When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in 4 words or less?
The amazingly talented agents, teams, and brokerages on this list have…
That’s why we chose them as having the best real estate slogans and taglines for 2019.
1.“Client Focused. Results Driven.™”
Dolly lenz
In the world of New York City real estate, Dolly lenz stands alone. Sure, there are a ton of “million dollar” brokers strutting down Park Avenue staring at their iphones, but Dolly Lenz has been doing it longer and better than all of them.
As you might imagine, here real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients, as well as their passion for closing. No easy feat, especially in 4 short words.
2. “Move to What Moves You”
Halstead
Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the ‘Our Agent of Change Will Move You” tagline in our featured image to ‘Move What Moves You” it’s abundantly clear that Halstead too the time, energy, and money to build a brand that will last as long as Halstead has.
With their new branding, Halstead is walking the same fine line between timeless luxury and up-to-the-second instagram worthy cool that characterizes so many great brands today.
3. “Defined by Service & Expertise”
As the country’s number one independent brand (by sales volume) Long and Foster’s reputation in the market is undoubtedly one of their greatest assets.
As far as taglines go, “Defined by Service & Expertise” perfectly sums up the ethos every great real estate brokerage should aspire to.
No matter which side of the transaction you’re on, service is your primary role and expertise is what makes you good at it.
Like Dolly Lenz, Long and Foster managed to sum up the core values of a brokerage in just four words. If you think that’s easy, try it sometime.
4. “The Power of Deep Roots”
Town and Country Real Estate The Hamptons
Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial.
That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.
On other hand, as deep as the upper crust roots of the Hamptons go, it’s still ostensibly a relaxed beach town. Albeit one with a Gucci store… That means a softer edge than the hard charging Manhattan real estate cliche makes perfect sense here.
That’s why I love T&C’s other tagline: ‘The Hamptons Are Our Boardroom”. It manages to bring together business acumen and the laid back vibe a beach town offers vacationers.
5. “Local Real Estate / Marketed Internationally”
Partners Trust (Pacific Union)
While it seems like this tagline might have gotten lost in Partners Trust recent merger with Pacific Union, I’m still keeping it on our list.
Why?
Because it’s great. Once again we have a very simple, but very pointed messaging that speaks to precisely what a brokerage listing eight and nine figure California mega mansions does better than your run of the mill franchise.
Since so many buyers are outside the country, this tagline manages to not only give a nod to owners looking to cast a wider (and smarter) net, but to foreign buyers as well who feel their needs are being addressed.
Need a Little Help?
If all this seems a little overwhelming, we’ve found that hiring this sort of thing out relieves a lot of stress.
Our favorite way to go about that is using Fiverr. Fiverr is jam packed with creative branding experts who can work with you to create the slogan or tagline you are looking for, and usually at a cost that is easy on the pocketbook. Fiverr’s services start at $5.
If you’ve never used Fiverr before, the process is simple and straight forward, all done 100% remotely. Find a branding expert, communicate your needs, agree on a price, and they deliver. Easy peasy!
Find a branding expert on Fiverr.
6. “Santa Barbara’s Premier Real Estate Professional”
This isn’t really a tagline per se, but we like Dusty around here and there’s a good lesson to be learned from using a declarative factual tagline for your brand.
Basically, if you’ve got it, flaunt it. If you’re your city’s or even your neighborhood’s premier real estate professional, what better possible tagline would you want to associate with your brand?
7.“Realtor Marketing for Homebuilders Made Easy”
When your market is multi billion home builders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.
Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service, that’s easy is an offer almost too good to resist.
This might be part of the reason Ben Cabellero was recently named the Realtor to be added to the Guinness book of world records for most homes sold in one year; and astonishing 3,556 homes closed last year!
8. “Luxury Real Estate: Redefined”
Sothebey’s International Realty
As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely decided to keep one foot in tradition, and one in the future with their real estate slogan.
After all, with cryptocurrency, home automation, and a truly global market, luxury real estate is changing rapidly, and dramatically. Smart companies keep up and adapt, while those unwilling to change perish.
Faced with tech centered startups like Compass, dodging and parrying with the times is crucial for luxury brokerages today.
9.“Our Passion is People What’s Yours?”
The Boutique Real Estate Group
Another Los Angeles startup, Raj Qsar’s the Boutique has competitors that might make lesser brokers run for the hills. (Just not the Beverly Hills).
In order to help his brokerage stand out, Raj focused on branding that is friendly, and accessible, but still ticks all the boxes that well heeled homeowner’s and buyers need from their agents.
Their slogan manages to convey their dedication to service, but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.
10. “A Higher Form of Realty”
Heading back to the Hamptons, we love Saunders real estate slogan that they proudly include along with their logo as an integral part of their brand.
With a concierge-like service and an insider’s grasp of Hampton’s culture, Saunders hits all the marks with this slogan.
By the way, if you’re thinking of swiping it, don’t bother. Saunders had the foresight to trademark this slogan years ago. One of the perks of being in the business a long time.
11. “A home changes everything”
New Story
Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.
With support from Docusign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bonafides to go along with their slogan to make this list.
Since you all witness the joy that a new home brings you clients, imagine how much joy a new home might bring to someone without adequate shelter…
12. “Expect Better”
Better Homes & Gardens Real Estate
Sadly when it comes to real estate the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.
“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just okay experiences with other brokerages. What if your real estate experience could have been ever better?
13. “Sell it like Serhant”
Leave it to New York City real estate wunderkind Ryan Serhant to come up with a catchy real estate slogan that reminds people not only of an immensely popular movie, but one of the most famous people on the planet to boot.
Sure, this is not technically the Serhant Team’s slogan or tagline, but it’s so damn snappy that it might as well be. Hell, will you be able to watch or even think of this guy for the next few months without “Sell it Like Serhant” running through your head?
It’s like a catchy TV jingle without the music… Now that’s good branding.
Speaking of, what about a buyer’s agent team or book on buying homes called “Buyin’ with Ryan”? 😎
14. “Your Success is Real’s Mission”
Real
Although it’s geared toward agents rather than leads, Real’s slogan does a lot right. It’s short, easy to remember, and manages to sum up Real’s commitment to agent growth, a rarity in the virtual brokerage space.
15. “The Agent Owned Cloud Brokerage”
EXP
Having just achieved a market cap of one billion dollars, there’s no questioning whether EXP has been successful.
Having a great real estate tagline may have helped contribute to that success. One of the reasons it works so well is that it manages to appeal to agents and the public at the same time.
After all, high split virtual brokerages need to continually recruit to make the numbers work. Looks like EXP is doing that quite well these days.
16. ‘We Are Life Changers”
Having risen from a humble background to become the number one sales team in Los Angeles, and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.
That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life then counsel them on getting a great new place to live?
17. “A Smart Move!”
Considering the exponential growth Exit has seen in the past few years it’s no wonder they have a great slogan.
It also works on two levels, which is the holy grail of sloganeering.
Hiring an Exit agent is a “smart move” and it also implies that your physical move itself will be “smart” if you’re working with Exit. Perfect.
18. “The Right Broker Makes all the Difference”
Stribling & Associates
Manhattan luxury powerhouse Stribling & associates went with a bold and direct slogan that cuts right to the chase.
It also speaks to the strategic advantage that having a great broker in your corner can give you.
19. “Where it Counts”
South Africa’s Greeff Properties slogan hits the nail on the head. Instead of vague references to skills or passion, the just went with “where it counts”.
The reference here can be that they have skills where it counts, or an even more direct message that your home is where it counts.
Either way, it’s a three word slogan that packs a punch.
20. “The better way to buy real estate”
Simple, straightforward, and memorable. What’s not to love about New York City luxury Brokerage Elika’s tagline?
21. “Extraordinary Reach. Extraordinary Results”
The Noble Black Team at Douglas Elliman
As one of the most successful luxury teams in Manhattan, The Noble Black team takes branding seriously. After all, their prowess at branding and marketing is a big part of the reason their well heeled clients hire them in the first place.
