43 Clever Examples of Real Estate Ads (+ Why They Work)

Real estate ads aren’t just about listings — they’re also about people. The best ads grab attention because they spark emotion, show personality, or solve a problem your audience actually cares about. In a crowded marketplace where buyers and sellers scroll past thousands of messages every day, the ads that stand out are the ones that feel real.

In this guide, you’ll see 43 real estate ads that connect. Each example demonstrates a fresh way to grab attention and build trust, with takeaways you can use to create ads that don’t just get seen, but get remembered.

Social media real estate ads examples

Advertising on the best real estate social networks, like Facebook and Instagram, is always a game-changer for real estate agents.

You’ll need a killer concept, a captivating lead magnet, compelling copywriting, and creative flair to reel in those leads on Meta’s top platforms. I’m here to show you some of the best real estate ads on Facebook and other platforms and explain why they’re so effective.

1. Buyer quiz ad

Why this ad works: This ad taps into first-time buyers’ FOMO while providing a clear solution: a quiz that is fun, fast, and interactive. The conversational tone makes the reader feel individually addressed, and the agent’s photo builds trust by humanizing the ad. Quizzes also encourage shares and comments, extending organic reach.

2. Reasons to buy a home video ad

3. Home valuation ad

Why this ad works: It’s simple and straight to the point. Emphasizing the word “free” helps draw in people who have not sold a home before and don’t know that all home valuations are free. I love how the agent added a casual yet professional picture of herself.

This unique approach sets her apart from other agents and is sure to intrigue and engage potential customers. Too many home valuation ads use bland, generic graphics; I would bet this one converts much better.

4. First-time homebuyer tips video ad

Why this ad works: This language is light and fun but gets straight to the point. It uses emojis to guide the reader through the real estate ad. The video’s title, in bold and italic font, immediately draws your attention. This element of intrigue, which is still professional, makes the audience feel drawn in and curious.

5. Simple exclusive listing ad

Why this ad works: With only one sentence, this copy cuts through the noise on social media and gets straight to the point. Using the terms “accepting appointments” and “private tour” not only makes the listing sound exclusive but also emphasizes the value of the experience, making potential clients feel intrigued. 

It’s simple but effective: gorgeous photography, brokerage branding, and a headshot in the lower right corner. This professional presentation instills confidence in potential clients, making it perfect.

6. Simple open house ad

Why this ad works: Once again, the power of simplicity shines through in this copy. It cuts through the noise and gets straight to the point, instilling confidence in the reader. The two emojis add a touch of personality without overwhelming the message. Again, simplicity is key! 

The beautiful photography, clean graphic design, and strategically placed company branding in the lower right corner reinforce the audience’s role in shaping the company’s identity.

• Related article: Real Estate Photography Tips for Stunning Listing Photos

7. Open house ad with aerial shot

Why this ad works: The aerial photography immediately sets this ad apart, as buyers can instantly orient themselves and imagine the neighborhood. The bold, clean design highlights the property while keeping the copy minimal. This simplicity mirrors shrinking attention spans: a strong visual does the heavy lifting without overwhelming details.

8. Buyer lead ad

Why this ad works: This copy is a masterclass in leveraging FOMO and desire. In just two sentences, it taps into the universal longing for a home we truly love. It cleverly positions its brand as the key to alleviating the audience’s FOMO. It’s all about simplicity! This is not a grand mansion but a humble, approachable home. It’s nice but not intimidating, making the audience feel comfortable.

9. Seller lead ad

Why this ad works: The copy empathizes with the fears that every homeseller experiences before, during, and even after putting their home on the market. Even better, it offers a solution to help them overcome those fears. It won’t win any graphic design awards, but it certainly grabs attention. Photography or graphics would just distract from this simple, powerful copy.

10. Seasonal ad

Why this ad works: Tying ads to holidays or cultural moments makes them feel timely and relevant. This one cleverly uses a Halloween theme (“haunted by the housing market?”) to grab attention while still being on-brand. The professional headshot keeps it personal, making the agent memorable when the season passes.

