Real estate websites are an excellent way to present your brand and give potential clients a sneak peek into what it’s like to work with you. With numerous options for building real estate websites, selecting the right one can be overwhelming, which is why I’ve ranked and reviewed the best real estate website builders.
Follow this guide of the best real estate website builders to find the perfect platform to boost your business and take your real estate game to the next level.
| Website builder | Best for | Starting monthly price |
|---|---|---|
| B12.io | Best for artificial intelligence (AI) generation | Free or $49 per month |
| AgentFire | Best for website customization | $149 per month + $700 setup fee |
| Placester | Best for concierge services | $59 per month |
| Easy Agent PRO | Best for all-in-one lead gen | $229 per month + $199 activation fee |
| iNCOM | Best value for the price | $44.95 per month (billed annually) + $250 setup fee |
| Real Geeks | Best for website templates | $399 per month + $250 setup fee |
| Agent Image | Best for high-end custom designs | Contact for pricing |
How I chose the best website builders for realtors
I researched and evaluated a variety of website builders for real estate agents. Using a weighted rubric, I compared pricing, general features, advanced tools, customer support, user-friendliness, customer sentiment, and my own personal experience.
As a real estate agent, I have hands-on experience using the tools that help agents build and grow their business. From managing leads to maintaining a strong online presence, I understand how important it is to have a website that not only looks professional but also converts. Having worked with real estate technology in real-world scenarios, I know what features truly matter and how they impact an agent’s ability to generate leads and close deals.
My goal is to provide agents with clear, accurate, and unbiased guidance so they can make confident decisions about the technology and resources they rely on. The answers I provide align with The Close’s methodology.
Sophia Doyle
Staff Writer – The Close
- Best website builders for different agent profiles
- The Close’s top picks for the best website builders for realtors
- B12.io: Best for AI generation
- AgentFire: Best for website customization
- Placester: Best for concierge services
- Easy Agent PRO: Best for all-in-one lead gen
- iNCOM: Best value for the price
- Real Geeks: Best for website templates
- Agent Image: Best for high-end custom designs
- Runner-up: Showcase IDX
- How to choose the right real estate agent website builder
- Methodology: How we selected the best real estate website builders
- Frequently asked questions (FAQs)
- Closing it off
Best website builders for different agent profiles
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The Close’s top picks for the best website builders for realtors
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B12.io: Best for AI generation
Visit B12.ioB12.io pricing & demo/trial availability
- Trial or demo: Not offered, Free plan available with limited features
- Website: $49 monthly
- Website+Client Engagement: $78 monthly
- Professional: $199 monthly
- Advanced: $399 monthly
Why I chose B12.io
B12.io deserves the top spot on this list of the best website builders for realtors for its easy-to-use platform that lets agents generate custom websites in minutes with AI. After describing the type of website you are looking to create, within minutes, you are provided with a working first draft of the website, complete with content, layout, and essential business features. This makes it incredibly easy for agents to go from idea to live site without needing technical skills or design experience.
What sets B12.io above its competitors is its all-in-one approach, combining website creation with built-in CRM, lead capture forms, scheduling, and email marketing. This makes it ideal for agents who want a streamlined, low-maintenance system to manage both their online presence and client interactions in one place. B12 excels at helping agents quickly launch a professional, lead-generating website with minimal effort.
Additional features
- Lead capture forms: Create customizable contact and intake forms designed to convert visitors into future transactions. These forms feed directly into the built-in CRM or your linked external CRM, helping streamline lead management and improve response time.
- SEO tools: Improve your website’s online visibility with built-in SEO tools and local directory submissions. These tools help optimize your site’s structure while also listing your business on platforms like Yelp or, if applicable, Google Maps.
- Scheduling and booking: Your clients can book appointments and showings directly from your website, which is extremely important for agents. Your appointments sync directly with your calendar, reducing back-and-forth and helping convert traffic into in-person meetings.
