Let’s face facts. At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. That means if you’re shying away from negotiating, you need to toughen up and learn from the best. As John F. Kennedy famously said, “Never negotiate out of fear, but never be afraid to negotiate.”
They may love you, but they’re all liars. Your spouse, your mother, your best friend from college—all liars.
Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked.
You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea. [Read more…] about 18 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make
Building meaningful client relationships is one of those skills that even the best sales professionals struggle with. Throw in a fiduciary responsibility and a market that feels like an amusement park ride, and you’ll begin to understand why so many agents are panicking right now.
The good news is that you don’t have to. Because in reality, this pandemic offers an incredible opportunity to build and nurture lifetime relationships with your clients. Yes, really.
[Read more…] about How to Talk to Your Clients During the Pandemic: Top Brokers Weigh In
She was barely holding back her tears on the phone.
Who could blame her? She had impeccable credit, a six-figure salary in tech, and all she wanted was an apartment in Manhattan for herself and two lovable dogs. How could it be this hard?
[Read more…] about Dear Real Estate Agents: Your Local Community Needs You Now More Than Ever
I’m sure it won’t come as a surprise when I say that many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift toward a buyer’s market.
[Read more…] about 15 Surprising Ways a Buyer’s Market Will Change Your Business in 2021
Welcome to our regularly scheduled spotlight on leading agents and brokers in the real estate community. Today, we feature Aleksandra Scepanovic, Managing Director of Ideal Properties Group.
[Read more…] about From War Reporter to Broker/Owner: Ideal Properties Group’s Aleksandra Scepanovic
“Think about your business as if 100% of its success depends on your past clients feeling appreciated—because it does!”
That’s what I said in a recent conversation with Jodi, a 13-year real estate veteran, as she exposed a vulnerability in her business that many real estate professionals fall victim to. Not staying in touch with past clients.
[Read more…] about 10 Easy Ways to Make Your Clients Feel Appreciated This Week
Even in today’s uncertain market, there are many things smart agents are doing to weather the storm.
That’s right—the best real estate agents aren’t passively waiting for the storm to pass; they’re preparing for a possible recession and doing everything they can to pick up momentum and come out on the other side a leader in their market.
[Read more…] about 17 Ways to Recession-proof Your Real Estate Business
We get it—writing is not a craft that everyone is skilled in. And while we aren’t talking about writing the great American novel here, writing a real estate agent bio can be tricky business if you don’t know where to start.
Don’t get discouraged; we’ve got your back! In this article, we’ll give you templates you can use today to write your very own bio, some examples of real estate agents who have cracked the code and gotten it right, and the ten commandments of writing one for yourself.
[Read more…] about 5 Real Estate Agent Bio Examples We Love (Plus How to Write Your Own)
The spread of the novel coronavirus and COVID-19 has rocked everyone back on their heels. For many small business owners, but especially those of us who work as Realtors, it’s done more than that; it has knocked them clear to the ground. With most real estate offices across the country closed and agents told to work from home, many Realtors are scrambling to cope with a new work environment as well as figure out just what they should do with themselves.
[Read more…] about 21 Hidden Opportunities for Realtors Under Quarantine