottish in your profile picture with a hat and kilt to make it clear, but you’d have to go all-in hokey for that to work! Is there a large Scottish community near you that you’re trying to endear yourself with? If so, you might want to consider looking for a more widely known Scottish phrase or idiom that would get your point across without cutting too close to the quick. Play around with some more slogans and bounce this one off a few friends to get a second and tenth opinion. Honestly I don’t think it would hurt your business, so you could also just give it a chance and see what happens!
HI, wondering what you think of
“It’s all about YOU! Your timing, your goals, your realtor”
It’s okay, but it kinda sorta maybe puts pressure on the client. I like the your goals, your realtor part though.
Re-branding a holding company that has 2 divisions real state & hotels, looking for tagline for the hotels division something like
A world for luxury living
Redefine the hospitality experience
Bring Hospitality to New a Living Venture
Picking out the best in Hospitality
but still didn’t like any 🙁
How about “Hospitality, redefined”?
Hi Emile , love your site and input. I’m just starting in RE, I come from a career in customer service/excellence and operations. I am a results-driven, customer-centric, problem-solver professional. My motivation has always been to take care of the client and make things happen. Having said all that, I want to convey that kind of personality to my future branding as a real estate agent. Brainstorming here – What do you think of:
I’m in your corner!
Let me represent you.
Don’t go it alone. I’m here to help you.
You want to move? I’ve got the moves.
I’m here for you, so you can get there.
Thanks for your thoughts.
M
Hi Monica, if you’re brand new than I would probably suggest that you work on getting yourself on your feet before worrying too much about branding. Faking it until you make it is great, but you may find yourself working a different niche as you learn the ropes. I would say get a great headshot, nice cards, and a good website and start with that. Of the slogans you have above, I would say the “I’m in your corner” one is probably the best. Good luck!
I’m a relatively new sales agent and my website address is hearts-athome.com
I’m trying to come up with a slogan that incorporates my address. What do you think about ‘Bringing heart into homes one move at a time’ or ‘Putting hearts at home one move at a time’
“Putting the heart into your home search”?
I have business in deep South Louisiana. I was thinking something on the lines of southern hospitality what we are known for, like “Southern Hospitality, At Work for You” or something along those lines.
Hey Drake, I’m going to assume most of your customers are southern as well? In that case, I would maybe try and do something that implies that southern hospitality isn’t as common as people think. How about “Where southern hospitality is more than just a cliche”? Or “Southern hospitality, professional service”?
Hi, I am an estate agency in the UK letting property industry,we also manage tenancies as well as deal with sales from time to time. I came across your great comments section. I have a name for my agency, just need the strap line. I have two and wondered which you felt was better?
Lily Rose – Planting roots, on home at a home
OR
Lily Rose – Our neighbourhood, your home
Which do you think is best (if any at all that it is!) Thank you
That should be planting roots **one home at a time!
Damn typo! Lol
Hah, I got it.
I think I like the “planting roots” one the best, but you might want to tweak it just a bit. Maybe something like, “helping XXXer’s plat roots since 2002″. Our neighborhood your home doesn’t quiet work on a literal level as once they move it will indeed be their neighborhood. You could swap out neighborhood though. ‘Our local experts, your home” or something like that but not that…
Hi Emile,
I’ve been thinking of going in the planting roots direction as well. My idea is “planting roots where you belong” or “planting roots all over WNY”. Taking into account my personal love of gardening, the outdoors and making your house and home. I loved it at first,,, but not sure now that I look at it awhile.
I appreciate any comments/suggestions.
Thx!
I am leaning toward the first one as it focuses on the customers needs/wants. Maybe something like “Helping WNYers Plant Roots since 2009”?
Hi Emile-
Working in New York. Toiling with “your apartment, my pleasure” even tho I think it is short and hopefully catchy, I feel like it is missing an element of quality. Any thoughts?
