Did you know that referrals are the biggest source of business for real estate agents? Real estate testimonials from your past clients work just like referrals. When people are hunting for the best real estate agent to use for their next transaction, they’re looking for someone who is trusted by others.
We scoured the internet to snag some of the best real estate testimonial examples out there. We put them all together in one place and added some tips to help you up your real estate testimonial game.
So what makes a good real estate testimonial? Here is our list of the best examples on the internet plus some tips to fire up your testimonial marketing.
Video Is King
The eyeballs are all watching videos, and you need to be where those eyeballs are too. Most of us consume videos every day on different platforms covering different topics. So your marketing efforts will go much further with video.
That’s great news for you because creating videos can be even easier than getting someone to write out a review on Google. Videos are the most effortless way to generate real estate testimonials that make you look like a rock star.
If you need help creating video social media posts to show off your testimonials, we love LabCoat Agents. They have templates to help you plug and play, taking all the guesswork out of promoting those testimonials in a stunning way.
YouTube Is Still a Player
YouTube is the OG of video marketing. And you can still drive business with your real estate testimonials there. Many of the video testimonials on YouTube are polished, longer-form, story-style videos that really take the extra time to flesh out the unique selling proposition of the agent. But done well, these videos will attract your ideal clients to you in droves.
1. April Dean
I love the way April Dean, with BHGRE Haven Properties, put together a montage of several happy clients in one promo video. She explains how she likes to work with her clients, what she offers, and the why behind what she does.
Then she lets her clients share their experiences on video, sharing how April helped them find what they were looking for, marketed their home well, guided them through the process, and what a lovely person she is to work with. This video is a great real estate testimonial example that’s perfectly crafted for a website.
2. Mandy Saldana
Mandy Saldana of LEAGUE Real Estate took a much different approach in her testimonial video. She focused her less-than-90-second video on one couple she worked with. It’s a sweet video of a newlywed couple explaining how Mandy “really took the time to understand what we were looking for in a home.”
3. Zach McDonald
Zach McDonald, of the McDonald Real Estate Group, took a similar approach in this real estate testimonial example with his clients. The video is just under three minutes long, and his clients explain the way Zach helped them find their dream home during a tough market. The video has more than 3,000 views, so you know it’s made a difference in Zach’s business.
4. Monica Perez
The thing I love about this testimonial for Monica Perez of The Monica Perez Team is it tells the whole story of Em and Charlie with quick video snapshots of them looking through homes to find just the right one. It’s a video diary of their home search. And it all fits neatly within a minute-and-a-half. Em and Charlie do a fantastic job of selling Monica’s services for her.
Best Practices for YouTube Videos
Using YouTube videos for your real estate testimonials is a great way to get in front of your potential future clients where they are looking for real estate agents. But in order to get the most out of your efforts, you need to adhere to a few best practices.
- Make sure to include your location in your title and tag your location in your video. If you don’t have your location in the title, at least make sure you include your location in the description. People search for “real estate agent in (city name)” when they type in the search bar. Make sure your potential clients can find you.
- Keep it short. Today is not the same marketplace it was just a few years ago. Shorter videos get more views and are more likely to be watched to the end if they’re under three minutes.
- Get your clients’ honest responses. Let your clients know ahead of time that you’ll be doing a video and you would like their review of your services. Give them a couple of questions to think about leading up to the day you plan to shoot the video.
- Edit your video to keep the timing and visual interest high. Cut out any downtime or pauses in your video. Keep your video moving. And try to use multiple cuts to give your video extra movement. Use background music to keep the interest high.
- Always include a call to action (CTA) in the description. Include your contact information, your location, hashtags, and a direct call number to reach out to you for real estate needs. If you really want to up your game, give your future clients a downloadable lead magnet that will help you capture their contact information. Add them to your customer relationship manager (CRM) and continue to follow up with them.
- Most importantly, done is better than perfect. When all else fails, just grab your phone and get a candid response from your clients on closing day and post it. Don’t forget to add key elements like location and a call to action when you get it up on YouTube.
Vertical Videos Are Taking Over
Unless you’ve been living under a rock, you’ve probably noticed the rise of vertical video. TikTok was the most downloaded app of 2021, with 656 million downloads, and it’s growing in popularity as an online search engine. Ignoring the app and writing it off as a Gen Z pastime would be detrimental to your business.
The great thing about vertical video is it’s practically effortless to do. It’s easy to create a super-short video and post it in the app, which undoubtedly contributes to its skyrocketing popularity. Admittedly, I love to scroll through TikTok videos and can easily lose an hour watching them.
Close behind TikTok are the Instagram Reels, which is similar enough that you can repurpose videos across both platforms. There are a ton of real estate agents using these vertical video platforms to boost their business. And some are nailing the vertical video testimonials.
5. Zeb Freeman
This is one of the sweetest buyer stories ever. When you see the pure joy on this beautiful client’s face as she’s holding up the key to her new home, you just can’t help but feel that joy with her. Zeb Freeman of PalmerHouse tells the story with short video shots of his client touring the “40 to 50 homes” it took before she found the right one. It’s a joyful story of accomplishment shot in only two minutes.
