If you’re looking to level up your digital marketing, Ylopo might be just what you need. As a comprehensive real estate digital marketing lead generation system, it combines Facebook and Google advertising, an IDX-enabled home search website, and an artificial intelligence (AI) chatbot to nurture your leads and make the most of your online advertising.
In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for real estate agents. In my opinion, these types of digital advertising services bring leads—but they will require you to roll up your sleeves to do some work. As always, leads are what you make of them: You’ll need to have your systems in place if you’re going to make the most of Ylopo.
In this review, I’ll take a deep dive into Ylopo’s offerings, including pricing, features, and alternatives. By the end of this article, you’ll have a clear understanding of whether Ylopo is the right fit for your real estate business.
What Is Ylopo?
Ylopo is a specialized marketing platform designed with a singular focus—to provide real estate agents with well-qualified leads who are just beginning their property searches. They are directed from your ads to a branded home search website, where you can see their activity and connect with them directly.
In the world of real estate technology, it’s easy to get overwhelmed with countless features and options. But what agents truly desire is one thing: leads. This is where Ylopo comes into play. Ylopo will handle your website and advertising, while you do what agents do best—make connections.
How Does Ylopo Work?
Ylopo uses MLS feeds to create dynamic Facebook ads. Then they give agents a custom, lightning-fast IDX website that is designed to be a sleeker, more user-friendly version of Zillow.
Note that there is no built-in customer relationship manager (CRM), but there are plenty of integrations. This makes Ylopo an easy add-on to your current lead gen strategies.
Once potential clients visit your site, Ylopo’s tracking capabilities kick in. You can monitor users’ property searches, the duration of their visits, saved listings, and login frequency. This data lets you engage with your leads at precisely the right moment. As soon as you see that your prospect has viewed a home a few times, you can use that as a prompt: Ask them if they’d like to schedule a showing, or what they liked about that listing.
Additionally, Ylopo offers a way to re-engage cold leads who are already in your CRM through retargeting. This strategy involves tracking users online and displaying tailored ads on Facebook, breathing new life into old leads.
How Much Does Ylopo Cost?
Ylopo pricing options are flexible but can be a bit complicated. Ylopo starts at $295 per month for the website-only package. With this, you receive two websites—one for your brand, and one for leads.
However, for the full lead generation suite, you can expect to pay a monthly subscription of $495 per month. With this, you’ll essentially get $100 of advertising for free, as Ylopo includes $300 of advertising built into this tier. When you choose to run your advertising through Ylopo, there is a surcharge of 10%, which is pretty standard for the industry.
Ylopo also charges based on the number of leads imported into its system. So the more advertising you do to gather leads, the more Ylopo will charge to manage those leads for you.
Then there are add-ons like the AI nurture bot and remarketing to your current sphere. Those prices are based on the number of leads you’re working in their system. What Ylopo charges for add-ons will depend on what level they place you in. While the company did not answer my questions about exactly how these levels are calculated, it seems to vary depending on your market or the number of contacts in your database. Those levels are determined by Ylopo and are subject to change. It’s important to note that there’s also a $1,000 startup fee in addition to the monthly subscription cost.
|Setup||$1,000 onboarding fee|
|Tech Plus (includes ad tech, IDX website for funnel leads + agent branded site)||$295 per month|
|Starter Package (everything in Tech Plus tier + digital marketing management)||$495 per month (includes $300 toward advertising) + any additional ad spend|
|Raiya AI text nurturing||$100 per month, per level|
|Remarketing||$100 per month, per level|
|Every 1,000 contacts imported into Ylopo||$100 per month|
Ylopo’s pricing is on par with alternatives like BoomTown, and it offers flexibility for agents with varying budgets. While there is no built-in CRM, the integrations make adapting your workflow a breeze. Plus, the features such as the AI-driven lead nurturing and Homebot integration provide a lot of value for agents.
Ylopo could be a great choice for tech-savvy agents or rising stars who are a few years into their real estate careers. In my opinion, this platform will work best when you know how to convert online leads. Facebook ads perform best when you have a presence established on the platform, so make sure your profile and business page are up to date. I also have to stress that you need to be able to convert these leads. Know your scripts and be able to talk to online leads effectively.
Ylopo’s AI lead-nurturing tool Raiya engages leads automatically for you to make the process as easy as possible. Ylopo will run your online advertising and marketing, along with your website, to nurture the leads you receive from Google pay-per-click (PPC) and Facebook. It’s your job to convert them. Reaching buyers early can help you build rapport before they turn to popular listing websites like Zillow and Realtor.com.
