If you find yourself relating more to Jonathan Swift than Taylor Swift, or to Robert Kardashian than his daughter Khloe, then the world of real estate hashtags can be intimidating. 👀 #whydopeoplekeepusingthesepoundsigns?

Luckily, it doesn’t have to be. In fact, we’re going to walk you through everything you need to know (in plain English) about those weird “number signs” and lay out a real estate hashtag strategy that will help you 10x your followers on Instagram, Twitter, and beyond.

Download All 107 Real Estate Hashtags

What Are Real Estate Hashtags Anyway?

Real estate hashtags are words or phrases preceded by a # sign (otherwise known as the pound sign), which popular social media sites like Instagram, TikTok, Twitter, and Pinterest use to categorize posts into various topics. Users can then click on hashtags to see all posts on a given topic, or tag their own posts to make them visible to other users interested in their topic of choice.

Use the hashtag GIF

The 107 Top Real Estate Hashtags for 2022

OK, now that you know the absolute basics, let’s take a look at what you really came here for—the real estate hashtags!

While you may be tempted to just copy and paste our list and go right back to scrolling through the MLS, that would be a mistake. After all, great hashtags can be incredibly useful for getting your social media marketing off the ground, but learning how to use them is just as important as the hashtags themselves.

So copy and paste if you must, but remember to come back and learn some powerful hashtag strategies to 10x your followers on Twitter, Instagram, TikTok, and Pinterest. OK, that was my only lecture. Promise.

📌   Pro Tip

Busy helping clients? Leave your social media presence & hashtag strategy to the experts at Coffee & Contracts.

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How to Use Hashtags on Social Media

OK, so far we’ve covered the basics and given you a ton of top real estate hashtags. Now, let’s go over some crucial best practices so you can actually use these hashtags to close more deals in 2022.

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Hashtags Alone Won’t Make You Go Viral

I hate to say it, since you are likely just here for the hashtags, but the truth of the matter is that in 2022, hashtags alone won’t make you go viral on social media. Sure, they might help, but to what degree is an open question.

How Many Hashtags Is Too Many?

How many hashtags should you use? This is just one of those questions that will get you 10 answers if you ask five people.

Luckily, the answer is not as complicated (or as important) as you might think. Instagram allows up to 30(!!) hashtags per post. Should you cram 30 hashtags into every single picture of your foster kitten you add to Instagram? Well, no. 

In fact, please don’t do that. While you might not get penalized by Instagram (the jury is still out on whether or not they do this), it will make you look desperate to your audience. Consider the following advice:

  • Use hashtags that are relevant to your post
  • Monitor which hashtags are being used by your fans
  • Use a mix of common and more obscure hashtags
  • Create your own branded hashtag
  • Keep the number of hashtags to between three and five

Also, there are some things you should avoid:

  • Don’t use hashtags that are completely unrelated 
  • Don’t use overly generic hashtags
  • Don’t use too many hashtags—adding 20 will not help you get more attention

So you don’t need to include an exact number of hashtags to get eyeballs on your posts—just use as many as you think are actually relevant to your post. Eric Simon of Broke Agent Media offers this advice.


“As with feed posts, adding hashtags and locations will help expand the reach of your stories. Unlike feed posts, you can actually hide hashtags and locations by dragging them off-screen where they are not visible.”

Eric Simon, Founder, Broke Agent Media


Use Hashtags That Target People in Your Farm Area

If you remember anything from this article, let it be this: If you’re not targeting a local audience, you may as well not even bother. The only way your social media posts will help you sell more houses is if they get in front of people who live in or want to live in your farm area. Period. 

Your Instagram could have 50,000 followers, but if none of them live in or want to live in your farm area, you may as well have zero.

How Local Is Too Local?

Just how local you go with your hashtags depends entirely on your farm area. For example, people who work in Manhattan can use hashtags down to the street level. For them, using hashtags like #parkavenue or #centralpark is a no-brainer.

If you’re in a more suburban or rural area, then chances are you’re not going to get as much traction out of using a hashtag like #highway101. Instead, focus on the larger area, or try to find small neighborhoods that locals will know about and respond to.

Use Local Hashtags Sparingly

The goal of using local hashtags is to get your posts in front of people who live in, or are interested in, your farm area. Since you want a large audience, you might be tempted to stuff as many local keywords as possible into your posts. Don’t.

Trust me, trying to cram too many local hashtags into your posts won’t help you get seen by more people. Social media sites are smart enough to spot spam tactics like this. One to three local hashtags should get the job done.

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Use Hashtags to Highlight Your Listing’s Best Features

Another great way to use hashtags is to show off the cool features of your listing, or maybe a bunch of listings you just love (with permission, of course).

For example, you might want to include hashtags like #fireplace or #countrylife for a secluded listing in the country, or maybe something like #duplex or #industrialchic for a new development of loft spaces downtown.

While these might not get you a ton of local traffic, they might help you get in front of followers who have similar interests in architecture, interior design, or DIY.

Find More Popular Real Estate Hashtags

Since social media sites are, well, social, using popular hashtags that your audience or competition uses can get more (local) eyeballs on your content.

More eyeballs = more money.

So, how exactly do you figure out which keywords your audience and competition are using on social media? Simple. You spy on them.

