Effective marketing can make all the difference in closing deals and attracting more potential buyers in this competitive industry. With so many marketing companies and design platforms, choosing the right one for you is essential. And that’s where the LabCoat Agents (LCA) Marketing Center comes in! I tested the LabCoat Agents platform to evaluate its key features, tried its mobile app, weighed its pros and cons, and gauged whether it’s worth your hard-earned money. Let’s dive in!
My Verdict on LabCoat Agents Marketing Center & Why You Should Trust It
As one of The Close’s real estate staff writers, my in-depth research on various real estate solutions providers and my experience evaluating real estate platforms allows me to review Lab Coat Agents Marketing Center comprehensively. My commitment to transparency ensures you get an honest review while equipping you with valuable insights to help you decide whether LCA is right for you.
With its high-quality, customizable templates, LCA Marketing Center offers a robust solution for real estate marketing. Through its platform, you can design almost all your marketing materials (including print!) except for videos or reels. It is also important to note that for a monthly price of $59, agents won’t get resources for video ideas. That said, agents might want to check other platforms with more features and resources.
While LCA’s cost might be a consideration for solo agents, its value in enhancing marketing materials and brand image is undeniable for a team of agents. Therefore, it is a solid choice for small teams or brokerages but not for solo agents.
LabCoat Agents Marketing Center Alternatives
While the Lab Coat Marketing Center is a popular choice for many, its cost for solo agents can be too expensive. Some agents might also find Lab Coat’s templates too generic and lacking the customization options they need to stand out. Check out these alternatives, which offer various real estate marketing tools.
| Platform | Why It’s a Great Alternative | Learn More | Ready to Purchase? |
|---|---|---|---|
 |
| Agent Crate review | Visit Agent Crate |
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| Coffee & Contracts review | Visit Coffee & Contracts |
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| No review yet | Visit Luxury Presence |
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| Canva review | Visit Canva |
| Platform | Why It’s a Great Alternative | Learn More | Ready to Purchase? |
|---|---|---|---|
 |
| Agent Crate review | Visit Agent Crate |
 |
| Coffee & Contracts review | Visit Coffee & Contracts |
 |
| No review yet | Visit Luxury Presence |
 |
| Canva review | Visit Canva |
What Current Users Think of LabCoat Agents Marketing Center
From the reviews I’ve read online, agents are not the only ones benefiting from LabCoat Agents Marketing Center. The platform’s versatility extends beyond real estate, catering to non-agents like lawyers. While there aren’t many third-party LCA Marketing reviews from users, feedback has consistently been positive. Here are some reviews from Apple’s App Store and G2:
⭐⭐⭐⭐⭐
“As a realtor, I can’t stress how important it is to constantly post to social media. This app lets me quickly design flyers and share new listings! The designs are modern and elegant.”
⭐⭐⭐⭐⭐
“Lab Coat Marketing has helped me generate leads for my law firm. I have seen my leads grow consistently since hiring them.”
⭐⭐⭐⭐⭐
“It’s way better than Canva! Their designs are super modern, professional, and very easy to customize. I’m not a great designer so these templates really help me! The social media categories are my favorite, too. They have so many options and help me think about branding myself and promoting my properties.”
Key Features of LabCoat Agents Marketing Center
Let’s look at Lab Coat Agents Marketing Center’s essential features and see why it’s one of the top choices for real estate agents and brokerages.
Design Quality
I love all of LCA Marketing Center’s designs! They’re simple, stunning, professional-looking, and easy to tweak. The platform has templates for various marketing materials you’ll need: business cards, property brochures, postcards, flyers, sign riders, thank-you cards, email newsletter campaigns, LinkedIn and YouTube banners, Zoom backgrounds, holiday posts, Facebook and Instagram stories, and many more.
Social Media Templates
LCA really shines in lead generation social media templates. Its ads and social media post templates are sleek and professional—a cut above other marketing platforms. These aren’t just generic templates—they’re crafted with lead gen strategies in mind. They’re designed to grab attention and convert viewers into potential clients.
Flyers, Property Brochures, Door Hangers
Whether designing open house flyers, door hangers, or property brochures, LCA Marketing’s template library allows you to create high-impact print marketing materials in minutes. Surely, you’ll find a template that suits your taste, with a wide range of styles to choose from—modern, minimalist, classic, bold, and elegant.