But why reach? Simple. When you sell properties on this level, the net you cast for leads needs to be global. It does take extraordinary reach to find the right buyer for a one of a kind trophy property.
Bringing It All Together
We all know that the real estate field is crowded with professionals all trying to stand out and rise above. Your slogan or tagline isn’t your elevator pitch; it is your elevator DOOR pitch.
When you have one second to convey your message, what are you going to say? What message do you want to send?
All these pros have crafted solid, memorable feathers for their identity caps. What color is your feather?
Over to You
What did you think of our list of the best real estate slogans and taglines of 2019? Know a great team or brokerage with a slogan that belongs here? Let us know in the comments!
Rae says
July 5, 2018 at 8:19 pmI’m pretty partial to mine! I was a digital marketer for twenty years prior to becoming an agent, so I extremely strong on the marketing front. As such, I’ve taken to using “Providing a marketing-driven real estate experience.” as a tagline.
Emile L'Eplattenier says
July 5, 2018 at 8:41 pmHey Rae,
That’s actually a pretty great slogan. Good job!
Rae says
July 5, 2018 at 11:17 pmThanks!
Kathy says
January 22, 2019 at 8:20 pmHi Rae, you mentioned you were a digital marketer and wondering if you could look at something for me. My email is kathymbowers@gmail.com
Thanks so much
Kathy
Luke says
July 14, 2018 at 5:48 pmI’d consider dropping the “providing” from the tagline and simply going with, “a marketing-driven real estate experience” or “marketing-driven real estate experiences”
Emile L'Eplattenier says
July 16, 2018 at 10:04 pmI think I agree with Luke here. Definitely a little snappier with the “providing”.
Chris Richard says
July 16, 2018 at 12:37 amWe may be a small boutique brokerage, but we cover 3 states in the North East and about a month away from opening in Florida. “With us, you’re Almost Home” – Almost Home Real Estate Services
Emile L'Eplattenier says
July 16, 2018 at 10:03 pmNot bad! That said, I wonder if there’s a way to emphasize the home part of almost home? As it is now I think most people don’t want their brokerage to take them almost home, they want them to finish the deal? Just a thought!
Charm says
April 18, 2019 at 6:17 amThought so too.
Fasil Khan says
August 12, 2018 at 3:49 pmGreat article very helpful. One I just came up with ” Results & Service=WIN” I would be curious what your thoughts are?
Thank you
Emile L'Eplattenier says
August 13, 2018 at 6:24 pmI like where you’re going with it, but I think it needs some work. What about making it more of an equation? As in, Results + Service = Win? I would also maybe think if replacing “win” with something more specific. What about results + Service = Home?
Fasil Khan says
August 18, 2018 at 7:02 pmHi Emile,
Very good feedback and I like where you went with it. I would be curious if I sell residential and commercial would it matter that I use the word Home vs something else?
Thank you
Emile L'Eplattenier says
August 22, 2018 at 5:27 pmNot really as long as they sound right with the other words in your slogan. Just be careful using the word “Realtor” as it’s trademarked by NAR and there are guidelines for using it without violating their trademark.
Fasil Khan says
September 5, 2018 at 9:04 pmResults + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
wendy says
August 15, 2018 at 7:37 pmWhat about “changing lives, one home at a time”
Emile L'Eplattenier says
August 15, 2018 at 8:04 pmThat’s pretty great actually! I would just make sure that’s not trademarked and I would go with it.
Becky says
August 18, 2018 at 5:47 pmMy mom and I are a team and we are both natives to the area which is hard to find these days because we have a lot of people moving here. I want to play on that and I stole the idea from #4. What do you think about “Our roots run deep in WNC”?
Emile L'Eplattenier says
August 22, 2018 at 5:28 pmNot bad! BTW what’s WNC?
Kendra Havemeier says
November 14, 2018 at 6:16 pmI would love to make one about “my roots are in Grand Rapids” Or something like that? I donate to a charity when I close a home to plant a tree…this “roots” idea would be awesome. Any ideas?
Emile L'Eplattenier says
November 19, 2018 at 8:51 pmNot bad. You could also try working “grow” in there somewhere. ‘Helping Grand Rapids Homeowners Grow Roots since 1997″… You’re on the right track, just need to sharpen your pencil a bit.
Shondell Patterson says
August 19, 2018 at 9:45 pmIs this corny? The Shondell Experience – It will move you!
Emile L'Eplattenier says
August 22, 2018 at 5:26 pmEhhhh a little bit. I think the main issue is that you’re conflating the two different definitions of “move you”. This is an issue because “move you” to me makes me think of either being emotionally moved, or well, moved by a moving truck. The first definition is a bit too much. Are people really going to be emotionally moved by your service? The second isn’t quite enough. Yes you’re moving me, but that’s the baseline for what your job is! I do like the Shondell Experience part of it though. Maybe try and come up with some variations for the second part. My 2 cents anyway. Hopefully more people will chime in here!
Renee says
August 22, 2018 at 6:30 pmWhat about “Moving you in the right direction”
Emile L'Eplattenier says
August 24, 2018 at 8:09 pmI like this one, but are you really just there to move someone in the right direction? Aren’t you going to be there for the long haul until the deal closes and beyond?
Nadina says
August 23, 2018 at 2:22 amWhat do
You think of “We are personalized not
Commercialized”
Emile L'Eplattenier says
August 24, 2018 at 8:08 pmNot bad…
Sadie Sininger says
August 31, 2018 at 12:11 amOur Company name is Elevate Real Estate and it stems from this idea of taking clients from Apartment to a condo and a condo to a home. From 1st time home buys to 2nd home buys and so on. The idea of trading till you get the home you want in the neighborhood you want at the price point you can afford. most times the first home isn’t the one you end up in forever. I really need a slogan for it though that evokes this in a short concise sentence thats catchy any ideas? I’m stumped and you sound like you have a lot of great ideas.
Taking clients to the next level
Taking homes to the next level
We elevate you to your next home
An elevated real estate experience, taking you to the next level
The Elevated Experience
The Elevated client experience
Simply Elevate
Simply Elevate Your Home
The Elevated way to buy and sell real estate
A home changes everything
Homes Elevated
Elevated to the next level.
Elevate your home to the next level
Elevated to the next home
We take you to the next level
We take you to your next home.
Elevating your housing experience
Elevating you to the perfect home
Elevating clients to the perfect home
We elevate you to the perfect home
Elevating your housing experience
Elevate your housing experience
Elevating houses one day at a time.
Elevating houses till you find the one
Elevating houses till you find your dream home.
Simply Elevate your home
We are here to elevate you to your next home
The Elevated home experience
Elevating one home at a time
Tried a lot of different once but can’t seem to find one that I really love that evokes what I want it to evoke and still be catchy and original. Thoughts?
Emile L'Eplattenier says
August 31, 2018 at 7:47 pmLot’s of good stuff here to work with, you’re definitely heading in the right direction!
Emile L'Eplattenier says
September 6, 2018 at 6:05 pmHow about “Your Home Search; Elevated”? I think you need to step away for a second and try and write down what it is you’re actually trying to say here. Or maybe work in your location? Something like “Helping New Yorkers Trade up since 2008”?
Anne Ochsner says
September 1, 2018 at 12:22 amWhat do you think of:
“Every house needs a solid foundation…every journey, a destination–let me join you on your path to home ownership”?
Emile L'Eplattenier says
September 6, 2018 at 6:00 pmI like the concept, but is this supposed to be one slogan? If so, it’s way too long. How about just “Every Home Needs a Solid Foundation”? or maybe “Every Journey Needs a Foundation”? Anyway, keep plugging away here, I think you’re on the right track!
Fasil Khan says
September 5, 2018 at 9:04 pmResults + Service = Investment
Results + Service = Home
Results + Service = Property
Since, I work with commercial and residential I was attempting to cater to both clients. I would be curious with your expert suggestions?
