A few years ago, it seemed like every listing agent was making single property websites for their listings. While they’re less prevalent these days, you have a dizzying array of tools available to build one. To make your life a little easier, we created this guide to single property websites for 2022. We’ll share apps that let you build them quickly and easily, tips for website design, and finally, our two cents on whether they’re still worth your hard-earned time and money.

What Are Single Property Websites?

Single property websites are exactly what they sound like: websites dedicated to one listing and one listing only. Single property websites generally include beautiful photography of a listing, video walk-throughs, Matterport Tours, or anything else that won’t fit on your MLS or on Zillow. They can be a great way to impress homeowners or highlight a unique luxury or historic listing. Here are the top single property website builders we think are actually worth your time and money.

5 Best Apps for Building Single Property Websites

Website BuilderPricing Best For 
Rela$24 per month (1 site)(Best overall) Luxury listings
Listings Unlimited$24.95 per month (1-25 sites)Brokerages that need single property sites in bulk
Cribflyer$7 per month (as low as $1.25 per month in bulk)Affordability (for single sites)
WordPress themes on ThemeForest (DIY)~$10-$60 per template (1-time fee)Endless customization
Unbounce (DIY)$81 per month (paid yearly)Lead capture and general landing pages

Rela

single property websites

About Rela: Rela offers gorgeous single property website templates that will work perfectly for luxury listings and impressing homeowners. 

Pricing: $24 to $99 per month

Best features: Rela offers listing agents and brokerages great features like an easy-to-use site builder, CRM, integrated Facebooks ads, lead forms, 3D tours, lead routing, videos, and basic analytics. You can also connect Zoom, Facebook Live, and Google Hangouts to the site for virtual open houses. 

Drawbacks: While we loved the beautiful layouts available on Rela sites, they cost quite a bit more than Listing Unlimited or Cribflyer. If you really want to impress your homeowner or need a pearl in the marketing section of your listing presentation, Rela is a solid choice. Rela also has a lot of bells and whistles, we’re just not sure most agents will actually use them.

Example Rela website: Dax Template

Visit Rela

Related Article
5 Easy Steps to Master Your Real Estate Listing Presentation

Listings Unlimited

Listings Unlimited templates

About Listings Unlimited: Although their templates aren’t quite as nice as Rela’s, Listings Unlimited has a lot to offer agents and brokers.

Costs: $24.95 per month for one to 25 listings and 89 cents per listing after that 

Best features: You get 25 sites, a video builder, 3D tours, syndication to YouTube, a QR code generator, feedback tool, social media tool, flyer builder, and a CRM.

Drawbacks: While Listing Unlimited’s templates are fine, let’s just say they won’t win any design awards. The pricing is also prohibitive for single agents who just want one or two websites. You pay $24.95 per month even if you only need one website. 

Example Listings Unlimited website: Listings Unlimited Template

Visit Listings Unlimited


Cribflyer

Cribflyer templates

About Cribflyer: Although they only have three templates to choose from, they look nice, and Cribflyer has some decent features for agents and brokerages. It’s also the most affordable for people who only need one site at a time.

Costs: $1.25 per site, per month (in bulk); $7 per site, per month (individual sites)

Best features: Cribflyer gives you 3D tours, printable flyers, SMS text codes, lead routing, pixel tracking, and social media tools.

Drawbacks: Cribflyer’s sites are not quite as nice looking as Rela’s and don’t have the bells and whistles Listing Unlimited’s sites have.

Example Cribflyer website: Zen Modern Home

Visit Cribflyer


WordPress Single Property Themes on ThemeForest

Themeforest logo

About WordPress Themes on ThemeForest: Even though dedicated single property website builders are great, they’re not THAT cheap, and if you’re already skilled in WordPress, you can basically build sites for free. All you need is some basic WordPress skills to customize your current template, or a few dollars to buy single property templates from sites like ThemeForest. The only catch is that you need a WordPress website to use them. 