AgentFire: Best for website customization
Visit AgentFireAgentFire pricing & demo/trial availability
- Trial or demo: No trial is offered, but a product demo is available
- Monthly fee: $149 Pro, $199 Plus
- Setup fee: $700 for Ignite, $2,500 for Custom, and $6,000 for Firebrand
Why I chose AgentFire
AgentFire earned a spot on this list by providing a powerful platform for agents wanting the most customization. You can choose from a wide range of templates and tools to create a one-of-a-kind online presence. Besides looking great, AgentFire’s websites offer solid SEO features, including built-in lead gen tools, and provide seamless integration options. This makes it very easy to develop your own marketing and lead generation ecosystem.
Additional features
- Landing pages and lead magnets: No matter the plan, all AgentFire sites come equipped with landing pages, lead magnets, and other tools to help you capture leads effortlessly.
- Elegant website design: AgentFire offers dozens of website templates, all of which boast a high-end, polished appearance and a great user experience (UX), whether fully custom or strictly templated.
- Authority content: Boost your website’s credibility by incorporating features that highlight client reviews, showcase your expertise through blogs, attract property leads with listings, and offer area guides that provide local neighborhood insights and data.
- Engagement & conversion tools: Receive quality leads and conversions with IDX, which can provide advanced CTA tools to better match potential clients with content they’re most likely to be interested in, as well as a guide creator.
- Performance dashboard & AI tools: A dashboard that displays key metrics can help you identify where to focus your efforts. AI tools can also assist with generating marketing materials for emails and social media.
Placester: Best for concierge services
Visit PlacesterPlacester pricing & demo/trial availability
- Trial or demo: Yes, 14-day free trial and optional demo
- Agent Essential: $59 monthly
- Agent Plus: $79 monthly
- Agent Premier: $129 monthly
- Team: $199 monthly
- Broker Standard: $399 monthly
- Broker Plus: $599 monthly
Why I chose Placester
Placester offers a unique Do It For Me (DIFM) concierge service, which is one of its major selling points. This feature is unique to Placester and not found on any other website builders on this list.
It’s hard to beat Placester’s high-end, lead-generating websites for the price, especially if you’re adding on the editing and maintenance service. With this platform, you have the support you need behind the scenes to focus on making connections and building relationships.
Additional features
- Code-free site editor: If you’re going the DIY route, you can build a real estate website in a few hours without learning how to code.
- Marketing Academy: A collection of resources to help agents improve their marketing skills, expand their online presence, and capture more leads.
- Lead capture: Tools such as email send lists, live chat via a mobile app, custom landing pages, and CRM functionality can help you capture more high-quality leads.
Easy Agent PRO: Best for all-in-one lead gen
Visit Easy Agent PROEasy Agent PRO pricing & demo/trial availability
- Trial or demo: Yes; 14-day free trial and demo
- Pro: $229 monthly + $199 activation fee
- Ultimate/Broker: $299 monthly + $199 activation fee
- Ultimate+: $399 monthly + $199 activation fee
- VIP: $899 monthly + $199 activation fee
Why I chose Easy Agent PRO
Among the best website builders for real estate agents, Easy Agent PRO (EAP) stands out because of its impressive lead generation capabilities. Even the basic plan includes essential tools for capturing and managing leads effectively.
With EAP, you can create a website with IDX integration, advanced automation, access a CRM, use direct communication tools, and benefit from a ton of apps to create a system that works for you. As a bonus, you’ll get weekly content to enhance your search engine ranking. EAP is also one of our recommended marketing companies for lead generation. Learn more about it in our in-depth guide to the best real estate marketing companies.
Additional features
- Proprietary agent scoring system: This system analyzes data to help agents understand site performance patterns and what activities are linked with better results to identify lead generation success.
- Texty: Set it and forget it, never worry about not reaching out to a lead. Compose a text response that gets sent out when a new lead is captured or a client fills out a form. A unique textable code also automatically registers users as leads to your CRM.
- Squeeze: The platform’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate. These conversion-focused sites enable you to create lead capture forms, single property pages, and open house sign-ins, all with the ease of an app. For some examples and tips, check The Close’s guide to real estate landing pages.
