One of the best ways to drive traffic to your open house and to build brand awareness is by using open house flyers. Thousands of templates online make it easy to create a beautiful, professional open house flyer, but it can be overwhelming to choose the right one. To help you, I’ve compiled this list of 16 favorite free and paid open house flyer templates for 2024 that will grab people’s attention and help you generate new leads for your listing.
In a rush and just want a free template you can customize now? Download ours below:
Free Open House Flyer Templates
There are many places online to create real estate flyers using free templates. These free resources are a budget-friendly solution, especially since you’ll still need to pay to print and distribute your real estate flyers.
1. Neutral Modern Real Estate Flyer
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Price: Free on Canva -
Best for: Updated listings with great photography or competitively priced -
Why we love it: With its unique font choice and warm neutral colors, this template is inviting and professional. If you have a competitively priced listing, this flyer could be a great option since the price is highlighted directly in the middle of the template and pops out before any other details.
2. Colorblocked Open House Flyer Template
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Price: Free on Marq -
Best for: Listings with great curb appeal -
Why we love it: The use of bold colors and classic font on this listing template offers a simple yet striking way to showcase the listing photos. This template would also be ideal for an open house advertisement since it has just enough photos, an agent headshot, and enough room for a detailed property description.
3. Minimalist Open House Flyer
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Price: Free on Canva -
Best for: Modern or luxury listings -
Why we love it: Some listings just need more than one page to highlight all their unique features. This open house flyer template is double-sided, with enough room to share five photos, a detailed property description, and a brief agent bio. Its modern fonts and design elements make it great for luxury listings or modern listings with top-notch photography. This template or style could make a real estate brochure with more in-depth information.
4. Photo Collage Open House Flyer Template
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Price: Free on Marq -
Best for: Modern homes or homes with a few specific features to highlight -
Why we love it: With space for three large images, this house for sale flyer does an excellent job of showcasing the right listing. Its simple design with white space, modern font, and a simple color scheme makes the property and flyer feel high-end. This listing template would work well for a luxury listing or a listing with a few specific home features that local buyers want.
5. Black and White Open House Flyer Template
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Price: Free on Marq -
Best for: Agents who want to provide more written detail about a property instead of photography -
Why we love it: Many open house flyer ideas focus on photography, but let’s face it—sometimes photos of the home just aren’t worthy of marketing. This open house template shows just one listing image and provides enough room for a few short paragraphs with details. It even includes a decently-sized realtor headshot and room for a few branding elements like your logo, a review, and contact info. This template is highly versatile, fitting for luxury listings, agents building brand recognition, or even fixer-uppers.
6. Hexagonal Design Open House Template
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Price: Free on PosterMyWall -
Best for: Agents wanting a unique and eye-catching flyer design -
Why we love it: Sometimes your open house flyers need a creative twist to draw attention. The unique hexagonal designs of this template, combined with the warm color palette, will grab the attention of potential guests who want to learn more about your listing. It provides a short list of home features and a QR code in the corner to direct traffic to your website or online listing. The simplicity of this template could easily be transferred to other marketing materials like real estate postcards.
7. Trendy Aesthetic Open House Flyer
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Price: Free on Canva -
Best for: Printed or digital flyers or for listings that are ideal for trendy buyers -
Why we love it: The use of simple design elements on this flyer makes it more likely to spark interest from younger or trendier buyers and realtors. This type of design would be great for flyers or farming postcards when you want to attract a specific kind of buyer. For example, it would be great to highlight a listing in a hip and trendy neighborhood or a retro-inspired home. This flyer’s font choices, design elements, and color palette make it easy to read, fun, and professional.
Pro Tip: Take note that many open house and real estate agent flyer templates choose color palettes that complement the real estate photography. In this example, the green and beige colors directly reflect the color of the wood slats and the lawn in the listing photo.
8. Simple Open House Flyer Template
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Price: Free on PosterMyWall -
Best for: Keeping the flyer focused on essential information -
Why we love it: Some open house flyer ideas are too busy with multiple images, graphics, logos, and text; ultimately, a lot of the information gets lost. That’s why we love this incredibly simple, elegant template. It makes it easy to simply choose one photo of the listing, input the basic information about the property and event, and leave potential buyers wanting to learn more. Plus, because this template is so simple, it would be ideal to repurpose it as a door hanger or even a thank-you note.
Paid Open House Flyer Templates
While plenty of great free flyer templates exist, sometimes investing in a paid template is worthwhile. Here are some open house flyer examples that require a subscription to a resource that can offer an incredible return on your investment.
9. Bold Open House Flyer Template
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Price: Included in Canva Pro subscription ($15 per month) -
Best for: Listings that don’t have high-quality photos -
Why we love it: There are so many ways to make bold flyer designs, but sometimes the most simple solution is the most effective. We love how this template uses a large, bold font to show the “open house” and the property address. Plus, the faded background is a great way to draw attention to a listing that may not have high-quality photos, like a fixer-upper.
