When it comes to sending thank-you notes to real estate clients, there are two schools of thought: Some agents never send them with the view that clients should be thanking them. But smart agents always send thank-you notes to buyers and sellers. Why? They understand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.

Since we’re firmly in the pro thank-you note camp, we decided to work with some top-producing Douglas Elliman agents who gave us a handful of real estate thank-you note templates they consistently use to connect with their clients. You can download them all in one handy PDF right here:

Download the Best Thank-you Note Templates

After the thank-you notes, we’ll share tips on how to write your own and answers to a few frequently asked questions about this practice.

1. After Closing Thank-you Note

From Zoe Kasiske and Marny Maslon, Douglas Elliman, Los Angeles

2. Thank-you Note From Listing Agent to Homeowner

From Beverly Ruffner, Real Estate Coach, Close Contributor

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14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

3. Handwritten Note to Go With Your Closing Gift

From Tika Van Den Hurk, Douglas Elliman in Fort Lauderdale

Related Article
The 32 Best Real Estate Closing Gifts

4. After Closing Note From Buyer’s Agent to Buyer

5. Thank-you Note From Buyer’s Agent After a Difficult Closing

6. Thank-you Note After Receiving a Closing Gift From a Buyer

7. Thank-you Note After Finding a Buyer an Amazing Deal

8. Thank-you Note to Homeowner After Not Getting the Listing

9. Thank-you Note to Former Client After They Give You a Referral

Thank-you Note Strategy & Writing Tips From Top-producing Agents

Of course, how you send out your client thank-you notes is almost as important as what you write in them. That’s why we reached out to some top-producing Douglas Elliman agents in Miami, Beverly Hills, and Manhattan to see how they tackle writing and sending their notes.

Tina Durisseaux, Douglas Elliman in Beverly Hills

“We leave them in the house along with a token of appreciation. So, when the client walks in, they are greeted by an unexpected surprise. The tone should be personal, but always professional. Never use ‘friend language,’ even if they are your friend.”

Marlene De Cespedes, Douglas Elliman in Miami

“Showing how grateful I am for my client’s business and the opportunity to work for them is a staple in my business. I always send a handwritten note to my clients and to the agent and team I worked with on the transaction (title company, lender, attorney, designers, referral partners) to show my appreciation for them thinking of me.”

Miltiadis Kastanis, Douglas Elliman in Miami

“Agents should choose the tone that they have had with the client through the process. I personally do very light and airy notes with a key detail from our transaction and also include some humor.”

Mia Vissichelli, Douglas Elliman in Locust Valley

“I have one client in particular who was so extremely grateful for everything throughout our entire transaction. After the closing, I dropped a thank-you note and gift off at her new house and she has since referred me to her best friend and two of her family members. Every time she speaks to anyone about buying or selling, she tries to connect me with them, which I truly appreciate!”

Georgia Kaporis, Douglas Elliman in Manhattan

“I always send a congratulations email right away, but two weeks later I send handwritten thank-you notes with the closing gift.”

Emily Margolin, Douglas Elliman in Manhattan

“I make homemade jam every year and send it to my clients. I usually accompany the jar with a handwritten note that says how grateful I am for their business and time, and am sure to include my team’s logo and contact information on a sticker on the jam itself. I send them to all past clients, bring them to closings, and even hand them out when I stop by to visit a client after they’ve closed. The great thing about jam is that it never really gets old for them! In fact, I have many clients who look forward to it every year.”

Carrie Juliao, Douglas Elliman in St. Petersburg

“I feel thank-you notes should be handwritten. People love that and it feels more personal than a text or email. So many times, I have received a call or text from the recipient, very happy with their note. Some have even reached out to my broker to say what an awesome gesture that it was. I will always include thank-you notes as a part of my weekly tasks. It leaves an impression in the person’s mind but most importantly, it makes people feel good!”

Thank-you Note FAQ

Over to You

Have any great tips for sending real estate thank-you notes you think our readers will love? Let us know in the comments.