If you want to be the go-to agent in your neighborhood and boost your brand visibility, postcards are your secret weapon. Real estate farming postcards are mailers you send to homeowners and renters in a targeted area, keeping you at the forefront of their minds. Remember, consistency is key as you watch your business grow. So, to help you create a powerful campaign, I’ve rounded up 17 of the best real estate postcards for farming.

1. Introduce Yourself With Real Estate Farming Postcards

Real estate introduction postcard template
  • Source: Etsy
  • Size: 4×6 inches

If you live in your farm area, introducing yourself as a neighbor expert will naturally encourage people to seek advice. It indicates that you have intimate knowledge of the local market, can be available to clients at the drop of a hat since you are nearby, and have a vested interest in creating a positive environment like the current homeowners. If you don’t live in the area you intend to farm, introduce yourself as a resource to the community. Mention specific places you socialize or visit in the neighborhood or activities you enjoy to show you are connected to the area.

2. Host an Event to Provide Free Knowledge

Beige-colored corporate event real estate postcard
  • Source: Canva
  • Size: 4×6 inches

This real estate farming postcard idea is ideal for inviting potential leads to an event. For example, target homeowners on the fence about selling or buying to an event that addresses their questions about timing and how the process works. This template is designed to answer common questions about homebuyers, such as how they get prequalified and how current market trends may affect their experience. Real estate farming postcards and direct mail can help you spread the word efficiently. 

3. Share an Opportunity

Postcard with "opportunity is knocking" text
  • Source: Etsy
  • Size: 5×7 inches

This postcard uses a short, catchy phrase and high-quality real estate photography to grab the recipient’s attention. The phrase “opportunity is knocking” implies urgency, and the headline on the back of the postcard clearly defines what the opportunity is for homeowners. It indicates that it is a profitable time to sell their home, which can encourage those considering selling their home to reach out with more questions. 

4. Offer Free Home Valuations

Real estate postcard with "curious what your home is really worth?" text
  • Source: Etsy
  • Size: 4×6, 5×7, 11×16 inches

Offering free home valuations is a common way successful real estate agents generate leads through their websites or landing pages. However, the same idea can generate more listing leads through direct mail. Even if a homeowner is not looking to sell, they may be interested in continuing the conversation after seeing their home’s current value. This postcard design features a clear call to action and a spot for a large realtor headshot. This is great for building awareness of your brand. 

5. Market Updates Postcard

Real estate postcard with market report on recent home sales

Real estate market updates are a well-known marketing strategy for agents because most homeowners are curious about how their homes compare with their neighbors’ homes. This makes them a great choice as real estate farming mailers because they show your local real estate market expertise. In addition, this example shows how you can focus on niche properties and audience segments within your farm area by showing specific types of homes, like two-bedroom homes or homes between 2,000 and 3,000 square feet.

6. Provide an Incentive With Reduced Fees

Real estate postcard offering a discount on agent's commission

When you need more real estate listings, clever real estate farming postcards like this can help you reach your goal. The postcard below specifically addresses homeowners considering selling their homes and incentivizes them to contact you instead of another agent. Since agent fees typically come from the homeowner’s profit, offering a lower commission can appeal to potential sellers. This postcard also names additional standout services for sellers, like virtual tours, online marketing, home staging, and professional photography. Ultimately, sending farming real estate flyers and postcards like this is an ideal way to generate high-quality seller leads.

7. Grab Attention With an Infographic

Real estate farming postcard with an infographic entitled "What do you want in a neighborhood?"

One of the most important tips for real estate mailers is to use multiple strategies that grab attention. This infographic-style postcard uses a clear heading to present real estate statistics highly relevant to the topic. This addresses a common question or concern for potential buyers and proves that you understand how to help them with this concern.

Design your brand kit using Canva.
Design your brand kit using Canva. (Source: Canva)

In addition, sending infographics with your brand colors, fonts, and contact information can build brand recognition. This is especially easy to do with a graphic design tool like Canva, which allows you to save your branding elements. Canva also provides access to thousands of design elements, like fonts, graphics, and templates for direct mail. You can create a two-sided infographic in Canva and add a specific call to action.

8. Use Humor & Provoke Curiosity

A monkey on a postcard with "Guess what your neighbors did last night!" message

Although traditional postcards for real estate farming have proven highly effective, using fun and lighthearted direct mail strategies can be a great way to stand out from the crowd. Real estate farming postcard ideas like this grab attention and draw readers in to engage with the card. They create a sense of curiosity and showcase your personality as an agent. On the back, you can add content that answers the question, like, “They sold their home for more than the list price!” or “They cleaned their garage out for the next owners!”

9. Stand Out With Unique Imagery

Real estate postcard with a photo of male ballet dancers and "service so great, you'll feel like dancing" message

This is another example of funny and clever farming postcards for realtors that stand out and reflect your personality as a real estate agent. This photo captures attention, and the front shows only a short phrase that connects the image with your services as a real estate agent. This design includes a spot for your headshot and contact information, which will build brand familiarity and help people associate your face with this sense of humor.

10. Use Customer Reviews to Highlight Your Strengths

Real estate farming postcard with a featured client testimonial
  • Source: Corefact
  • Size: 8.5×5.5 inches

Positive reviews from former clients are some of your most powerful marketing assets to grow your business, so using them in your real estate farming postcards makes sense. In fact, 46% of consumers trust online reviews for local businesses as much as reviews from friends and family. This postcard template focuses on a testimonial from a client in a neighborhood and includes a photo of the client who wrote the review. This is a great way to create a sense of connection between recipients and clients, ultimately building trust.