Because Ylopo’s pricing is on the complicated side, let’s break things down one more time focusing on a single agent looking to get started with Ylopo. The pricing breakdown would look something like this:
- $1,000 startup fee
- Starter package: $495 per month*
- Raiya for incoming leads: $100 per month
- Remarketing add-on for your old sphere of 200 contacts: $200
*Lead generation cost varies depending on your advertising budget.
With all of this, you’re looking at roughly $800 per month, with an initial investment of $1,000. Nobody said online advertising was cheap!
Key Features of Ylopo
IDX Home Search Websites
Ylopo’s IDX websites are a highlight of the company’s offerings. They’re optimized for speed and tailored for lead generation, ensuring that users don’t abandon your site due to slow loading times.
These sites are based on Squarespace. They’re super-easy to use, and unlike some popular listing websites that can be cumbersome to navigate, Ylopo’s sites are intuitive. This offers your users a straightforward way to search for properties. No frills—just a clean layout and easy-to-use tools.
According to data from Google, a whopping 53% of users will abandon your site if it takes longer than three seconds to load. That’s right. Three seconds. Ylopo sites are quick, so you don’t have to worry about optimizing websites—you’re here to sell real estate.
Tracking Leads on Your Ylopo Site
Ylopo has the ability to track user behavior on your IDX website. This is similar to Zurple’s, BoomTown’s and RealGeeks’ platforms. You can see how long visitors spend on specific listings, which properties they save, and when they log in. Armed with this data, you can engage with your leads using listings they’re actually interested in.
It’s one thing to know when people are on your website, but quite another to know that they just spent 15 minutes flipping between two properties, or that this is the fifth time in the last two days they looked at that cute blue bungalow across from the dog park.
Once you’ve seen that data, it’s easy to pick up the phone to offer a showing or ask them exactly what they liked about that home. This subtly tells your leads you’re engaged and looking for homes along with them, helping create a stronger relationship and better chances for conversion.
Ylopo’s Mission Control page offers a quick overview of how each of your ads is performing in granular detail. You’ll be able to see exactly which platforms are performing well and why. This helps you figure out which parts of your advertising spend are actually working.
Amazingly, Ylopo is so confident in their tech and marketing strategies that they actually show you everything they’re doing to promote your business online. Using the dashboard, you can even decide if you want to participate or not. This transparency is a nice touch.
Industry Leading Facebook Advertising
Running successful Facebook ads can be tough, but Ylopo simplifies the process by utilizing big data, current MLS listings, and strategic targeting. Their team has years of experience and demographic info that’s not available to the public, which they deploy to make sure your ads reach the right audience. You don’t want to be wasting ad money on people who aren’t good leads. For example, with sellers, Ylopo states that they “find all of the homeowners in your database using Facebook’s algorithm and demographic targeting.”
Moreover, Ylopo automatically updates ads based on MLS data, preventing sold properties from appearing in front of your leads on Facebook. This automation keeps your listings current.
Remarketing: Advanced & Automated Lead Nurturing
Ylopo’s retargeting feature allows you to nurture both new and old leads effectively. Here’s how it works: After someone visits your website or you acquire their contact information, Ylopo can track their online behavior and display highly targeted ads on Facebook. This is a powerful tool for re-engaging dormant leads in your CRM.
Keep in mind that this is an add-on feature. You’ll need to pay $100 per tier (defined by market), plus the $100 remarketing fee and the ad fees themselves. It’s a pretty cool feature, but keep in mind you’ll be paying quite a bit for Ylopo to re-engage leads that were near the top of the marketing funnel in the first place.
Raiya is Ylopo’s AI chatbot designed to assist you in nurturing your leads. It engages with potential clients, sends over recommended listings, and tailors messages to help maintain engagement.
Consistent communication with online leads is key to establishing trust and maintaining the relationship until they’re ready to convert. However, staying in touch with dozens of potential leads is tough. Raiya can do this easily to ensure you’re making the most of your budget. It’s a great AI tool to keep in touch with leads, as long as you’re willing to pay the extra $100-plus fee each month.
The key to online leads lies in the nurture process. Chatbots have come a long way in the last few years and are becoming much more common with services like this, including CINC and BoomTown. I’d say this chatbot is essentially on par with others I’ve seen in the space. I like the natural language capabilities, but the responses tend to feel canned after a while. It’s more a lead engagement bot rather than a lead nurturing tool. If you’re looking to fully automate your lead follow-up game, I’d lean into a tool like Agent Legend instead.
Ylopo’s system does not include a customer relationship manager (CRM). However, they offer integration with several real estate CRMs. A nice touch to their system is the built-in Homebot integration. This is included with Ylopo with no additional cost and sends sellers an automated, consistent “homeowner nurture email” that includes the latest market trends, estimated value of their home, and much more.
