11 Real Estate Videos Smart Agents Are Using + Examples

While every agent is either making or talking about real estate videos these days, the hard truth is very few agents are making them right. That’s why in this article, we’ll show you 11 examples of real estate videos smart agents are using to generate and nurture leads and keep clients happy. We also include video ideas for you to try out and tips and tricks to make them more engaging for your audience.

Here are the top 11 real estate videos smart agents are using in 2021:

1. Personalized Email Real Estate Videos

The best videos that you can create as a real estate agent are personalized videos. These are videos that answer a question, offer advice, or maybe even personally deliver data from your comparative market analysis (CMA) for one specific lead or client. Here’s a quick rundown on why sending your sphere personalized videos via emails is so important in 2021:

Email Killed the YouTube Star (♬♫🎜🎝)

If you’ve been making videos for YouTube and Facebook only to see your view counts fall off a cliff, don’t worry. You’re not alone. Overall, web traffic to Facebook is down an astonishing 30% over the last two years. YouTube’s algorithm has changed to giving people more of what they think they want rather than what’s relevant to the video they’re watching.

That’s why you now get suggested videos about gardening when you’re watching a video about real estate.

So, where are savvy digital marketers reaching the right audience at the right time with the right message? Email. If you stop and think about it for a minute, the reasons why become obvious. People love stories, and videos tell stories faster and easier.

Ideas for Personalized Videos You Can Send via Email

• Private listing walk-through videos
• Explainer videos for the buying or selling process
• Answering specific questions your lead or client asks
• A quick explainer for a group of listings you just sent them
• Walk-throughs of downtown or local shopping areas
• A summary of local school districts

Tips & Tricks for Recording Personalized Videos for Email

• Keep personalized videos under two minutes long
• Only try to answer one question at a time in your videos
• Invest in a decent quality microphone
• Use a tripod to stabilize your personalized video

How to Send Personalized Videos via Email

To send personalized videos via email, you can use an app like BombBomb, or a customer relationship manager (CRM) like LionDesk that allows you to send video emails.

2. Listing Walk-through Real Estate Videos

In 2021, the dream of touring every listing on your website in bed is now a reality for your sphere. The only question is: Are you going to let them? Are you going to give them what they want? Of course you are. After all, that’s why you’re reading this article, right?

I thought so.

Tips & Tricks for Recording Engaging Listing Walk-throughs

• Hire a pro (even if only for the editing)
• Have a game plan
• Invest in a stabilizer for your phone
• Invest in a high-quality microphone
• Write a script
• Shoot some practice walk-throughs
• Schedule your video for a sunny day

Pro tip: If you’re not very tech-savvy, use a simple video editing app like Promo.com. Even though it’s easy to use, Promo.com offers over 4,000 useful templates for YouTube videos, social media videos, and more.

Visit Promo.com

3. Educational Real Estate Videos

Let’s face it. One of the best ways to nurture leads is to offer them your deep local expertise. After all, this is one of the main reasons they hire an agent in the first place, right?

Sure, you can write up a 3,000-word blog post explaining the ins and outs of closing costs for your lead, but what if you could explain closing costs in a fun, natural, and conversational way? Recording a series of educational real estate videos allows you to do just that. The difference between a blog post and a video is night and day:

Unlike a blog post, with video, your lead is getting to know YOU. They’re getting used to your speech patterns, your sense of humor, and your ability to make complicated information easy to understand.

Ideas for Educational Real Estate Videos

• First-time buyers introduction to real estate
• Neighborhood guides
• Closing costs explainer videos
• Explainer videos for the buying or selling process
• Explainer videos on making offers
• Condos vs co-ops explainer video
• Homeowner association (HOA) explainer videos

Tips & Tricks for Recording Actionable Educational Real Estate Videos

• Invest in a high-quality microphone
• Break up complicated topics into multiple videos
• Use graphics and charts
• Write out your scripts before you start shooting

4. Agent Introduction Videos: Make a Memorable 1st (or 2nd, or 3rd) Impression

Even though you may try your best to answer every new lead with a personal phone call, reality can sometimes get in the way. You could be driving, at a closing, sleeping, or making your daughter breakfast.

Of course, you still want your leads to get to know you, right? “Sorry, I can’t get to the phone right now” or “Please check out my listings on my website” are acceptable replies, but they’re also easy to dismiss.

Why not send them an introductory video that lets them get to know you instead? Your personality, expertise—you know, the reasons they want to work with you instead of the other guy?

Tips & Tricks for Recording Agent Introduction Videos

• Invest in a professional editor
• Don’t just recite your agent bio
• Talk about your family or personal life
• Add music
• Invest in a high-quality microphone
• Don’t improvise, write a script
• Have a friend or fellow agent preview your video before you post it
• Smile!

