Listing Agent 101

Great expired listing scripts and well-practiced objection handlers are worth their weight in gold.

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Circle prospecting is a lead generation strategy the focuses on outreach to homeowners who live near recently listed or recently sold homes.

We know firsthand how intimidating dialing up strangers can be—so we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips & advice.

Let’s face it, using your own DIY real estate photos in your MLS listings is risky.

Every top-producing listing agent we know agrees that there are only three things agents need to do to win every listing appointment: 1.