The Best 9 Real Estate AI Tools for 2025

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and business insights. 

AI will never replace the human component, especially in the real estate industry, where personal connections are essential. However, it does help maximize efficiency, giving us more time in our day to close deals. 

Here are my picks for the best AI-powered tools to help with various aspects of your business:

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Lone Wolf: Best for AI-powered email communications
• Agent Image: Best AI-powered website tools
• Smartzip: Best for AI predictive analytics
• Style to Design: Best for AI virtual staging
• Roof AI: Best for AI-powered real estate chatbots
• Canva: Best for AI real estate marketing design
• HouseCanary: Best for AI valuation & reporting

The Close’s top AI tool picks for real estate agents

1. CINC: Best for AI lead generation & nurturing

Visit CINC

Why I chose CINC

CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. 

CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like and relevant with improved scripting.

Learn more in our in-depth CINC review.

CINC pricing

• $899 per month for the software, plus $200 per month added fee for AI tools
• $1,299 per month for teams
• Custom pricing for brokerage/enterprise

Additional features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.

2. Top Producer: Best for AI farming tools

Visit Top Producer

Why I chose Top Producer

Top Producer recognizes the importance of farming in your business and leverages AI to enhance this prospecting technique. Smart Targeting tools help you identify a profitable area to target, and its predictive AI system finds potential sellers. 

Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Learn more in our in-depth Top Producer review.

Top Producer pricing

• $179 per month

Additional features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.

3. Lone Wolf: Best for AI-powered email communications

Visit Lone Wolf

Why I chose Lone Wolf

Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to help you manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business and tools to manage transactions from start to finish. 

Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform. Its AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients to congratulating clients on their new home.

Lone Wolf pricing

• $33.25 per month

Additional features

• Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss a task or an appointment ever again.  
• Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, like when a transaction moves to a new milestone (signed a realtor agreement, got an offer accepted, etc). 
• Analytics: Gain market insights, including inventory levels, sales prices, and more, to better assist your clients in finding properties and making competitive offers.

4. Agent Image: Best AI-powered website tools

Visit Agent Image

Why I chose Agent Image

Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to real estate agents’ businesses. It offers IDX packages powered by AI that allow for features like automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights. 

Its web design services are a more ideal fit for those marketing to the luxury market. For that reason, you might find that prices for some of its packages are a bit on the higher end.

Agent Image pricing

Note: Agent Image does not publish full pricing publicly; higher tiers are quote-only on its website.

• Agent Image X (template): $99.99 per month + $599.99 setup
• Agent Pro (semi-templated): Quote-based
• Semi-Custom: Quote-based
• Imagine Studio / True Custom: Quote-based

Additional features

• Multiple MLS boards: Agents that are part of numerous markets can include all MLS boards in the IDX package for their website. 
• Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data, like new listings, price changes, and properties recently sold or under contract. 
• Lead capture tools: Incorporate various tools on your website that offer value to your readers, thereby generating quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.

5. Smartzip: Best for AI predictive analytics

Visit Smartzip

Why I chose Smartzip

Smartzip gives agents a clear edge by applying real estate data analytics to seller lead generation. Instead of waiting for homeowners to raise their hands, its predictive algorithms analyze big data to flag the people in your market who are most likely to sell soon.

That means you’re not wasting time on cold leads; you’re focusing on the households most worth pursuing. By combining predictive insights with targeted outreach, Smartzip helps you initiate the conversation before a listing ever reaches the MLS.

Smartzip pricing

• Pricing ranges between $299 per month and $999 per month, depending on chosen features and service level. Requires a 12-month contract.

Additional features

• ISA team: They make the initial contact, confirm interest, and gather the necessary details to make it easy for you to follow through on closure. 
• Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.

6. Style to Design: Best for AI for virtual staging

Visit Style to Design

Why I chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone interested in becoming an expert in listing marketing and image rendering can utilize this software. The memberships are affordable, costing less than outsourcing the work. 