Emile L'Eplattenier says
September 6, 2018 at 5:57 pmWhat about swapping the order around here? After all, results come after service right? Also, “home” is kind of the “result” of your service too right? How about “Service & dedication= results”?
Tonya says
September 6, 2018 at 5:19 pmI am working on a tag line for something I am sending to past clients. I want a tag line that resembles the idea that I am their Realtor for life. That they can call me for real estate questions other than just when buying or selling. I am stuck! “Your Lifetime Realtor”, “Your Realtor Today and Tomorrow” I like the client focused aspect. Any thoughts?
Emile L'Eplattenier says
September 6, 2018 at 5:54 pmHey Tonya, I really, really, like where you’re going with this! I’m kind of thinking that using the word “lifetime” is kind of final here though. Maybe cut it to the bone a little bit more. Something like, “Here for your today, here for you tomorrow”? Or what about something like “In it for the long haul”? Keep plugging away and you’ll get there.
Tiffany Phillips says
September 7, 2018 at 3:42 amI’m struggling with this!
*Making real estate real!
*Taking you home!
* You’re not alone!
* The WOW Factor
* Unique. Exceptional. Experienced
* Here’s the deal.
* Simplyfing New Beginnings
* New Beginnings Simplyfied
* Your home. Your memories…My commitment!
* Your home. Your memories. Your choice. Make the best one
*Giving life to your dreams
Help!!!!
Emile L'Eplattenier says
September 7, 2018 at 7:29 pmHey Tiffany, don’t worry, this isn;t an easy process for anyone! That said you have some pretty cool ideas here as well as a lot of variety. I would maybe nix “taking you home” because it has… another connotation that is pretty unprofessional. BUT I like the idea so maybe play with that more. Unique and exceptional are basically synonyms. What about something like “experience, knowledge, results”? I like new beginnings simplified. “Your home” might be better shortened to “Your Home, My Commitment”. or maybe… “Your Home, My Passion”? Anyway, you’re on the right track so keep pushing!
Elizabeth Dolton says
September 10, 2018 at 5:58 pmI’m just starting my real estate career and am wracking my brain for a tagline that will communicate what I can offer. First off, I’m a native to my community and know people and places really well. In addition to that (and probably my main focus) is that my husband and I own and operate a construction company. We plan to involve my husband’s expertise as much as possible in the selling and buying process. Any thoughts?
I want to communicate that they will have a contractor in their pocket if the choose us… but that’s too cheesy to say!
Another thought was something like “Your Home Experts.”
Thanks for your help!
Emile L'Eplattenier says
September 10, 2018 at 6:17 pmHey Elizabeth,
What a great head start in the industry! You might want to work on something that conveys the idea of building, maybe even something that focuses on how long you’ve been building homes. How about “Building Dreams since 2007”? This way you can hit your experience as a builder and kind of (truthfully) tell people that you have years of tangential experience in the industry…
Elizabeth Dolton says
September 10, 2018 at 9:53 pmThanks for the input! What about, The Dolton Team: Creating Home, Constructing your Dream.
Roden G. Agcaoili says
December 6, 2018 at 7:00 amDream Creation, Home Construction
Emile L'Eplattenier says
December 6, 2018 at 7:10 pmHey Roden, how about “We Build Dreams” or something along those lines?
Shayla says
September 11, 2018 at 6:41 pmWe’re in the middle of a complete rebrand and HUGE fans of what Red Oak Realty in Berkeley did with their’s, especially the tagline “good move.”. It’s so stinking simple! So we’re trying for the same idea. Since our “shtick” is full-service that makes your life easy, with paperless transactions and stellar marketing, we’re currently stuck on “Simply Better.” with an emphasis on simply (i.e. in bold or our accent color) What do you think?
Emile L'Eplattenier says
September 13, 2018 at 4:38 pmYeah, “Good Move” is pretty great branding. The problem with ideas like this is that in crowded markets many of them are trademarked. Simply Better is pretty great as well, and I think it checks all the boxes you need to check. I wonder if “The Right Move” is taken? You could also try and sharpen your pencil a little bit and use a verb like “simplified” or something to get more to the core of making the home buying/selling process easier…
Vicki says
September 17, 2018 at 6:02 pmHi, I’m new in the real estate business and am thinking of a slogan. I want to incorporate the word “success”. my email address is absolutesuccess.brooks@gmail.com and I get compliments of all kinds. It sticks, its catchy, it works, it means something and its effective mostly. So I started off trying to run with that concept however, absolutesuccess in a slogan is #1 very long #2 extremely declarative. I want to exude more friendliness. So I decided to drop the “absolute” and just try to play with the word “success” alone. I also believe that a clients home is their lifestyle and vice versa. So here’s what I arrived at…
Your lifestyle, your home, our success.
Success at making a house your home.
Success at making your home your lifestyle.
Absolute success at finding a home for your lifestyle.
A success is your lifestyle, your home, your way.
Success means your home.
Your home means success.
Your realtor, your home, your success.
IG
Asuccess@yourhome
Success_yourhome
Emile L'Eplattenier says
September 18, 2018 at 6:11 pmHmmm, I have to say that I like the idea of linking your name and business to the word success, but you need to figure out WHO you are offering success for and on what terms? What does success look like? Is it selling for a higher price? Closing quickly and painlessly?
Amy says
April 11, 2019 at 8:48 pmThe download never showed up for me. Can you help?
Emile L'Eplattenier says
April 11, 2019 at 9:28 pmHi Amy,
That’s weird. Are you using Gmail? If so, check your “promotional” folder to see if the email is there. If not, check the spam folder. If none of that works, let me know and we can resend the file. Thanks!
Lynette Tyner says
September 20, 2018 at 11:46 pmHi, I’m a new agent but my husband and I are also contractors and flip houses. I am trying to tie in the service of a realtor and remodeling service into my branding to let please know that we are there for them past just the purchase of their new home. Kind of a one stop shop but I feel so lame with…. “The Tyner Team, Your one stop shop” or “Not your average realtor”, “Going beyond the deal” “More then just your agent”…. Any feedback would be greatly appreciated.. Thank you
Emile L'Eplattenier says
September 21, 2018 at 7:36 pmI love “Going Beyond the Deal”!
Krishna Upadhyaya says
September 20, 2018 at 11:57 pmGreat ideas. I wanted to incorporate real estate and property management.
“We take care of all your real estate investment needs”
Emile L'Eplattenier says
September 21, 2018 at 7:35 pmThat’s pretty to the point, but do you think you can condense it a bit?
Detra says
September 21, 2018 at 7:23 pmWhat’s your thought on “Turning dreams into addresses”
or “My Experience will MOVE you”
Emile L'Eplattenier says
September 21, 2018 at 7:35 pmNot bad.. What about “turning dreams into homes”? Not a huge fan of the second one…
Joanie McManus says
September 22, 2018 at 12:25 pmAny suggestions on a tagline for my Real Estate business, as I am a S.R.E.S, which translates to:
Seniors Real Estate Specialist. ( I am trying to translate that I am full service, providing all of the components to help a senior in their move, whether they are downsizing, moving to assisted living or moving to their kids house. I provide resources as well as my real estate expertise)
Any suggestions on how I can sum up what I do in four words?
Here is what I have come up with:
“Start to Finish, Simplify Senior Moves”
“Simplifying the Senior Move Experience”
“Moving Seniors Made Simple”
“Streamline the Senior Move Process”
Emile L'Eplattenier says
September 24, 2018 at 10:26 pmHow about “Helping Seniors Find Home since _____”?
Matt Speight says
September 25, 2018 at 5:22 pmI’m looking to change companies and am in need of a slogan or tag line. Our Company name is Team Sp8 real estate. So far I like Your home starts with one click or call. Turning transactions into relationships. Changing lives one home at a time. Or opening doors for you Any Thoughts?
Emile L'Eplattenier says
September 25, 2018 at 5:41 pmHey Matt,
I like all of them except the first one. Click or call is kind of awkward and mechanically the sentence doesn’t really make sense. That said, if you like the idea keep tweaking it. How about “home starts here”? Also, just my 2 cents here, but I would lose the “8” in your team name. Comes off as a little too flippant for my ear.
