When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in 4 words or less?
The amazingly talented agents, teams, and brokerages on this list have…
That’s why we chose them as having the best real estate slogans and taglines for 2018.
1.“Client Focused. Results Driven.™”
Dolly lenz
In the world of New York City real estate, Dolly lenz stands alone. Sure, there are a ton of “million dollar” brokers strutting down Park Avenue staring at their iphones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, here real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients, as well as their passion for closing. No easy feat, especially in 4 short words.
2. “Move to What Moves You”
Halstead
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the ‘Our Agent of Change Will Move You” tagline in our featured image to ‘Move What Moves You” it’s abundantly clear that Halstead too the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second instagram worthy cool that characterizes so many great brands today.
3. “Defined by Service & Expertise”
As the country’s number one independent brand (by sales volume) Long and Foster’s reputation in the market is undoubtedly one of their greatest assets.
As far as taglines go, “Defined by Service & Expertise” perfectly sums up the ethos every great real estate brokerage should aspire to.
No matter which side of the transaction you’re on, service is your primary role and expertise is what makes you good at it.
Like Dolly Lenz, Long and Foster managed to sum up the core values of a brokerage in just four words. If you think that’s easy, try it sometime.
4. “The Power of Deep Roots”
Town and Country Real Estate The Hamptons
Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.
That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store… That means a softer edge than the hard charging Manhattan real estate cliche makes perfect sense here.
That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom”. It manages to bring together business acumen and the laid back vibe a beach town offers vacationers.
5. “Local Real Estate / Marketed Internationally”
Partners Trust (Pacific Union)
While it seems like this tagline might have gotten lost in Partners Trust recent merger with Pacific Union, I’m still keeping it on our list.
Why?
Because it’s great. Once again we have a very simple, but very pointed messaging that speaks to precisely what a brokerage listing eight and nine figure California mega mansions does better than your run of the mill franchise.
Since so many buyers are outside the country, this tagline manages to not only give a nod to owners looking to cast a wider (and smarter) net, but to foreign buyers as well who feel their needs are being addressed.
6. “Santa Barbara’s Premier Real Estate Professional”
This isn’t really a tagline per se, but we like Dusty around here and there’s a good lesson to be learned from using a declarative factual tagline for your brand.
Basically, if you’ve got it, flaunt it. If you’re your city’s or even your neighborhood’s premier real estate professional, what better possible tagline would you want to associate with your brand?
7.“Realtor Marketing for Homebuilders Made Easy”
When your market is multi billion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service, that’s easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the Guinness book of world records for most homes sold in one year; and astonishing 3,556 homes closed last year!
8. “Luxury Real Estate: Redefined”
Sothebey’s International Realty
As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely decided to keep one foot in tradition, and one in the future with their real estate slogan.
After all, with cryptocurrency, home automation, and a truly global market, luxury real estate is changing rapidly, and dramatically. Smart companies keep up and adapt, while those unwilling to change perish.
Faced with tech centered startups like Compass, dodging and parrying with the times is crucial for luxury brokerages today.
9.“Our Passion is People What’s Yours?”
The Boutique Real Estate Group
Another Los Angeles startup, Raj Qsar’s the Boutique has competitors that might make lesser brokers run for the hills. (Just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly, and accessible, but still ticks all the boxes that well heeled homeowner’s and buyers need from their agents.
Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
10. “A Higher Form of Realty”
Heading back to the Hamptons, we love Saunders real estate slogan that they proudly include along with their logo as an integral part of their brand.
With a concierge-like service and an insider’s grasp of Hampton’s culture, Saunders hits all the marks with this slogan.
By the way, if you’re thinking of swiping it, don’t bother. Saunders had the foresight to trademark this slogan years ago. One of the perks of being in the business a long time.
11. “A home changes everything”
New Story
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from Docusign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelter…
12. “Expect Better”
Better Homes & Gardens Real Estate
Sadly when it comes to real estate the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just okay experiences with other brokerages. What if your real estate experience could have been ever better?
13. “Sell it like Serhant”
Leave it to New York City real estate wunderkind Ryan Serhant to come up with a catchy real estate slogan that reminds people not only of an immensely popular movie, but one of the most famous people on the planet to boot.