The seamless virtual staging experience allows you to effortlessly transform empty spaces into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Style to Design pricing

• Elevate: $99.99 per month (requires a three-month commitment)
• Bi-annual: $500 every six months
• Annual: $999 per year
• Enterprise: Custom pricing

Additional features

• Design academy: Take courses ranging from staging and design certification to leveraging AI for staging.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation, enabling you to sell your real estate services with design included. 

7. Roof AI: Best for AI-powered real estate chatbots

Visit Roof AI

Why I chose Roof AI

Roof AI provides a real estate chatbot or a digital assistant that’s always available, greeting visitors on your site and initiating the conversation. It answers basic questions, qualifies leads, routes them to the right person, and nudges them toward the next step, whether that’s booking a showing or requesting a CMA. For brokerages and teams that lose business outside of office hours, Roof AI makes sure those leads don’t slip through the cracks.

Roof AI pricing

• No public pricing available; interested agents must contact sales for a quote.

Additional features

• Multi-vertical support: Customizable for brokerage, mortgage, relocation, and recruiting workflows.
• Lead routing: Automatically assigns new contacts to the right agent or team based on their questions and answers.

8. Canva (Magic Studio): Best for AI real estate marketing design

Visit Canva Magic Studio

Why I chose Canva (Magic Studio)

Marketing is one of those things agents know they need to do consistently, but struggle to prioritize. Canva’s AI tools make it easier. Instead of starting from zero, you can use Magic Write to draft listing headlines or social captions in seconds. Then Magic Design turns that text into polished layouts.

Want to go further? Magic Media lets you generate images or short videos with AI, so you can create listing reels or social graphics without hunting for assets. It’s a fast, all-in-one pipeline that keeps your content fresh and your stress low.

Canva (Magic Studio) pricing

• Free: $0 per month; includes limited AI features, such as some Magic Write and Magic Media credits
• Pro: Approximately $15 per month or $120 per year per user; provides full Magic Studio access, more storage, premium assets, and brand tools
• Teams: Around $10 per user per month (with a three-user minimum) or $100 per year per person; adds team collaboration tools and approvals
• Enterprise: Custom pricing; includes advanced admin features like SSO, audit logs, and centralized brand control

Additional features

• Magic Media: Text-to-image and text-to-video tools for quick creative assets.
• Magic Switch: Instantly adapts designs into different formats and languages.

9. HouseCanary: Best for AI valuation & reporting

Visit HouseCanary

Why I chose HouseCanary

Getting the price right is where you win listings, and HouseCanary arms you with data that makes those conversations easier. Instead of manual research and pulling together half a dozen comps, you can generate interactive valuation reports and neighborhood insights that clients actually understand. Sellers see the reasoning behind your numbers, buyers get a clearer view of the market, and you can confidently list properties at the optimal prices.

HouseCanary pricing

• Basic: $19 per month; includes two interactive valuation reports (Property Explorer) per month
• Pro: $79 per month; includes 15 valuation reports and 15 AVM PDF reports, plus platform access and core API
• Teams: $199 per month; covers up to 10 users, 40 valuation reports, 40 AVM PDFs, plus portfolio monitoring and advanced APIs
• Enterprise: Custom, negotiable pricing; includes more users, flexible reports, advanced products, and support.

Additional features

• Agile Insights PDFs: Downloadable property valuations with neighborhood heat maps and trends.
• Portfolio monitoring: Ongoing property tracking for investors and multi-property clients.
• Market Pulse API: Access to real-time local market trends and property-level insights.

Methodology: How I chose the best real estate AI tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each AI tool and platform. We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers, focusing on their impact on real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources like tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Given the numerous tools required in the real estate industry, we aim to ensure that an agent’s technology stack can seamlessly integrate with other essential business tools. 
• Effectiveness and performance: We evaluated the effectiveness of each tool to ensure it increased productivity and achieved the desired outcomes it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)

Bottom line

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time you save allows you to focus on higher-value activities, like building personal client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience, ensuring you continue to fill your sales funnel.