Emile L'Eplattenier says
September 28, 2018 at 10:38 pmHow about “home starts here’?
Denicia Richardson says
October 30, 2018 at 12:48 am“Home Starts Here” was the slogan for one of the marketing campaigns at my old company, Howard Hanna. I am almost certain they have it trademarked. It is the 3rd largest company in the US, so I am sure their lawyers were all over that!
Emile L'Eplattenier says
November 1, 2018 at 4:46 pmYeah, that sounds too good not to be trademarked.
Heather Young says
September 28, 2018 at 3:30 amI am a new agent and coming up with a tag line to brand yourself is NOT an easy task. What’s your thought on “For Results that Move You”. I am thinking one might automatically associate this tag line to a moving company. Thoughts!
Emile L'Eplattenier says
September 28, 2018 at 10:16 pmEhhhhh I think “move you” is a little too personal. I mean, you’re not going to like move them emotionally right? A pleasant, smooth transaction is hardly moving.
Heather says
October 4, 2018 at 7:09 pmHow about:
“Moving You into Your Dream Home”
“Making Your Home Journey a Success”
“Making Your Home Journey My Commitment”
Emile L'Eplattenier says
October 4, 2018 at 10:58 pmNot bad! I think you need to work on the mechanics a bit here though. It can also be fun to trim away some words and see what you can come up with. “Your dream home, my committment” or maybe “Your Journey, my commitment”?
House In The Sun says
October 1, 2018 at 2:28 pmList it, buy it, love it. https://costablancamurciaproperty.co.uk
Keep it simple, but relevant,
Emile L'Eplattenier says
October 4, 2018 at 11:01 pmNot bad, but what about your buyer clients?
Danielle says
October 4, 2018 at 10:20 pmRebranding and I came across your article. How about, “Concierge Real Estate Services” or “Counseling, Consulting, & Connecting NOLA” or “NOLA Loves You, Welcome Home”
Emile L'Eplattenier says
October 4, 2018 at 10:56 pmHmmm I like the second one the best, but maybe you can trim the fat a bit? Consulting and counseling are kind of the same thing no? If you’ve been in business for more than a few years you could also add a year. So maybe something more like, “counseling and connecting NOLA since 2007”?
Sherri Elwood says
October 10, 2018 at 2:59 amWe are trying to come up with a team name there’s 3 of us myself, my daughter in law and my son in law. Looking at
Full Circle Real Estate, any suggestions.. and logo that would go with that.
Emile L'Eplattenier says
October 15, 2018 at 10:18 pmHey Sherri,
That’s a tricky one, but I would maybe try and incorporate the family aspect into your team name? Elwood & Daughters?
Heather says
October 13, 2018 at 3:36 amHi Emile,
Your thoughts on “Don’t buy or sell your home alone”
Emile L'Eplattenier says
October 15, 2018 at 10:09 pmNot bad! My only concern is that you’re not personally included in this equation.
Heather says
October 16, 2018 at 1:22 pmYou are correct. This process is harder than I thought.
How about:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
Julie says
October 13, 2018 at 12:18 pmMy husband and I just bought a sailboat. I’d like to incorporate sailing into my tagline, but I’m struggling.
Sailing through you’re real estate experience like a breeze. Or something along those lines.
Emile L'Eplattenier says
October 15, 2018 at 10:08 pmI love this. Unfortunately the last time I was on a sailboat was many years ago so my sailing jargon is a bit… rusty. It might help to look up a bunch of sailing phrases or terms and see of you can find something that works.
Kevin says
October 15, 2018 at 9:31 pmHey Emile,
What do you think about “Results you can trust”?
Emile L'Eplattenier says
October 19, 2018 at 9:00 pmHmmm I like the sound and brevity of it, but what results are you talking about? I can see this working great for say, an appraiser, but this might be a bit off target for a Realtor. What about Service you can trust? Maybe even advice or guidance you can trust? Something like that?
Mark Davis says
October 16, 2018 at 5:53 pmOne more for the road …
THE AGENTS YOU WANT, THE BROKERAGE YOU NEED
Emile L'Eplattenier says
October 19, 2018 at 6:30 pmNot bad. Maybe take it a step back? “The service you want, the skills you need” not sure about “skills” there but something like that puts a finer point on this I think. Definitely heading in the right direction!
Heather says
October 16, 2018 at 11:36 pmThis is harder than I thought-
How about this:
Don’t buy/sell on your own, bring me in!
Don’t buy/sell on your own, get me involved!
Emile L'Eplattenier says
October 19, 2018 at 6:26 pmNot bad, but why are they choosing you over other agents? Keep plugging away at it.
Bette Abrams says
November 1, 2018 at 3:17 amMy tag line is “Don’t Make A Move Without Me!” And I close my voice mail message with that as well…
Emile L'Eplattenier says
November 1, 2018 at 4:45 pmNot bad!
Jo Goudelock says
February 9, 2019 at 8:40 pmWell.. I think allot of us realtors use that…..
Emile L'Eplattenier says
February 12, 2019 at 7:23 pmI hear you Jo. That said, being totally unique in a crowded field is not easy, and the safe and narrow is safe and narrow for a reason. Don’t get me wrong, I’m all for standing out, but it is by no means easy and can easily backfire on you if you push too far.
Mm says
November 6, 2018 at 3:43 pmHello
I’m new in real estate business I have a tagline please correct my Company name “PHirst bla bla bla”
Now my tag line is “Your PHirst Dream Home”??
Emile L'Eplattenier says
November 19, 2018 at 9:00 pmEhhhh, not a huge fan of this as it’s kind of making fun of the name. That said if you like it and it fits your business then go for it!
Julie Miller says
November 9, 2018 at 6:07 pmMine is: “Experience Matters. “
I have over 30 years experience in my market
Emile L'Eplattenier says
November 19, 2018 at 8:58 pmPerfect! You might also want to mention the 30 years experience as well just to put a fine point on it. “Serving XYZ Market since 1987”
Jjf says
November 21, 2018 at 2:09 pmWe’re still stumped here trying to decide if “Elevating the home improvement/ownership experience” is too formal for our business which is a hub of home improvement pros. Help!
Emile L'Eplattenier says
November 26, 2018 at 6:07 pmI like it, but what about losing one of those words in the middle?
Jjf says
November 21, 2018 at 3:24 pmTesting 1, 2…
Emile L'Eplattenier says
November 26, 2018 at 6:06 pmSo… how did your test go?
Roochi says
November 22, 2018 at 10:52 amHi ..
I’m working on branding my realty business. Thinking along the lines of “Cloud9”. I’ve been brainstorming through a lot of ideas to finalise a tagline with the main idea being the Silver Lining.
So far I’ve got:
– Your Silver Lining
– We are Your Silver Lining
– Welcome to Your Silver Lining
– Let Us be Your Silver Lining
– Find Your Silver Lining With Us
– Define your Silver Lining (maybe add With Us)
– Silver Lining of Your Property Dreams
The more I navigate this, the more difficult it gets.
Please shed some suggestions
Regards
Emile L'Eplattenier says
November 26, 2018 at 6:05 pmI like the first one, but I think you’re trying to bite off more than you can chew right now. Instead of trying to come up with both a name and slogan, just work on the name for now.
Scott Derksen says
November 27, 2018 at 4:40 pmHi there,
I have been selling real estate for about 6 years. I have also been a licensed certified appraiser over the past 25 years. My current tagline is “A Realtor who knows value”. Your thoughts?
Emile L'Eplattenier says
December 6, 2018 at 7:48 pmNot bad, but I think you can tweak this a little to say what you offer customers directly? Maybe something like “Helping ______ find value since ______”. I do like the idea of focusing on value though.
Ronnie says
December 10, 2018 at 5:16 amWe are opening a new Brokerage. The name is Covenant Realty.
Thinking of this tag line” Driven by Excellence”
What do you think?