Sure, this is not technically the Serhant Team’s slogan or tagline, but it’s so damn snappy that it might as well be. Hell, will you be able to watch or even think of this guy for the next few months without “Sell it Lie Serhant” running through your head?
It’s like a catchy TV jingle without the music… Now that’s good branding.
Speaking of, what about a buyer’s agent team or book on buying homes called “Buyin’ with Ryan”? 😎
14. “Your Success is Real’s Mission”
Real
Although it’s geared toward agents rather than leads, Real’s slogan does a lot right. It’s short, easy to remember, and manages to sum up Real’s commitment to agent growth, a rarity in the virtual brokerage space.
15. “The Agent Owned Cloud Brokerage”
EXP
Having just achieved a market cap of one billion dollars, there’s no questioning whether EXP has been successful.
Having a great real estate tagline may have helped contribute to that success. One of the reasons it works so well is that it manages to appeal to agents and the public at the same time.
After all, high split virtual brokerages need to continually recruit to make the numbers work. Looks like EXP is doing that quite well these days.
16. ‘We Are Life Changers”
Having risen from a humble background to become the number one sales team in Los Angeles, and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life then counsel them on getting a great new place to live?
17. “A Smart Move!”
Considering the exponential growth Exit has seen in the past few years it’s no wonder they have a great slogan.
It also works on two levels, which is the holy grail of sloganeering.
Hiring an Exit agent is a “smart move” and it also implies that your physical move itself will be “smart” if you’re working with Exit. Perfect.
18. “The Right Broker Makes all the Difference”
Stribling & Associates
Manhattan luxury powerhouse Stribling & associates went with a bold and direct slogan that cuts right to the chase.
It also speaks to the strategic advantage that having a great broker in your corner can give you.
19. “Where it Counts”
South Africa’s Greeff Properties slogan hits the nail on the head. Instead of vague references to skills or passion, the just went with “where it counts”.
The reference here can be that they have skills where it counts, or an even more direct message that your home is where it counts.
Either way, it’s a three word slogan that packs a punch.
20. “The better way to buy real estate”
Simple, straightforward, and memorable. What’s not to love about New York City luxury Brokerage Elika’s tagline?
21. “Extraordinary Reach. Extraordinary Results”
The Noble Black Team at Douglas Elliman
As one of the most successful luxury teams in Manhattan, The Noble Black team takes branding seriously. After all, their prowess at branding and marketing is a big part of the reason their well heeled clients hire them in the first place.
But why reach? Simple. When you sell properties on this level, the net you cast for leads needs to be global. It does take extraordinary reach to find the right buyer for a one of a kind trophy property.
Over to You
What did you think of our list of the best real estate slogans and taglines of 2018? Know a great team or brokerage with a slogan that belongs here? Let us know in the comments!
About Emile L'Eplattenier
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I’m pretty partial to mine! I was a digital marketer for twenty years prior to becoming an agent, so I extremely strong on the marketing front. As such, I’ve taken to using “Providing a marketing-driven real estate experience.” as a tagline.
Hey Rae,
That’s actually a pretty great slogan. Good job!
Thanks!
I’d consider dropping the “providing” from the tagline and simply going with, “a marketing-driven real estate experience” or “marketing-driven real estate experiences”
I think I agree with Luke here. Definitely a little snappier with the “providing”.
We may be a small boutique brokerage, but we cover 3 states in the North East and about a month away from opening in Florida. “With us, you’re Almost Home” – Almost Home Real Estate Services
Not bad! That said, I wonder if there’s a way to emphasize the home part of almost home? As it is now I think most people don’t want their brokerage to take them almost home, they want them to finish the deal? Just a thought!
Great article very helpful. One I just came up with ” Results & Service=WIN” I would be curious what your thoughts are?
Thank you
I like where you’re going with it, but I think it needs some work. What about making it more of an equation? As in, Results + Service = Win? I would also maybe think if replacing “win” with something more specific. What about results + Service = Home?
Hi Emile,
Very good feedback and I like where you went with it. I would be curious if I sell residential and commercial would it matter that I use the word Home vs something else?
