Studies consistently show that when you add colorful infographics to text, your audience’s willingness to read your message increases substantially. Sounds like a perfect way to increase audience engagement with your real estate marketing, right? We think so too! 💯👍 This collection of helpful real estate infographics is designed to inspire you, covering topics for buyers, sellers, first-time homebuyers, and so much more.
We’ve also included a helpful guide to creating your own infographics, a list of tools and resources, six customizable templates, plus some tips on how and where to share them to maximize engagement…and maybe even go viral.
97 Infographics Designed for Buyers, Sellers & Real Estate Agents in 2022
Our collection of infographics is designed to inspire you, giving you examples of how shared with clients can position you as a subject matter expert (especially if you use graphics customized for your market). They’re ideal for sharing with clients to explain the various processes involved in buying or selling a home.
Have a client who’s starting the buying process? Send one about the mortgage process. Have clients who are thinking about selling? Check out the infographics on staging a house. We even have some humorous real estate infographics that only agents will appreciate.
14 Infographics for Buying Real Estate
5 Must-have Real Estate Buyer Agent Checklists (PDF Download)
6 Infographics for the Mortgage Process
The Best Hard Money Lenders in 2022 (Interest Rates, LTV, Fees & More)
10 Infographics for Selling Real Estate
7 Ways Top Agents Prepare for Listing Appointments (+ Checklist & Scripts)
4 Infographics for Closing
The 33 Best Real Estate Closing Gifts for 2022
5 Infographics for Moving
14 Infographics for Homeowners
25 Home Selling Myths That Just Won’t Die
9 Infographics for Real Estate Marketing
10 Infographics Just for Agents
15 Things Realtors Would Love To Tell Our Clients (But We Don’t)
25 Non-Real-Estate Infographics for Inspiration
Why Real Estate Infographics Work Well for Realtors & Brokers
Are you not entirely sold on real estate infographics yet? Do you think your plain Jane emails and blog posts are going to work better? Well, here are a few extremely persuasive reasons you should be using infographics as part of your marketing arsenal.
Colorful Visuals Are More Engaging to Readers
Picture this. You’ve just spent a long day plowing through emails and sitting through endless meetings when you get an email from your real estate agent.
You like her, but you’re still not quite 100% sold yet. Curious, you open the email and are presented with a wall of text. Do you read it or quickly close the tab and jump back on Instagram?
If you’re anything like the rest of us, that text looked like homework. More to the point, it looked like totally optional homework.
Infographics Can Inform, Teach, Entertain, or Persuade
Here’s a helpful analogy to understand the power of real estate infographics: if your email is a book and your video is a movie, infographics are comic books. They’re handy instructions with useful diagrams: easy to follow and remember, and useful enough to save for later.
Infographics Can Go Viral & Help Build Your Brand
Savvy real estate agents are always looking for content to share—and what better than a colorful, helpful infographic. Here’s the thing, though. Most agents have no clue how to make one.
How to Create Real Estate Infographics for Real Estate Quickly & Easily
Now that you’ve got dozens of sweet infographics you can share with your sphere, you probably think you’re all set, right? Not so fast.
While these real estate infographics are pretty amazing, they’re not helping your brand, are they? Many of them are promoting someone else’s brand.
Well, as promised, here is our quick rundown for creating your own eye-catching infographics that you can brand as your own.
Here’s what you’ll need:
- A good topic for an infographic. What common questions do you get that would make a compelling infographic? Think about what pain points your buyer and seller leads have and create something to help them.
- A free account or subscription―around $10 per month―to an online design service like Canva. A subscription allows you to access more templates, images, fonts, and more. It’s a small price to pay for professional-looking infographics.
- An outline of what big ideas you want to share and the background information you think your audience needs to know.
- About 20 minutes.
Canva is generally considered the easiest to use and is our pick when it comes to design options. However, all the sites listed here offer templates, tools, and other bells and whistles you might prefer.
- Visme (can embed videos)
- Animaker (can make animated infographics)
Once you have an account set up, choose a template, and start designing your infographic. Remember to keep your text small, but not too small. Otherwise, it will be tough to read on smaller monitors and phones.