11. Short-video TikTok ad

@heider_realestate

A Life to Love | Capitol Hill, Washington, DC📍 #dreamlife #home #luxuryrealestate #historic A special thank you to @Anastasia Vakula and her beautiful baby boy💙

♬ original sound – Real Estate

Why this ad works: Heider Real Estate has achieved tremendous success by harnessing the power of TikTok to showcase its listings. With an astounding 3.7 million followers, Daniel Heider effectively uses trending songs and music to make property listings more entertaining and engaging.

As shown in the example above, instead of just showing the property, Heider included real people in the house, allowing potential buyers to visualize themselves enjoying the property, a strategy that has proven effective on such a large scale.

12. Funny real estate memes or jokes

Why this ad works: Remember to incorporate real estate memes into your social media strategy to highlight your property listings, personality, and brand. Using memes is an engaging and lighthearted approach to grabbing the interest of your audience and establishing a sense of rapport with your page visitors.

13. Real estate quote

Why this ad works: The tagline in this post is strategically crafted to appeal to potential home buyers. It uses a simple and comforting image to evoke positive emotions, drawing on inspiration and joy to drive the message home. This is followed by a clear call to action, prompting the audience to take the next steps toward purchasing their dream home.

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Outdoor real estate ad examples

The outdoors is more than just a path from your car to your listing. Many enjoy activities like walking dogs, jogging, and riding bikes. The outdoor advertising market is projected to reach $43,900 million by 2028 with a 3.9% Compound Annual Growth Rate (CAGR) from 2023 to 2028, underlining its enduring value in a competitive marketing landscape.

The great outdoors is a good place to reach people who may not use the latest apps. Here are some cool outdoor real estate agent ads.

14. Scratch & sniff ad

Why this ad works: These eye-catching and freshly scented scratch-and-sniff ads are designed to make you feel part of a community. They are enough to make your average curious resident pause. Once they’ve got your attention, the message behind these ads — that these new developments foster a sense of home and community rather than just a place to live — resonates deeply.

15. Charging station ad

Why this ad works: A great pun works wonders, and this copy brings everyone in on the joke. These slickly designed and clever ads on electric car charging ports send the perfect message to the very kind of hip, upwardly mobile, and eco-conscious clientele every brokerage covets.

16. Minimalist listing sign

Why this ad works: This well-made listing sign leaves a lot up to one’s imagination. I know there’s a townhouse for sale on a gorgeous, tree-lined street. Maybe that’s all a customer needs. I like the mystery. The simplicity here lets the environment do the heavy lifting, and the bright pink logo elevates the overall look, keeping the ad from feeling stale or boring.

17. Clever wordplay + bold colors on outdoor ad

Why this ad works: In the first example, Halstead uses a clever play on words in hopes that its audience will pause just one second longer. “Move to what moves you, huh? That’s clever. What’s this? Halstead? I’ll look into it.” This second example lets the bright poppy colors do the heavy lifting. It’s hard to ignore the vibrancy, and an open house with this chic of a sign is probably a property worth seeing.

18. Subway platform ad

Why this ad works: Making a pun about the subway seems like a rite of passage (ha!) for advertising execs cutting their teeth on transit signage. Realtor.com’s ad here, on the other hand, is well-thought-out. The cheeky play on the ad’s placement — an LCD that alternates between ads like this and upcoming subway departures — makes this ad stand out.

19. House wrap ad

Why this ad works: This message uses FOMO to entice its audience to switch from Zillow to Realtor.com. A tried-and-true ad strategy. No one wants to miss out on something great. This type of ad can go viral and take on a life of its own. It’ll get people talking, sharing, and — above all — checking out Realtor.com.

20. Funny subway ad

Why this ad works: This speaks to New York City or any other metro with a massive chip on its shoulder. It gives the audience confidence that the agency is in the know, speaks the language, and has true local bona fides. StreetEasy’s subway ads have always been clever. This ad takes an old-school monster fight from classic movies and inserts humorous things that New Yorkers tend to argue about — in this case, moving to LA.

