A few years ago, it seemed like every listing agent was trying to figure out how to make the best single property websites for their listings. While they’re less prevalent these days, you still have a dizzying array of tools available to build one. 

To make your life a little easier, we have created this guide to single property websites. We’ll share apps that help you build them quickly and easily, tips for website design, and finally, cases for and against using single property websites in 2024 so you can make the most informed decisions for your business.

What Are Single Property Websites?

Single property websites are exactly what they sound like: websites dedicated to one listing and one listing only. They generally include beautiful photography of a listing, video walk-throughs, 3D tours, and anything else that won’t fit on your MLS or on Zillow. They can be a great way to impress homeowners or highlight a unique luxury or historic listing. 

Here are the single property website builders we think are actually worth your time and money.

The 6 Best Single Property Website Providers for 2024

Website BuilderBest ForPricing No. of Sites
Rela(Best overall) Luxury listings$24 per month (paid annually)1 at a time
Listings UnlimitedBrokerages that need single property sites in bulk$25 per monthUp to 25
CribflyerAffordability (for single sites)$9 per month (bulk pricing available)1 at a time
WordPress via Envato Market ThemeForest (DIY)Customization~$10-$60 per template (one-time fee)Unlimited
Unbounce (DIY)Lead capture and landing pages$74 per month (paid annually)Unlimited
Luxury PresenceDesign and ease of use~$500 per month20


Example of a single property website from Rela

Why we picked Rela: Rela offers gorgeous single property website templates that stand head and shoulder above competitors in this price point. Sure, they cost a bit more than rivals like Listings Unlimited, but we think impressing homeowners and potential buyers with drop-dead gorgeous designs is well worth the slightly higher price point. 

Pricing: $24 per month with options to scale 

Best features:

  • Beautifully designed templates
  • Easy-to-use site builder
  • Customer relationship manager (CRM)
  • Integrated Facebooks ads
  • Lead forms
  • 3D tours 
  • Lead routing 
  • Videos
  • Basic analytics
  • Easy connection to Zoom, Facebook Live, and Google Hangouts for virtual open houses

Drawbacks: While we loved the beautiful layouts available on Rela sites, they cost quite a bit more than Listings Unlimited or Cribflyer. If you really want to impress your homeowner or need a pearl in the marketing section of your listing presentation, Rela is a solid choice. Rela also has a lot of bells and whistles—we’re just not sure most agents will actually use them.

Example Rela website: Dax Template

Visit Rela

Listings Unlimited

Listings Unlimited templates

Why we picked Listings Unlimited: Although their templates aren’t quite as nice as Rela’s, Listings Unlimited offers unique tools, such as a video builder, a QR code generator, and a robust social media tool. For starters, they are far more affordable than competitors like Rela. For the price of one Rela site, you can get up to 25 single property sites using Listings Unlimited. If you’re a broker who needs to buy single property sites in bulk for your agents, Listings Unlimited is the clear winner. 

Pricing: $25 per month for up to 25 listings and 89 cents per listing after that 

Best features:

  • 25 sites
  • Video builder 
  • 3D tours 
  • Syndication to YouTube
  • QR code generator
  • Feedback tool
  • Social media tool
  • Flyer builder
  • CRM

Drawbacks: While Listings Unlimited’s templates are fine, let’s just say they won’t win any design awards. The pricing is also a bit high for single agents who just want one or two websites. You pay $25 per month even if you only need one website. 

Example Listings Unlimited website: Listings Unlimited Template

Visit Listings Unlimited


Cribflyer templates

Why we picked Cribflyer: Although they only have three templates to choose from, Cribflyer’s affordable pricing and competent design quality make them an excellent choice for agents on a budget. While Cribflyer’s sites are slightly more expensive in bulk than Listings Unlimited, if you only need one site at a time, Cribflyer is your best bet. A single Cribflyer site will only set you back $10.25 per month. 

Pricing: $9 per site, per month for one site or as little as $1.25 per site, per month for bulk purchasing of multiple sites.

Best features:

  • 3D tours
  • Printable flyers
  • SMS text codes
  • Lead routing 
  • Pixel tracking 
  • Social media tools

Drawbacks: Cribflyer’s sites are not quite as nice-looking as Rela’s and don’t have the bells and whistles Listings Unlimited’s sites have.

Example Cribflyer website: Zen Modern Home

Visit Cribflyer

WordPress Single Property Themes on ThemeForest

Themeforest logo

Why we picked WordPress Themes on ThemeForest: Even though dedicated single property website builders are great, they’re not that cheap. And if you’re already skilled in WordPress, you can basically build sites for free. All you need is some basic WordPress skills to customize your current template, or a few dollars to buy single property templates from sites like ThemeForest. The only catch is that you need a WordPress website to use them. 