Keep images and colors bright and eye-catching. You want your audience to read your infographic, but also save it and send it on to their friends.
Once you have a design you’re happy with that is in keeping with your branding (font, colors, etc.), add your logo and contact information to the bottom, and save your infographic as a PNG.
Remember to save a copy in Canva or whatever application you use so you can edit and update it later if your information changes.
6 Customizable Infographic Templates
You can also use these Canva templates to create your own custom shareable infographics. They are perfect for social media and even listing presentations. Clients will learn some real estate basics and you’ll look super creative and tech savvy.
7 Tips for Making Great Infographics
While the applications you need to make real estate infographics are relatively easy to use, making an infographic that will go viral and capture the world’s attention isn’t. Here are a few tips to make sure your designs not only look great but actually do their job.
1. Don’t Crowd Too Much Text in a Small Space
One of the biggest mistakes people make when creating infographics is to jam tons of information into too small an area. Unless you think your audience will have magnifying glasses handy, make sure you don’t use too much text.
2. Learn the Basics of Color Theory
Some colors just look terrible with other colors, so take the time to learn about complementary colors and the basics of color theory before you start designing.
3. Use Illustrations Instead of Photos
Illustrations generally work better than photos. First, because photos are rectangular and hard to place, and also because illustrations are easier to “read” at a glance.
4. Understand Sizing for Social Media Posts
Infographics will shrink to fit your social media feed which means they may not be legible when downsized, especially on mobile phones. There’s not much you can do about it, so just try to make them look sharp so people will want to click to make them bigger.
5. Don’t Try to Use Shapes Other Than Rectangles
Infographics are rectangular, so they fit onto mobile devices, including phones and tablets. If you try using large squares or horizontal rectangles, they’ll be too hard to scroll and read on both.
6. Hire a Pro for Listing Presentation Infographics
Canva works well for infographics, but when it really matters, hire a professional graphic designer who can take your design and ideas to the next level. Of course, if you’re going to spend the money on a pro, you probably want to create evergreen infographic content that you can use again and again.
7. Make Sure They ‘Flow’
The best real estate infographics explain complex processes in a simple, visual way. Step-by-step instructions, for example, flow from one to the next and work well as infographics.
Where to Share Your Infographics for Maximum Impact
Want to share some of the infographics in this article or infographics you’ve created on your own? Here are a few places to share them where you’ll get maximum engagement.
Pinterest is a massive social media site and “visual discovery engine” with more than 440 million active monthly users (and counting!). It’s also 100% visual, so your infographics will be shared like hotcakes. Even better, Pinterest has a search function, which means other users will find your infographics if you add the right description and title.
13 Powerful Pinterest Real Estate Marketing Ideas From the Pros
Your Email List
Include infographics in your emails, and to increase your open rates, signal to your recipient list what they’re getting if they open your email. For example, if you want to share info about closing costs, a good email subject line would be: 15 Things Every Buyer Needs to Know About Closing Costs (Infographic).
📌 Pro Tip
Send the right infographic to the right segment of your audience. A 65-year-old homeowner will probably not be interested in a first-time homebuyer’s guide.
If you want lots of retweets from coworkers and industry contacts, tweet your latest (useful, usable, and easily digestible) infographic.
Because Instagram will likely replace Facebook and Twitter to become the social media channel of choice for millennials, your infographics will be a welcome change from the boring and repetitive listing photos your competitors are posting.
Using bold, colorful real estate infographics in your posts will greatly increase the chance your audience will read them. Even better, it gives them an excuse to download something from your website that also has your URL and branding on it. Now, instead of being in the back of their mind, your branding will be in their download folder.
Where to Find More Real Estate Infographics
Want more compelling infographics or don’t have time to make your own? Here are a few sources for impactful real estate infographics to share. However, don’t put your logo on them, as they are copyrighted content.
- Keeping Current Matters
- Florida Realtors
- Pinterest (don’t forget to follow The Close on Pinterest!!)
If you love infographics, then bookmark this page. We will be updating with new and awesome infographics periodically. Stay tuned.
Over to You
If you’ve made it this far, you’re either stoked about real estate infographics or bored. Either way, there is a 100% chance you have questions, and we have answers. So, go ahead and ask us in the comments section below.