Emile L'Eplattenier says
December 10, 2018 at 9:30 pmNot bad!
Elizabeth Good says
December 17, 2018 at 2:43 pmHello,
I have been racking my brain to come up with a simple catchy slogan that incorporates my last name which is Good.
Thank you
Emile L'Eplattenier says
December 17, 2018 at 8:44 pmHey Elizabeth, I wouldn’t worry too much about it. At some point, incorporating your name just to incorporate a name might not work in all cases. Instead, maybe try coming up with a slogan that focuses on what you can offer besides your name.
Kyle Stevens says
December 28, 2018 at 7:55 pmHey!!
Just started in Reao Estate and I’m looking for a slogan that will separate me from the rest. Here are a few I have though of. Thoughts?
“With Kyle you’re more than a client, you’re family”
Or
“You’re not just a client, you’re family”
Or
“With Kyle you’re not just a client, you’re family”
Or
“Want to be more than a client? Call Kyle”
I’m looking for something with my name (Kyle Stevens) so I can take it with me wherever I go as far as brokerage.
Emile L'Eplattenier says
December 28, 2018 at 8:04 pmI like the sentiment and enthusiasm, but I think this might be a little bit much. I mean, are your clients really going to be family? It’s one thing to say that and quote another to actually carry that out. Are you working for a family owned brokerage?
Elliott G. says
December 29, 2018 at 5:05 amHello. So just getting into Real Estate and trying to brand myself if you will, and designing a business card along with my website but I’m stuck. So I’m like the many others here and trying to decide on a slogan that works. I would like to use “luxury” in it but not to where it sounds limited to just that market, but where it would include everyone if that makes sense? Here’s what I’ve come up with but I’m not sure,
“Luxury Real Estate, can be anyone’s Luxury Home”
“Luxury Real Estate, is anyone’s Luxury Home”….Thoughts??
Also I thought about incorporating a slogan to do something with “million”, because that’s the ending of my last name but everything I thought of sounds well corny..lol.. Any suggestions on both? Thanks!
Emile L'Eplattenier says
January 15, 2019 at 9:09 pmEhhh I think you might want to sharpen your pencil a bit here. Is there a way you can say luxury without using the word luxury?
PJ says
January 5, 2019 at 6:25 amHi Emile,
I’m a relatively new realtor with 2 years experience and I’m trying to figure out how to differentiate myself from the rest of the realtors. I have over 25 years experience in client service in other industries but only two in real estate. What I love about my new chosen business is that I’m out and meeting people while earning money in the mean time. I love house hopping, showing homes, negotiating, seeing the creative energy of my clients and watching their faces light up when they find their home or the offer gets signed. So I’ve been thinking about a few ideas, but not sure which way I should go. These seem so general… although they do talk about helping clients. What do you think? Thank you. PJ
Turning Your Dream into Realty (or Reality?)
Your NV home is my passion.
Choose your home & let me do the rest!
Let’s get you into your new NV home!
Looking for a house? Let’s find you one together!
25 yrs client service stands for excellence.
Putting 25 yrs of excellence to your service.
Your next home starts here!
Selling Dreams, not just Real Estate.
Matchmaker of Home Buyers and Home Sellers.
Real estate transactions made clear and easy with PJ.
Excellent real estate service because you deserve no less.
You deserve the best. Let’s talk!
Emile L'Eplattenier says
January 15, 2019 at 9:03 pmI like the selling dreams one and the you deserve the best one. That said, with 25 years of client experience you might try and work that in somehow.
Selina Vinson says
January 10, 2019 at 2:37 amHappy New Year! Well I am a new agent and I have been playing around with a few things and would love your feedback! This a very challenging by the way….
-The key to happiness is finding the key to the right home
-Your goal is my goal
-Lets conquer your dream home together
– Life is always better with others, lets partner up!
Emile L'Eplattenier says
January 15, 2019 at 9:02 pmI like the second one the best.
Wanda says
January 12, 2019 at 2:04 pmAfter 20+ years as a successful realtor in my market I’m doing some different branding. 90-95% of my business is from past clients referrals so i would like to incorporate that in a tagline. It’s really hard to incorporate the referral aspect. I came up with,
Turning dreams of Homeownership into Reality since 1997 with the assistant of Past Client referrals!
Any suggestions are appreciated. Thanks
Emile L'Eplattenier says
January 15, 2019 at 9:02 pmThis is the right idea. At the end of the day your slogan is transmitting an idea to your audience.
Marcia Hadeler says
January 16, 2019 at 2:24 amMove with Confidence!
It’s simple yet strong.
Chris Linsell says
January 16, 2019 at 2:26 pmMarcia –
I love it, this hits all the marks for a great slogan.
Marcia says
January 16, 2019 at 6:58 pmThank you, Chris. It’s working for me. 🙂
Emile L'Eplattenier says
January 17, 2019 at 10:34 pmAt the end of the day this is all that matters in branding. Congrats!
Jared Wilk says
January 16, 2019 at 7:25 pmI work in an affluent suburban area where I am a top producer however considerably younger than the vast majority of other agents. Since so many “young families” around my age are moving to the area, I’ve been using, “Moving the next generation.” Thoughts?
Emile L'Eplattenier says
January 17, 2019 at 10:33 pmIt’s not bad, but it is kind of limiting. I would think most homeowners who sell in your area aren’t young families?
Bob Roskowske says
January 17, 2019 at 4:35 amWith over 15 years service I’m constantly trying to move to the next level in the real estate business so I’m looking into creating a slogan/tagline. What do you think about?
1) “Service you Expect with the Experience you Need”
2) “Service you Deserve with the Experience you Need”
3) “Service you Expect with the Experience you Need since 2004” 4) “Service you Deserve with the Experience you Need since 2004”
Any thoughts?
Emile L'Eplattenier says
January 17, 2019 at 10:32 pmWhy not just hit the nail on the head? Something like, “Serving the _____ community since 2003”? or maybe “Helping _______ Find Home Since 2003”?
Angie Norris says
January 21, 2019 at 5:34 pmTrying to come up with something referring to doors. Something like, Working with ther right agent opens doors. But it seems a little long and not sure about how it reflects on sellers. Any tips?
Chris Linsell says
January 22, 2019 at 2:53 pmAngie –
Great idea. There is a lot of meaning behind the act of opening a door, both personally and professionally. What about something even shorter, something like:
“Angie Norris : Opening Doors”
Lots of different ideas out there, we think you are on the right track!
Mike says
January 23, 2019 at 9:50 pm“bringing joy, one home at a time”
Mike says
January 23, 2019 at 9:52 pmi want to incorperate joy into a slogan
Emile L'Eplattenier says
January 25, 2019 at 7:49 pmHmmm any particular reason why? I think focusing on home and smooth transactions would serve you better. Let’s face it, joy is pretty rare in real estate.
Diane Chudley-Molinari says
January 25, 2019 at 7:08 pmGetting started branding myself, and thinking of slogans. I’m a loan underwriter over 25yrs (Builder, SFR, Investment, Conv, JUMBO, FHA/ VA, CALHFA, USDA, etc), and have my real estate license. Trying to incorporate all my knowledge into a tag line, or slogan, and possibly included email which is dazzldi? Any suggestions?
Emile L'Eplattenier says
January 25, 2019 at 7:47 pmHmmm I would maybe try to focus on something that focuses on all aspects of the deal or every stage of the deal? Not using the 25 years of experience might also be a serious mistake. That can make you stand out from most of your peers.
Diane Chudley-Molinari says
January 25, 2019 at 11:06 pmI agree, I wouldn’t put the 25yrs in there, I was just letting you know my background. Any suggestions on what to say come to mind?
Emile L'Eplattenier says
January 25, 2019 at 11:10 pmSorry, I was actually suggesting that you DO include the 25 years somewhere. After all, this is a huge selling point and one that people might miss if they just glance over your profile. While you ideally want to make your audience feel something, 25 years is impressive enough to actually do that I think… The problem with trying to include your different skill sets is that anyone can claim to have these skills, but almost no one can claim to have 25 years of experience. Up to you of course! Try brainstorming some ideas and see what sticks!