Going back to done is better than perfect, this video shows you don’t have to have a highly polished, edited video to get your testimonial out there and let it start working for you. Rose Gachette of La Rosa Realty had her buyer do a quick video at the closing table, which is the easiest way to get your testimonials.
She starts the video by explaining who she is and introduces her buyer. Her client then talks about what it was like working with Rose. And, of course, it’s awesome. Raw, unscripted reviews of your service come across as genuine and unsolicited, making it that much more trustworthy in the eyes of your future clients.
7. Everette Forrest
I love how this couple talked about how Everette became like a friend. “You really can’t compare him to anybody else.” Everette Forrest from Keller Williams Partners Atlanta was a referral from this client’s friend, which gives Everette the maximum benefit of two referrals in one.
8. Nancy Hargrove
Don’t you just love it when you get those super-high-energy clients who create referral videos for you? I’m sure Nancy Hargrove of Coldwell Banker is grateful for this short testimonial video from her clients who have worked with other agents, but LOVE Nancy and are already looking into future projects to do with her. Win-win!
9. Terry Carter
Of course, TikTok isn’t the only game in town. Instagram Reels are seriously popular, second only to TikTok. If you’re not comfortable with making TikTok videos yet, you can always break in through Reels. Terry Carter of The Terry Carter Team is doing an excellent job of getting his testimonials on the Gram.
10. Mark Kozik & Curtis Russell
If you have any doubts about the effectiveness of vertical videos on social media platforms, look no further than this video from Mark Kozik and Curtis Russell of Great Homes ATL. It currently has 6,400 views. That’s a lot of visibility for your real estate business. These guys use the description smartly with their tagline and a big call to action along with hashtags to get found easily.
11. Teikesha Hubert
Teikesha Hubert of Hubert & Co. Real Estate knows how to keep her clients’ emotions in check. As her clients share, she “helped me to calm down and just trust the process.” Those are magic words for anyone feeling anxious about their first-time homebuying experience. And Teikesha used plenty of hashtags in her video description to help her reach more than 600 views so far.
12. Mariam Mechael
Mariam Mechael of Century 21 knows how to maximize a sale. This video is so well-done it looks pro. She’s used all the tools to show off her client’s new home, their testimonial on her amazing service, and how she exceeded their expectations. If you check out her description, she’s also done something above and beyond—given people who find her video a mini-test to see if they’re ready to take the homebuying roller coaster ride.
She’s using this real estate testimonial video to prequalify anyone who might contact her for real estate advice. And those questions are designed to put people in the right mindset to say “yes!”
Also, Mariam is using a link in her bio to drive potential buyers and sellers to her website and other social proof examples off of Instagram. So smart.
Best Practices for Vertical Testimonial Videos
Using vertical videos for your real estate testimonials is the way of today, not the future. Getting started on vertical videos is much easier than you might think. There are a few things to know to get started:
- You can easily and quickly create videos on the fly directly inside the platform, whether that’s TikTok or Instagram Reels. You can then share the video to the other platform so you don’t have to duplicate your efforts.
- Keep it short. Vertical videos are meant to be short and easily consumed. Most are under three minutes, which is considered best practice.
- Try to learn the specific platforms to improve your video-making skills. If you want to use some outside video apps to create your videos and then upload them to the platforms, you can try to use apps like:
- Always shoot vertical videos in portrait mode. Landscape mode doesn’t do as well on TikTok or Reels.
- Always include a call to action in the description. Include your contact information, your location, hashtags, and direct call number to reach out to you for real estate needs.
- Again, done is better than perfect. I can’t stress this enough. Don’t think, just do. Your first few videos will probably be terrible. But you will get better with every video you upload. And even your worst video will get you results if you follow best practices.
What About Your Clients Who Don’t Want to Be in a Video?
So what do you do when you have a client who isn’t comfortable doing a video testimonial? You can still work that client’s testimonial into your social media.
Ask your clients for a written testimonial through an email or a Google form. Then turn it into a sleek video like Scott Goshorn from Luxury Estates Team did.
13. Scott Goshorn
Scott created this gorgeous short video with a logo embedded that shows off the text from one of his testimonials. Using the captioning feature to have the words appear one word at a time forces the eye to read the words as they appear. Scott’s already gotten 874 likes on this short video testimonial. Not bad at all!
Like this template? Then you’ll love the gorgeous templates you’ll get from Coffee & Contracts. They’re already perfectly designed yet fully customizable inside Canva, so you can easily put your stamp on them and post them across all your platforms with just a few clicks.
14. Sean Housel
Sean Housel from Summit Sotheby’s International Realty shows how easy it is to share his written testimonials on TikTok. With some lovely music and a little animation, I’m sure this post didn’t take much effort for Sean, but he has a couple of these on his TikTok wall, each with 200-plus views. Pretty straightforward.
Your Take on Real Estate Testimonial Examples
To maximize any transaction you do, get good at getting those testimonials from your clients. Use video to really boost your exposure. We truly hope these real estate testimonial examples will spur your creativity and give you some great takeaways on how you can up your testimonial game in your real estate business.
So, what are you waiting for? Get out there and start shooting those testimonial videos!