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Print real estate ad examples

The rumors of print advertising’s death have been wildly exaggerated. In a survey by Two Sides North America, 43% of US consumers said they trust news stories in print more than those online — a significant sign that print still carries credibility in a noisy digital age.

Some real estate agents still swear by the persuasive qualities of ink and paper. Are they right? Well, judge for yourself. Here are a few killer print ads that we bet will have a great return on investment — or will at least help grow brands.

21. Douglas Elliman: Ask Elliman

Why this ad works: Still one of our favorite real estate agent ad campaigns of the past few years, Douglas Elliman’s “Ask Elliman” campaign hits all the right notes. It manages to evoke expertise and care simultaneously. The Elliman-branded blue pops against black, white, and gray shades. It has a slightly nostalgic feel but is appealing to just about any audience in a modern setting.

22. NAR: Most valuable square inch

Why this ad works: This magazine ad makes the NAR aspirational, if not damn near heroic. The copy creates a club that you want to be a part of (or that we want to represent our interests in). I don’t need to see the Realtor’s face to know she is trustworthy, has integrity, and will sell this house. Or help you buy it. The ad shows us as much as it tells.

23. Lefferts Place Mews: Print ad

Why this ad works: This copy makes you contemplate your legacy, hopes, and dreams. It maybe even hints at the “life is short — buy the pretty house” argument. Of course, it also works on a literal level — it’s a historic property.

24. Nourmand & Associates: New hire announcement

Why this ad works: OK, you’re probably wondering why I put a new hire announcement, of all things, on this list. I’ll admit it — it’s not really for the copy; it’s for the design. This example showcases why it’s crucial to sweat the small stuff to get ahead. The typography, layout, and imagery are all pinpoint perfect.

25. Compass: Door hangers

Why this ad works: These just-listed and open-house real estate door hanger ideas keep the message simple and let the properties and headshots do the talking. 

Door hangers act as a tangible lead magnet — something potential clients physically hold onto. Instead of a digital impression that disappears, this lingers in the home. By combining striking property photos, headshots, and even testimonials, Compass elevates what could be a throwaway into a conversation starter that keeps the agent top of mind.

26. First Mallorca: Taylor-made houses

Why this ad works: How clever are these ads for Mallorca-based luxury real estate firm First Mallorca? The “Taylor-made houses” (no typo here — it’s a playful nod to founder Frank Taylor) line is a fresh approach to the idea that this brokerage is focused on the client as an individual. The image works here, reinforcing the idea that each buyer or seller is as unique as the properties.

27. Sotheby’s International Realty: Brochure

Why this ad works: Clean, classic, eye-catching images and pithy copy are everything you need to get the most out of a two-page layout. This Sotheby’s campaign is about creating a vision of an aspirational and familiar lifestyle.

28. Corcoran: ‘Live Who You Are’ campaign

Why this ad works: I’m enchanted by this whimsical take on Corcoran’s core statement, which celebrates the life you’ll live in your new home. These illustrations by Simone Massoni are fun and clever while still evoking emotion. Other Corcoran print campaigns showcase photography by Rob Howard, Annie Leibovitz, Paul Costello, and Stefan Anderson. The Corcoran brand believes that storytelling fosters loyalty, and I agree.

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Real estate brand promotional items examples

Your headshot, logo, and other branding can be used on items like pens, notepads, and similar items for promotion and advertising. Giving away these items can help potential clients and existing customers remember your professionalism, skill, and dedication.

29. The helpful branded fridge magnet

Why this creative works: I’m a big fan of any longevity promotional item. This helpful, well-designed magnet will live on the fridge, reminding your leads that one cup equals 8 ounces and that you are there any time to help with real estate.

30. Custom mug of your mug

Why this creative works: Branded mugs are pretty common, but this illustrated, customized mug has real personality and is likely to stand out among all the clutter in your kitchen.