6. Drone Listing Videos

High-quality listing videos are no longer a nice bonus to show off your marketing chops; in many markets, they are now par for the course. If you’re not making listing videos for your clients, you’re probably not getting many clients. In 2021, drone videos are becoming the industry standard for listing videos.

Tips & Tricks for Recording Inspiring Drone Listing Videos

• Focus on creating emotional moments, not showing off details
• Make a shot list before the shoot
• Make sure you are licensed to use a drone in your state
• Heed all safety precautions
• Consider hiring a professional drone photographer
• Save the drone videos for high-end listings
• Use drone videos to show the property lines

7. Creative Real Estate Property Marketing Videos

When it comes to marketing your listings in 2021, video is quickly changing from optional but nice to necessary to even get your foot in the door.

Since marketing listings with video walk-throughs and drone videos seem to be par for the course these days, ambitious agents need to work a little harder. This is especially true in the higher end of the market, where five-figure marketing budgets are easily recouped at the closing table.

Tips & Tricks for Recording Creative Real Estate Property Marketing Videos

• Know your audience: Will they appreciate your sense of humor?
• Keep your creative property marketing videos short, under 5 minutes
• Feature local musicians or artists in your video

8. Facebook Live Real Estate Videos

There’s only one thing more alluring for your sphere than a big play button in their email: being told they’re going to miss out on something.

If you’ve worked as a buyer’s agent in a low-inventory area, then you know exactly what I’m talking about. Nothing will make your buyer want a listing more than being told they can’t have it.

Facebook Live is the perfect place to show off videos that have a sense of urgency and exclusivity.

Lights, Camera, Facebook Live

When it comes to nurturing seller leads or previous listing clients, there is no better social media channel than Facebook.

While millennials abandon the site in droves, Gen Xers and Baby Boomers seem to be staying put. After all, how else are they going to see the latest baby pictures?

When you go live on Facebook, it’s an easy choice for your time-rich leads to click play and tune in.

After all, they can now sit back, relax, and let you take control.

Tips & Tricks for Recording Facebook Live Videos

• Take them behind the scenes of your day-to-day
• Show off a sneak peek of a brand-new listing
• Record a live tour of a pocket listing
• Talk directly to your audience
• Boost your Facebook Live to get a larger audience
• Think of your Facebook Live videos like a live show
• Try to stay on camera for at least 15 minutes
• Keep the commentary flowing and avoid dead air
• Include the listing agent or a fellow agent in the video to give you someone to engage with

9. Instagram IGTV Real Estate Videos

 

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Unlike Facebook Live, videos that do well on IGTV tend to be quick-hit videos that offer a glimpse behind the scenes. The same content rules apply though—people want exclusive access to places you might not ordinarily take them to.

Tips & Tricks for Recording Viral Instagram IGTV Videos

• Keep it short (5 minutes or less)
• Invest in a good microphone
• Add graphics to your video
• Consider using background music
• Try to include humor in your videos
• Take them behind the scenes
• Offer insider tips or secrets about your market

10. Neighborhood Tour Videos

Cliches don’t become cliches by accident. When it comes to what buyers want from a new home, location is almost always at the very top of their list. If you need further proof of this trend, consider that the median one-bedroom apartment in Manhattan will set you back over a million dollars.

That’s why the number one question your buyer will have when you finally get them on the phone will be: What’s the neighborhood like? Well, why not answer that question once-and-for-all and let them get to know your personality while you’re at it? Even better, if you make a great video, there is a good chance people will share it.

This is what neighborhood video tours exist for. It’s one thing to look at a block or downtown area on Google Street View and quite another to get a personal tour from a knowledgeable local.

Tips & Tricks for Recording Locals-only Neighborhood Tour Videos

• Plan your route
• Don’t shoot from your car
• Hire a decent videographer
• Make sure the sun is not behind you when you shoot
• Use a professional microphone with a wind deflector

11. Client Testimonial Videos

While social proof is an increasingly important way to vet real estate agents, many people take anonymous, written reviews with a grain of salt.

After all, it’s very easy for pretty much anyone to sit down and write a fake review!

While we all know fake reviews in real estate are relatively rare, your potential clients don’t. They’ve been looking at reviews on Amazon and Yelp skeptically for years.

In order to cut through the noise online and provide more direct social proof, you need to start working on client video testimonials.

Tips & Tricks for Recording Persuasive Client Testimonial Videos

• Approach clients for a video testimonial a week or so after closing
• Consider combining your introduction video with some client testimonials
• Try to shoot all your testimonials in the same place
• Give them a script to follow when writing and reading their testimonials
• Combine three or four short testimonial videos into one

Over to You

What kind of real estate videos are you using to generate and nurture leads in 2021? Let us know in the comments.

If you’ve got videos nailed down and just need more leads, check out 37 Underrated Real Estate Lead Generation Ideas for 2021. If you need better tools, take a look at Real Estate Marketing Tools Every Agent Needs in 2021.