I don’t think anyone here would be shocked if I said that most real estate company names these days are boring at best. So before you name your real estate company “Superior Realty,” check out our 89 examples of great real estate company names.
You can also avail yourself of our free real estate company name generator, review our 9 rules for choosing a great real estate company name, and read advice from five real estate branding experts. We hope these resources help you come up with an unforgettable name that expresses your brand.
89 Real Estate Company Names for 2021
Now that you (hopefully) know that naming your real estate business is important, here are 89 real estate company name ideas to help get the creative ball rolling. Please note that these are just ideas we came up with, so some might be real companies! If none of these inspire, use our real estate company name generator below the list.
|Equitable Property Group||Apogee Property Advisors||Landmark Realty Group|
|Brick Lane Realty||Banyan Tree Realty||Granite Real Estate|
|Cobblestone Realty Partners||Driggs Realty||Pinnacle Real Estate|
|Picket Fence Realty||Magnolia Group Real Estate||Blue Reef Properties|
|Sterling Property Advisors||Cardinal Realty||Haven Group Real Estate|
|Carpe Diem Realty||Forward Real Estate Advisors||Seekers Realty|
|Home & Hearth Realty||Citadel Partners Realty||Shipwright Realty|
|Bond & Main Real Estate Group||Privet Group Real Property||Siren Partners Real Estate|
|Stellar Property Advisors||Corsair Real Estate||Bluebell Real Estate|
|Bold Realty||Beacon Homes LLC||Larkspur Partners Realty|
|Excelsior Real Estate||Weathervane Group Realty||Agile Real Estate Group|
|The Viola Group||Echelon Private Client Realty||Nestled Real Estate|
|Sequoia Real Estate||Black Oak Realty||Fortune Team|
|Barrow Street Realty||Finders Group Realty LA||Found Property Group|
|Orchard Street Properties||Lamplighters Realty||Rise Real Estate|
|Blue Sky Realty||Adobe Property Advisors||Strive Partners Realty|
|Silverbell Realty||Pagoda Partners Realty||Herringbone Realty|
|Broadleaf Homes||Capstone Realty||Flow Group Real Estate|
|Acuta Real Estate||Keystone Group Real Estate||Bottom Line Realty|
|Summerwood Group||Blue Slate Realty||Closers Group Real Estate|
|Anchor Group Real Estate||Red Coral Realty||Pilot Property Group|
|Apogee Property Advisors||Golden Meadows Property Group||Titan Real Estate|
|Axis Group Real Estate||Sunstone Property Advisors||Lighthouse Group Real Estate|
|Equinox Partners Real Property||Full Circle Real Estate||Summit Properties|
|Nova Group Real Estate||Jasper Realty||Catbird Estates|
|Lark Homes||Platinum Property Advisors||Fox Run Real Estate|
|Equinox Realty Advisors||Cottonwood Real Estate||Zenith Estates|
|Champion Real Estate Advisors||Sovereign Realty||Partisan Realty Advisors|
|Devoe Partners||Five Star Real Property||Seamless Property Advisors|
|Olive Tree Realty||Divine Nooks|
The Close’s FREE Real Estate Company Name Generator 2.0
Since every single branding expert we talked to said the more real estate company names you come up with, the better, we decided to build this real estate company name generator to help you get started.
Generate Your Name
Warning: The company names produced by this generator were created by our team, but it is up to you to verify trademark status.
8 Rules For Great Real Estate Company Names
So by now you probably have a handful of names that you’re considering for your business. How do you choose THE name? Simple. Take the advice of people who have spent years branding companies and making the hard decisions that built great brands.
Since I have years of experience in real estate branding, I’ll get the ball rolling, and then we include some advice from some of the top branding professionals in the industry.
1. Avoid Puns, Pop Culture References & Cliches
There’s a real estate company here in Brooklyn that for some inexplicable reason decided to name themselves after a world-changing, but now defunct social media platform. I won’t name names, but let’s just say it rhymed with pie face.
Keep in mind this was well after the platform’s long slow decline, and sure, it has a second meaning that works for real estate. OK, clever enough, but now they’re stuck with it.
I genuinely don’t think they ever thought they would be as successful as they are today. Seeing their name on a massive banner on exclusive new developments is more than a little odd. The cognitive dissonance makes most people pause for a second before asking something like, “You mean like the website?”
Even worse, while you and your friends might think your pun is hilarious (and as pun aficionados, we’d probably agree), will everyone find it clever? The answer, of course, is no. Many, many people, especially those who can make or break you with one deal, might find it cloying and unprofessional. So do yourself a favor and avoid using puns or cliches in your name.
