Building a Brokerage

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

We reviewed the Sell It Like Serhant: How to Build Your Personal Brand course to help you decide if it's worth the investment of your time and money. The short answer: it is.

While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how! 

Whether you're a solo agent, team leader, or broker owner, there's a tool here to help you keep your transactions in order. We'll help you choose the right platform for your business needs.

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Figuring out how much money a typical real estate broker makes is like trying to catch lightning in a bottle. But we’ve got some great tools and information to break it all down.

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

Recruiting the right way means building relationships. Create trust and show prospects that you care. This ensures that you attract the right agents and increases your chances of retaining them after you have invested a lot of time and money in onboarding and training.

Don’t know if you should start your own brokerage from scratch or purchase a franchise? It’s OK, I have been there too.

The marketing techniques and skills that worked in a seller’s market are less effective today. Train your real estate agents to make this sales shift.

According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.