This template is only available to Canva Pro members. Learn more about Canva features for real estate agents in our complete guide, or click the button below to visit Canva directly.
10. Co-listed Open House Flyer
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Price: Available with a subscription to Lab Coat Agents Marketing Center ($59 per month) -
Best for: Agents or teams listing a property with more than one agent -
Why we love it: If you’re co-listing a home with another agent, then this flyer from LabCoat Agents Marketing Center is made for you. This flyer features just one eye-catching photo of a modern property at dusk, leaving enough room for company details, event details, and two headshots.
11. Agent Introduction Flyer Template
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Price: Included with Coffee & Contracts Subscription ($54 per month) -
Best for: Introducing yourself to your farm area or open house guests and marketing your services -
Why we love it: Although this example isn’t exactly an advertisement for an open house, it is a great flyer to give the guests of your open house! Including this personal introduction is a great way to get more leads from your open houses or events. You could also repurpose this flyer template within a direct mail or email campaign, along with regular real estate newsletters.
12. Colorful Photo Collage Open House Flyer Template
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Price: Included in Canva Pro subscription ($15 per month) -
Best for: Mid-century modern homes or trendy neighborhoods -
Why we love it: This flyer features a bold color and three colorful listing photos. The layout and text are simple and minimal, which keeps the focus on the property photos and the trendy design. The combination of color and font also gives this flyer a retro charm that will attract a younger audience of buyers.
13. You’re Invited Template
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Price: Included in Canva Pro subscription ($15 per month) -
Best for: Delivering to potential guests directly or by direct mail -
Why we love it: Since the goal of an open house is to get a steady flow of visitors, it’s hard to go wrong with a flyer that starts with an invitation. Plus, this template uses three images with a similar color scheme to show a cohesive home.
14. Photo-centric Luxury Listing Template
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Price: $5 on Etsy -
Best for: Showing listings with beautiful images and multiple property features -
Why we love it: This listing flyer packs in a lot of information without feeling cluttered. There’s enough room for a hero image at the top, event details, icons with important home features, a description of the listing, four additional listing photos, and your name, contact info, and headshot.
15. Simple Collage Flyer Template
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Price: Included in Canva Pro subscription ($15 per month) -
Best for: Visually attractive homes, like luxury listings or Victorian homes -
Why we love it: This listing template includes only the most important information about the open house event and the agent. The primary focus of this template is the four photos in the center of the flyer. This option is a great way to promote a recently updated listing.
16. Modern & Muted Open House Flyer
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Price: Included in an Agent Crate subscription ($29 per month) -
Best for: Personal branding, luxury homes -
Why we love it: This beautifully modern flyer from Agent Crate is perfect for agents who are building their real estate brand within their farm areas. The headshot is front and center, highlighted against a muted background and a circle graphic. The image is also muted and focused on one space in the house—not even a whole room! This really draws interest and makes potential buyers want to see more.
Tools & Software to Create Open House Flyers
Now that you’ve seen various examples of open house flyers, you probably have a better idea of what you want your flyer to look like or include. To create real estate flyers, you need to use an online tool or software to customize the details and the design. Here are a few of our favorite design tools for realtors and how they compare:
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Why Open House Flyers Are Important
With so many online marketing methods to promote listings and events, you may wonder if real estate flyers are worthwhile. However, statistics show that direct mail has an average ROI of 161%, significantly higher than other methods like email marketing or paid search. Plus, you can multiply the effectiveness of open house flyers by distributing them in multiple ways, like by mail, in person, or online.
To make sure your flyers generate traffic to your open house, make sure you include:
- Property address
- Clear, professional photos
- Date and time of the event
- Home features
- Your contact information
- Your logo or broker logo
- Any other enticing details you choose to add about the event (i.e., refreshments, a raffle, etc.)
FAQs
What do you say in an open house flyer?
An open house flyer should include the property address, date and time of the open house, good-quality photos, and key property features. Depending on the template or design you choose, you can also add your headshot, reviews from previous clients, or additional details about the listing.
How to make a flyer for an open house?
There are plenty of ways to create a flyer for an open house. Free tools like Canva provide a variety of pre-made design templates and an easy-to-use platform to customize the information. Real estate-specific platforms like Agent Crate offer an entire library of real estate content for a low monthly subscription.
What to put on real estate flyers?
First, decide what type of real estate flyer you need to create. For instance, you need to put different information on an open house flyer than a just-sold postcard or a flyer that introduces yourself. Once you determine the goal of your flyer, you can choose a template and customize the information.
Bringing It All Together
Open house flyers can be incredibly versatile. You can customize them to fit almost any listing and any brand. This article should help you find a flyer template that suits your needs and a tool to help you find or create one.
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