The 7 Best Real Estate Chatbots (Pricing, pros & Cons)

If you walked into my office 12 years ago and told me that real estate agents would need chatbots screening their leads online, I would have laughed in your face. Well, I probably would have asked if you needed an apartment in the East Village first, but you get the idea.

Today, leads expect their questions to be answered instantly, and real estate chatbots help you do exactly that. We’re here to demystify chatbots, show you how to use them to boost your business, and reveal which chatbots offer the best combination of pricing and features. Not exactly sure what chatbots are? Let’s start with that!

Real estate chatbots are computer programs that mimic a human conversation and act as a virtual assistant to agents and brokers. A real estate chatbot can answer prospects’ questions, qualify leads, and ensure that there is always speed to lead. Visitors who come to your website text with the chatbot as if it’s you, the agent, or your assistant.

You may be wondering if chatbots qualify as artificial intelligence (AI). The answer is yes—kind of. It depends on the chatbot and how it’s programmed. Some use forms of artificial intelligence, data, and machine learning to develop dynamic answers to questions. Other chatbots use more of a logic-tree, “if yes, then…” platform to deliver the best answer to the question.

Since real estate chatbots are relatively new technology, pricing is all over the place—ranging from free to close to $500 a month depending on the number of leads you’re hoping to qualify. If you want a smart real estate chatbot without the learning curve, it’s not cheap.

Here is a quick breakdown of how much our favorite real estate chatbots cost. We’ll dig into their features and drawbacks to help you choose the best one for your business further down.

Real Estate Chatbot	Pricing
Freshchat	Free - $79 per agent per month
Tidio	Free - $29 per month
Structurely	$499+ per month
Customers.ai (formerly Mobile Monkey)	Free - $499 per month
Tars	$99+ per month
Collect.Chat	Free - $99 per month
RealtyChatbot	$119+ per month with the annual plan (+ start up fees)

A screenshot of a webpage showing a RE/MAX website interface with a chatbot conversation window open

Here are a few ways agents, teams, and brokerages use real estate chatbots in today’s busy, tech-forward world:

1. Make It Easy to Reach Out

A lead might be interested in your services and happily engaging with your site, but they’re not ready to call or email you yet. This may be because it’s more work for them or they worry they’ll get trapped on a 20-minute sales call. Regardless of why, using a chatbot is a low-effort and instantly rewarding way for a lead to reach out to you.

2. Get Contact Information From Top-of-the-funnel Leads

Leads who are very close to a transaction might actually welcome eager salespeople reaching out to get the ball rolling, but top-of-the-funnel and mid-funnel leads aren’t quite there yet. Because they’re still at the education and research stage, they just want general information. That’s why top-of-the-funnel leads can be shy about giving their contact info.

However, a smart real estate chatbot can quickly warm up those cool leads and help you get more (and better) contact information from them. Maybe even an actual email address, not the hotmail one they created in high school that they only use for salespeople.

3. Schedule Showings or Calls

You can use smart chatbots to schedule showings or calls with leads and get a little more information along the way. Of course, website plugins can also accomplish this, but chatbots feel a little friendlier and will likely increase the odds of someone setting (and keeping) an appointment.

4. Help Visitors Find What They’re Looking for Faster

Let’s face it, many of us will ask a sales clerk where we can find an item in the supermarket rather than looking at the signs above each aisle. If a visitor can ask a chatbot where to find something, it saves them time, shows you appreciate and respect their time, and connects a lead’s question to an answer.

5. Screen & Segment Leads Into Your CRM

Smart chatbots will allow you to ask all kinds of screening questions and then send the answers into your customer relationship management (CRM) software. Chatbots can be programmed to get simple information like what a lead is looking for, how many bedrooms they need in their next home, or when they need to move. That might sound pretty basic, but it’s far more information than you’re likely to get from a form, email, or open house sign-in sheet and is crucial in helping you successfully nurture your lead over time.

