Listing Agent 101

Here are our best pointers and scripts for listing agents who have to broach this touchy subject with their clients.

Whether you’re a Realtor, mechanic, or even a doctor, chances are you spend a good portion of your day dispelling common myths about your job.

Bidding wars can be tricky to navigate, especially if it’s your first time representing a buyer in a competitive situation.

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. Here are some solid ways to do just that.