2. Claim Your Social Media Accounts, Buy Your Domain & Build Your Website ASAP
Of course, as you might have already guessed, competition for online real estate is fiercer than the hottest seller’s market. That means you need to pull the trigger and get your social media accounts, domain name, and website as fast as humanly possible. For your website, you can buy a domain and hosting and throw up a placeholder “Coming Soon” page in less than five minutes.
[Related article: Real Estate Domain Names: 15 Tricks Experts Use to Pick the Best]
3. Pay Attention to How Your Company Name Sounds When Spoken Out Loud
One of the most important elements of the best real estate names is how they sound in the real world. Your name may look great on paper, but how will it sound when a former client is talking about your company over lunch with a friend? Will it be easy to pronounce and understand? Will it sound strong or weak? Professional or unprofessional?
One of the best ways to do this is to write down your name on a card and see if your friends, co-workers, and even strangers can pronounce it quickly and easily. Does it roll off the tongue or do they stumble trying to say it? Ask them if they like it or what it makes them think of without telling them it’s a real estate company.
4. Acronyms Matter, Especially for Longer Names
Using an acronym as a stand-in for your name can be surprisingly useful. Which company sounds like they make cool laptops, IBM or International Business Machines? Which company offers you great food besides chicken, Kentucky Fried Chicken or KFC?
If you go with your own name or a name combo for your team, then an acronym can be a great stand-in that’s easy to remember and spell. You can also use acronyms for other branding uses (assuming you keep the same font/color and style) you use for a brand mark, or for a domain name. So if your name is Kelly Smith Realtors, you can get a domain like KSRrealty.com.
Even if you don’t plan to use an acronym for your real estate name, make sure yours doesn’t connote anything lewd or tasteless. Franklin, Upland, Clark, and Kinsey might sound very stately and old money outside your law office, but uh …
5. Keep Your Geographic Farm Area in Mind
Real estate company names that work, work for the people you want to sell real estate to. It’s that simple. What good is an amazing name (The Dandy Warhols) if your clients don’t like it?
That means sitting down and figuring who your target clients are and what they need, want, and like is crucial to coming up with a name they will respond to or even tolerate.
Are you working in retirement communities in Boca Raton or selling old warehouse spaces to hipsters in LA’s Arts District? As you can imagine, those two companies should have two very different names if they want to reach the right audience.
6. Choose Real Estate Company Names That Can Scale With Your Business
The difficulty, of course, is that as you grow as an agent or brokerage, you will naturally want to expand your farm area. So before adding your current farm area to your name, ask yourself where you think you’ll be selling five years from now.
Try to come up with a name that has appeal to as many people as you can. You can even ask yourself, what would Uncle Phil think of this name? What would that hipster web developer I see at the coffee shop every morning think?
7. Come Up With as Many Names as You Can, Then Come Up With Some More
One of the least understood but most recognized aspects of the creative process is that the good stuff often sneaks up on you. You could struggle for days and days locked in a room with your co-founders and come up with nothing but crap, only to have the perfect name pop into your head in the shower. Welcome to the life of a creative!
According to the latest neuroscientific research into creativity, this idea actually has some merit. They’ll tell you that three elements need to come together for creative thinking: you must be in a relaxed state of mind, have an excess of dopamine, and be in a position to be easily distracted.
While this might lead some to believe they need to be in a warm bath with a glass of chardonnay to come up with a great real estate name, the reality is a bit trickier. Whatever you do, don’t skip the brainstorming sessions necessary to the ideation process! Get all your ideas up on the whiteboard. It’s a crucial step down the road to success. Only then will you be in a mindset where the good stuff just comes to you.
8. Shorter Is (Probably) Better
Apple. Google. Chase. Ford. Shenyang Hanking Hotel Management Company Limited. While all five of these are indeed real company names, it should be fairly obvious, if not intuitive, which ones work better. That’s because generally speaking, when it comes to branding, shorter is better.
As a general rule of thumb, any name over three words and 10 syllables starts to sound a little bit off. Of course, what you name your business is entirely up to you—just don’t be surprised when your agents and customers come up with a nickname for your too-long company name. Because pretty much no one says they just bought a new MacBook from Apple Computer Incorporated. It’s just way easier to say “Apple,” which is why Apple shortened its name to just Apple Inc. in 2007.
Real Estate Company Names: 5 Tips From Experts
We asked seasoned agents and brokers for their approach to choosing a real estate company name in a digital age. You can learn from their wisdom and experience so that your name choice will stand the test of time and become a great foundation for building your brand.