Diane says
January 28, 2019 at 3:55 pmGot it, what about something like “Building home dreams over 25 years, through every phase”
Making your home dream a success and my commitment”
Diane says
January 28, 2019 at 5:32 pmGot it. I was thinking about something like this. Building dreams for over 25 years in all phases.
Making you home journey my commitment successful. Serving Southern California over 25 years.
Emile L'Eplattenier says
January 29, 2019 at 11:15 pmYou’re on the right track, just focus on simplifying and coming up with something that sounds good when spoken aloud.
Kari McCoy says
January 25, 2019 at 9:16 pmHi I am Kari McCoy, a realtor for over 30 years and I wanted to play on my last name with the Real McCoy. I can never seem to get it right. My slogans just are so terrible. I love all the above ideas and I believe you are right it makes a huge impact on clients.
Thanks, Kari.
Emile L'Eplattenier says
January 30, 2019 at 1:42 amYou know, sometimes it helps to “kill your darlings” and just throw away your favorite idea and start over.
Wendy fisher says
January 31, 2019 at 3:53 amLooking for a tag line. My previous one was too long. My new name is Fisher Farmhouse Real Estate Im looking for a logo of a home with the industrial with white and black farmhouse. Any good ideas for slogans?
Emile L'Eplattenier says
February 1, 2019 at 8:02 pmHard to say. Do you focus on selling farmhouses? Are you trying to attract certain kinds of leads? Maybe people moving from the city? I would spend more time trying to figure out what you’re offering and what you want to accomplish before writing anything. Always remember your slogan stands for something. You have to figure out what that is before you can come up with anything!
John Scarborough says
January 31, 2019 at 7:28 pmWe have “teamed” up with some local non-profits and allow our clients to choose who we will donate to.
Our tagline is “Making the community better, one home at a time.
We are just now in the launching stage.
Emile L'Eplattenier says
February 1, 2019 at 8:00 pmNot bad!
Page House says
February 1, 2019 at 3:56 amCan you help please. I am doing mail outs trying to get some business. I am in a rural area and my last name is House. Everyone always says ” you have the perfect last name for this job” I have never sent out mailers or tried to make my last name a slogan. I am so hung up on what to use as a slogan. Any ideas? Help please! Thank you!
Emile L'Eplattenier says
February 1, 2019 at 7:59 pmHey Page, honestly I wouldn’t worry about it too much. It’s a nice element to your personal brand, but not having a slogan is probably going to help you more than having a bad one.
Vivian Orozco says
February 1, 2019 at 5:02 pmHi Emile,
How do I check to see if something is copyright? I
Emile L'Eplattenier says
February 1, 2019 at 7:56 pmYou can search the US Patents and Trademark Office https://www.uspto.gov/trademarks-application-process/search-trademark-database to see if a slogan is trademarked. Common law trademarks only apply in certain geographic areas. You can find them by running a google search or searching state databases. If you’re really concerned, talk to your attorney.
Jane Okkinga says
February 8, 2019 at 3:08 pmThanks for this help!
How about Love Finding Your Home?
Emile L'Eplattenier says
February 8, 2019 at 6:04 pmHi Jane, no worries, that’s what we’re here for. I’m actually not too crazy about “love finding your home” because it’s not quite clear who this is referring to. Does it mean your clients love finding their home? I get what you’re going for, but I think it’s better to clarify a bit more to ensure there isn’t any ambiguity.
Ken Taiwo says
February 2, 2019 at 12:14 pmHi Emile
I’ve learnt quite a lot here, the comments and your replies are helpful too. Thanks a bunch!
Emile L'Eplattenier says
February 8, 2019 at 6:28 pmThanks ken, if you don’t want to miss an article remember to sign up for our email list.
Leann says
February 5, 2019 at 4:22 pmMy husband and I are newly into construction of smart homes and home renovation but we do all things real estate.. Right down to home decor… we’re trying to come up with a tag line
Affordable, durable, stylish, functional, smart… Any suggestions on how to put these words together? Thank you…
Emile L'Eplattenier says
February 8, 2019 at 6:27 pmI think you need to take a step back and try to figure out what you’re trying to say. Are the HOMES affordable, durable etc? Your clients will be hiring you for more than just an affordable home right? They’re hiring you for guidance, expertise, professionalism, finishing on time and on budget etc. Take an hour or two to really nail down what you offer clients and then your slogan will come to you much more easily. Best of luck!
Kim Bergan says
February 6, 2019 at 4:06 pmWe are working on a slogan for FreeState Realty. We are in a small community but service a large area ….
“Regionally experienced, locally focused, committed to exceptional performance.”
Any thoughts … just doesn’t flow
Thanks
Emile L'Eplattenier says
February 8, 2019 at 6:24 pmYes. Cut it to this: “Regional experience, Local Focus” something like that. You may want to work a bit to find another word that works better than focus here, but I do think this formula flows nicely and describes your value add. There are echoes here of think “globally, act locally” which are nothing but positive for most people.
Jeannie Watts says
February 7, 2019 at 1:32 amHi Emile, I really like all your ideas and the way you have helped everyone! I have been in real estate for a couple years and my husband has just retired from a successful career with the bank – 30 years and is getting his his real estate licence to join me in the business. He has built a strong brand for his self at the bank and He knows a lot of people in our city, so we wanted to leverage his previous work experience. We’re thinking of “Service you can BANK on” . I would really appreciate your thoughts.
Emile L'Eplattenier says
February 8, 2019 at 6:21 pmI would try and avoid puns as banking (and real estate) is a pretty serious business. Puns are fun, but they don’t necessarily emphasize trust… What about something like, “Honesty, integrity & experience”?
Jerry String says
February 8, 2019 at 12:32 amI am getting my real estate license in South Carolina and I am also a Charter Fishing Boat Captain. I really like the Compass Rose for a logo and need a good tag line. I was thinking something like:
Let me point you in the right direction.
Trust me to navigate…..
I really want the word “Trust” and “Navigate” in the tag line
Thanks for your help!
Emile L'Eplattenier says
February 8, 2019 at 6:14 pmAhoy captain Jerry! I agree that the compass rose is a great option for a logo. After all, it stands for being precise, wayfinding, and helping people find the right direction to move ahead. I’m not wild about the word navigate as it has too many syllables. What about guiding? Maybe something like a three word tagline? “Trust, Guidance, honesty” or something like that? Yale’s slogan is “lux et veritas” light and truth… I think something like that along with a stately font and compass rose will set you up with instant credibility.
J Okkinga says
February 8, 2019 at 1:45 amThis is very helpful.
What about :
Live YOUR life
LOVE your home
Service/Going beyond the deal/sale
Thanks!
Emile L'Eplattenier says
February 8, 2019 at 6:08 pmThe last two are a little more on point, but I would avoid using caps to emphasize a word. Instead, try using punctuation or better yet, choose a word that doesn’t need to be emphasized to make your point.
J Okkinga says
February 8, 2019 at 1:47 amThis is very helpful.
What about :
Live YOUR life
Thanks!
Emile L'Eplattenier says
February 8, 2019 at 6:06 pmI like this as a concept, but I think it would work better as a slogan for something like a tech company or clothing company etc. It’s inspirational, but I’m not quite sure how it highlights your skills and value add. The trick is to keep going! Don’t get discouraged, just keep writing. Branding companies brainstorm hundreds of slogans before picking one and refining it. Good luck!
Jane says
February 9, 2019 at 3:56 pmI just saw a realtor. Com article saying research show #1 for customers was Integrity & Honesty. I’m also very professional (yrs in exec management large cos) & provide great service.
So how about :
*Service. Integrity. Success
*Integrity. Professionalism. Success
Or something along those lines?