Hey Robert, I would maybe try and focus more on he value you’re adding to their apartment search. You’re helping them avoid stress and scammers, and saving them a ton of time.
Hello, I am a new agent trying to think of a slogan. Any advice on the one below would be greatly appreciated. Thank you.
You can’t spell Home without “ME”.
Ehhhh I think it’s clever but maybe you want to start off with something a little on the safer side.
Hello , I own an estate agency in Spain selling spanish real estate.
My company name is “Experience Estate”
now i am thinking about a slogan to use on billboard advertising.
my first thought was:
Experience Estate
“it´s all in the name”
what do you think about this
Hey Maurice, this is a tricky one as some phrases sound lovely in their native language but a little odd when translated directly. I like the idea of the slogan, but I am not quite sure what you’re going for here. Do you mean your company is so well known that people should know and trust the brand? Or do you mean it in more of a literal sense in that people will be experiencing estate as in large luxury properties? Or is this a reference to costumer service? Also, if the original is going to be in Spanish it’s much harder for me to gauge whether it works or not. Some phrases sound lovely in the original language but a bit off when translated directly.
everybody in this area uses the same slogan>
/our clients become our friends
/ your relaiebel partner in spain
your trustfull partner in spain
etc etc etc.
What about>
Experience Estate
Fair – Flexibel – Transparant – Succesful
not really a slogan of course, pfff this is more difficult than expected
Uber Realty
We charge less. You get more.
25+ years customer service experience as Physician. Pursuing ‘new chapter’ in residential real estate in new location. Hoping, in part, to work with physicians and help recruit to area. Considering:
Name, MS, MD, Realtor ®, “This Doctor makes house calls”.
Hmmmmm “The Realty Doctor”?
“Service Above The Norm”
Norm Marcioch. LRES
Douglas Elliman Real Estate
Sayville, L. I. New York 11782
Ehhhhhh, what about “Service, Above Expectations”? The norm seems like a low bar to jump over.
Emile, this is great feedback from you.
Thanks Linda. We try to go the extra mile for our readers. If you want to get our articles as soon as they go live sign up for our email list!
Zillow is this you? If so, I’m disappointed! You promised an ebook and every time I try to download I get your advertisement. Well guess what, I am an unhappy Premier Agent already. May I have the free downloads please? Your advertisement should an option to check, already with Zillow.
Hi Melanie, we are not Zillow, but we do have several ebooks on offer. What were you looking for specifically?
Our team uses agents with heart
Not bad, but you do more than use agents right?
Hello Emile.
30 years title rep, have a title partner for 27 of those. our real estate colleagues know us by our first name Juan & David. Want to express knowledge, resourceful, dependable, experience, longevity, relationships, partners. here are some limited ideas
consider it done
being your #1 is out market
insist on experience
team in your corner
insuring your trust
got your back
no problem here, go close another
all clear for take off
maybe humor…Batman and Robin or lone ranger and tonto
I love consider it done, but I also think you would be crazy to not work your decades of experience into your slogan.
Would love your feedback on “Personalized Service with Professional Results” I’ve been using this for years and I look forward to your response.
Not bad, but can you come up with something more specific than “professional”? That’s like the minimum people expect from an agent.
Wendi Sleezer – Your real estate advocate.
25yrs customer service and administrative experience. I pay attention to the details to facilitate smooth transactions.
I think you have the content right, just need to make it into a memorable slogan.
My business has been 99% referral and repeat for the past 25 years. Our area is small and now flooded with agents. I’m in the process of having someone drastically improve my online presence to stay competitive. However, the tag line has me hung up…
-Your next chapter starts here
-The sign of experience
-Service you deserve~Experience you can trust!
-Helping buyers & sellers since 1994!
Helping buyers and sellers since 1994 is the best of the bunch, but you need to sharpen your pencil a bit here. How about “Helping New Yorkers (or wherever) Find Home since 1994”?
