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18 Top Real Estate Negotiation Strategies From the Pros

Emile L'Eplattenier |

women having a business meeting

Let’s face facts. At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. That means if you’re shying away from negotiating, you need to toughen up and learn from the best. As John F. Kennedy famously said, “Never negotiate out of fear, but never be afraid to negotiate.”

Want to become a better negotiator? Grab a cup of coffee, turn off your phone, and check out our 18 best real estate negotiation strategies gathered from top agents.

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7 Creative Strategies to Make Your Offers Stand Out in a Seller’s Market

Beverly Ruffner |

Creative Strategies to Make Your Offers Stand Out in a Seller’s Market
A strong seller’s market is a lot like dealing with the craziness of this pandemic. You never know what to expect day to day. Listing agents are flying high with attention on their listings. But, of course, buyer’s agents are always frustrated with the amount of work they are putting in, only to get shot down and have to repeat the process over and over again.
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The SRES Designation: Is It Worth It for Residential Agents in 2021?

Sean Moudry |

SRES designation

Let me start out by saying that after 25 years in real estate, I still love niche marketing. Every successful marketing campaign that I’ve ever created was based on a unique angle or specific demographic. In fact, niche marketing is what allowed me to consistently close over 100 sales each year. The SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.—senior citizens. The question is, is it worth it?
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9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients

Beth Incorvati |

Tips to Earn More Reviews

If there’s one thing we all struggle with in real estate, it’s this: An overwhelming majority of the public believes that we all work alike, and that there’s little difference between agents. With so many in the business competing for mind and market share, how do you create your personal point of difference? [Read more…] about 9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients

The CCIM Designation: Is It Worth It for Residential Agents in 2021?

Sean Moudry |

CCIM designation

After 26 years of being a residential real estate agent, managing broker, and real estate coach, I too have wondered if there is a massive benefit for me to get my CCIM designation. Instead of just sitting around and wondering, I decided to do the research and find out if getting a CCIM designation is beneficial for a residential agent in 2021.
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Real Geeks Review: An In-depth Look at Pricing & Features

Chris Linsell |

Real Geeks

Real Geeks is a website, CRM, and lead generation platform that aims to put real estate agents in the driver’s seat when it comes to controlling their own success. Rather than sitting back and hoping that prospects become leads, leads become clients, and that clients actually close sales, Real Geeks gives you the set of tools you need to push your buyers and sellers down the funnel every step of the way. [Read more…] about Real Geeks Review: An In-depth Look at Pricing & Features

27 Fresh Real Estate Blog Ideas for 2021 (+ Examples & Expert Tips)

Emile L'Eplattenier |

Over the last six years, I’ve written or edited hundreds of real estate blog posts that generate more than 350,000 page views each month. Today, I will give you my top 27 real estate blog ideas (with live examples), plus some crucial tips and tricks I’ve learned over the years to make sure people actually read them. Here are 27 real estate blog ideas that people will actually read. [Read more…] about 27 Fresh Real Estate Blog Ideas for 2021 (+ Examples & Expert Tips)

The Pivot: Are Real Estate Chatbots Still Worth It in 2021?

Emile L'Eplattenier |

The Pivot: Are Real Estate Chatbots Still Worth It in 2020?

If someone walked into my office 10 years ago and told me that someday real estate agents would have chatbots screening their leads online, I would have laughed in their face. Well, I would have probably asked them if they needed an apartment in the East Village before they could even open their mouth, but yeah, I wouldn’t believe them.
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