The Close

Agent Basics

How to Write a Winning Real Estate Agent Bio in 10 Steps

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Real Estate Agent Bio Featured ImageWe get it, writing is not a craft that everyone is skilled in. And while we aren’t talking about writing the great American novel here, writing a real estate agent bio can be tricky business if you don’t know where to start.

Don’t get discouraged; we’ve got your back! We’ll give you a list of the elements your bio needs, some examples of Realtors who have cracked the code and gotten it right, and even a couple of templates you can use today to write your very own real estate agent bio.
[Read more…] about How to Write a Winning Real Estate Agent Bio in 10 Steps

iBuyers, Blockchain, & More: Takeaways from Inman Connect NY 2019

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inman connect recap ft image

This year’s Inman Connect, taking place at the Marriott Marquis in Times Square, played host to a week of presentations from some of the more influential and opinionated voices in our industry.

Fueled by caffeine and the palpable electricity of being in a room with 4,000 Realtors, brokers, startup founders, and marketers, we soaked in all the conference had to offer.   [Read more…] about iBuyers, Blockchain, & More: Takeaways from Inman Connect NY 2019

15 Deadly Listing Presentation Mistakes & How to Avoid Them

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listing presentation ft imageHave you mastered your listing presentation yet?

If you have, chances are you wouldn’t be reading this, so take that as a sign that even the most experienced Realtors can still use some help honing their pitch.

The first step is to learn the common listing presentation mistakes that even experienced Realtors make and nip them in the bud.
[Read more…] about 15 Deadly Listing Presentation Mistakes & How to Avoid Them

The Best & Worst Gifts for Realtors for 2019

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Looking for a great gift for your Realtor and not sure where to start? You’re not alone.

With more than a dozen years of real estate experience and having interviewed hundreds of top producing agents from around the country, we put together this cheat sheet of gifts your Realtor really wants.

After the list, we’ll tell you the five gifts that clients insist on buying, but Realtors HATE getting.
[Read more…] about The Best & Worst Gifts for Realtors for 2019

15 Open House Ideas That Will Actually Get You Leads

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Real estate open house ideas

Many agents have already given up. Sure they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work”.

Meanwhile, agents who study the best real estate open house ideas are filling up their team’s CRM with leads that are perfect for nurturing campaigns.

In order to get you thinking outside the box about lead generation, we talked to 15 top producing agents and got them to give up their best real estate open house ideas for 2019:
[Read more…] about 15 Open House Ideas That Will Actually Get You Leads

Why So Many Real Estate Agents Fail After 2 Years (and How Not to)

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Is this the year you admit failure and quit the real estate industry?

Don’t worry, you won’t be alone.

At the last brokerage I worked at in New York City, I saw dozens of agents (some very successful) quit after a year or two.

If you’re ready to throw in the towel or just concerned about your future, take a few minutes to read these 7 common reasons agents quit after two years. [Read more…] about Why So Many Real Estate Agents Fail After 2 Years (and How Not to)

A Year in Review: Our Most Popular Articles of 2018

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Last January, we launched The Close for one simple reason.

We Knew Realtors Deserve Better

That meant writing in-depth articles including priceless insight from some of the biggest names in real estate. We also worked hard to develop a clear, easy-to-read, and hopefully entertaining style that helps you save time by getting right to the heart of the issue.
[Read more…] about A Year in Review: Our Most Popular Articles of 2018

Quiz: What Type of Realtor Are You?

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real estate agent quiz

Socrates’s wise words “Know Thyself” is advice that every realtor should take to heart.  

If you are having trouble figuring out what that means, you should first listen to the wise words of another great philosopher, Mr. Phil Dunphy: “Every realtor is just a ninja in a blazer.”

Take a break from hustling for your clients, your colleagues, and your community, and take a little you-time to figure out what type of realtor you are and how your unique strengths can help you better serve your market. [Read more…] about Quiz: What Type of Realtor Are You?

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