- SEO visibility: Various apps are available to help increase your website’s search visibility. This includes blog templates, comparative market analyses, and specific neighborhood pages where you can showcase your expertise in the local market.
iNCOM: Best value for the price
Visit iNCOMiNCOM pricing & demo/trial availability
- Trial or demo: No trial, but a demo is available
- Real estate agent website: $44.95 monthly (billed annually) + $250 one-time setup fee
Why I chose iNCOM
iNCOM offers all the functionality without the steep price tag you might find with more expensive platforms. If you’re a new agent, this is a great option for setting up a website and CRM without hefty upfront costs. In fact, it made our roundup of the best lead generation companies for its strong lead generation features when designing a website.
Take advantage of an IDX-enabled website, lead capture, plus a client relationship manager (CRM) to manage all your leads. iNCOM’s overall value makes it one of the best real estate website builders for budget-conscious users. But don’t take our word for it, test it out for yourself with the risk-free 30-day money-back guarantee.
Additional features
- Multiple domain syndication: If you have multiple domains or are having trouble settling on a domain name, you don’t have to choose just one. iNCOM allows you to direct an unlimited number of domains to your website.
- Website language translation: Expand your client pool by allowing users to translate your website into their language of choice.
- Task management: Keep track of your daily tasks and meetings with a comprehensive event calendar.
- Lending tools: Enable your website visitors to use pre-programmed mortgage calculators to determine whether they can afford a home, based on factors such as monthly mortgage payments, property taxes, insurance, and more.
- Daily real estate news updates: System automatically pulls daily real estate news from top sources and presents them on your site, allowing your visitors to stay informed on the market.
Real Geeks: Best for website templates
Visit Real GeeksReal Geeks pricing & demo/trial availability
- Trial or demo: No free trial, but a demo can be requested
- Establish: $399 per month + $250 setup fee
- Grow: $699 per month + $250 setup fee
- Expand: $1,199 per month + $250 setup fee
- Conquer: $1,799 per month + $250 setup fee
Why I chose Real Geeks
Real Geeks offers a solid entry-level plan that allows you to easily set up an IDX-enabled website using its templates. The templates are visually appealing and highly functional, with high-gloss vibrancy and a modern flair. Use the CRM and access a variety of community-sourced email and text templates for your drip campaigns, along with a complete nurturing system to help you convert leads on autopilot.
Additional features
- EstateIQ: Property valuation and lead conversion tool designed to increase engagement and conversion.
- Integrations: Real Geeks is an open platform designed to be expandable, with extensive integrations.
- IDX functionality: You can integrate property alerts, market reports, provide tools to determine a home’s value, and much more.
- Marketing: Key features include social media advertising tools, pay-per-click Google search ads, and an AI tool that enables consumer interaction, ultimately helping you book more appointments with interested clients.
Agent Image: Best for high-end custom designs
Visit Agent ImageAgent Image pricing & demo/trial availability
- Trial or demo: Not mentioned
- Pricing available upon request
Why I chose Agent Image
Agent Image’s home page showcases a portfolio of high-end, visually appealing websites, featuring A-list clients including Jason Oppenheim, Tom Ferry, and Stacy Gottula. If you’re an agent specializing in the luxury market, Agent Image’s tools can help you stand apart from the competition, highlighting your personal brand and market presence.
In addition to website building services, Agent Image offers digital marketing tools, such as search engine optimization and pay-per-click advertising, which help drive results and generate leads. You can complete the company’s online questionnaire to determine which of its various packages and features might be best suited for you. The company also provides a complete comparison chart for its products and services.
Additional features
- Search engine optimization: To help drive more traffic to your business, Agent Image offers marketing services to increase your website’s search visibility. As part of this service, you’ll have access to reporting data to give you a clear picture of your return on investment.
- Pay-per-click advertising: Managed campaigns to assist in the creation and implementation of Google Ads to drive traffic and leads to your website.
- Interactive elements: Integration of engagement boosting elements, including custom maps, photo slideshows, and videos.
Runner-up: Showcase IDX
Visit Showcase IDXWhy I chose Showcase IDX as a runner-up
Showcase IDX does not directly offer services to create a website from scratch, which is why I didn’t select it for my list. However, its WordPress IDX plugin and extensive integrations make it an excellent choice if you already have a website.