11. Make Your Postcards Worth Keeping

Real estate postcard featuring a recipe

Unfortunately, direct mail ads that recipients don’t feel are relevant for them often go directly into the trash. However, you can give the members of your farm area a reason to keep your postcards by providing information worth keeping. A simple way to create materials people want to keep and display is by mailing a recipe card. Notice how this postcard includes the agent’s contact information and brand colors but doesn’t include a specific call to action. Yup, you shouldn’t make a hard sales pitch with every piece of mail. Sending realtor postcards farming like this is essential to building a trustworthy and memorable reputation.

Real estate postcard featuring an inspirational quote
Inspirational real estate farming postcard example (Source: ProspectsPLUS!)

When you use a direct mailing service like ProspectsPLUS!, there are plenty of ready-to-send templates like this one. The platform has over 20 recipe cards and other save-worthy farming postcard templates with jokes, inspirational quotes, photos, and animal memes. Learn more about all the unique templates and direct mail services from ProspectsPLUS!

12. Send Holiday Greetings

A red real estate farming postcard with a "Happy Valentine's Day" greeting

Holidays are a great excuse to send the best real estate farming postcards to stay top of mind, build brand awareness, and take a more personable approach to your marketing. Holidays also provide an additional topic for conversation, and postcards like these offer a useful way to farm for new clients, ask for referrals, and touch base with former clients. While many agents send holiday greeting cards during the winter season, don’t miss opportunities to leverage more minor holidays for the same purpose.

Market Leader direct mail campaign platform
Market Leader direct mail campaign platform (Source: Market Leader)

Plus, automate your holiday outreach with the help of a lead generation marketing platform like Market Leader. It helps you engage with your contacts by assigning each one to a specific marketing campaign. From there, Market Leader can automate the printing and mailing of your postcard campaigns, including recurring holidays, saving you a lot of manual effort. 

13. Draw Attention With Animals

Real estate postcard featuring a dog and a "keep an ear out" message

As of this year, 66% of households in the US own at least one pet. Using imagery with animals is a great way to grab attention and send a clear message. On this postcard, the agent professes his love for real estate referrals—but he does it with a cute photo of a dog. Even for potential leads who don’t have an affinity for animals, this postcard design effectively increases engagement and piques the interest of potential sellers. This postcard could be adjusted to speak to a niche audience, such as expired listings, for-sale-by-owner (FSBO) listings, or first-time sellers.

14. Create Urgency

Real estate farming postcard with a "now's the time to sell!" headline
  • Source: ReaMark
  • Size: 6×9 inches

When the real estate market favors sellers, you should incorporate that into your real estate marketing strategies. This type of mailer prompts sellers to act quickly, with a large header, a clear call to action, and vivid colors. It uses an emotional selling tactic and highlights the sellers’ fear of missing out.

15. Showcase Your Expertise With a Just Listed Postcard

A just-listed postcard with a property listing photo and the agent's info
  • Source: Canva
  • Size: 4×6 inches

Just listed or just sold postcards are essential to your real estate farming strategy. Consistently sending mailers that show you’re active in the neighborhood with past properties will be vital for building a reputation as the go-to listing agent in your farm area. These postcards show future sellers exactly how you market listings and showcase your value.

16. Lead With Trust

Real estate postcard with "I know the home values in our neighborhood!" message
  • Source: ReaMark
  • Size: 4.25×5.6 inches

Although most real estate farming postcards are intended to build trust and a strong reputation in your farm area, this one addresses it head-on. While your marketing materials should be client-focused, there are always exceptions to the rule. This postcard perfectly exemplifies a time when it’s wise to specifically name your expertise and the value that you provide to clients. If you send a postcard like this one, customize the description to fit your natural language, location, and the offer you provide to leads.

17. Ask for Real Estate Referrals

Real estate postcard with a "referrals are the heart of my business" message

If you are not actively working on generating referrals from your past clients, you’re missing out on opportunities to build your client base. This postcard directly asks clients for referrals, but it’s worded in a way that builds a bond between the agent and recipient. It isn’t pressuring clients to spread the word; it is sharing that referrals support you as the agent, which can make clients want to contribute to your success.

Where to Buy Real Estate Farming Postcards

When you start marketing directly to your farm area, one of the first steps is choosing the right source for postcard designs, mailing services, and graphic design platforms. There are endless real estate postcards for farming, but not all will fit your branding or strategy. You may not have time to design, print, address, and mail your postcards individually as your business grows. That said, here are a few of the top resources to create real estate postcards:

Platform
Best For
Key Features
Starting Price
Learn More
ProspectPlus! logoAgents, teams, and brokers wanting an all-in-one real estate direct mail service
  • Wide variety of customizable farming postcard templates
  • Options to manually mail cards or use EDDM (Every Door Direct Mail)
  • Targeted mailing lists
93 cents per postcard mailed first-class
Visit ProspectsPLUS!
Professionals who want the largest variety of print materials to customize
  • Thousands of premade templates
  • Ability to upload your design
  • Variety of marketing products (flyers, door hangers, gift items)
60 cents per postcard for 25 pieces
Visit VistaPrint
Postcard Mania LogoAgents and teams who wish to combine direct mail and online marketing
  • Free postcard samples
  • Professional graphic design and marketing services
  • Print and online marketing and advertising
$0.01 per postcard
Visit PostcardMania
social media marketing tool Canva logoProfessionals wanting to easily custom design their print materials
  • Easy-to-use design platform
  • Thousands of design elements and templates
  • Save custom branding features for cohesive campaigns
Free; subscription starts at $10 per month
Visit Canva

Frequently Asked Questions (FAQs)




Bringing It All Together

Postcards should be sent consistently to build an audience in your farm area. Send postcards showcasing your experience, knowledge, and personality, and provide various calls to action. Using the examples above, you’ll demonstrate your expertise, generate leads, and grow your business. 

Do you use real estate farming postcards? Share your experience in the comments!