Hi Emile,
I appreciate reading all your input! I am a brand new agent, and I’m desperately trying to come with a tagline/website URL name. It is so much harder than it looks to find the right direction! Every agent in the group has their own specific tagline. Here are some of things I’ve been playing around with:
The key to your success
The key to your new home
Putting the real in real estate
A Place to Call Home
Making Real Estate Magic
It’s really hard!
I like putting the real in real estate, but what are you trying to say here? What do you offer that is unique or special? Can you expand on that a bit?
Just stumbled across your blog, Emile. Nice job!
As a radio advertising professional for more than four decades, I’ve had the opportunity to work with some great Realtor clients on their personal branding. A catchy tagline or slogan/positioning statement lends continuity to a campaign (much like a jingle, only without the singing) and can create value for the advertiser. There’s an art to it. We’ve all heard taglines that were either trite or strained – or worse, rip-offs of truly great campaigns (such as “Got Milk?”).
I worked with one newly minted Realtor who in a six-month period leapfrogged over 60+ agents, many of whom had decades of experience in the market but did not advertise, becoming one of the top three in the market. We positioned him as “Pullman’s Real Estate Expert” in conjunction with an ongoing series of 60-second real estate tips. His competitors resented the audacity of his campaign, but he had the chops to live up to it (he’d developed a strip mall in Spokane before moving here).
In another case, the client wanted to become known as the go-to guy for home sellers, so that’s where we positioned him, again based on provable numbers and performance guarantees.
You and your colleagues can hear examples of their spots here, if you’re interested: https://www.radiosalescafe.com/music/105/two-realtors-039-branding-campaigns
Hey Rod,
That’s a great branding win. Luck favors the bold!
Hi Emile,
I’ve just left a team I’ve worked with for 7 years. I run my own business now. I’m not sure how to stand out from the crowd.
I’m struggling with a slogan. I’m committed to my clients, I’m a negotiating bear, I’m straight forward and honest. But that seems too long. lol
I like one mentioned earlier – Consider It Done? and Helping You Move On ?
I like consider it done. Helping you move on sounds like you offer relationship advice… Can you maybe combine those three traits into one slogan? Committed, Honest, … a word that can stand in for negotiating bear…
Agreed. I’m not a counselor.
Consider it done with integrity? Is that boring. Ack.
Committed and connected to every client?
I don’t hate consider it done… You could go old school too and choose three words like, integrity, commitment, service.
Hi,
I’m starting my real estate career in the Atlanta suburbs and thinking about “Live Under the Atlanta Sun”. Any thoughts?
Ehhhh, not a huge fan. How many of your potential clients already live under the Atlanta sun?
I’ve been using “Showing YOU the Way Home” for over 10 years. What are your thoughts?
I like it, but no need to emphasize you.
Emile,
My daughter and I have Mountain Legacy Properties in Colorado. I have lived in Colorado for 39 years and our daughter was born and raised here. We would like a slogan or tagline that plays on the “mountain” or “family/legacy” aspect. It’s just not coming to us–HELP!! Any thoughts or suggestions?
Elevated service, integrity, and commitment
From our family to yours, elevated service, integrity, and commitment
Helping families put down roots in Colorado
Committed to service and integrity
Thanks
Hmmm I feel like combining those two sentiments might be a little bit tricky. Also, don’t tie yourself to making a mountain pun or joke. You can always just name the place. What mountain is nearby? “Let our Rocky Mountain Family Help You Find Home” or maybe “rocky mountain roots, cosmopolitan service’?
Thanks Emile
Hi Emile,
I work as a residential RE agent specializing in waterfront homes. Our brokerage is Tropical Life Realty. I was trying to come up with a catchy tagline …
Living your best Tropical Life
Your Tropical Life starts here
Sun, sand, surf … It’s all about the Tropical Life
Your Tropical Life is just a call away
Start living your Tropical Life – it never gets old
I just really don’t know where to go with this. Any input would be appreciated.
