Listing Agent 101

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Let’s face it, using your own DIY real estate photos in your MLS listings is risky.

Every top-producing listing agent we know agrees that there are only three things agents need to do to win every listing appointment: 1.

A high-quality Realtor headshot is an essential marketing asset for any real estate professional.

For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore.

One of the most common requests I get from realtors is to write their real estate listing descriptions for them.