Thank you
Not really as long as they sound right with the other words in your slogan. Just be careful using the word “Realtor” as it’s trademarked by NAR and there are guidelines for using it without violating their trademark.
Results + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
What about “changing lives, one home at a time”
That’s pretty great actually! I would just make sure that’s not trademarked and I would go with it.
My mom and I are a team and we are both natives to the area which is hard to find these days because we have a lot of people moving here. I want to play on that and I stole the idea from #4. What do you think about “Our roots run deep in WNC”?
Not bad! BTW what’s WNC?
Is this corny? The Shondell Experience – It will move you!
Ehhhh a little bit. I think the main issue is that you’re conflating the two different definitions of “move you”. This is an issue because “move you” to me makes me think of either being emotionally moved, or well, moved by a moving truck. The first definition is a bit too much. Are people really going to be emotionally moved by your service? The second isn’t quite enough. Yes you’re moving me, but that’s the baseline for what your job is! I do like the Shondell Experience part of it though. Maybe try and come up with some variations for the second part. My 2 cents anyway. Hopefully more people will chime in here!
What about “Moving you in the right direction”
I like this one, but are you really just there to move someone in the right direction? Aren’t you going to be there for the long haul until the deal closes and beyond?
What do
You think of “We are personalized not
Commercialized”
Not bad…
Our Company name is Elevate Real Estate and it stems from this idea of taking clients from Apartment to a condo and a condo to a home. From 1st time home buys to 2nd home buys and so on. The idea of trading till you get the home you want in the neighborhood you want at the price point you can afford. most times the first home isn’t the one you end up in forever. I really need a slogan for it though that evokes this in a short concise sentence thats catchy any ideas? I’m stumped and you sound like you have a lot of great ideas.
Taking clients to the next level
Taking homes to the next level
We elevate you to your next home
An elevated real estate experience, taking you to the next level
The Elevated Experience
The Elevated client experience
Simply Elevate
Simply Elevate Your Home
The Elevated way to buy and sell real estate
A home changes everything
Homes Elevated
Elevated to the next level.
Elevate your home to the next level
Elevated to the next home
We take you to the next level
We take you to your next home.
Elevating your housing experience
Elevating you to the perfect home
Elevating clients to the perfect home
We elevate you to the perfect home
Elevating your housing experience
Elevate your housing experience
Elevating houses one day at a time.
Elevating houses till you find the one
Elevating houses till you find your dream home.
Simply Elevate your home
We are here to elevate you to your next home
The Elevated home experience
Elevating one home at a time
Tried a lot of different once but can’t seem to find one that I really love that evokes what I want it to evoke and still be catchy and original. Thoughts?
Lot’s of good stuff here to work with, you’re definitely heading in the right direction!
How about “Your Home Search; Elevated”? I think you need to step away for a second and try and write down what it is you’re actually trying to say here. Or maybe work in your location? Something like “Helping New Yorkers Trade up since 2008”?
What do you think of:
“Every house needs a solid foundation…every journey, a destination–let me join you on your path to home ownership”?
I like the concept, but is this supposed to be one slogan? If so, it’s way too long. How about just “Every Home Needs a Solid Foundation”? or maybe “Every Journey Needs a Foundation”? Anyway, keep plugging away here, I think you’re on the right track!
Results + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
What about swapping the order around here? After all, results come after service right? Also, “home” is kind of the “result” of your service too right? How about “Service & dedication= results”?
I am working on a tag line for something I am sending to past clients. I want a tag line that resembles the idea that I am their Realtor for life. That they can call me for real estate questions other than just when buying or selling. I am stuck! “Your Lifetime Realtor”, “Your Realtor Today and Tomorrow” I like the client focused aspect. Any thoughts?
Hey Tonya, I really, really, like where you’re going with this! I’m kind of thinking that using the word “lifetime” is kind of final here though. Maybe cut it to the bone a little bit more. Something like, “Here for your today, here for you tomorrow”? Or what about something like “In it for the long haul”? Keep plugging away and you’ll get there.
I’m struggling with this!
*Making real estate real!
*Taking you home!
* You’re not alone!
* The WOW Factor
* Unique. Exceptional. Experienced
* Here’s the deal.