Thanks!
Hey Kyle, are the majority of your prospective clients new to the area? If not, you might want to try something a little more traditional.
Emile,
How about, “Opening doors, Closing deals”
Not bad!
How does this sound for a tagline ( its similar to one already mentioned)
Ed…. H….. Brings “The service you want,with the skills you need”
Not bad, but no need for the “ed H brings” part. Just “The service you want, the skills you need”
Hi Emile,
Awesome advice in previous posts, now I need some of that wisdom please.
I’m a newer agent, however, I was a mtg underwriter for over 15 years before the career change,
having some challenges with a slogan/tagline.
I am a very honest, dependable person and integrity means a lot to me, I also know how Blessed I am and I would love to use something about my Faith, The Lord, something like that but not sure how. Here are a few ideas I’m playing with.
– A Home Changes Everything.
– Here for you today, here for you tomorrow.
– Everyone deserves the opportunity of home!
– Changing lives, one home at a time.
– A Tradition of Trust.
– Honesty, Integrity, Compassion.
– Your Home, My Commitment.
– Honesty, Integrity & Experience.
– Honesty, Integrity, Commitment.
– Turning Dreams into Homes.
– Selling Dreams, not just Real Estate.
Any help you can provide would be greatly appreciated.
I think I still like a tradition of trust the best here. A home changes everything is also pretty good, but maybe you can sharpen your pencil a bit. How about “The Right Home Changes Everything?”
Heart & Service = Home
I was told to stop trying to be what I am not- I was told I am a really good human who happens to be a great realtor and the reason being is because I am service focused demanding of myself to give my clients the best service possible while having fun along the way, and systems oriented. I give my all 100% because I truly care.
At the end of the day your brand is going to represent you, so if you do feel strongly about something and it sends a clear message I say go for it.
I feel the same way. I provide the best of me because I truly care about my clients and hard to find a great tagline to encompass that.
I wouldn’t worry too much about it.
Hi there!
I am a newly licensed broker want to create my own tagline or brand name………but have two years in general brokerage and practiced documentations such as processing of transfer of title……. would this work?
“Your ideal home is my focus”
“your ideal home provider is in the house!”
Eh, I think I would maybe lose “ideal” from both of those.
I own a small agency in rural Alabama. My office is right next door to a storage facility. I’ve used the tag line… Make 3 River Realty your 1st move! AND extended it in advertising with… VIEW all the local real estate listings at LakeWeissLiving.com. However, it’s really a tag line for my company rather than for me personally. Any thoughts?
I like the first one as the second one sounds more like a call to action than a slogan.
Hello Emile! Sorry for my English. I’m Brazilian and I liked your tips.
I am an Architect and Realtor. Following your page, I thought of some slogans:
The Property YOU WANT, the PROFESSIONAL YOU NEED!
The Property YOU WANT, the Skill YOU NEED!
The PROFESSIONAL YOU NEED, THE PROPERTY YOU WANT!
What do you think? any other suggestions?
Thanks in advance!
I like the first one, but might try changing “property” to “home” if that makes sense in Portuguese.
That’s right! Thank you very much
No worries and best if luck this quarter!
Hello Emile, Please give me ideas my Company name is Watamu Malindi Luxury Properties.
I want tagline same letters (WMLP). I hope you have understand what I Mean.
Thank you
Hey Noor, to be honest I would avoid trying to make a tagline that fits into an acronym. Let us know if you find something that works though. The onyl rule here is that it works in you market for your customers.
Hi Emile,
I work as a residential RE agent specializing in Trust and Probate Sales. I live and work in a coastal community and am trying to capture some of the “regular” luxury waterfront business. I have over 25 years in sales and marketing experience. I have begun to build a nice online social media presence, mostly around local lifestyle, not so much around the Trust and Probate aspect. I am full service, have a ton of resources for my clients and years of sales and marketing experience. I feel I go above and beyond for my clients including light staging, coordinating repairs to be paid out of escrow, evictions, you name it.