Emile L'Eplattenier says
February 12, 2019 at 7:15 pmHey Jane, while they are kind of teetering on the edge of meaningless buzzword territory (think “corporate values” that get dragged out once a year so management can pat themselves on the back) I still like integrity and honesty as elements of a great slogan. First, they sound pretty great together. There is alliteration, they’re a similar length, and they kinda sorta fit in an iambic pentameter. If you can nail down a third word, you’re set. Something like, “Integrity, Honesty, Commitment” or maybe “integrity, honesty, value”. Not easy, but keep playing with it and I think you’ll get something useful.
Traci Richardson says
February 11, 2019 at 6:49 pmWhat a great web site with so much input. The company being All Seasons Realty, slogan being “Where buying or selling a home is always in season.” What are your thoughts on this?
Emile L'Eplattenier says
February 12, 2019 at 7:06 pmI like the idea behind it, but I think maybe the “buying and selling” makes this sound a little bit awkward. When in doubt, try saying it out loud and see if it rolls off the tongue. What about bringing it back to your clients? Something like, “Where dedication is always in season” or maybe, “where going the extra mile is always in season”. It would be cool if you could find something that actually does go “out of season”. Think about what say, a buyer’s agent in the summer might offer clients that they wouldn’t bother with in the winter…
Diana Rogers says
February 11, 2019 at 10:02 pmThis is all very helpful. Thank you. Just like everyone else I struggle with tagline/slogan. I have one in mind and would appreciate your honest feedback. I value your insight.
“My passion is people, going beyond the deal”
I am all about relationship building, not just getting the sale or buyer or meeting numbers. I want to send the message I care about them and their needs.
Any help is appreciated.
Thanks
Emile L'Eplattenier says
February 12, 2019 at 7:02 pmI would probably avoid linking the word passion with people… First, the alliteration is a little too jokey sounding, second, are you really passionate about people? That seems a little too personal for a business slogan… I like going beyond the deal much better. Keep working at it!
Jane says
February 18, 2019 at 4:23 pmWhat about Integrity. Care. Results. Thanks so much.
Emile L'Eplattenier says
February 19, 2019 at 9:43 pmEh, personally I’m not a huge fan of “care” here as it kind of implies caring for someone who is sick. What about something that connotes attention to detail? For some reason I’m thinking of the word discretion, which can be a good signal for high net worth clients…
Jane says
February 18, 2019 at 5:18 pmOk this is driving me nuts. Since I have a heavy Scottish accent (although been in US for 20yrs) someone suggested “Success is just a Scot away” It made me smile but don’t know if it’s too hokey, or if it will mean anything to those ready it?
Emile L'Eplattenier says
February 19, 2019 at 9:40 pmHmmmmmmm. If you didn’t tell me that you were a Scot I would more than likely be scratching my head as to what exactly a “Scot away” was. The only thing I can come up with is “scot free” which I have absolutely no clue about the etymology of and am frankly kind of nervous to look it up… I suppose you could go Scottish in your profile picture with a hat and kilt to make it clear, but you’d have to go all-in hokey for that to work! Is there a large Scottish community near you that you’re trying to endear yourself with? If so, you might want to consider looking for a more widely known Scottish phrase or idiom that would get your point across without cutting too close to the quick. Play around with some more slogans and bounce this one off a few friends to get a second and tenth opinion. Honestly I don’t think it would hurt your business, so you could also just give it a chance and see what happens!
Johnny Mc. says
February 22, 2019 at 12:24 amHI, wondering what you think of
“It’s all about YOU! Your timing, your goals, your realtor”
Emile L'Eplattenier says
February 25, 2019 at 9:20 pmIt’s okay, but it kinda sorta maybe puts pressure on the client. I like the your goals, your realtor part though.
Mayada says
February 24, 2019 at 11:35 amRe-branding a holding company that has 2 divisions real state & hotels, looking for tagline for the hotels division something like
A world for luxury living
Redefine the hospitality experience
Bring Hospitality to New a Living Venture
Picking out the best in Hospitality
but still didn’t like any 🙁
Emile L'Eplattenier says
February 25, 2019 at 9:19 pmHow about “Hospitality, redefined”?
Monica Veiga Freitas says
March 9, 2019 at 6:47 pmHi Emile , love your site and input. I’m just starting in RE, I come from a career in customer service/excellence and operations. I am a results-driven, customer-centric, problem-solver professional. My motivation has always been to take care of the client and make things happen. Having said all that, I want to convey that kind of personality to my future branding as a real estate agent. Brainstorming here – What do you think of:
I’m in your corner!
Let me represent you.
Don’t go it alone. I’m here to help you.
You want to move? I’ve got the moves.
I’m here for you, so you can get there.
Thanks for your thoughts.
M
Emile L'Eplattenier says
March 11, 2019 at 7:23 pmHi Monica, if you’re brand new than I would probably suggest that you work on getting yourself on your feet before worrying too much about branding. Faking it until you make it is great, but you may find yourself working a different niche as you learn the ropes. I would say get a great headshot, nice cards, and a good website and start with that. Of the slogans you have above, I would say the “I’m in your corner” one is probably the best. Good luck!
Nicole Ashley says
March 11, 2019 at 3:06 pmI’m a relatively new sales agent and my website address is hearts-athome.com
I’m trying to come up with a slogan that incorporates my address. What do you think about ‘Bringing heart into homes one move at a time’ or ‘Putting hearts at home one move at a time’
Emile L'Eplattenier says
March 11, 2019 at 7:21 pm“Putting the heart into your home search”?
Drake Abshire says
March 14, 2019 at 4:26 pmI have business in deep South Louisiana. I was thinking something on the lines of southern hospitality what we are known for, like “Southern Hospitality, At Work for You” or something along those lines.
Emile L'Eplattenier says
March 14, 2019 at 5:55 pmHey Drake, I’m going to assume most of your customers are southern as well? In that case, I would maybe try and do something that implies that southern hospitality isn’t as common as people think. How about “Where southern hospitality is more than just a cliche”? Or “Southern hospitality, professional service”?
Jay Huskinson says
March 14, 2019 at 10:41 pmHi, I am an estate agency in the UK letting property industry,we also manage tenancies as well as deal with sales from time to time. I came across your great comments section. I have a name for my agency, just need the strap line. I have two and wondered which you felt was better?
Lily Rose – Planting roots, on home at a home
OR
Lily Rose – Our neighbourhood, your home
Which do you think is best (if any at all that it is!) Thank you
Jay Huskinson says
March 14, 2019 at 10:43 pmThat should be planting roots **one home at a time!
Damn typo! Lol
Emile L'Eplattenier says
March 19, 2019 at 7:02 pmHah, I got it.
Emile L'Eplattenier says
March 19, 2019 at 7:05 pmI think I like the “planting roots” one the best, but you might want to tweak it just a bit. Maybe something like, “helping XXXer’s plat roots since 2002″. Our neighborhood your home doesn’t quiet work on a literal level as once they move it will indeed be their neighborhood. You could swap out neighborhood though. ‘Our local experts, your home” or something like that but not that…
Caroline says
March 22, 2019 at 9:21 pmHi Emile,
I’ve been thinking of going in the planting roots direction as well. My idea is “planting roots where you belong” or “planting roots all over WNY”. Taking into account my personal love of gardening, the outdoors and making your house and home. I loved it at first,,, but not sure now that I look at it awhile.
I appreciate any comments/suggestions.
Thx!
Emile L'Eplattenier says
March 26, 2019 at 4:25 pmI am leaning toward the first one as it focuses on the customers needs/wants. Maybe something like “Helping WNYers Plant Roots since 2009”?
robert ciere says
March 26, 2019 at 5:25 pmHi Emile-
Working in New York. Toiling with “your apartment, my pleasure” even tho I think it is short and hopefully catchy, I feel like it is missing an element of quality. Any thoughts?
Emile L'Eplattenier says
March 28, 2019 at 9:05 pmHey Robert, I would maybe try and focus more on he value you’re adding to their apartment search. You’re helping them avoid stress and scammers, and saving them a ton of time.
Kim says
March 29, 2019 at 11:26 pmHello, I am a new agent trying to think of a slogan. Any advice on the one below would be greatly appreciated. Thank you.