The Best Real Estate Chatbots of 2023

While there are a ton of chatbot options these days, here are our picks for the best for real estate pros:

Freshchat’s Freddy

Pros

Customizable
Responsive chat
Chat campaigns
Free version

Cons

Lack of integrations
Steep learning curve
Lack of customer service

The Close Score

4.7

Value:

5.0

Features:

5.0

Integrations:

4.0

Customization:

5.0

Ease of Use:

4.5

/ 5

Pricing:

Free – $79 per agent, per month

Freshchat’s Best Features for Agents:

Freshchat lets you interact with your leads using Freddy, an artificial intelligence bot. You can set your chatbot to start chatting with leads based on their website activity. For example, a lead clicking over to a listing page might trigger a chatbot to offer to set up a showing. They also offer chat campaigns, and even let you engage with your leads on WhatsApp, Facebook Messenger, and Instagram DMs.

Freshchat’s Drawbacks:

While Freshchat is an affordable option, especially since the free version allows up to ten users, even the upgraded versions (which include sessions, better customer service access, and deeper analytics) lack some of the more sophisticated features as others on our list. The biggest drawback is that Freshchat does not directly integrate with popular real estate CRMs like CINC or LionDesk the way Structurely does.

Visit Freshchat

Tidio

Pros

Free Version
Customizable
Ready-made Templates
Analytics & Reporting
Easy to Use

Cons

Integrations Aren’t Seamless

The Close Score

4.8

Value:

5.0

Features:

3.9

Integrations:

5.0

Customization:

5.0

Ease of Use:

5.0

/ 5

Pricing

Tidio offers a free version (three users, 50 livechat conversations) and several packages that vary based on the number of users and number of livechat conversations. The most expensive is $29 per month.

Tidio’s Best Features:

This is a chatbot at its most customizable—so much so that it looks like a natural extension of your branded site and social media. The out-of-the-box templates are helpful for real estate leads (even though Tidio is not specifically designed for the real estate industry) and it’s easy to create your own. I also like the thoughtful analytics and reporting, which make it easy to see what’s working and what’s not. Tidio is easily one of the top options on our list and a strong alternative to Freshchat.

Tidio’s Drawbacks

Some agents might get tripped up by some of the integrations, but since the customer service is something Tidio prioritizes, they should be able to help troubleshoot.

Visit Tidio

Structurely

Pros

Real estate-specific templates
Lead qualification
Bot, plus email and text nurturing
Strong CRM integrations
Hand-off from bot to person mid-conversation

Cons

Expensive
Learning curve

The Close Score

4.6

Value:

3.0

Features:

5.0

Integrations:

5.0

Customization:

5.0

Ease of Use:

5.0

/ 5

Pricing

$499 to $1,499 per month, depending on the number of conversations

Structurely’s Best Features for Agents:

Structurely offers an AI chatbot that operates like an inside sales agent to qualify and even nurture leads via text messaging. But it doesn’t stop there. Structurely’s AI assistant also qualifies and nurtures leads via email. If you’re worried that there’s a bot sending out emails and texts that are hard to track, don’t. Structurely seamlessly integrates with popular CRMs like CINC, LionDesk, Follow Up Boss, and Real Geeks so you can monitor and log conversations with your leads right from your CRM.

Structurely’s Drawbacks:

Although Structurely offers agents some pretty high-tech features, they are priced accordingly. Many agents spend less for their entire IDX website than what Structurely charges. For a high-end product without the high-end price tag, consider Tidio.

Visit Structurely

Customers.ai

Pros

Free version
Strong social media engagement
Customizable
Deep analytics on site visitors

Cons

Lack of focus during rebrand
Customer service is lacking

The Close Score

4.5

Value:

5.0

Features:

3.3

Integrations:

4.3

Customization:

5.0

Ease of Use:

5.0

/ 5

Pricing

There is a free option, a starter package for $199 per month and the pro package, which is $499 per month. Pricing depends on the number of website visitors and conversations.

Customers.ai’s Best Features

Agents who interact with their leads on social media are going to really appreciate Customers.ai’s seamless integrations. You’re even able to automate your DMs on Facebook and Instagram. Bonus points to Customers.ai for the deep analytic reporting on website visitors so that you get to know your audience and tailor your content better.

Customers.ai’s Drawbacks

Previously MobileMonkey, Customers.ai’s new ownership and brand is talking a big, bold, very vague AI game. I’m going to keep an eye on it to make sure that a rebrand isn’t a sign of potential messiness or lack of vision in the future. I’m also hoping to see better native integrations and higher levels of customer service. MobileMonkey had a kind of cult following so we’ll see if Customers.ai can keep loyal customers happy.

