21 Real Estate Brochure Examples & Templates to Make You More Money

Many realtors think that brochures are just another old, out-of-date real estate marketing technique, but that couldn’t be further from the truth. According to Lob¹, 73% of consumers say they still want to receive real estate mail, especially when it highlights just-listed homes, exclusive opportunities, or local market updates — and, among higher-income households, 35% are looking for personalized home-value estimates, while 38% want open house invitations.

The bottom line? Generic mailers won’t cut it. You need attractive and effective real estate brochures for your marketing events and promoting listings. Check out this collection of top brochure types, templates, and tips for increasing ROI.

Property Brochures

Brochures are a great way to highlight an individual real estate listing for sale. Both bifold and trifold brochures give you plenty of space to organize information, add multiple photos, and describe the home’s best features.

1. Luxury showcase brochure

Not all real estate brochure templates are equal; this one is designed to stand out from the crowd. In luxury real estate, sometimes more is, well, more! This property brochure includes up to 16 pages, allowing you to feature plenty of listing photos, descriptions of standout features, and even floor plans. 

Multi-page brochures like this are especially effective for high-end listings, where clients expect a polished presentation with rich details.

Check Out This Brochure on Etsy

2. Open house flyer

Brochures can often be interchanged for flyers, especially at an event. This open house flyer template is simple, featuring just two photos, a listing description, and the agent’s contact information, but it feels bright, modern, and informative.

Although this example slightly differs from a property brochure, it’s one of many beautiful real estate flyer templates from Agent Crate. Print extra copies to leave behind at the property for attendees!

Check out This Brochure on Agent Crate

3. Customizable property listing

The great thing about online real estate brochure templates is that they are multifunctional. This customizable brochure can be adjusted to market a listing, promote an open house or event, or introduce a real estate company. Since it’s a Canva template, it can easily be adjusted with images, colors, and text that fit your brand. And you could also use it as-is — this design works great for sustainable (green!) properties!

Check out This Brochure on Canva

4. Modern listing flyer

This listing flyer template is simple and beautiful, allowing the home’s features to do all the talking. I like that it fits four photos onto one page, including a listing description, property details, and a headshot, while still leaving empty margins. This makes it appealing and easy to read! If you really want your headshot to stand out, you should read our 13 tips for creative real estate headshots!

Check out This Brochure on Coffee & Contracts

5. Elegant just listed brochure

This high-quality “just listed” brochure checks all the boxes. It has a professional design, space for nine to ten listing photos, and room for your brand and contact details. The large pages and photos make it feel elegant and upscale, perfect for luxury listings. Using glossy or matte finishes can elevate this style even further when presenting to high-end sellers.

Check out This Brochure on Breakthrough Broker

6. Luxury bifold design

This four-page real estate brochure is simple but mighty. Its full pages leave ample space for your listing photos, home details, and a floor plan. Plus, this luxury template doesn’t have luxury pricing — it’s an easy-to-use bifold brochure that can be customized on Canva. 

Plus, bifold brochures are also more cost-effective to print than full multi-page booklets, making them a smart middle ground.

Check Out This Brochure on Etsy

7. Photo-focused brochure

This brochure has a sleek and heavily image-focused design. The photos occupy most of the space and are separated by only a thin space. The area with property details is limited to the essentials, which motivates potential buyers to see the property for themselves for more details. 

This format works especially well for modern or architecturally distinctive homes, where strong visuals are the main selling point.

Check out This Brochure on LCA Marketing Center

8. Classic listing brochure

This real estate listing brochure by ProspectsPLUS! is a classic, editable template that would be good for just about any property type. It has a strong but simple black background with a white outline around the images, space for your headshot and contact information, and multiple property photos. 

The contrast between dark and light makes the photos pop, giving even modest listings a polished, professional feel!

Check out This Brochure on ProspectsPLUS!

9. Wide-format trifold

This is one of the most unique real estate brochure examples on our list! It’s a trifold brochure, but it’s printed on a long page (instead of the typical 8.5×11-inch print), making it larger and unusually shaped. Plus, this template uses colors and graphic elements to organize the information in the brochure. This is ideal for luxury listings or for standing out with a different kind of unique property.

Check out This Brochure on Behance

Real estate agent brochures

Another great way to use brochures is by promoting yourself! With your brand colors and photos, sending brochures with details about yourself and your services will quickly build brand recognition.

10. Neighborhood specialist brochure

This ProspectsPLUS! brochure design has a simple heading that clearly communicates its overall goal and is perfect for real estate farming. On the inside portion of the brochure, you can introduce yourself further and include more information about what makes you an expert on a specific neighborhood. Adding local stats or a recent success story can make this brochure even more compelling for homeowners in your farm area.

Check out This Brochure on ProspectsPLUS!

11. Evergreen brand brochure

Unlike property brochures, which can only be used until a listing is sold, these brochure templates are evergreen and can be used to grow your business over and over again. It’s always a great idea to keep these on hand to market yourself, whether you’re farming a new neighborhood and want to leave door hangers or hosting an open house. 

This template is customizable and ideal for branding, with plenty of room for pictures, contact info, your logo, mission, and service details. Including a short testimonial from a past client would give this piece extra credibility.