31. Brokerage ready-to-wear line

Why this creative works: Sometimes, you need your brand to make a statement. It helps when there’s an emphatic period at the end. This SERHANT. hoodie sweatshirt is classic, warm, and brilliant advertising. Imagine people walking around wearing your brokerage name on their clothing: hats, fanny packs, or even swim trunks; it doesn’t get much better than that.

32. Branded pen ad

Why this creative works: Discover the power of promotional pens! By putting your contact information and logo on a pen, you’re not only providing a useful tool but also spreading your brand to a wide audience. Imagine handing out these pens at open houses, listing appointments, networking events, or as buyers sign on the dotted line. It’s a brilliant way to get your brand out there and make a lasting impression!

33. Branded tote bags

Why this creative works: Branded reusable bags and totes are a massive hit with eco-conscious individuals. When you add a catchy slogan, your contact details, and your logo to a bag, just like the example above, your customers essentially become walking billboards for your brand.

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Internet platform best realtor ads examples

To attract real estate leads, advertise on high-traffic sites like your local multiple listing service (MLS), Zillow, Realtor.com, and Trulia. Additionally, learn how to get real estate leads from Craigslist, and use Google, Microsoft ads, Yelp, and your website to establish your expertise.

Since 43% of buyers’ first step in the home-buying process was to look online at properties for sale, per the NAR‘s 2024 Profile of Home Buyers and Sellers, ensuring that your ads stand out in the crowded online landscape is crucial.

34. Zillow active property listing

Why this creative works: This Zillow property listing is effective because the agent, with their professional approach, uses visually stunning images to capture the reader’s attention. The listing also highlights the benefits and details of working with their firm, instilling a sense of confidence. High-quality photos and compelling property descriptions are included to encourage visitors to linger and browse.

35. Google paid advertising

Why this creative works: This awesome Google ad for real estate may not have any images, but it’s a powerhouse for generating real estate leads. Using targeted keywords and showcasing the brokerage’s impressive 5-star Google My Business profile ratings, this ad pulls in leads from Google in a specific area like a pro!

36. Real estate agent sponsored Google ad 

Why this creative works: This sponsored real estate agent Google ad is effective because it showcases a professional realtor headshot, adding a personal touch and credibility. The eye-catching headshot helps establish a connection with potential clients, conveying trust, professionalism, and a human touch. This ad is designed to make a lasting impression on its target audience!

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Direct mail real estate ads examples

Direct mail strategies like postcards and flyers are still super effective for generating leads. They make you stand out, grab people’s attention for longer, and pack a bigger emotional punch than digital ads. Plus, even though they might cost more than online ads, they’re still pocket-friendly for agents. 

And here’s the best part — you can target specific audiences based on demographics and niche markets, making it super efficient for generating leads in your specialized areas of expertise!

37. Mailable real estate flyer

Why this creative works: This mailable real estate flyer displays a local home in the area with captivating photos to entice buyers and provides sellers with a sample of its high-quality marketing materials. All you have to do is choose a specific neighborhood or get a mailing list for a particular street from a direct mail service, and presto! You’re all set to send out your personalized real estate flyers.

• Related article: Real Estate Flyer Examples & Templates To Boost Your GCI

38. Recipe direct mail postcards

Why this creative works: This clever direct mail postcard targets potential sellers. It includes a fantastic recipe that grabs attention and gives people a reason to hold onto the card. By regularly sending out postcards with different recipes, you will ensure your brand is always on your contacts’ minds.

• Related article: Real Estate Postcard Templates To Generate Leads [+Design Guide]

39. Personalized calendar

Why this creative works: Branded calendars, such as the one provided, are valuable household items that constantly remind you of your brand. These personalized items are not only excellent gifts for clients but also for leads, as well as friends and family. By displaying your information, these calendars can help maintain brand recall and serve as a practical and thoughtful token of appreciation.

