If you’re struggling to find real examples of effective real estate social media posts, you’re not alone. I know plenty of agents (even top producers) who sit staring at their phones waiting for inspiration to strike. You might laugh, but it’s actually a big problem. 

Algorithms on Facebook and Instagram favor video, which is time-consuming and sometimes expensive to make. You can’t just wing it on social media anymore. Having a game plan is essential

To help you get inspired for your next viral post, we put together this list of 147 real estate social media post ideas that will work on Facebook, Instagram, or any platform. For many of these ideas, we also include real-world viral examples, so you don’t have to start from square one.  And, as a bonus, we threw in three free social media templates you can download today.

Download 3 Social Media Canva Templates

1. Tell a Story From a Tricky Closing (Where You Saved the Day)

Leah Hurzwurm Instagram screenshot
Leah Herzwurm, Compass

2. 3 Biggest Mistakes Buyers Make (Video)

Paige Steckling Instagram screenshot
Paige Steckling, Realty ONE

3. Funny Lip Sync Videos About the Market (Video)

Briana Moore Instagram Screenshot
Briana Moore, SERHANT
Related Article
15 Must-follow Real Estate Instagram Accounts (+ 5 Growth Hacks)

4. Real Estate Code Words (Video)

Matt Lionetti, The Agency

5. Let’s Play This or That

We love this customizable post designed to boost engagement with your audience. If you’re wondering how the agents on this list make their social media posts look so beautiful, you might be surprised to learn many of them have a secret weapon: high-quality templates from marketing companies like Coffee & Contacts.

Unlike the sometimes cheesy, often generic templates you get from Canva, Coffee & Contracts offers agents beautiful social media templates and scripts for posts, reels, stories, covers, and more. They’re designed by and for top-producing real estate agents. Best of all, C&C costs less than a cup of coffee per day. Check out Emile L’Eplattenier’s review of Coffee & Contracts here.

Visit Coffee & Contracts

6. Home Staging Before & After (Video)

Paige Steckling instagram screenshot
Paige Steckling, Realty ONE

7. Can You Guess the Price? (Video)

Jason Cassity, REAL Broker

8. Buyer Hacks (Video)

Taya DiCarlo, Compass

9. Real Estate Industry Hot Takes (Video)

Glennda Baker Instagram screenshot
Glennda Baker, Ansley Atlanta RE

10. Reasons the Highest Offer May Not Win 

Real florida group instagram screenshot
Spring Hill Florida Realtor team, Real Florida Group

If you’re looking for more social media templates designed just for Realtors, along with free and paid places to acquire them, check out our guide here: 

Related Article
32 Best Real Estate Social Media Templates for Facebook & Instagram

11. Real Estate-related Holiday Posts

Brian Selem, The Agency RE

12. Monday Motivation Quote (Video)

Sean McPeak, SERHANT

13. When NOT to List Your Home (Video)

Taya DiCarlo, Compass

14. Why Buy Now if the Market Is Crazy?

Samantha Jimenez, Compass

15. The Weirdest Thing You’ve Seen in a Listing (Video)

Aaron Kirman, Christie’s International Real Estate

16. Real Estate Memes

The Broke Agent
Related Article
108 Real Estate Memes Realtors Can’t Stop Sharing

17. How to Get Your Offer Accepted (Video)

Taya DiCarlo, Compass

18. Fix & Flip Explainer (Video)

Glennda Baker, Ansley Atlanta RE

19. Under Contract Photo W/ Sign Rider

Spring Hill Florida Realtor team, Real Florida Group

20. Why Discount Brokers Are So Expensive

Taya DiCarlo, Compass

65 More Real Estate Social Media Post Ideas

Of course, not every idea on this list has a viral example we can point to. That’s why we wanted to offer this list of social media post ideas that you can make your own:

83. When To Fire Your Real Estate Agent

84. Ask Me Anything Posts

85. What Do You Love Most About Your Home?

86. Paint Color Trends

87. Kitchen Trends

88. Why Hire A Real Estate Agent?

89. Airbnb Rental Explainer

90. How Much House Can I Afford?

91. Spring Cleaning Checklist

92. How To Sell Your Home For More Money

93. How To Sell Your Home Faster

94. Diy Home Staging Tips

95. Interest Rates 101

96. How To Win Bidding Wars

97. XX Signs It’s Time To Buy A New Home

98. House Hunting Checklist

99. Is It A Good Time To Sell My Home?

100. XX Things Nobody Tells You About Selling A Home

101. XX Things Nobody Tells You About Buying A Home

102. Top Reasons To Live In [Your Farm Area]

103. Should You Rent Or Sell Your Home?

104. XX Ways To Increase Your Home’s Value

105. 6 Fun Events For Kids In [Your Farm Area]

106. Home Organizing Hacks

107. Should You Buy A Distressed Property?

108. Why You Should Work With A Buyer’s Agent

109. XX Tips To Declutter A Home Before Showing

110. XX Questions To Ask A Realtor

111. How Long Does It Take To Sell A Home In [Your Farm Area]

112. Hidden Benefits Of Homeownership

113. What [Your Farm Area] Buyers Want In 2022

114. Affordable Home Design Tips

115. Why FSBOs Fail

116. Real Estate Knowledge Quiz

117. 2022 Housing Market Predictions For [Your Farm Area]

118. XX Steps To Buying A Home In [Your Farm Area]

119. How To Buy A Foreclosure

120. Should You Buy A Foreclosure? Pros And Cons

121. Risks Of Overpricing A Home

122. Do Open Houses Still Work In 2022?

123. XX Wild Real Estate Statistics

124. The Real Costs Of Selling A Home In [Your Farm Area]

125. When To Refinance Your Home

126. Final Walkthrough Checklist

127. XX FSBO Myths

128. XX Best Happy Hour Spots In [Your Farm Area]

129. Moving Checklist

130. XX Dreamy Waterfront Properties For Sale

131. How Do Buyer’s Agents Get Paid?

132. Who Pays For Home Staging?

133. Is Home Staging Worth It?

134. Does Virtual Staging Work?

135. XX Realtor Secrets To Sell Your Home For Top Dollar

136. XX Bathroom Renovations That Add Value To Your Home

137. Do Swimming Pools Add Value To A Home?

138. How To Find Off-Market Properties

139. XX Home Office Hacks To Be More Productive

140. Relocating To [Your Farm Area]? What You Need To Know

141. This Or That: Bathroom Design

142. Are We In A Housing Bubble?

143. XX Things You Didn’t Know About Becoming A Landlord

144. Behind The Scenes: Staging A Listing

145. Pre-showing Checklist

146. XX Reasons Why Real Estate Is The Best Investment

147. Weekend Open House List

Over to You 

If you’ve got great real estate social media posts and ideas that generate engagement and clicks with your audience, we’d love for you to share them in the comments.