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It seems like everybody and their mother is a “social media expert” these days. Sure, “post great pictures” is indeed good advice, but effective real estate social media marketing requires a bit more … well, everything.
[Read more…] about 15 Real Estate Social Media Marketing Tips From Top Agents
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Although IDX real estate website providers like Propertybase, Real Geeks, and InCom are great, we still get tons of emails asking about roll-your-own options.
Lucky for you, building your own IDX website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more in an afternoon.
[Read more…] about How to Build an IDX Real Estate Website: The Ultimate Guide 2020
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Have you been wondering about what your return on investment would be from the Zillow Premier Agent program? Is it worth your time, money, and effort?
[Read more…] about Is Zillow Premier Agent Worth The Cost?
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Lyst Index Launch Event at 11 Beach Street, PHB- Photo via Douglas Elliman
While the rumors of the death of real estate are greatly, (and repeatedly) exaggerated, an agent from just 10 years ago would hardly recognize the industry today.
No, agents aren’t whizzing around Manhattan in flying cars just yet, and houses are still houses, but Silicon Valley has been treating the industry like the beaches of Normandy — ripe for the disrupting. [Read more…] about Can Experiential Marketing Save The Real Estate Industry…Again?
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For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a Realtor, your real estate videos are no different.
So we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate marketing video strategy and how changing it can help 10x your GCI.
Don’t worry, we also have plenty of great examples of real estate marketing videos to check out along the way.
[Read more…] about 11 Real Estate Videos Smart Agents Are Using + Examples
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With more than 125 million users in the U.S. alone, Pinterest is an ideal social media platform for Realtors. Of course, it’s not just size alone that makes Pinterest so great for real estate marketers. More than 90% of active Pinterest users report using the platform to help in their purchase planning process.
[Read more…] about 13 Powerful Pinterest Real Estate Marketing Ideas From The Pros
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According to a study done by Outbound Engine, successful real estate agents get up to 75% of their business from real estate referrals and word of mouth. The same study shows that on average, only about 20% of past and present clients are referring their family and friends to you, leaving a lot of opportunity (and money) on the table.
We’re here to help you boost that average. We spoke to 11 top producers across the country and asked for their best advice on how to get more real estate referrals, here’s what they said. [Read more…] about 11 Savvy Ways to Generate More Real Estate Referrals From Your Sphere
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If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: building a brand is HARD.
Like, really hard.
Luckily, like a lot of things in real estate, branding gets easier.
In order to do it well, you need to learn from the best, and apply a few tried and true rules that branding experts swear on.
To get you started, here’s a granular look at what we think are examples of the best real estate branding in 2020.
[Read more…] about The Best Real Estate Branding of 2020 + Tips From the Pros
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Finding a real estate postcard that works can be a challenge if you don’t know what to look for. Our mailboxes are jammed every day with flyers, ads, and junk mail that we don’t give a second look to, and bad real estate postcards end up in the recycling bin before they make it through the front door.
[Read more…] about 15 Eye-Catching Real Estate Postcards That Actually Work
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Let’s face it. Many newer Realtors still balk at the idea of cold calling expired listings to earn their supper. However, as any experienced Realtor will tell you, great expired listing scripts and well practiced objection handlers, are worth their weight in gold.
[Read more…] about 15 Best Expired Listing Scripts & Objection Handlers 2020