Lofty is an all-in-one real estate CRM designed to help agents and teams manage leads, automate follow-up, build IDX websites, and run marketing campaigns from one platform. Its combination of CRM tools, lead-generation features, automation, and reporting can help real estate professionals stay organized and establish a more consistent client follow-up system.
For this Lofty review, I looked at its features, pricing, ease of use, customer support, and overall value for agents and teams. I’ll walk through what Lofty offers, where it stands out, where it may fall short, and whether it’s worth the investment for your real estate business.
Visit LoftyAt The Close, our reviews are built for real estate professionals who need practical, unbiased guidance before investing in business tools. For this Lofty review, I evaluated the platform based on factors that matter most to agents and teams, including CRN functionality, lead generation tools, marketing automation, website options, pricing, ease of use, customer support, and overall value. As a real estate agent, I also looked at Lofty through the lens of how agents actually manage client relationships, follow up with leads, organize daily tasks, and build repeatable systems for growth.
My verdict on Lofty & why you should trust it
I’ve spent considerable time exploring and understanding various tools critical for success in the real estate industry. Lofty CRM impresses with its integration of CRM with advanced marketing tools and lead generation capabilities, making it a powerhouse for managing client relationships and driving sales. Its automation features are particularly beneficial, helping users save time and focus more on closing deals rather than managing data.
However, Lofty is not without its drawbacks. The Lofty CRM cost can be quite an investment, especially for smaller agencies or independent realtors. The learning curve can also be steep for the price of the platform. These factors might deter those who are not tech-savvy or need more resources to integrate such a comprehensive system into their workflow fully. Overall, Lofty stands out as a valuable tool for real estate professionals looking to elevate their business efficiency and client engagement.
Lofty CRM alternatives
When considering alternatives to a product like Lofty CRM, real estate professionals might seek different options for several reasons. Cost-effectiveness is a key factor, especially for smaller businesses or solo practitioners with tighter budgets who may prefer a more affordable solution. Others might look for a real estate CRM with features more specifically aligned to their unique business needs, avoiding the complexity of such a robust platform like Lofty. Here are some of your options:
 | The affordability allows agents to manage client relationships economically | Wise Agent Review | |
 | A free trial lets prospective users explore features without initial investment | Realvolve Review | |
 | A simple interface reduces the learning curve for new users | No Review Yet |
Key features of Lofty
Lofty’s suite of powerful tools is tailored to meet the demands of today’s real estate professionals. Designed to simplify workflows and enhance efficiency, Lofty delivers innovative solutions that help users easily manage their business operations. Whether you are looking to improve client interactions or streamline daily tasks, Lofty CRM equips you with the necessary resources to thrive in a competitive market.
Check out a quick overview of Lofty’s platform:
Google PPC integration
Lofty integrates Google Pay-Per-Click (PPC) advertising tools, allowing real estate professionals to target potential clients effectively by placing ads on Google’s search results pages. With this feature, users can bid on keywords pertinent to their market, ensuring ads reach potential clients precisely when searching for real estate services. These ads will then attract leads using intent targeting and artificial intelligence (AI) to drive web traffic to your website.
Enhanced brand advertising
Through Lofty, real estate businesses can leverage brand advertising capabilities to build and reinforce their identity and market presence. This feature utilizes various media channels like Facebook, Google, and Instagram to help enhance brand awareness and establish a strong, recognizable presence. This strategic approach is vital for differentiating your business in a competitive market, attracting Lofty real estate leads, and retaining customers by effectively communicating your core values and brand promise.
Streamlined website building
Lofty includes a website builder tailored for the real estate sector. It offers customizable templates and simple drag-and-drop interfaces, ensuring that even users without technical skills can create professional-looking websites. With features like mobile-responsive designs and built-in SEO tools, real estate professionals can effectively showcase their properties and enhance online visibility to attract potential clients.
Automated phone dialer
The phone dialer feature within Lofty automates the process of making calls, significantly benefiting real estate agents who need to manage numerous client interactions efficiently. This technology saves time by removing the need for manual dialing and integrates seamlessly with Lofty’s CRM. The integration provides smart call lists, actionable insights, and phone scripts to boost productivity and ensure thorough lead follow-up.
AI assistant capabilities
Lofty’s AI assistant uses artificial intelligence to automate and enhance various tasks, such as responding to text messages, setting appointments, and sending important notifications. This assistant is capable of handling inquiries, generating leads, and assisting with data management, allowing agents to focus more on strategic activities like closing deals and nurturing client relationships. Lofty’s AI assistant enhances overall customer satisfaction and business effectiveness by improving operational efficiency and offering quicker, more personalized client interactions.