Save Commonly Used Real Estate Hashtags To Copy & Paste Into Your Posts

Save yourself some time and wrist pain by copying hashtags you think you’re going to use a lot. Here are a couple templates you can copy and paste—then add your personal hashtag and/or one or two local hashtags to really make your posts shine.

Even better, build up groups of hashtags that you can use over and over again on similar posts. Why reinvent the wheel every time you post about an open house or a new listing?

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Be Sure to Have Some Fun

One of the biggest mistakes we see real estate agents make is that they use hashtags like they’re filing a book in the library. While you do need to make sure your hashtags are helping categorize your post, it’s important to remember your audience can SEE them. You don’t want to come across as a bore, do you?

So have some fun with hashtags. You might try sprinkling in some hashtags just to describe your mood (#happy) or to congratulate a coworker or friend on a promotion with #crushingit. Holidays, the Super Bowl, and fleeting trends are also a great excuse to not just file your posts, but to show off your personality as well.

Real Estate hashtags used on a Star Wars-themed real estate post on Instagram

Real Estate Hashtag Strategies for Every Platform

For the most part, using real estate hashtags doesn’t vary that much between social media sites. You find popular hashtags, add them to your posts, and get found. That said, there are a few quirks with the way each platform handles hashtags that are worth noting.

Instagram

Instagram Logo

Instagram allows users to follow hashtags that they like. While this might not seem very significant, it can actually help you build a regular audience for your content.

Let’s say you regularly use a hashtag about a local micro-neighborhood, or even a local street. Users may stumble across these hashtags and then voila, your content will now show up in their feed. The best part is that since very few people use these local hashtags, you won’t have much competition.

You can also add hashtags to your Instagram bio. Local and popular real estate hashtags work best here, of course, but you might consider creating your own unique hashtag for your personal brand. #EmileLEplattenierRealtor might just index your posts, but if you encourage your followers to use it, it might give followers a chance to sing your praises in the future. 

Don’t forget to use hashtags to celebrate what makes your brokerage special—for example, Smith Spencer Real Estate uses #charlestonluxury and #mtpleasantsc.

Real Estate hashtags example: Smith Spencer Real Estate ig post

TikTok

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Hashtags are crucial to finding content on TikTok. Luckily, though, the strategy is very similar to other social media platforms. Hashtags sort content so that it finds the right audience. 

Trends are big on TikTok, so take advantage of what’s happening in the moment. For example, TikTok loves a hashtag challenge. You could challenge your audience to create their own content—like a video of their favorite part of their home or a funny impression of their first homebuying experience—and use your branded hashtag! 

TikTok is also an excellent place to showcase stunning listings. A short video tour or a video highlighting what makes it special or unique can help build an audience. Remember, TikTok is supposed to be fun, imaginative, and very interactive.

📌   Pro Tip

TikTok often categorizes content by location, so be sure to add your local hashtags. 

@douglaselliman Oceanfront home in the Hamptons for $15.5M 🌊 214 Dune Road #luxuryrealestate #hamptons #housetour #douglaselliman #realestate #newyork #quogue #oceanfront #estate #daylight #fyp #foryou #viral ♬ Daylight speed audio – 1D Audioz
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Twitter

Twitter logo

The only real difference between using hashtags on Twitter and Instagram is that hashtags count in your word count on Twitter. This is fine if you’re just tweeting out a picture, but can be a pain if you have a lot you want to say.

Luckily, Twitter makes the process of finding popular local hashtags easy. To the left of your Twitter feed, there is an ever-changing column called #Explore. This will show different popular and trending topics that are tailored to the content you post and the people you follow.

Since you post a ton of real estate content, follow real estate-related Twitter feeds, and follow local accounts … well, that little sidebar is your new best friend.

LinkedIn

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If there’s one place that real estate agents should post but don’t, it’s LinkedIn. After all, unlike other social media platforms like Twitter, Facebook, and Instagram, there are way fewer shiny things to distract your leads from your content. LinkedIn is a platform for professional development, so it dictates a more serious, business-like tone for your content.

Amazingly, you can (and should) also use hashtags on LinkedIn to narrow your target and show up in the right feeds. Keep in mind that your audience may be smaller—and not everyone is going to check LinkedIn multiple times per day like they might check Instagram.  

Some basic hashtag tips for LinkedIn include not using punctuation marks, including hashtags in your copy, keeping your hashtags short, and definitely not including too many.

Pinterest

Pinterest Logo

Pinterest, on the other hand, is a different animal entirely. Instead of focusing on social interaction and engagement, Pinterest works more like a visual search engine. Think of it as Google image search that you can curate.

While you have 500 characters to use in your pin description, hashtags count toward that total, so don’t overdo it. Four or five should be enough. Also, the first four hashtags show up beneath your pin in a search, so make sure they’re not spammy-sounding!

You can find popular or local hashtags on Pinterest by searching #yoursearchterm in the Pinterest search bar.

Related Article
13 Powerful Pinterest Real Estate Marketing Ideas From the Pros

Final Thoughts on Real Estate Hashtags

Now you know how to make hashtags work for you, as well as some mistakes to avoid. 

Building a brand on social media is a crucial part of most agents’ marketing plan. But it doesn’t have to be hard or boring. Hashtags are a great way to make social media work for you, but don’t 15015

Over to You

Have you found a great real estate hashtag that you want to share? Looking for more help using them? Let us know in the comments!

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