You can’t spell Home without “ME”.
Emile L'Eplattenier says
April 4, 2019 at 9:14 pmEhhhh I think it’s clever but maybe you want to start off with something a little on the safer side.
Maurice Tummers says
April 16, 2019 at 2:35 pmHello , I own an estate agency in Spain selling spanish real estate.
My company name is “Experience Estate”
now i am thinking about a slogan to use on billboard advertising.
my first thought was:
Experience Estate
“it´s all in the name”
what do you think about this
Emile L'Eplattenier says
April 16, 2019 at 4:08 pmHey Maurice, this is a tricky one as some phrases sound lovely in their native language but a little odd when translated directly. I like the idea of the slogan, but I am not quite sure what you’re going for here. Do you mean your company is so well known that people should know and trust the brand? Or do you mean it in more of a literal sense in that people will be experiencing estate as in large luxury properties? Or is this a reference to costumer service? Also, if the original is going to be in Spanish it’s much harder for me to gauge whether it works or not. Some phrases sound lovely in the original language but a bit off when translated directly.
Maurice tummers says
April 16, 2019 at 4:55 pmeverybody in this area uses the same slogan>
/our clients become our friends
/ your relaiebel partner in spain
your trustfull partner in spain
etc etc etc.
What about>
Experience Estate
Fair – Flexibel – Transparant – Succesful
not really a slogan of course, pfff this is more difficult than expected
Jim Whatley says
April 17, 2019 at 4:33 pmUber Realty
We charge less. You get more.
Karen says
April 18, 2019 at 10:20 am25+ years customer service experience as Physician. Pursuing ‘new chapter’ in residential real estate in new location. Hoping, in part, to work with physicians and help recruit to area. Considering:
Name, MS, MD, Realtor ®, “This Doctor makes house calls”.
Emile L'Eplattenier says
April 18, 2019 at 7:57 pmHmmmmm “The Realty Doctor”?
Norm Marcioch says
April 18, 2019 at 12:06 pm“Service Above The Norm”
Norm Marcioch. LRES
Douglas Elliman Real Estate
Sayville, L. I. New York 11782
Emile L'Eplattenier says
April 18, 2019 at 7:53 pmEhhhhhh, what about “Service, Above Expectations”? The norm seems like a low bar to jump over.
Linda Lynch says
April 23, 2019 at 11:47 amEmile, this is great feedback from you.
Emile L'Eplattenier says
May 3, 2019 at 12:53 amThanks Linda. We try to go the extra mile for our readers. If you want to get our articles as soon as they go live sign up for our email list!
Melanie LaFrance Wiltz says
April 26, 2019 at 12:11 amZillow is this you? If so, I’m disappointed! You promised an ebook and every time I try to download I get your advertisement. Well guess what, I am an unhappy Premier Agent already. May I have the free downloads please? Your advertisement should an option to check, already with Zillow.
Emile L'Eplattenier says
May 3, 2019 at 12:52 amHi Melanie, we are not Zillow, but we do have several ebooks on offer. What were you looking for specifically?
Miguel says
April 26, 2019 at 4:00 amOur team uses agents with heart
Emile L'Eplattenier says
May 3, 2019 at 12:51 amNot bad, but you do more than use agents right?
juan says
April 26, 2019 at 8:05 amHello Emile.
30 years title rep, have a title partner for 27 of those. our real estate colleagues know us by our first name Juan & David. Want to express knowledge, resourceful, dependable, experience, longevity, relationships, partners. here are some limited ideas
consider it done
being your #1 is out market
insist on experience
team in your corner
insuring your trust
got your back
no problem here, go close another
all clear for take off
maybe humor…Batman and Robin or lone ranger and tonto
Emile L'Eplattenier says
May 3, 2019 at 12:50 amI love consider it done, but I also think you would be crazy to not work your decades of experience into your slogan.
Kathy Lee says
April 26, 2019 at 8:17 pmWould love your feedback on “Personalized Service with Professional Results” I’ve been using this for years and I look forward to your response.
Emile L'Eplattenier says
May 3, 2019 at 12:46 amNot bad, but can you come up with something more specific than “professional”? That’s like the minimum people expect from an agent.
Wendi says
April 28, 2019 at 8:04 pmWendi Sleezer – Your real estate advocate.
25yrs customer service and administrative experience. I pay attention to the details to facilitate smooth transactions.
Emile L'Eplattenier says
May 3, 2019 at 12:45 amI think you have the content right, just need to make it into a memorable slogan.
Karen says
April 30, 2019 at 8:15 pmMy business has been 99% referral and repeat for the past 25 years. Our area is small and now flooded with agents. I’m in the process of having someone drastically improve my online presence to stay competitive. However, the tag line has me hung up…
-Your next chapter starts here
-The sign of experience
-Service you deserve~Experience you can trust!
-Helping buyers & sellers since 1994!
Emile L'Eplattenier says
May 3, 2019 at 12:45 amHelping buyers and sellers since 1994 is the best of the bunch, but you need to sharpen your pencil a bit here. How about “Helping New Yorkers (or wherever) Find Home since 1994”?
Meg says
May 4, 2019 at 3:26 amHi Emile,
I appreciate reading all your input! I am a brand new agent, and I’m desperately trying to come with a tagline/website URL name. It is so much harder than it looks to find the right direction! Every agent in the group has their own specific tagline. Here are some of things I’ve been playing around with:
The key to your success
The key to your new home
Putting the real in real estate
A Place to Call Home
Making Real Estate Magic
It’s really hard!
Emile L'Eplattenier says
May 7, 2019 at 9:29 pmI like putting the real in real estate, but what are you trying to say here? What do you offer that is unique or special? Can you expand on that a bit?
Rod Schwartz says
May 8, 2019 at 1:21 amJust stumbled across your blog, Emile. Nice job!
As a radio advertising professional for more than four decades, I’ve had the opportunity to work with some great Realtor clients on their personal branding. A catchy tagline or slogan/positioning statement lends continuity to a campaign (much like a jingle, only without the singing) and can create value for the advertiser. There’s an art to it. We’ve all heard taglines that were either trite or strained – or worse, rip-offs of truly great campaigns (such as “Got Milk?”).
I worked with one newly minted Realtor who in a six-month period leapfrogged over 60+ agents, many of whom had decades of experience in the market but did not advertise, becoming one of the top three in the market. We positioned him as “Pullman’s Real Estate Expert” in conjunction with an ongoing series of 60-second real estate tips. His competitors resented the audacity of his campaign, but he had the chops to live up to it (he’d developed a strip mall in Spokane before moving here).
In another case, the client wanted to become known as the go-to guy for home sellers, so that’s where we positioned him, again based on provable numbers and performance guarantees.
You and your colleagues can hear examples of their spots here, if you’re interested: https://www.radiosalescafe.com/music/105/two-realtors-039-branding-campaigns
Emile L'Eplattenier says
May 10, 2019 at 5:47 pmHey Rod,
That’s a great branding win. Luck favors the bold!
heather says
May 10, 2019 at 3:46 amHi Emile,
I’ve just left a team I’ve worked with for 7 years. I run my own business now. I’m not sure how to stand out from the crowd.
I’m struggling with a slogan. I’m committed to my clients, I’m a negotiating bear, I’m straight forward and honest. But that seems too long. lol
I like one mentioned earlier – Consider It Done? and Helping You Move On ?
Emile L'Eplattenier says
May 10, 2019 at 5:45 pmI like consider it done. Helping you move on sounds like you offer relationship advice… Can you maybe combine those three traits into one slogan? Committed, Honest, … a word that can stand in for negotiating bear…
heather says
May 12, 2019 at 5:09 pmAgreed. I’m not a counselor.
Consider it done with integrity? Is that boring. Ack.
Committed and connected to every client?
Emile L'Eplattenier says
May 14, 2019 at 10:29 pmI don’t hate consider it done… You could go old school too and choose three words like, integrity, commitment, service.