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43 Underrated Real Estate Lead Generation Ideas for 2025

The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.

Max Crampton-Thomas
Max Crampton-Thomas
featured

26 Open House Ideas That Will Actually Get You Leads

Need open house ideas that actually work? Explore these unique and actionable ideas to boost attendance and convert visitors into clients.

Buyer's guide

The 6 Best Free Real Estate CRMs for 2025

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Free template

The Complete Guide for Effective Listing Presentations (+Template)

Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. Let's make sure that doesn't happen.

Agent Spotlight

all in Agent Spotlight →
February 5, 2024

How to Grow Your Real Estate Business: 11 Tips + 1 to Avoid

One of the most challenging aspects of growing a team or brokerage is scaling lead generation quickly enough to keep junior agents happy and busy.

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

November 9, 2023

15 Must-follow Real Estate Instagram Accounts (+ 5 Growth Hacks)

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

Buyer Agent 101

all in Buyer Agent 101 →
March 14, 2025

How to Choose a Home Inspector: A Playbook for Investors

To ensure a property is a wise investment and free from costly surprises, you should hire a professional home inspector to complete a thorough evaluation.

March 13, 2025

Selling a House With Tenants in 5 Steps: A How-to for Investors

Selling a house with tenants? Explore the 5 steps to navigate the process, understand your options, and work with tenants to get it sold.

March 6, 2025

141 Real Estate Terms and Definitions to Know in 2025

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

October 30, 2024

The Complete Guide to 1031 Exchange Rules

It's crucial to understand 1031 exchange rules so you can better serve your real estate investor clients—so we've broken them down for you, in plain English.

April 4, 2025

Best Real Estate Company to Work For in 2025

Discover the best real estate company to work for. Find out which firms offer top compensation, culture, and growth opportunities.

February 19, 2025

McKissock Learning Review: Pricing, Features, Pros & Cons (2025)

Do you see CE as opportunity for professional development and lifelong learning? We took McKissock Learning out for a test drive to find out how the educational platform, features, and pricing stack up.

January 6, 2025

The 6 Best Hard Money Lenders of 2025 (+ Interest Rates & Fees)

Choosing the best hard money lender for your investment project can be tricky. We did the research that will guide you to the best financing options for your particular needs.

September 26, 2024

The Top 9 Real Estate Agent Skills of Successful Agents

Everyone seems to have a different opinion on which skills will actually translate to agent success in 2023. We’ll walk you through the nine skills we learned to build our own careers in real estate and how you can bolster them in your own business.

March 26, 2025

15 Best Real Estate Software for Agents in 2025 (+ Pricing)

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

March 12, 2025

12 Best Real Estate Apps for Agents in 2025

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

November 7, 2024

LionDesk CRM Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

September 11, 2024

Top Producer Review: Pricing, Features, Pros & Cons

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

September 12, 2024

10 Real Estate Designations & Certifications That Make You Money

These 8 real estate designations will position you as a subject matter expert, help you develop your professional network, and are the mostly likely ones to boost your income.

Featured Listings

all in Featured Listings →
April 2, 2025

16 Weird Real Estate Listings You Won’t Believe

As a real estate agent, have you ever sold a weird house?

July 11, 2024

45 Bad Real Estate Photos Agents Actually Posted (+ How to Fix Them)

There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.

May 3, 2024

Sears Catalog Homes: Overview, History & Present Day

Sears, Roebuck and Company, more commonly known as Sears, wasn’t just a retail giant. From 1908 to 1942, Sears dipped its toes into the housing business by selling innovative catalog homes.

April 15, 2024

What Is a Pocket Listing? Definition, Pros & Cons

A pocket listing is a real estate industry term for a property that a broker has been given the exclusive right to sell by virtue of a signed listing agreement.

First-Time Homebuyers

all in First-Time Homebuyers →
September 11, 2024

Become a Top Real Estate Buyer’s Agent: Key Role & Responsibilities

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

July 5, 2024

17 First-Time Home Buyer Tips: A Real Estate Agent’s Guide

Are your first-time homebuyers slowly unraveling in the current market? They're not alone. Everyone talking about residential real estate is saying the same thing: We’ve never seen anything like this.

Launch Your Business

all in Launch Your Business →
December 10, 2024

How to Get a Real Estate License in 7 Simple Steps

Thinking of becoming a real estate agent? We’re here to guide you through each task related to getting your real estate license, plus gather all of the must-know information for your state. 

September 12, 2024

19 Real Estate Social Media Marketing Tips to Generate Leads

It takes a lot of know-how to maximize your presence on social media and turn that into real leads for your business. Here are some tips for leveraging your efforts.

August 29, 2024

The Ultimate New Real Estate Agent Checklist: Your Path to Success

Hello, new agents! Welcome to the jungle. The first few months of your real estate career are crucial in building a solid foundation for your business. Our checklist guides you through the next steps to sustainable success.

August 5, 2024

10 Real Estate Mastermind Groups Every Agent Should Join Today

These days, a lot of “secret” mastermind groups now have tens of thousands of members, but only a handful of posts per month. That’s why we decided to dig a little deeper and find active groups where agents are sharing tips, tricks, memes, referrals, or just a shoulder to cry on when a deal goes south.

March 12, 2025

Why Real Estate Agents Fail and 7 Reasons Behind It

The reality isn’t as glamorous as it looks on TV.

November 25, 2024

8 Real Estate Facebook Cover Photo Examples That Inspire

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

November 12, 2024

‘Sell It’ Serhant Course Review: Pricing, Features, Pros & Cons

We reviewed the Sell It Like Serhant: How to Build Your Personal Brand course to help you decide if it's worth the investment of your time and money. The short answer: it is.

September 24, 2024

28 Real Estate Instagram Posts That Attract Clients

We found the best post ideas for agents who want to level up their brand and generate leads on Instagram.

Realtor Safety

all in Realtor Safety →
June 10, 2024

7 Real Estate Scams & Ways Agents Can Protect Their Clients

There’s no shortage of scammers and fraudsters trying to take advantage of you and your clients.  Here's what to watch out for and some ways for everyone in the real estate community to stay safe.

May 24, 2024

Realtor Safety Month: Resources for Agents & Teams

Although most client appointments are safe, sadly, in 2023, 75,000 Realtors reported being victims of a crime.

April 3, 2018

Shock Study: More Than 50% of Realtors Carry Weapons on Showings

We talked to Realtors who carried weapons during showings to find out their stories.

Stats + Trends

all in Stats + Trends →
August 15, 2024

What Is a Dual Agent? A Guide for Real Estate Agents

We’re going to explore what dual agency is, where it’s legal, and examine some of its most significant benefits and drawbacks. Plus, we'll offer some first-hand warnings and tips for success.

August 13, 2024

80 Real Estate Agent Statistics, Insights & Trends

Real estate statistics are critical to understanding the industry, so we compiled the most compelling real estate stats from this year.

July 23, 2024

Top 5 States with the Best Housing Market (+ 5 Worst)

Get ready to explore the sizzling real estate scene in the US!

July 18, 2024

Predictive Analytics in Real Estate: Best Practices & Software for Agents

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.