Ylopo has seamless two-way integration with the following CRMs:
- Follow Up Boss
- Sierra Interactive
They offer partial integration with:
- Wise Agent
- Total Brokerage
Ylopo isn’t a plug-and-play scenario—you’re locked into a contract, you don’t have control of the copy on your ads, and it doesn’t include a CRM. You need your own follow-up system. My experience with their sales team hasn’t been stellar, so I worry for agents who might be hounded into buying something that isn’t right for them. For those agents—I hope this review finds you.
While Ylopo offers a compelling solution for agents looking for quality leads and marketing automation, it’s important to consider some other options. Let’s take a closer look at some of the alternatives and what sets them apart.
Zillow Premier Agent
Zillow is well known for providing agents with advertising on its website for buyer leads in certain ZIP codes. By working with Zillow as a Premier Agent, you can become the “Featured Agent” for a certain area. You’re not buying space on Facebook or Google—only on Zillow’s platforms, which include Zillow, Trulia and StreetEasy.
There are various options for lead generation on Zillow. The platform includes a built-in CRM and the option for leads to be immediately connected with you via the “live transfer” program. Zillow is designed to help agents grow their business easily. They handle the platform and technology; you handle the connections and focus on the relationships. You can check out our full breakdown for Zillow Premier Agent here.
Market Leader is an all-in-one real estate platform offering a customizable website, paid lead generation, and a CRM. While the user interface may not be as polished as other competitors, it’s affordable. Because converting internet leads can be challenging, I love that Market Leader offers lead conversion training. Pricing varies, with the Professional for Agents plan starting at $189 per month plus $7 to $30 per lead, and the Market Leader Teams plan at $329 per month with the same lead costs, accommodating up to 10 users.
The Market Leader platform also has a “Network Boost” option to grab 40-plus leads for $350 per month via social media advertising that’s very similar to Ylopo. If you’re looking for a quick, cost-effective way to grow your network—and need a CRM and website solution to match—this could be a great option. Read our Market Leader review for more.
BoomTown is very similar to Ylopo—it offers digital advertising services that are funneled into a home search website. However, BoomTown also offers a CRM and several dialer integrations. Its products come in four tiers: Launch, Core, Grow, and btPRO, and they have deal tracking and back-office integration built into the platform.
BoomTown is a great option for teams and brokers with a healthy budget who are seeking an integrated, out-of-the-box solution. Check out the BoomTown section in our website builders buyer’s guide.
zBuyer provides both buyer and seller leads. Notably, they stand out on this list for not locking you into a long-term contract, allowing you to leave if you’re not satisfied or you want to take a break and focus on converting your leads for a month or two. They also offer free older leads for your prospecting funnel. For every dollar spent with zBuyer, they offer a four- to 12-month-old lead from their system at no additional cost.
zBuyer does not include a CRM, but it has plenty of integrations. It’s a cost-effective lead generation option with flexibility and no long-term commitment for agents who need to fill their pipeline quickly. Read more in our zBuyer review here.
Bottom Line: Is Ylopo Worth the Money?
I’ve read some reviews online saying that the Ylopo sales team is casting their net too wide for agents who won’t find success with this platform. To be honest, I tend to agree. It’s not for everyone. In fact, I’d say this isn’t for the majority of agents.
It is an investment to significantly pump up your lead pipeline. It’s expensive and time-consuming, but will likely pay off if you work the leads. If you’re considering Ylopo, ensure that you’ve got two things in place:
- A follow-up system, including a CRM
- A clear understanding of how to convert leads
It seems simple, but too often, agents nurture their leads and don’t do the necessary action of locking down the agreement. Then they get burned when a lead they paid for becomes a client of another agent. Don’t let that happen to you.
To evaluate Ylopo, I relied on my years of real estate sales and coaching agents. I’ve used dozens of real estate software solutions to find the best ones for my clients, my business, and our readers. I also looked at the criteria most important to agents when it comes to digital marketing and lead generation:
- Does Ylopo deliver on providing leads to agents?
- Do the features justify the cost?
- Who is this product for? Why?
- Are there other alternatives that do the same job better or cheaper?
Ylopo is not a paid partner of The Close. Despite repeated attempts to reach the Ylopo team, we were unable to get a demo of company’s product.
At The Close, we strive to answer our readers’ questions transparently and bring you the most valuable and actionable real estate content possible. You can learn more about our full methodology here.
Share Your Thoughts
I’d love to hear your thoughts on lead generation and nurturing. Do you think Ylopo could work for your business, or do you have concerns about automation diminishing the personal touch in your interactions with leads? Share your opinions in the comment section below.