Check out This Brochure on Canva Related Article

21 Fun Real Estate Door Hanger Ideas to Inspire You

12. Brokerage trifold brochure

If you’re just starting out to build your real estate branding, you’ll need a solid brochure that would advertise your services while cementing your brand identity. This template currently showcases the Keller Williams colors and design, allowing you to see how one of the best companies does it. Agents at other brokerages can adapt the same approach — use your office branding as a springboard while your personal brand develops.

Check out This Brochure on Etsy

Informational client brochures

Educating your clients is an important part of a real estate transaction, so you can build trust by showing leads that you’re a valuable resource. The following real estate brochures are perfect to have on hand to nurture new leads or current clients.

13. Real estate tips brochure

This real estate brochure by RealEstateSimplicity on Etsy has more of a simple, classic layout and design. However, instead of selling a listing, this real estate brochure example shows a variety of tips and answers to frequently asked questions about selling a home. Educational content is great for marketing to your farm area, and this brochure could easily be turned into a real estate postcard for easy mailing. Check out our real estate postcard templates to generate leads for inspiration!

Check out This Brochure on Etsy

14. Homebuyer’s guide brochure

A homebuyer’s guide should be in every realtor’s arsenal of marketing materials, and this real estate marketing brochure is beautiful, professional, and informative. It’s designed with a magazine feel, making it appealing for potential buyers to flip through!

Pairing this guide with a digital version (like a PDF for email follow-up) ensures buyers can revisit it after your initial meeting.

Check out This Brochure on LCA Marketing Center Related Article

8 Real Estate Marketing Materials to Crush Your Personal Brand

15. Modern seller’s guide

If I could rank the times when it’s most important to showcase your marketing skills as an agent, working with potential sellers would be right at the top. Sellers want to see that you know how to make something look beautiful and appealing on paper (or on a screen!). This beautiful seller’s guide is a great way to highlight these skills and provide value.

Check out This Brochure on Etsy

16. Seller prep brochure

One way to excel as a realtor is to make your clients’ lives as easy as possible. This brochure is an excellent way to provide value to homeowners who are considering or planning to sell their homes. It includes a variety of tips for them to prepare their home for the market, organized by room. Using this brochure for current or potential listing clients will help them trust that you’re the right realtor for them.

Check out This Brochure on Etsy

17. Home hunting note brochure

The best marketing materials are unique and provide value to your potential clients. This template is very unconventional, designed for homebuyers to take notes of the properties they visit. Each of the three inner pages has space for buyers to note details about each home they see. 

Plus, the exterior sides of the brochure include beautiful real estate photography, your realtor headshot, and your contact info. This is a perfect resource to give new buyer clients and/or to send as direct mail. Adding QR codes that link to virtual tours would make this tool even more interactive!

Check out This Brochure on Etsy

Brokerage brochures

If you own or are part of a brokerage or team, it’s smart to have a brochure on hand that provides information about the company. Keep these brochures in your office and in your bag to hand out to potential referral partners, potential leads, and clients.

18. Real estate agency brochure

This real estate brochure example is designed to serve as an introduction for a real estate team or brokerage. It has a simple but professional and eye-catching design, so it’s ideal for handing out at open houses, leaving in your office, or even transforming into a real estate email. 

It also includes a space for your individual or team headshot and can be edited on the user-friendly website Canva. Adding a short section about your company’s core values or client service philosophy can make this brochure feel more personal.

Check out This Brochure on Canva

19. Colorful company brochure

This bright real estate brochure template from Venngage features vibrant colors, polka dots, and circular property photos, creating a fun and whimsical aesthetic. This style won’t fit every real estate agent or company’s brand, but it’s great for the realtor who wants to stand out. Its format is also extremely well-organized and easy to edit.

Check out This Brochure on Venngage

20. Commercial real estate brochure template

This bifold brochure is designed for commercial real estate agents or companies to promote their services. Of course, you can customize the text, photos, and colors to fit any real estate niche, but the style and format are perfectly suited to appeal to business owners. 

The large pages allow more room for white space, and the graphic angles are eye-catching. Including a case study or past project example would add extra credibility when targeting business clients. 

Check out This Brochure on Venngage

21. Colorful branded brochure

This brochure design is actually pretty simple; the front and back sides have just one photo, and the middle fold has a colorful background. However, it looks extremely unique, professional, and attention-grabbing with its smart use of color, well-organized text blocks, and photos that align with the brand.  

Pairing the bold design with a clear call to action, such as “Book a Consultation,” makes sure the attention it grabs turns into leads!

Check out This Brochure on Venngage

Top real estate brochure template providers

Real estate brochure templates come in a huge variety of styles and designs, like vertical, horizontal, bifold, trifold, modern, or minimalist. The best templates are customizable, although some providers limit what parts of the brochure can be adjusted and others give you complete creative control. 

On the other hand, some brochure template websites will print your brochures for you, while others require you to download the template and get it printed separately.

These are our choices for the best real estate brochure templates:

How to create a real estate brochure

A great template makes design easy, but the real impact comes from how you use it. With the right process, your brochure turns from a nice-looking handout into a tool that wins clients. Here’s a quick, three-step framework to get brochures production-ready:

Digital vs print: how to deliver your brochure

Your brochure’s impact isn’t just in the design — it’s in how you deliver it! Different distribution methods work best for different goals.

Frequently Asked Questions (FAQs)

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Source:
¹Lob