* Simplyfing New Beginnings
* New Beginnings Simplyfied
* Your home. Your memories…My commitment!
* Your home. Your memories. Your choice. Make the best one
*Giving life to your dreams
Help!!!!
Hey Tiffany, don’t worry, this isn;t an easy process for anyone! That said you have some pretty cool ideas here as well as a lot of variety. I would maybe nix “taking you home” because it has… another connotation that is pretty unprofessional. BUT I like the idea so maybe play with that more. Unique and exceptional are basically synonyms. What about something like “experience, knowledge, results”? I like new beginnings simplified. “Your home” might be better shortened to “Your Home, My Commitment”. or maybe… “Your Home, My Passion”? Anyway, you’re on the right track so keep pushing!
I’m just starting my real estate career and am wracking my brain for a tagline that will communicate what I can offer. First off, I’m a native to my community and know people and places really well. In addition to that (and probably my main focus) is that my husband and I own and operate a construction company. We plan to involve my husband’s expertise as much as possible in the selling and buying process. Any thoughts?
I want to communicate that they will have a contractor in their pocket if the choose us… but that’s too cheesy to say!
Another thought was something like “Your Home Experts.”
Thanks for your help!
Hey Elizabeth,
What a great head start in the industry! You might want to work on something that conveys the idea of building, maybe even something that focuses on how long you’ve been building homes. How about “Building Dreams since 2007”? This way you can hit your experience as a builder and kind of (truthfully) tell people that you have years of tangential experience in the industry…
Thanks for the input! What about, The Dolton Team: Creating Home, Constructing your Dream.
We’re in the middle of a complete rebrand and HUGE fans of what Red Oak Realty in Berkeley did with their’s, especially the tagline “good move.”. It’s so stinking simple! So we’re trying for the same idea. Since our “shtick” is full-service that makes your life easy, with paperless transactions and stellar marketing, we’re currently stuck on “Simply Better.” with an emphasis on simply (i.e. in bold or our accent color) What do you think?
Yeah, “Good Move” is pretty great branding. The problem with ideas like this is that in crowded markets many of them are trademarked. Simply Better is pretty great as well, and I think it checks all the boxes you need to check. I wonder if “The Right Move” is taken? You could also try and sharpen your pencil a little bit and use a verb like “simplified” or something to get more to the core of making the home buying/selling process easier…
Hi, I’m new in the real estate business and am thinking of a slogan. I want to incorporate the word “success”. my email address is absolutesuccess.brooks@gmail.com and I get compliments of all kinds. It sticks, its catchy, it works, it means something and its effective mostly. So I started off trying to run with that concept however, absolutesuccess in a slogan is #1 very long #2 extremely declarative. I want to exude more friendliness. So I decided to drop the “absolute” and just try to play with the word “success” alone. I also believe that a clients home is their lifestyle and vice versa. So here’s what I arrived at…
Your lifestyle, your home, our success.
Success at making a house your home.
Success at making your home your lifestyle.
Absolute success at finding a home for your lifestyle.
A success is your lifestyle, your home, your way.
Success means your home.
Your home means success.
Your realtor, your home, your success.
IG
Asuccess@yourhome
Success_yourhome
Hmmm, I have to say that I like the idea of linking your name and business to the word success, but you need to figure out WHO you are offering success for and on what terms? What does success look like? Is it selling for a higher price? Closing quickly and painlessly?
Hi, I’m a new agent but my husband and I are also contractors and flip houses. I am trying to tie in the service of a realtor and remodeling service into my branding to let please know that we are there for them past just the purchase of their new home. Kind of a one stop shop but I feel so lame with…. “The Tyner Team, Your one stop shop” or “Not your average realtor”, “Going beyond the deal” “More then just your agent”…. Any feedback would be greatly appreciated.. Thank you
I love “Going Beyond the Deal”!
Great ideas. I wanted to incorporate real estate and property management.
“We take care of all your real estate investment needs”
That’s pretty to the point, but do you think you can condense it a bit?