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Direct digital real estate ads examples

Digital campaigns are one of the most cost-efficient ways to stay in front of your audience. From direct emails with clear headlines to monthly newsletters and timely holiday greetings, these touchpoints help agents nurture relationships long after the first click.

Let’s look at some standout examples of digital ads and see why they work to generate — and convert — real estate leads.

40. Direct email ad

Why this creative works: This straightforward email is effective due to its concise headline, which presents a question to potential buyers. The email copy provides a solution that highlights the real estate agency’s expertise and features its current listings. Use these emails to share your listings with your email subscribers.

41. Direct text ad

Why this creative works: This real estate advertisement informs clients who are ready to buy by advertising an open house through the highly effective medium of text message marketing. Text messaging is a powerful way to update your contacts about new listings.

42. Monthly newsletter

Why this creative works: A monthly real estate newsletter sent directly to your inbox is a powerful tool for lead generation. It fosters consistent engagement, showcases your expertise, highlights your listings, and provides detailed market updates. 

But it’s not just about information; it’s also about action. Its call to action is designed to motivate and encourage leads to take the next step, whether it’s exploring your listings, contacting your agents, or making a conversion.

• Related article: Engaging Real Estate Newsletter Ideas

43. Holiday email

Why this creative works: One of the most effective and nonintrusive ways to engage with your clients is through holiday emails. These emails, unlike traditional sales pitches, are a subtle yet powerful way to reinforce your brand and humanize your relationship. These catchy real estate ads are not pushy or salesy but instead a gentle reminder to your clients that you’re thinking of them.

For even more impact, share them on your social media platforms. Check out our real estate marketing calendar and holiday guide so that you never miss out!

AI in real estate advertising

Artificial intelligence (AI) is already transforming how agents create ads. Instead of staring at a blank screen, tools like ChatGPT and Jasper can instantly generate ad copy variations that match your audience’s tone and style. Other tools, like Midjourney and similar platforms, help produce eye-catching visuals without the cost of a designer.

Practical ways to use AI in your ads

• Brainstorming hooks: Use ChatGPT to generate 10 different ad headlines, then test a couple in your campaigns to see which ones get the most clicks.
• Visual upgrades: Try Midjourney (or similar tools) to transform a plain listing photo into an eye-catching marketing graphic.
• Scaling faster: Let Jasper create multiple ad versions optimized for Facebook, Instagram, or Google Ads so that you can quickly see which format drives better engagement.

Common mistakes to avoid in real estate ads

Even the most creative ad falls flat if you trip up on fundamentals. Here are the most common pitfalls that you should avoid:

• Compliance slip-ups: Always double-check your copy and images for Fair Housing compliance. Even innocent wording like “perfect for families” can create risk if someone feels excluded because of something like their marital status.
• Ad fatigue: Don’t run the same ad for months. Refresh your headline, image, or call to action at least once a month to keep your audience engaged.
• Overspending without tracking ROI: Many agents underestimate how much they’re investing in marketing — or what they’re getting back. According to Leanprop, the median annual spend is anywhere from $3,000 to $6,000, with top agents averaging closer to $12,000. If you’re not tracking cost per lead or ROI, you could be wasting thousands on ineffective ads.

The future of real estate ads

Where advertising is headed matters just as much as what’s working now. The following trends are already shaping the next wave of real estate marketing:

Trends to keep an eye on

• AI-driven personalization: Ads will increasingly match each viewer. For example, newlyweds may see starter homes, while retirees might see downsizing options.
• Shoppable video ads: Platforms like Instagram and TikTok are testing clickable videos where buyers can browse listings without leaving the app.
• Immersive property previews (AR/VR): According to Statista, revenue in the global AR and VR market is projected to reach $46.6 billion in 2025 and grow to $75.9 billion by 2030, with user penetration expected to surpass 57% worldwide. For real estate, this signals that virtual tours and immersive ads are on their way to becoming a mainstream expectation.

Frequently asked questions (FAQs)