I have been using my name Ginette Skelton and the slogan/logo
G Knows Realty and/or G Knows Real Estate (people sometimes call me “G”) for the last several years, but would like a tagline that explains why people should use me. Thinking:
1. Your Goals. My Knowledge. Top Results.
2. Going Above and Beyond. Delivering top Results.
3. Decades of Experience. Delivering Top Results.
4. The Experience You Need. The Results You Deserve.
5. The Knowledge You Need. The Results You Deserve.
6. 25 Years of Experience. Going Above and Beyond.
7. 25 Years of Experience. Delivering Top Results.
8. Making Your Life Easy. Delivering Top Results.
9. Results You Deserve.
10. Top Results You Deserve.
11. 25 Years of Experience Working On Your Behalf.
12. Resources. Experience. Results.
13. Integrity. Experience. Results.
14. Selling Lifestyle. Delivering Results.
15. Working On You Behalf. Delivering Top Results.
I would really appreciate your input. This entire post and the responses is very helpful.
25 Years of Experience. Going Above and Beyond
This one for sure!
What do you think of this tag line .
I’m Always Here To Help.
Not bad, straight to the point! I would even cut it down to “Here to help!”
Hello Emile – Need your help here…
I am a real estate investor and syndicator helping professionals (like doctors and engineers) invest passively in multi family investments. My tagline was “finding balance and building communities” but I feel it doesn’t convey the entire message.
Hmmm I like the building communities part, but the “finding balance” seems a little bit vague. What else are you offering as your value add? Finding deals other people can’t? Searching?
Hi Emile!
So much to consider here. I’m new to real estate and really trying to be thoughtful about branding. I live and work in a rural farm-based community (think Bedford Falls from Its A Wonderful Life). Keeping that in mind I think I’ve hit upon a decent one.
“Fresh starts begin here.” The photo opportunities are endless.
Or should I keep brainstorming?
Hey Vivian,
I think this might be a good “fresh start” for you, but not sure I would roll with this as a slogan. Wouldn’t you be kind of alienating people who are from the area? That said, I do kind of like it. Whatever works for you, works!
Your comment is awaiting moderation.
Hi Emile,
I work as a residential RE agent specializing in Trust and Probate Sales. I live and work in a coastal community and am trying to capture some of the “regular” luxury waterfront business. I have over 25 years in sales and marketing experience. I have begun to build a nice online social media presence, mostly around local lifestyle, not so much around the Trust and Probate aspect. I am full service, have a ton of resources for my clients and years of sales and marketing experience. I feel I go above and beyond for my clients including light staging, coordinating repairs to be paid out of escrow, evictions, you name it.
I have been using my name Ginette Skelton and the slogan/logo
G Knows Realty and/or G Knows Real Estate (people sometimes call me “G”) for the last several years, but would like a tagline that explains why people should use me. Thinking:
1. Your Goals. My Knowledge. Top Results.
2. Going Above and Beyond. Delivering top Results.
3. Decades of Experience. Delivering Top Results.
4. The Experience You Need. The Results You Deserve.
5. The Knowledge You Need. The Results You Deserve.
6. 25 Years of Experience. Going Above and Beyond.
7. 25 Years of Experience. Delivering Top Results.
8. Making Your Life Easy. Delivering Top Results.
9. Results You Deserve.
10. Top Results You Deserve.
11. 25 Years of Experience Working On Your Behalf.
12. Resources. Experience. Results.
13. Integrity. Experience. Results.
14. Selling Lifestyle. Delivering Results.
15. Working On You Behalf. Delivering Top Results.
I would really appreciate your input. This entire post and the responses is very helpful.
Hey Ginette,
I think I’m leaning toward this one: 25 Years of Experience. Going Above and Beyond.