LCA Marketing’s property and event flyer templates (Source: LCA Marketing Center)
Property brochure templates for all your listings (Source: LCA Marketing Center)
Reach out to your community with these cute door hanger templates! (Source: LCA Marketing Center)
Email Newsletter Campaigns
Design eye-catching email campaigns with Lab Coat Marketing’s email newsletter templates. Agents can send their clients regular market updates, property listings, holiday greetings, and community event updates. Additionally, these customizable templates make it easy to personalize content to match the client’s needs, ensuring each email feels unique.
Listing Presentation Templates
Impress potential buyers with LCA’s beautiful listing presentation templates. LCA’s templates allow agents and teams to showcase property details, high-quality photos, and comparative market analyses in a polished format.
Design Studio
If you know how to use Canva, you’ll feel at home customizing templates in LCA Marketing Center’s design studio. It’s intuitive, easy to use, and has all the necessary features. You can add your branding and create your professional-looking marketing materials with ease.
Video Tutorials
If you don’t have any experience with other design platforms, Lab Coat Agents Marketing Center has your back! It offers bite-sized instructional videos that walk you through every step of the platform, ensuring you get the most out of its features. On its website, you may access all video tutorials, from layering multiple design elements to printing your designs.
Mobile App
LCA’s mobile app is one of the features that sets it apart from competitors. The app includes most of the features available on the web version, allowing seamless access to templates and design tools. LCA’s flexibility benefits agents who need to work from various locations. Need a last-minute open house announcement? Done. A holiday greeting you forgot to publish? Done.
Design your marketing materials on the go! (Source: LCA Marketing Center mobile app)
LabCoat Agents Marketing Center Pricing
Starting at $59 per month for individual agents, LabCoat Agents Marketing Center is slightly higher priced than most competitors. However, choosing the Team plan becomes much more affordable, at an average cost of $25 per user. If you have a bigger brokerage and would purchase the Mega Team plan, the price comes down significantly to less than $10 per user per month.
Methodology
At The Close, we aim to guide real estate professionals in making informed decisions. In this review, our team of researchers, writers, editors, analysts, and agents evaluated various real estate marketing companies and scored each based on platform, user-friendliness, pricing, design quality, and more. LCA Marketing Center’s score was based on the following criteria:
- Pricing
- I evaluated LCA Marketing Center’s pricing and subscription plans, including the number of users in each plan and whether it offered discounts or bulk pricing.
- Features
- I considered features such as social media ads, social media management, copy and design quality, third-party integrations, analytics reporting, and whether it has a mobile app.
- Ease of Use
- I tested LCA Marketing Center’s web-based platform and mobile application to evaluate its user interface and user experience.
- Help and Support
- Email, phone, and live chat support were assessed for real estate professionals needing support.
- Reputation
- I looked into LCA Marketing Center’s overall reputation and scoured the internet for verified user reviews.
- Expert Score
- The Close reviewed LCA Marketing Center for standout features, value for money, and other special considerations from an agent’s perspective.
Read more about our methodology here.
FAQs: Lab Coat Agents Marketing Center
Who is the founder of LabCoat Agents?
Tristan Ahumada and Nick Baldwin co-founded LabCoat Agents in late 2015. In 2014, it was initially a Facebook Group that later evolved into the company with its marketing center platform.
Is the platform easy to use for someone with no design experience?
Absolutely! The platform is user-friendly, even for those with no design experience. If you’re having trouble using it, you can watch LCA’s instructional videos in the Tutorials tab.
How are my projects stored on the platform?
LabCoat Agents Marketing Center uses cloud-based storage to ensure your projects are saved and accessible from your computer or mobile device. This allows you to create, edit, and access your marketing materials anytime and anywhere.
The Bottom Line: Is LabCoat Agents Marketing Center Worth Your Money?
While LabCoat Agents Marketing Center might cost more than other marketing platforms, the quality of its design makes up for it. LCA’s templates look like they were designed for a luxury brokerage. They are sleek, professional-looking, and can lend any agent instant credibility on social media. You can bring your real estate marketing ideas to life with LCA’s attractive templates.
One of the standout aspects of LCA is its ability to elevate an agent’s marketing materials to a level that attracts various types of clients. However, I find LCA lacking in the number of templates it offers. Sure, there are many templates and colors to choose from, but not every agent can select and match colors that work. I also find LCA too expensive for solo agents. $59 is a significant monthly amount to pay when there are no video templates.
Overall, it’s only worth your money if you’re a team of 10 agents or more. But if you’re a solo agent navigating the complexities of marketing yourself in the industry, you’re better off with another platform.
Your Take
Do you have a go-to platform for creating your marketing materials? Have you used LabCoat Agents Marketing Center or a competing marketing platform? What did you think? Let us know in the comments.
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