Are your real estate ads helping or hurting next year’s GCI? 🤔
I mean, sure, you’re getting some leads, but what message are you sending potential buyers?
Are your real estate ads helping build your brand or just making your phone ring?
To help answer some of these questions with real life examples, we decided to take a deep dive into the state of real estate advertising in 2018.
[Read more…] about 25 Clever Real Estate Ads That Convert Like Crazy
As far as Realtor cliches go, the real estate yard sign is right up there with the maroon blazer and overeager handshake.
Realtors love yard signs and that’s that. Right?
Well, since real estate technology seems to be moving at the speed of light these days, we decided to take a fresh look at the humble real estate yard sign.
We put together trends we’ve noticed in the industry, cool new technology, and all the bells and whistles that go along with them.
[Read more…] about Real Estate Yard Signs: 9 Design Trends & Insights
Amazingly, for an industry that relies so heavily on reputation and word of mouth, most Realtors suck at customer service.
Some are too eager to move on to the next deal, some genuinely don’t get the idea that they need to nurture relationships past the sale, and well, let’s face it, some Realtors are just selfish jerks who give the rest of us a bad name. 😕
[Read more…] about Jay O’Brien: How to Deliver 7 Star Service in a 3 Star Industry
Most Realtors who are paying attention have been quietly freaking out about the state of the market this year. From bubble fears to inventory crises, to the rise of Zillow & Ibuyers, many Real estate pundits have sounded more like doomsday preppers than level headed market experts.
[Read more…] about The Pivot: 3 Ways Smart Realtors Can Thrive in ANY Market in 2019
If you’re reading this, then you probably know that home staging has one of the best ROI’s in the business. According to NAR, staged homes sell higher prices, and sell quicker than vacant homes.
The only problem of course is that hiring the right home stager for your listing can be tricky. Home staging is expensive, hard to do properly, and can make or break your listing.
That’s why we spoke to top producing listing agents and home stagers from around the country to get their best tips for hiring and working with a home stager to get the best ROI.
[Read more…] about How to Find & Hire a Home Stager Without Breaking the Bank
In the scrappy early days of the Corcoran Group, Barbara Corcoran made a big bet…
On video tapes. Yes, the ancient relics you got charged $1 for not “rewinding”.
Inspired by cutting edge technology, she dropped tens of thousands into creating “video listings” her clients could watch before looking at apartments.
It flopped. She lost a ton of money.
That got us wondering. Is Instagram the VHS tape of today? Is anybody actually getting leads from Instagram?!
With all the breathless headlines in the New York Times about Instagram influencers being paid princely sums to look cool in hard-to-sell Beverly Hills mansions, the answer wasn’t so obvious…
In order to find out, we tapped 6 top producers who are crushing it on Instagram today: Dusty J Baker, Rochelle Maize, Ines Hegedus-Garcia, Joyce Rey, Tiffany Alexy, and Boutique RE founder Raj Qsar.
[Read more…] about Instagram for Real Estate: Can You Get Leads on Instagram?
All across the country, top producing agents and teams are starting to get back to basics.
The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:
Relationships.
That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.
One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
[Read more…] about Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2019: w/ Contactually Founder Zvi Band
Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.
Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.
Luckily in 2018 there is a MUCH better way to engage with your leads.
It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.
It’s actually dead simple: Facebook Messenger marketing.
[Read more…] about This Strategy Gets Open Rates 242% Higher Than Email…
Instead of a glorified brochure page, today’s real estate agent websites come with advanced CRMs, landing pages, multiple lead generation options, custom IDX, PPC advertising, and integrations with transaction management platforms like Dotloop.
These sites offer new agents a turnkey solution that offers pretty much everything they need to get started generating leads online.
The only problem is that with so many options, choosing the platform isn’t easy. In order to make your life easier, we did an in-depth comparison of four of the leading real estate agent website options available today; Chime, Easyagent PRO, Real Geeks, and Boomtown.
[Read more…] about Best Real Estate Websites: Chime vs Easyagent PRO vs Real Geeks vs Boomtown!
Eric Pearson is the founder and president of Washington DC area’s Pearson Smith Realty. From its humble beginnings as a 15 agent team in 2014, Eric has leveraged mostly online lead sources like Zillow Premier Agent to grow his team into a thriving brokerage of more than 700 agents in 2018. [Read more…] about From Launch to 700 Agents in 3 years: Talking Exponential Growth Strategies With Eric Pearson