If you want to get started building a WordPress site with IDX, check out our in-depth guide: How to Build an IDX Real Estate Website in an Afternoon.

Pricing: $10 per year for URL hosting, approximately $10 to $50 per template (one-time fee)

Best features:

  • Affordable one-time cost
  • Endless customization options
  • No monthly fees
  • Attractive templates
  • Can integrate with your current WordPress site and CRM

Drawbacks: This DIY option has a steep learning curve. 

Example WordPress Theme website: Spacey Theme

Visit ThemeForest


Unbounce logo

Why we picked Unbounce: Another way to build single property sites is by using a landing page builder like Unbounce. Like the dedicated builders, Unbounce has an easy-to-use editor and you can build sites pretty quickly. Unbounce’s templates are also built for conversion, and even let you A/B test different versions of your site to see which converts better. You can also use Unbounce to build landing pages for Facebook ads, Google ads, or anywhere else you’ll need a landing page.

Pricing: Starting at $74 per month, billed annually

Best features: 

  • Lead capture
  • Can be part of a larger landing page strategy
  • A/B testing

Drawbacks: Since these are not designed as real estate landing pages, creating them may be a bit more labor intensive. Also, it’s a high price if you don’t plan to make other landing pages.

Example Unbounce website: Destination Homes

Visit Unbounce

Luxury Presence

luxury presence logo

Why we picked Luxury Presence: A well-respected real estate website builder, Luxury Presence offers chic, streamlined designs and a user-friendly interface. Single property websites are included in its marketing package and come with the same dedication to aesthetics as their full sites. While definitely one of the more expensive options on our list, if you’re looking for a total leveling-up of your brand, Luxury Presence might just be the right choice for you. 

Pricing: It’s hard to get a set cost for Luxury Presence because the product is so highly customized, but pricing starts around $500 per month for an agent website, which includes 20 single property websites. 

Best Features: 

  • Sleek design
  • Search engine optimization (SEO)-friendly
  • Can fully integrate with your CRM
  • Easy-to-use interface for quick edits
  • Quickly launch listing sites with existing templates

Drawbacks: Not suitable for agents already happy with their websites; expensive even for agents looking for a new website. 

Luxury Presence Case Study: Cindy Ambuehl 

Visit Luxury Presence

Single Property Website Tips & Tricks for 2024

When you’re designing a single property website, be sure to remember these expert tips. They’ll help you make the most of your time and money and stand out in a crowd.

Include Content That Isn’t Available Anywhere Else

A great way to get people to visit your single property site is to promise content that isn’t available anywhere else. You can offer extra pictures, videos, floor plans, neighborhood information, or anything else that you are comfortable leaving off Zillow. You could even include a quick introduction to the neighborhood via a community slideshow or video. The content doesn’t necessarily have to be amazing, but it has to sound good enough to get someone to click.

Use Large Photos & Videos That Are Optimized

People don’t want to squint at tiny pictures on their phone any more than they want to parse grainy, low-res images on their desktop. Make sure your pictures are at least 900 pixels wide by 600 pixels tall at 72 DPI. At this resolution, your pictures should look crisp but still load quickly. Remember that a huge percentage of your audience, especially those clicking over from Facebook, will be visiting your site on their phones or tablets. Test to see how your website looks and loads on every screen size you have.

Get Permission From Homeowners to Post Their Address & Photos Online

It’s important to tell your homeowner exactly what information you will include on your single property website. You might be surprised to learn that some people are perfectly comfortable having their address and pictures of their home on Zillow, but might balk at having them on a single property website.

Update the Page Once the Listing Is Sold

If you plan on keeping the site up after the sale as a marketing piece, make sure you get permission from the seller and update the site to say the home is sold. Your MLS won’t be pleased if you leave a listing up without mentioning that the deal is closed and it’s no longer available. To help sweeten the deal, you could include handy links to gas hookup, cable hookup, and other local information and offer it to the sellers as a resource after they move in.

The Case for Single Property Websites: Why They Still Provide Value in 2024

After learning all the intricacies involved in creating single property websites, you might wonder if it’s worth investing your time, effort, and money into them. First we’ll look at the pros of this listing marketing approach.

Why Single Property Websites Might Be a Waste of Time in 2024

We want to give you the whole story, not just the version that makes real estate software companies happy. That’s why we’re giving you three good reasons why single property websites might not be the right strategy for your business.

Bringing It All Together

What do you think about single property websites? Do you use them to market listings? Do you think they still make sense in 2024? Let us know in the comment section!