It’s not Shakespeare, but it gets the message across!
I’m sorry, but I’m not feeling any of the taglines in the post, especially not eXp’s. Why would theirs appeal to home buyers or sellers? Marketing 101 is to define your client avatars and speak to them very specifically. Marketing 101.5 is you can’t speak to everybody and be effective. Maybe spend $50 and run a social media contest, but you still need to make sure you’re hearing from your target demographic. Polling past clients might be helpful. My current tagline – “buy. sell. lease. residential in silicon beach,” is not my final idea by a long stretch, but it’s descriptive and the conveys the casual vibe in tech at the beach and my low drama approach to real estate. I am constantly testing new ideas against this one and completely believe that you have to start someplace, but that someplace needs to appealing to your desired client. Forget “bringing joy” for example, unless you’re 110% convinced that your specific demographic is seeking more joy in their life and that real estate is going to fix that.
Hey Tracy,
Thanks for sharing your opinion here. While I definitely agree that branding is largely subjective, I would argue that the vast majority of the brokerages in this article took the time, money, and effort in order to come up with slogans work for their business. Remember also that we’re mostly dealing with national brokerages here, so very specific slogans can and will limit the reach of their branding to a small geographic area. Anyway, glad to hear that you’re taking this seriously and please come back and share what you’ve come up with.
My firm is named Golden Egg Realty. I want to create something with the golden egg in mind… Real Estate is typically our Golden Egg or nest egg. I cannot think of a tagline…My logo is a gold egg with an owl representing smart agents… Sooo anything you can think of? Don’t wing it on your own. Personalized service, intelligent marketing, caring agents. Ugh lost. My primary focus is our caring and friendly yet qualified staff. Personalized experience. Strong marketing. … Any ideas?
Hey Emma,
You might want to think about moving away from a tongue in cheek slogan as it might make your business seem a little less serious for potential leads, especially since you already have the golden egg and owl theme. I think you’re heading down the right path with the “personalized service…” slogan, but keep toying with it and I am sure you’ll come up with something that works. Remember, while your slogan is important, it’s not going to make or break your business so don’t sweat it too much!
Hey Emile,
My last name is Hausfeld…pronounced Housefeld.
With a last name like that and being in the real estate business almost 19 years, I think it’s time to incorporate the obvious.
Brian Hausfeld….consider your Haus”SOLD”.
Your thoughts?
Ehhh I’m not a huge fan of puns for slogans, but if you can make it work, then go for it. I do know that there are a few companies that do very well with quirky branding like Duckin real estate in seattle, and Sue Pinky Benson. Just make sure it’s something that fits the rest of your personal brand and market.
What about “Integrity, Commitment, Service, Results!!
Not bad!
SYHF SellYourHomeFast ?
Real estate that works
Not bad! You could also make it a bit more personal, “Real estate that works for you”? Just a thought…
That could work as a one-off for a T shirt or something, but fast kind of short changes you a bit I think.
Making REALTY dreams a REALITY!
Not bad, but I wouldn’t put too much weight into the realty/reality difference.
Bliss Real Estate
“A blissful experience”
“Committed to your journey”
Tina,
I think the second one speaks more to your experience as a Realtor. Blissfull might be a bit much…
I came up with a couple “Unlock the door to your potential” or “The Key to your future”
I know this article is dated now. Hoping for a reply! Let me know your thoughts?
Or something like “your expectation. my mission.”
Not bad. Keep coming up with ideas!
I like the key to your future personally, but how can you work in the idea of home?
I decided on Set Standards. Exceed Expectations. I really like it! Check out my website http://www.salesbysalter.com
Love it, but shouldn’t it be setting standards, exceeding expectations?
What are your thoughts for a team tag line of Real Estate Personified.
Not bad, but you need to drill down to your core value add here. Is it real estate or something more like trust, integrity or honesty?