This platform highlights its customer statistics to demonstrate its effectiveness. On its website, it boasts that clients receive 87% additional traffic from Google, with over seven million customers using its search tools on Agent websites. Some tools you can leverage include property search integrations, mapping tools, CRM tools and integrations, marketing, and SEO.
Showcase IDX offers a free 10-day trial, during which live MLS data is provided along with no MLS pass-through fees.
How to choose the right real estate agent website builder
The best real estate website builder for your business depends on how you generate leads, the features you’ll actually use, and how much support you need behind the scenes. Here are a few factors to consider:
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IDX search:
A high-quality IDX feed means your site shows the most accurate, real-time property data. The easier it is for buyers to browse listings on your site, the less likely they are to jump to Zillow or a competitor.
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Lead capture tools:
Features like landing pages, valuation forms, and pop-ups are what turn website visitors into names in your database. Without these, even the most attractive site won’t attract new business.
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CRM integration:
A built-in or well-integrated CRM helps you keep all your leads in one place, track their activity, and automate follow-up. This is key to speed-to-lead and long-term relationship building.
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SEO and content:
This includes blog tools, customizable metadata, and a clean site structure to help your site show up in search results. Strong SEO ensures your site continues to generate traffic long after you stop paying for ads.
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Pricing:
Real estate website builders vary widely in cost and commitment. Make sure you understand monthly fees, setup charges, and contract length so you’re not surprised down the line.
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Support and training:
The best platforms don’t leave you hanging. Look for onboarding help, tutorials, or live chat support to get your site launched quickly and keep it running smoothly.
Methodology: How we selected the best real estate website builders
Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each website builder platform. After researching dozens of website builders for realtors, specifically those marketed for real estate professionals, and evaluating each, we selected our top picks based on the most impactful elements for agents and brokers.
Here are the criteria I used to evaluate.
- Pricing (20%): There is a wide range of website services (each with different costs) for real estate professionals. I evaluated the costs of using one of these platforms against the benefits agents receive for their money.
- General features (25%): I evaluated each real estate website provider’s core features, including bandwidth, storage capabilities, reporting and analytics, white-label capabilities, and mobile apps.
- Additional features (20%): I considered any advanced features the companies offered, including IDX integration, landing pages, lead-capture capabilities, social media and pay-per-click (PPC) options, CRM integrations, real estate-specific templates, customization options, and any additional marketing and lead generation features.
- Ease of use (5%): I examined the technical skills required to launch your real estate website. I also considered whether any technical skills are needed to maintain the website once it’s live.
- Customer service (10%): Customer support for your real estate website is crucial, especially if you’re paying for the company to run it. As such, we looked at how each company’s support works, how many hours they’re available, and how they offer support, whether by phone, email, or live chat.
- Customer rating (10%): I reviewed numerous reviews of the website builders and compared our experiences with theirs. I took that additional feedback into account when assessing any software.
- Expert score (10%): As an expert, I relied on my experience to award extra credit for standout features or additional considerations not covered in the categories above.
Read more about our methodology here.
Frequently asked questions (FAQs)
It depends on your level of expertise in building a website and how much time and money you want to save. Building and designing a website independently generally requires more time, especially if you want an effective site that will generate more business. However, you’ll be able to save money that you can use to invest in other areas of your business.
On the flip side, using a website builder is typically more expensive, but it can save you time. On top of that, it allows you to utilize the expertise of a third-party company in creating a visually appealing, effective website for your real estate business.
Yes, real estate websites can be a great lead generation tool. Website builders commonly offer lead capture tools, including contact forms, listing alerts, home valuation pages, and IDX searches, to convert visitors into leads. As with all tools, the effectiveness relies on implementation.
Many website builders offer IDX, but not all. When comparing website builders, always check whether IDX is included or available as an add-on, as it’s a must-have for realtors.
Closing it off
Your real estate website should reflect you and your business, and help attract clients and generate strong leads. Keep in mind that a website should be just one piece of your broader marketing strategy. When evaluating websites for realtors, use this list to identify the option that best fits your business and budget. If you’re looking for ideas, check out our picks for the best real estate agent websites.
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