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buyer's guide

The 7 Best CRM for Real Estate in 2025

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Aloun Khountham
Aloun Khountham
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Predictive Analytics in Real Estate: Best Practices & Software for Agents

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

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Zillow Premier Agent Review 2025: Is it Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

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Follow Up Boss Review: Pricing, Features, Pros & Cons

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

Apps + Software

all in Apps + Software →
May 8, 2025

The 5 Best Real Estate Transaction Management Software for 2025

Discover the top transaction management software for real estate. Streamline your workflow, close deals faster, and grow your business.

May 8, 2025

6 Best Electronic Signature Software for 2025

One of the most important — although maybe not super exciting — parts of being a real estate agent is getting clients to sign documents.

April 23, 2025

5 Open House Apps Agents Use to Get More Leads in 2025

If you’re still using pen and paper as sign-in sheets for your open houses, it’s time to step out of the Stone Age!

April 22, 2025

AceableAgent Review 2025: Pricing, Features, Pros & Cons

Check out our video walk-through & review of Aceable Agent, an online real estate prelicensing education provider with a fresh, mobile-first approach to real estate learning.

Brokerage Tech

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March 12, 2025

12 Best Real Estate Apps for Agents in 2025

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

September 18, 2024

The Ultimate Real Estate SEO Guide: 10 Steps to Better Ranking

While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how! 

April 26, 2024

Agently Review: Pricing, Features, Pros & Cons

Agently is like your modern real estate coach equipped with an innovative toolkit to streamline operations and maximize agents’ productivity.

January 29, 2024

4 Real Estate Technology Trends to Watch

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

March 26, 2025

15 Best Real Estate Software for Agents in 2025 (+ Pricing)

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

January 8, 2025

The 6 Best Free Real Estate CRMs for 2025

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

November 7, 2024

LionDesk CRM Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

September 11, 2024

Top Producer Review: Pricing, Features, Pros & Cons

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

Lead Gen Companies

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April 21, 2025

Top 8 Sources for Pay at Closing Real Estate Leads in 2025

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

March 12, 2025

The 8 Best Places to Buy Real Estate Leads in 2025

Looking to find out how to buy real estate leads? Our in-depth guide will get you started with everything you need to know.

January 13, 2025

How to Get Clients in Real Estate: Our Top 11 Tips for 2025

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

September 4, 2024

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Predictive Analytics

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March 14, 2025

6 Best Real Estate Investing Apps

Know more about the best real estate investing apps through this guide. Discover their pros and cons and pricing to find the right app.

August 28, 2024

Smartzip Review: Pricing, Features, Pros & Cons

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

August 19, 2024

Offrs Review: Pricing, Features, Pros & Cons

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

Website Builders

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March 13, 2025

6 Best Real Estate Website Builders of 2025

Find the best real estate website builder to showcase listings, attract buyers, and grow your business with powerful marketing tools.

September 4, 2024

How to Build a Real Estate IDX Website in an Afternoon

Even with limited tech skills, you can learn to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support.

August 15, 2024

Real Geeks Review: Pricing, Features, Pros & Cons

With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.

May 16, 2024

Placester Review: Pricing, Features, Pros & Cons

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

Website Marketing

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April 8, 2025

The Best 6 Real Estate AI Tools for 2025

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!

April 4, 2025

The Best 6 Real Estate AI Tools for 2025

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

March 12, 2025

The 15 Best Real Estate Agent Websites for 2025

Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.

February 25, 2025

18 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.