Signal Fresh, New & Meaningful Ideas to Clients
Naming advice from Scott Milano, Founder & Managing Director: Tanj
Clients include: Nike, Disney, Lamborghini, Nissan & Walmart
“Look at what your competitors are doing and do something different. Most likely the majority of players in your area are named after the founder. Don’t do that. Signal something fresh, new, and more meaningful to your clients beyond your own name. Name with the future in mind. If your current specialty is apartments, don’t limit yourself to a name like ‘ApartmentsNow’ because your business and focus could evolve in the future.
Aim for quality and quantity. Professional naming firms like Tanj create upward of 1,000-2,000 options when naming a single brand. You might not be able to get that kind of volume but aim to create more than just a handful of options to consider. The deeper you go, the more interesting and unique ideas will become. In the end, we recommend you vet your top options to avoid potential trademark conflicts.
Search Google for common law trademark issues and the USPTO for registered trademark issues related to real estate. Have your lawyer review them for issues too. The more options you push through this screening process, the more likely you’ll have a viable candidate at the end of everything.
Read our naming guide: Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company. It’s chock-full of best practices for individuals and teams.”
Choose a Name That Signals a Client Benefit
Naming advice from Shelley Whiddon, Managing Director, Strategy: Desantis Breindel
Clients include: Pfizer, Aetna, Guggenheim, Logitech & Morgan Stanley
“For decades, brokerage firms were selling who you’d be working with, and as a result, many were named after a founder. But as both technology and rising expectations of the experience revolutionized the business, we’ve started seeing disruptors differentiating their offering with names that convey something more than just what they do or who they are. Names like Zillow, Redfin, and B6 evoke boldness, speed, and transparency, signaling a client benefit.”
Use Word Pairs, Alliteration & Nature Terms
Naming advice from Margaret Wolfson, Founder & Creative Director: River & Wolf LLC
Clients include: Starbucks, Unilever, Burt’s Bees, The Home Depot & Samsung
“Think beyond the typical nature terms commonly found in real estate naming. Examples: Copper Canyon, Mulberry, Brookfield, Oak Hill, Stone Creek, Blue Wave, and so on. There is nothing wrong with these names—some are quite lovely. Copper Canyon, for example, makes great use of alliteration—the repetition of two consonants that sound alike (in this case the repeated hard ‘c’). But this tradition has largely been used up. It is no longer distinct. So think differently.
To get yourself out the door, explore real estate startups, VC funds devoted to real estate, and even apps, AI, and other new technologies emerging in the real estate space. Once you start exploring, you will encounter names like Flip, Rentberry, Cadre, 10100 (TenOneHundred), Fifth Wall, Home 61, and so on.
And if you do want to include nature, try partnering a nature term with another non-nature term—for example, Amitree, an online platform that helps homebuyers better manage the process.”
Think SEO, Brand Story & Timelessness
Naming advice from Caroline Dominguez Brand Designer & Former Realtor: BLUEPRINT Brand Studio
“My best tip for real estate professionals looking to rename their businesses is threefold: First, consider SEO and searchability. While your business needs to stand out, the name must also be practical—what obvious keywords, relative to the housing/real estate industry, can you incorporate into your name and make it easier for buyers and sellers to find you online?
Second, be authentic. I always encourage my clients to pick a name that holds some significance or meaning in their lives or businesses. This sets the stage for your brand ‘origin story,’ giving you a launching pad to share your ‘why’ with potential clients.
Finally, put your creative hat on, but never stray from the simple and timeless. The beauty of the real estate industry is that it allows you to think outside of conventional parameters, but avoid overly trendy names that will fail to stand the test of time or change.”
Beta-test Your Top Choices
Naming advice from Cary Brazeman, Principal: CRELIX Marketing Partners
“Test the name with a wide group of diverse people. Even better, share your top two or three ideas and let them react. Their feedback may surprise you, and you may end up with a different favorite name than you started with!”
Next Steps: Building Real Estate Company Names Into Brands
Once you’ve put in the sweat equity to come up with a great name, the next step is to start crafting a brand around it. That means working with a designer to come up with a great logo, slogan, and some taglines that represent your brand well.
If you’re building a brokerage, check out these articles from 27-year industry veteran Sean Moudry’s series on how to build one from the ground up.
Need more inspiration but short on time? Check out this excellent TED Talk from Jonathan Bell, Managing Director of Want Branding below. He covers what makes great company names tick in less than six minutes!
Has this guide helped you come up with a bulletproof real estate company name? Still have burning questions or just want to bounce some ideas off our team? Let us know in the comments.