If you want to get started building a WordPress site with IDX, check out our in-depth guide below.

Related Article
How to Build an IDX Real Estate Website in an Afternoon (2022)

Costs: $10 per year URL hosting, approximately $10 to $50 per template (one-time fee)

Best features: Affordable one-time cost, endless customization options, no monthly fees, many attractive templates, can integrate with your current WordPress site and CRM. 

Drawbacks: Steep learning curve

Example WordPress Theme website: Spacey Theme

Visit ThemeForest


Unbounce

Unbounce logo

About Unbounce: Another way to build single property sites is by using a landing page builder like Unbounce. Like the dedicated builders, Unbounce has an easy-to-use editor and you can build sites pretty quickly. Unbounce’s templates are also built for conversion, and even let you A/B test different versions of your site to see which converts better. You can also use Unbounce to build landing pages for Facebook ads, Google ads, or anywhere else you’ll need a landing page.

Related Article
5 Clever Real Estate Landing Pages That Actually Convert

Costs: Starting at $81 per month

Best features: Lead capture, can build other landing pages, A/B testing.

Drawbacks: Not designed for real estate landing pages; high price if you don’t make other landing pages.

Example Unbounce website: Destination Homes

Visit Unbounce

Visit ThemeForest for More Unbounce Single Property Templates


Single Property Website Tips & Tricks for 2022

1. Include Content That Isn’t Available Anywhere Else

A great way to get people to go to your single property site is to promise content that isn’t available anywhere else. You can offer extra pictures, videos, floor plans, neighborhood information, or anything else that you are comfortable leaving off Zillow. Just remember that the content doesn’t necessarily have to be amazing, but it has to sound good enough to get someone to click.

2. Include Maps & Other Useful Data That Keep People From Clicking to Another Site

Data is king in 2022, and if you can generate data that is not available anywhere else, then you might be able to easily drive traffic to your site.

3. Use Large Photos & Videos, but Make Sure They’re Optimized to Load Quickly

People don’t want to squint at tiny pictures, especially on the desktop. Make sure your pictures are at least 900 pixels wide by 600 pixels tall at 72 DPI. At this resolution, your pictures will look crisp but will still load quickly.

4. Make Sure Your Site Is Mobile-friendly

A huge percentage of your audience, especially those clicking over from Facebook, will be visiting your site on their phones or tablets. Make sure your website looks great on the small screen.

5. Get Permission From the Homeowners to Post Their Address & Photos Online

While you may be able to legally get away with posting photos and address information online, it’s polite to inform your seller that you are going to leave the site up. To help sweeten the deal, you could include handy links to gas hookup, cable hookup, and other local information and offer it to the sellers as a resource after they move in.

6. Try to Answer Every Question a Buyer Might Have, Including Maps & MLS Data

This is a tricky one, but the more information you can include on the site about the neighborhood, the better. You likely won’t have room for articles, but you can and should include lots of pictures and at least a quick guide to the neighborhood with a few pictures or maybe just a video.

7. Update the Page Once the Listing Is Sold

Remember that your MLS won’t be pleased if you leave a listing up without mentioning that the deal is closed and it’s no longer available.

Related Article
7 Web Design Tricks for Realtors to Get More Leads

The Case for Single Property Websites: 4 Ways They Can Still Have an ROI in 2022

Since we try to be optimistic here at The Close, we’ll go ahead and start with the reasons why you might want to consider investing your time, effort, and money into single property websites for your listings this year.





Why Single Property Websites Might Be a Waste of Time in 2022

Even though we try to be optimistic, we want to give you the whole story, not just the story that makes real estate software companies happy. That’s why instead of pushing you into buying yet another app you don’t really need, we’re giving you three good reasons why single property websites might not be worth your time in 2022.




Over to You

What do you think about single property websites? Do you use them to market listings? Do you think they still make sense in 2022? Let us know in the comments or join our private Facebook mastermind group to discuss with other agents.

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