I am struggling with this….very much. I wanted to use something with “Treating your family like mine” , but not sure how to throw realty into it. Treating your family like mine, one home at a time? Any suggestions?
Ehhhhh you might want to rethink this one. How do I know how you treat your family? I think something like this could work well for teams or brokerages that are family owned, but for a solo agent it’s a little but much.
I am an agent is a ski town. A big part of our business is second homes, condos etc.. I am looking for a tagline, what are your thoughts on ” Bringing the mountains home to you.”
Many Thanks!
Amy
Not bad, but but aren’t they bringing their home to the mountains?
Im a new agent and having a tough time coming up with a name and tagline to kick start my branding. My name has “Grace” in it so I have been throwing around different ways to incorporate that but also wanted to include something about helping families find their dream homes. It’s so difficult! Id appreciate any suggestions!
Hey Shawna, I would probably stick to the dream homes idea as incorporating your name into a slogan can get cheesy quickly!
A really great list, and “Move to What Moves You” is my absolute favorite. I would imagine it could get one of the highest emotional marketing values compared to the others.
Yeah, it does work very well doesn’t it? Just keep in mind that a lot of these larger brokerages have spent $$$$$ on branding. Still fun to get creative though!
What about ‘Providing real solutions for your real estate needs.’?
Ehhhh a little too dry for my tastes. What are you REALLY offering here? You can get more specific than “solutions” I think…
Personal slogan. @CokoSellsHouses
Team slogan
#AllRealtorsAreNotCreatedEqual
Hmmm the first one is pretty on the nose, but I do rather like the second one. Nice work!
Hi, I just stumbled on this site. Lots of good information. I have had several tag lines in the last 10 years. None that really WOWed me. So now I moved my company to the EXP platform so I an reinvent myself. My first tagline was “Its her nature to nurture” because I am very nurturing. Then is was “Knowledge is Power” because I educate about real estate. And lastly it is: A home is where you can dream and make memories! Let’s find yours today! At this point, I like that the best. BUT I am also a safe money expert. So after the closing, I connect with my clients again (many of who are friends now) and educate them about money and how to protect the largest investment they have. So I’m trying to do one slogan that will encompass that – like – Here for you today, tomorrow and beyond. Or something. Your thoughts are appreciated. Thanks
I kind of like knowledge is power. Not sure you could trademark it, but it highlights a Realtor’s value add rather well I think. Maybe not quite as snappy, but it does cut right to the bone…
New agent here…trying to find a tagline that is good.
My past career before switching to real estate was interior design. Mainly working for builders managing the design center. I was hoping to add a little “design” to my tagline. However I am stuck.
“Service designed for your needs”
“Your home, designed for your family”
“Service designed for your memories”
Any advice?
Much appreciated.
Is design your main value add here? How are you offering design to your clients?
Emile, what do you think about “Your Realtor. Your Friend.” I want to somehow convey the idea of becoming not only their Realtor for life but also their friend.
Ehhhhh, not a huge fan. I don’t think people are looking for new friends, they’re looking for a professional.
Love this article. This is still a relevant topic 2 years later.
I’m a realtor here in Texas with 13 years experience.
My Team Name is: The Home Approval Team
My Slogan is: Results that move YOU!!!!
I work with First Time Homebuyers and PASSIONATE about education FTHB about real estate and homebuyer. I even teach the Homebuyer education seminar with a local community organization. I’m all for building my community and investing within. How can I tie that into my slogan or mission statement tie into that
I would maybe focus on the education aspect of your brand rather than limit yourself to first time homebuyers. That’s a great niche, but also a maybe too limiting for growing your business?
I was a former teacher. Have had my license 30 years. My last name is Dean. What do you think about “Stay on The Dean’s List for A+ Service”
Personally I’m not a huge fan of this approach as it kind of limits you.
Hi,
I just received my real estate license. I am thinking of the slogans: My client is #1, You are #1, or Putting my clients first.
What about just “Putting Clients First”?