What’s your thought on “Turning dreams into addresses”
or “My Experience will MOVE you”
Not bad.. What about “turning dreams into homes”? Not a huge fan of the second one…
Any suggestions on a tagline for my Real Estate business, as I am a S.R.E.S, which translates to:
Seniors Real Estate Specialist. ( I am trying to translate that I am full service, providing all of the components to help a senior in their move, whether they are downsizing, moving to assisted living or moving to their kids house. I provide resources as well as my real estate expertise)
Any suggestions on how I can sum up what I do in four words?
Here is what I have come up with:
“Start to Finish, Simplify Senior Moves”
“Simplifying the Senior Move Experience”
“Moving Seniors Made Simple”
“Streamline the Senior Move Process”
How about “Helping Seniors Find Home since _____”?
I’m looking to change companies and am in need of a slogan or tag line. Our Company name is Team Sp8 real estate. So far I like Your home starts with one click or call. Turning transactions into relationships. Changing lives one home at a time. Or opening doors for you Any Thoughts?
Hey Matt,
I like all of them except the first one. Click or call is kind of awkward and mechanically the sentence doesn’t really make sense. That said, if you like the idea keep tweaking it. How about “home starts here”? Also, just my 2 cents here, but I would lose the “8” in your team name. Comes off as a little too flippant for my ear.
How about “home starts here’?
“Home Starts Here” was the slogan for one of the marketing campaigns at my old company, Howard Hanna. I am almost certain they have it trademarked. It is the 3rd largest company in the US, so I am sure their lawyers were all over that!
Yeah, that sounds too good not to be trademarked.
I am a new agent and coming up with a tag line to brand yourself is NOT an easy task. What’s your thought on “For Results that Move You”. I am thinking one might automatically associate this tag line to a moving company. Thoughts!
Ehhhhh I think “move you” is a little too personal. I mean, you’re not going to like move them emotionally right? A pleasant, smooth transaction is hardly moving.
How about:
“Moving You into Your Dream Home”
“Making Your Home Journey a Success”
“Making Your Home Journey My Commitment”
Not bad! I think you need to work on the mechanics a bit here though. It can also be fun to trim away some words and see what you can come up with. “Your dream home, my committment” or maybe “Your Journey, my commitment”?
List it, buy it, love it. https://costablancamurciaproperty.co.uk
Keep it simple, but relevant,
Not bad, but what about your buyer clients?
Rebranding and I came across your article. How about, “Concierge Real Estate Services” or “Counseling, Consulting, & Connecting NOLA” or “NOLA Loves You, Welcome Home”
Hmmm I like the second one the best, but maybe you can trim the fat a bit? Consulting and counseling are kind of the same thing no? If you’ve been in business for more than a few years you could also add a year. So maybe something more like, “counseling and connecting NOLA since 2007”?
We are trying to come up with a team name there’s 3 of us myself, my daughter in law and my son in law. Looking at
Full Circle Real Estate, any suggestions.. and logo that would go with that.
Hey Sherri,
That’s a tricky one, but I would maybe try and incorporate the family aspect into your team name? Elwood & Daughters?
Hi Emile,
Your thoughts on “Don’t buy or sell your home alone”
Not bad! My only concern is that you’re not personally included in this equation.
You are correct. This process is harder than I thought.
How about:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
My husband and I just bought a sailboat. I’d like to incorporate sailing into my tagline, but I’m struggling.
Sailing through you’re real estate experience like a breeze. Or something along those lines.
I love this. Unfortunately the last time I was on a sailboat was many years ago so my sailing jargon is a bit… rusty. It might help to look up a bunch of sailing phrases or terms and see of you can find something that works.
Hey Emile,
What do you think about “Results you can trust”?
Hmmm I like the sound and brevity of it, but what results are you talking about? I can see this working great for say, an appraiser, but this might be a bit off target for a Realtor. What about Service you can trust? Maybe even advice or guidance you can trust? Something like that?
One more for the road …
THE AGENTS YOU WANT, THE BROKERAGE YOU NEED
Not bad. Maybe take it a step back? “The service you want, the skills you need” not sure about “skills” there but something like that puts a finer point on this I think. Definitely heading in the right direction!
This is harder than I thought-
How about this:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
Not bad, but why are they choosing you over other agents? Keep plugging away at it.
My tag line is “Don’t Make A Move Without Me!” And I close my voice mail message with that as well…
Not bad!