I don’t think anyone here would be shocked if I said that most real estate company names are boring at best?
For a lot of brokerages out there, branding seems like an afterthought finished in the car in between appointments and designed to be as bland and generic as possible…
Another boring task to just get out of the way so you can get back to selling real estate.
That’s all fine and well, but there’s a problem. Your competition is fiercer than ever and it’s coming from places that didn’t even exist just a few short years ago.
So before you name your real estate company Superior Realty or Elm Street Properties, check out our 73 examples, branding experts rules for naming your company, and free real estate company name generator app.
Let’s start with the branding experts:
The Close’s FREE Real Estate Company Name Generator v 1.0
Since every single branding expert we talked to said the more real estate company names you come up with the better, we decided to build this real estate company name generator to help you get started.
How to Use Our Real Estate Company Name Generator
Our real estate company name generator helps you come up with name ideas by providing tens of thousands of potential combinations of terms.
While we were very careful about only including useful terms in our generator, it’s important to remember that they won’t all be perfect. Of course that’s okay, because the idea here is to generate and consider as many names as humanly possible.
In order to use the name generator, pick one type of term and click “generate names”.
If any of the names look and sound even remotely plausible as a name for your business, copy and paste them into a separate document and start the generator again to come up with more names. Eventually, (we hope) you’ll find the perfect name!
Naming Advice from Scott Milano, Founder & Managing Director: Tanj
Clients include: Nike, Disney, Lamborghini, Nissan, & Wal Mart
“Look at what your competitors are doing and do something different. Most likely the majority of players in your area are named after the founder. Don’t do that. Signal something fresh, new and more meaningful to your clients beyond your own name.Name with the future in mind. If your current specialty is apartments, don’t limit yourself with a name like “ApartmentsNow” because your business and focus could evolve in the future.
Aim for quality and quantity. Professional naming firms like Tanj create upwards of 1,000-2,000 options when naming a single brand. You might not be able to get that kind of volume, but aim to create more than just a handful of options to consider. The deeper you go, the more interesting and unique ideas will become. At the end, we recommend you vet your top options to avoid potential trademark conflicts. Search Google for common law trademark issues and the USPTO for registered trademark issues related to real estate. Have your lawyer review them for issues too. The more options you push through this screening process, the more likely you’ll have a viable candidate at the end of everything.
Read our naming guide – Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company. It’s chock full of best practices for individuals and teams.”
Naming Advice from Shelley Whiddon, Managing Director, Strategy: Desantis Breindel
Clients include: Pfizer, Aetna, Guggenheim, Logitech, & Morgan Stanley
“For decades, brokerage firms were selling who you’d be working with, and as a result, many were named after a founder. But as both technology and rising expectations of the experience revolutionize the business, we’ve started seeing disruptors differentiating their offering with names that convey something more than just what they do or who they are. Names like Zillow, Redfin and B6 evoke boldness, speed and transparency, signaling a client benefit.”
Naming advice from Margaret Wolfson, Founder + Creative Director: River & Wolf LLC
Clients include: Starbucks, Unilever, Burt’s Bees, The Home Depot, & Samsung
”Think beyond the typical nature terms commonly found in real estate naming. Examples: Copper Canyon, Mulberry, Brookfield, Oak Hill, Stone Creek, Blue Wave, etc. There is nothing wrong with these names–some are quite lovely. Copper Canyon, for example, makes great use of alliteration–the repetition of two consonants that sound alike (in this case the repeated hard ‘c’). But this tradition has largely been used up. It is no longer distinct. So think differently.
To get yourself out of the door, explore real estate startups, VC funds devoted to real estate, and even apps, AI, and other new technologies emerging in the real estate space. Once you start exploring, you will encounter names like Flip, Rentberry, Cadre, 10100 (TenOneHundred) Fifth Wall, Home 61 and so on. And if you do want to include nature, try partnering a nature term with another non-nature term–for example, Amitree, an online platform that helps home buyers better manage the process.
Of course you will need to carefully consider the second word–nothing is worse in naming than pairing words that do not flow or have any sensible connection. Also be sure to consider the specific nature of your industry–a name like Flip would obviously not work for conventional home selling. You will also want to be sensitive to your demographic. Edgy, cooler names may or may not appeal to an older market.”
The Close’s 5 Rules For Great Real Estate Company Names
Before we talked to the branding experts, we sat around the office to see if we could come up with some rules to coming up with a great real estate company name ourselves.
Keep in mind that these rules are based entirely on our own experience both working for real estate startups and watching them compete with the billion dollar players, to branding skyscrapers in Manhattan, to starting a real estate investing company, and having a doctorate in psychology…
1. Avoid Puns, Pop Culture References, & Cliches
There’s a real estate company here in Brooklyn that for some inexplicable reason decided to name themselves after a world changing, but now defunct social media platform. I won’t name names, but let’s just say it rhymed with pie face…
Keep in mind this was just after the platforms long slow decline, and sure, it has a second meaning that works for real estate. Okay, clever enough.
Here’s the problem though. I genuinely don’t think they ever thought they would be as successful as they are today. Seeing their name on a massive banner on exclusive new developments is more than a little odd. The cognitive dissonance makes most people pause for a second before asking something like, “You mean like the website?”
Even worse, while you and your friends might think your pun is hilarious (and as pun aficionados we’d likely agree) but will everyone find it clever? The answer of course, is no. Many, many people, especially those who can make or break you with one deal, might find it cloying and unprofessional.
2. Come up With as Many Names as You Can… Then Come up With Some More
One of the least understood but most recognized aspects of the creative process is that the good stuff will likely kind of sneak up on you. You could struggle for days and days locked in a room with your co founders and come up with nothing but crap, only to have the perfect name pop into your head in the shower. Welcome to the life of a creative!