Visit Customers.ai

Tars

Pros

Template library
Instant response rates
Innovative technology
Integrations with CRMs

Cons

Opaque pricing
Learning curve
Lacks social media integrations

The Close Score

4.4

Value:

3.0

Features:

5.0

Integrations:

4.5

Customization:

5.0

Ease of Use:

4.5

/ 5

Pricing

I know pricing starts at $99 per month, but that’s about it. Would love to see more transparency here.

Tars’ Best Features

Tars serves multiple industries and has developed more than 1,000 templates for customers to deploy. It understands speed to lead and promises the fastest responses of any chatbot provider on the list. As a major chatbot player, they are up to date on the most innovative AI technology and are swift to adopt new and better strategies. Throw in that the integrations are pretty good, especially with CRMs, and Tars is an excellent real estate chatbot choice.

Tars’ Drawbacks

Tars has limited social media integrations, so if that is where you’re engaging with most of your leads, this probably isn’t the best option. Consider Customers.ai or Tidio instead. I’d also say that the lack of transparency around pricing is frustrating. Finally, starting at $99 per month puts this tool out of reach for a lot of new agents.

Visit Tars

Collect.Chat

Pros

Free version
Easy to use
Affordable
Good mobile experience
Excellent calendar integrations

Cons

Not fully-featured
Lacks some social media integrations
Lacks customization

The Close Score

4.5

Value:

5.0

Features:

3.1

Integrations:

4.8

Customization:

4.5

Ease of Use:

4.5

/ 5

Pricing

Collect.Chat has a free version and several packages with the most expensive being $99 per month. Pricing is based on the features and number of responses.

Collect.Chat’s Best Features

Collect.Chat is the ideal starter chatbot for real estate agents. It’s easy to use, has a drag-and-drop builder, and makes it easy for leads to book appointments and schedule showings. Plus the mobile experience is really top notch. This is as close to ready to go out of the box as you can get. If you’re not ready for some of the turbo-charged chatbot providers on this list but still want to try a quality product, this is the one for you.

Collect.Chat’s Drawbacks

This is not as full-featured or robust as Freshchat, Tidio, Tars, or Structurely, and it lacks the social media integrations of Customers.ai. It’s also pretty limited in terms of customization at the free level. But all in all, if I was new to chatbots but didn’t want to waste my time (or my leads’ time), I’d give Collect.Chat a go.

Visit Collect.Chat

RealtyChatbot

Pros

Real estate specific
Strong facebook integrations
Easy to use
Strong CRM integration

Cons

No free option
Expensive setup
Limited technology innovation

The Close Score

3.8

Value:

3.5

Features:

3.5

Integrations:

3.5

Customization:

3.5

Ease of Use:

5.0

/ 5

Pricing

If you’re paying once a year, RealtyChatbot will run you $119 a month with a $195 setup fee. Otherwise it’s $149 per month with a $995 setup fee.

RealtyChatbot’s Best Features for Agents

The company’s AI chatbot can modify its responses based on how your lead answers questions. In addition, it offers agents the ability to sync their real estate chatbot to their Facebook page. This feature makes RealtyChatbot a great option for agents who interact with leads from their Facebook page or through Facebook Messenger. It’s also the only chatbot on this list that was designed specifically for the real estate industry.

RealtyChatbot’s Drawbacks

Like Structurely and Tars, RealtyChatbot is priced a bit out of reach for many newer agents. And while it’s an effective chatbot that many agents like and use, it doesn’t have the robust AI features of a Tidio, Structurely, or Freshchat bot. We’ll be watching to see if it can continue to innovate in an ever-changing AI field.

Visit RealtyChatbot

Methodology for Finding the Best Real Estate Chatbots

When evaluating the many real estate chatbots on the market, we took into account the following:

Value
Package options and pricing
Real estate-specific features
Templates and scripts
Mobile app
Language capabilities
Branding
Analytics
Integrations
Customization
Ease of use
Customer support

Bringing It All Together

What do you think about using real estate chatbots? Love them? Hate them? Any tips for chatbot use or have a favorite provider? Let us know in the comment section!