Lofty pricing
In my Lofty CRM review, I found Lofty provides three main packages designed to cater to businesses of varying sizes, from individual agents to large brokerages. Each package is strategically priced to deliver value while accommodating the diverse needs of different real estate professionals. Lofty CRM pricing also includes a one-time implementation fee and offers options for further service customization.
Below is a detailed breakdown of the pricing for each package. It’s important to note that specific pricing details are not listed on the Lofty website, and no free trial is offered. Agents interested in exploring Lofty’s capabilities are encouraged to contact the company directly for a demonstration.
| Package | Core | Premier | Enterprise |
|---|---|---|---|
| Monthly Base Price | $449 + $15 | $700 | $1500 |
| One time fee | $500 | $1000 | $2000 |
| User count per month | $15 per extra user | 15 users + $25 per extra user | 100 users + $12 per extra user |
Methodology
Our team, consisting of experienced data analysts, writers, and editors, meticulously evaluates each platform to create a detailed scoring system for assessing different real estate CRMs. At The Close, our dedicated experts are committed to providing thorough reviews, an essential resource for real estate professionals. These evaluations help navigate the varied landscape of solutions and technologies available in the real estate sector.
Driven by a profound dedication to progressing the industry, our goal is to deliver insights that enable agents and brokers to make well-informed choices, streamline their operations, and ultimately increase their effectiveness and success in the highly competitive real estate market.
How we provided the Lofty CRM review:
- Advanced CRM Features 25%
- This category includes sophisticated functionalities such as team management tools, document handling, mobile apps, enhanced marketing tools, social media integrations, and comprehensive reporting and analytics.
- Value for Money 20%
- We meticulously examined each CRM’s pricing structures, subscription plans, and availability of free trials and bulk discounts.
- General CRM Features 20%
- The team considered basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
- Ease of Use 10%
- I assessed the user interface, level of customization, and ease of operation and setup for each CRM.
- Customer Rating 10%
- The reputation of each real estate CRM software was evaluated by considering feedback from verified users.
- Expert Score 10%
- At The Close, we meticulously review each top real estate CRM, assessing standout features, additional considerations, and the value proposition from the perspective of real estate experts.
- Help & Support 5%
- If real estate agents require additional assistance, access to customer services such as live chat, phone support, and email assistance is essential.
Read more about our methodology here.
Frequently asked questions (FAQs)
A CRM (Customer Relationship Management) system helps real estate agents organize client data, track interactions, and manage customer relationships efficiently. Key benefits include enhanced lead management, automated communication, and streamlined processes for follow-ups and scheduling. Additionally, CRMs can provide valuable insights into client behavior and sales trends, aiding in more strategic marketing and sales efforts.
Implementing a CRM can vary in complexity depending on the system chosen and the existing processes in place. Most modern CRMs are designed with user-friendly interfaces and provide integration capabilities with other tools commonly used in real estate, such as email platforms and calendar apps. Many CRM providers also offer training and support to ensure a smooth transition. The key is ensuring the CRM is scalable, fits your business needs, and that your team is adequately trained to use it effectively.
A power dialer automates making outbound calls and is a valuable tool when integrated with a CRM. This combination enhances productivity by ensuring rapid and efficient outreach to leads and clients. Benefits include reduced idle time between calls, automatic dialing from client lists, and immediate access to client information during calls, which allows for more personalized and effective conversations. Additionally, all call information can be automatically logged in the CRM, providing detailed call histories and helping maintain comprehensive records for each client.
Lofty is best suited for agents, teams, and brokerages that want a more robust system for managing leads, follow-up, marketing, and client communication in one place. It may be more than a brand-new solo agent needs, but it can be a strong fit for real estate professionals ready to invest in automation, lead nurturing, and scalable systems.
The bottom line: Is Lofty worth your money?
Lofty is worth considering if you want a real estate CRM that goes beyond basic contact management. Its lead-generation tools, IDX websites, automation features, AI assistant, phone dialer, marketing tools, and reporting capabilities can help agents and teams create a more organized system for managing leads and client relationships.
That said, Lofty is not the simplest or cheapest CRM on the market. The platform may feel like a big investment for solo agents or smaller teams, and the number of features can come with a learning curve. But if you’re ready for a more robust CRM and want one platform for lead generation, follow-up, marketing, and client management, Lofty can be a strong fit.
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