Tech Reviews
The 10 Best Real Estate CRMs of 2024
Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM.
Julia Del Rosario10 Predictive Analytics Companies Real Estate Agents Need to Know About
Imagine predicting exactly who will sell their property in the next 12 months.
Is Zillow Premier Agent Worth the Cost?
Have you been wondering what your ROI would be from the Zillow Premier Agent program?
Apps + Software
all in Apps + Software →Lofty CRM Review: Pricing, Features, Pros & Cons (2024)
Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.
AceableAgent Review: Pricing, Features, Pros & Cons (2024)
Check out our video walk-through & review of Aceable Agent, an online real estate prelicensing education provider with a fresh, mobile-first approach to real estate learning.
Virtual Reality for Real Estate: Comprehensive Guide for 2024
Welcome to the future!
20 Mind-blowing AI Tools Helping Real Estate Agents
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
Brokerage Tech
all in Brokerage Tech →Agently Review: Pricing, Features, Pros & Cons (2024)
Agently is like your modern real estate coach equipped with an innovative toolkit to streamline operations and maximize agents’ productivity.
4 Real Estate Technology Trends to Watch in 2024
Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.
8 Real Estate Technology Companies to Watch for in 2024
The latest and most disruptive real estate tech companies were on display at Inman Connect's Start-Up Alley this year. And The Close team was there to investigate them all.
The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024
With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.
CRMs
all in CRMs →Realvolve Review: Pricing, Features & Pros & Cons (2024)
Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.
The 7 Best Free Real Estate CRMs for 2024
If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.
Zurple Review: Pricing, Features, Pros & Cons
Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?
LionDesk CRM Review: Pricing, Features, Pros & Cons
LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.
Lead Gen Companies
all in Lead Gen Companies →zBuyer Real Estate Review: Pricing, Features, Pros & Cons (2024)
Lead generation is one of the biggest and most important parts of being a real estate agent.
9 Real Estate Marketing Tools Every Agent Needs in 2024
If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.
CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective
The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.
The 9 Best Places to Buy Real Estate Leads in 2024
Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.
Predictive Analytics
all in Predictive Analytics →3 Ways Real Estate Agents Can Leverage Data to Improve Sales & Marketing Strategies
If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.
Homebot Review: Pricing, Pros & Cons for Real Estate Agents
In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.
Is SmartZip the Future of Real Estate Prospecting?
SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?
Offrs Review: Pricing, Features, Pros & Cons
Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.
Website Builders
all in Website Builders →The 8 Best Real Estate Website Builders for 2024
Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.
The 117 Best Real Estate Keywords (+ How to Use Them & Find More)
Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.
The 6 Best Real Estate Lead Generation Websites
Let's face it: If your website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into clients.
Real Estate SEO: The Ultimate Guide (9 Steps to Better Ranking)
While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how!
Website Marketing
all in Website Marketing →Top 15 Real Estate Agent Websites for 2024
Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.
Real Estate Landing Pages: 5 Stunning Examples & Tips
Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.
23 Clever Real Estate Marketing Ideas
Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.
17 Killer Examples of Real Estate Agent Bios (+ Templates)
A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!