According to the latest neuroscientific research into creativity, this idea actually has some merit. They’ll tell that you need three elements to come together for creative thinking: a relaxed state of mind, and excess of dopamine, and in a position to be easily distracted.
While this might lead some to believe they need to be in a warm bath with a glass of chardonnay to come up with a great real estate name, the reality is a bit trickier.
Before you get the gold you have to get the bronze and silver out of your brain and up on the whiteboard. Only then will you be in a place where the good stuff just comes to you.
Yes, this means more gnashing of teeth and more brainstorming sessions that only produce fluff and boredom, but whatever you do, don’t skip the ideation process! It’s a crucial step down the road to success.
3. Pay Attention to How Your Name Sounds, & The Acronym it Makes
One of the most important elements of the best real estate names is how they sound in the real world. It may look great on paper, but how will it sound when a former client is talking about your company over lunch with a friend? Will it be easy to pronounce and understand? Will it sound strong or weak? Professional or unprofessional?
One of the best ways to do this is to write down your name on a card and see if your friends, coworkers, and ideally strangers can pronounce it quickly and easily. Ask them if they like it or what it makes them think of without telling them it’s a real estate company.
4. Acronyms Matter, Especially for Longer Names
Using an acronym as a stand in for your name can be surprisingly useful. Which company sounds like they make cool laptops, IBM or International Business Machines? Which company offers you great food besides chicken, Kentucky Fried Chicken or KFC?
If you go with your own name or a name combo for your team, then an acronym can be a great stand in that’s easy to remember and spell. You can also use acronyms for other branding uses (assuming you keep the same font/color and style) you use it for a brand mark, or for a domain name.
Even if you don’t plan to use an acronym for your real estate name, make sure yours doesn’t connote anything lewd or tasteless. Ferguson, Upland, Clark, and Kinsey might sound sound very stately and old money outside your law office, but uh…
5. Keep Your Geographic Farm in Mind…
Real estate company names that work, work for the people you want to sell real estate to. It’s that simple. What good is an amazing name (The Dandy Warhols) if your clients don’t like it?
That means sitting down and figuring who your target clients are and what they need, want, and like, is crucial to coming up with name they will respond to or even tolerate.
Are you working in retirement communities in Boca Raton or selling old warehouse spaces to hipsters in LA’s Arts District? As you can imagine, those two companies should have two very different names if they want to reach the right audience.
5. But, Remember to Make Sure Your Name Can Scale
The difficulty of course is that you may not want or need to sell real estate to your current geographic farm area. That means the demographic your name needs to appeal to will be larger than you think.
Try and come up with a name that has appeal to as many people as you can. You can even ask yourself, “What would Uncle Phil think of this name? What would that hipster web developer I see at the coffee shop every morning think?
73 Real Estate Company Name Ideas for 2018
Now that you have a better idea of how to name your real estate business, here are 73 real estate company name ideas to help get the creative ball rolling. Please note that these are just ideas we came up with so some might be real companies!
|Equitable Property Group||Apogee Property Advisors||Landmark Realty Group|
|Brick Lane Realty||Banyon Tree Realty||Granite Real Estate|
|Cobblestone Realty Partners||Driggs Realty||Pinnacle Real Estate|
|Picket Fence Realty||Magnolia Group Real Estate||Blue Reef Properties|
|Sterling Property Advisors||Cardinal Realty||Haven Group Real Estate|
|Carpe Diem Realty||Forward Real Estate Advisors||Seekers Realty|
|Home & Hearth Realty||Citadel Partners Realty||Shipwright Realty|
|Bond & Main Real Estate Group||Privet Group Real Property||Siren Partners Real Estate|
|Stellar Property Advisors||Corsair Real Estate||Bluebell Real Estate|
|Bold Realty||Beacon Homes LLC||Larkspur Partners Realty|
|Excelsior Real Estate||Weathervane Group Realty||Agile Real Estate Group|
|The Viola Group||Echelon Private Client Realty||Nestled Real Estate|
|Sequoia Real Estate||Black Oak Realty||Fortune Team|
|Barrow Street Realty||Finders Group Realty LA||Found Property Group|
|Orchard Street Properties||Lamplighters Realty||Rise Real Estate|
|Blue Sky Realty||Adobe Property Advisors||Strive Partners Realty|
|Silverbell Realty||Pagoda Partners Realty||Herringbone Realty|
|Broadleaf Homes||Capstone Realty||Flow Group Real Estate|
|Acuta Real Estate||Keystone Group Real Estate||Bottom Line Realty|
|Summerwood Group||Blue Slate Realty||Closers Group Real Estate|
|Anchor Group Real Estate||Red Coral Realty||Pilot Property Group|
|Apogee Property Advisors||Golden Meadows Property Group||Titan Real Estate|
|Axis Group Real Estate||Sunstone Property Advisors||Lighthouse Group Real Estate|
|Equinox Partners Real Property||Full Circle Real Estate||Summit Properties|
|Nova Group Real Estate|
Next Steps: Starting Building Your New Real Estate Company Name Into a Brand.
Once you’ve put in the sweat equity to come up with a great name, the next step is to start crafting a brand around it. That means working with a designer to come up with a great logo, slogan, and some taglines that represent your brand well.
If you have a few more minutes, check out our Best & Worst Real Estate Logos article here, and then our Best Real Estate Slogans and Taglines article here for more inspiration.
Need more inspiration but short on time? Check out the excellent TED Talk from Jonathan Bell, Managing Director of Want Branding below. He covers what makes great company names tick in less than six minutes!