If your real estate website isn’t generating leads, it isn’t doing its job. Your website is the hub of your marketing wheel. Since all your other marketing efforts direct prospects to your website, it’s crucial that it’s well-equipped to convert your site traffic into clients.
But not all real estate websites are created equal. We’ve put together a list of the best real estate lead generation website providers with a proven ability to turn your marketing dollars (and hard work!) into actual buyers and sellers. Here’s what we found:
The 5 Best Real Estate Lead Generation Websites of 2022
|Real Estate Lead Generation Website||Starting Price/Month||Best For|
|$399||Agents seeking a highly customizable website with proven lead generation tools, excellent conversion strategies, and a built-in CRM|
|Real Geeks||$299||A solid website / CRM experience with a paid ad option you can scale as your business grows|
|Placester||$64||Members of NAR on a tight budget who still want excellent conversion rates|
|Chime||$599||A website with very little learning curve; something you can start using on day one|
|InCom||$44.95||Agents whose customer base would also appreciate having recently sold info and foreclosure data available in search|
These options are for agents, teams, and brokers who are looking for a website that prioritizes lead generation. Looking for something more? If you want additional options, check out our guide to the best real estate website builders for 2022.
If you’re looking for lead gen companies minus the website building capabilities, make sure to read our guide to the Top 6 Real Estate Lead Generation Companies for 2022.
Best Overall Real Estate Lead Generation Website: Propertybase
To competitors in this space, it must seem like Propertybase is playing with an unfair advantage.
A part of the Lone Wolf Technologies group of real estate companies, Propertybase GO offers a powerful, ultra-customizable website experience. It comes complete with a native integration with lead generation juggernaut BoldLeads, a versatile and customizable customer relationship management tool (CRM), and a powerful engine to drive prospects to your website. Sounds too good to be true? It really isn’t. Read on.
Propertybase GO Pros & Cons
|Propertybase GO Pros||Propertybase GO Cons|
In-depth Propertybase GO Review + Video Walk-through
Propertybase offers a lot of really interesting technology solutions for real estate professionals. Here are some of The Close resources you should check out to learn more about what they have available:
Propertybase GO Review: The Next Generation of Real Estate CRM?
Still Using Your MLS for Search? Propertybase GO Says, ‘OK Boomer’
Propertybase Review: The (Old) New Kids on The Block Get Serious
Propertybase GO’s pricing is pretty straightforward, offering a full package that includes the IDX website for $399 per month with a minimum nine-month commitment.
Propertybase also offers optional al a carte access to its award-winning lead generation platform, BoldLeads, as well as its transaction management platform, BackAgent, among other options.
A Closer Look: Why Propertybase GO Is on Our List
Propertybase GO offers clean, customizable website designs with a ton of impressive lead-generating functionality. Some of our favorites include:
- Agent stickiness: If you’re working as a part of a real estate team, you’ve probably got a website for the entire group rather than individual agents. Once a lead’s information is captured on a Propertybase GO website and is officially assigned to a team member in the CRM, that lead starts to see their agent’s information on the site instead of the generic team site.
- Adjustable lead scoring: Within Propertybase GO’s included CRM, you can adjust the automatic lead scoring to account for what matters most in your market. For instance, if listings are in short supply where you’re working (we know, basically everywhere right now), you can adjust the lead scoring to value listing leads above buyer leads.
- Scaling paid lead options: With BoldLeads, you can scale the amount you want to spend on paid lead generation up and down, sending more (or less) paid traffic to your website depending on your business needs and budget.
Live Propertybase Website Examples
With the BoldLeads lead generation opportunities right at your fingertips, the Propertybase website / CRM combo is a potent tool for real estate agents, teams, and brokerages alike and a clear choice for our best overall option. Incredibly customizable, intuitive, and easy to use, Propertybase is a strong option for a real estate web presence focused on lead generation and conversion.
Best Real Estate Lead Generation Website With Flexible Ad Spend: Real Geeks
OK, before ya’ll rush to the comments to bag on Real Geeks’ websites, remember what this article is all about—lead generation. This guide is all about highlighting the best real estate website options specific to lead generation, and while the Real Geeks product might be lacking in some areas, when it comes to lead gen, they’ve got it figured out.
Jeff Manson, founder of Real Geeks, started this company in 2008. It’s easy for OGs in the space to get stuck in the past, but Real Geeks has innovated and evolved their lead capture options to keep current with the time. They stand out in their ability to drive paid traffic, which is why they’re on our list.
Real Geeks Pros & Cons
|Real Geeks Pros||Real Geeks Cons|
In-depth Real Geeks Review
The Close did a deep dive into Real Geeks and all their services. To get more information about what they have to offer, make sure to check it out, plus these other helpful resources that include more info about Real Geeks.
Real Geeks Review: An In-depth Look at Features & Pricing
Best Real Estate Websites: Chime vs Easyagent PRO vs Real Geeks vs Boomtown!
7 Real Estate Marketing Companies to Boost Your Business in 2022
Real Geeks Pricing
Real Geeks provides an IDX website and a useful CRM for solo agents (or two-agent teams) for $299, plus an additional monthly fee of $25 per month for each additional agent.
Services like pay-per-click (PPC) and Facebook ad management are completely optional with Real Geeks. Drive the traffic to the site yourself or have Real Geeks help—totally up to you.
Here’s a breakdown of the pricing options with Real Geeks.
Real Geeks Pricing: Single Agent
|IDX Website + CRM||$299 (+ $250 onboarding fee)|
|Google PPC Management||$300 flat fee + ad spend|
|Facebook Marketing Management||$300 flat fee + ad spend|
|Additional Agent Access (after the two included)||$25 / agent|
A Closer Look: Why Real Geeks Is on Our List
Real Geeks offers tons of effective ways to get traffic to your website, as well as powerful tools to convert them into leads when they arrive. Here are some of our favorite features:
- Optimized landing pages: Yes, landing pages are staples of lead capture, but the Real Geeks versions of these tools have been optimized in ways that give them best-in-class conversion rates. They’ve been tested, and tested again, and will adjust depending on your market to convert your specific audience.
- Partial lead capture: You can adjust your pop-ups and lead capture devices to capture only the information you want. So, say you’re struggling with getting leads to give you their phone number. Try asking instead for an email address for a while in order to get the pipeline flowing.
- Automated or manual lead assignment: Choose from popular lead assignment methods in the CRM (like round-robin or by lead type), as well as exercise the option to reassign a lead from a team member who hasn’t responded or followed up.
Live Real Geeks Website Examples
Try Real Geeks
Real Geeks offers flexible ways to drive leads and to nurture them through a CRM. Whether you work with Real Geeks to create a massive Google and Facebook ad campaign to push 10,000 visitors a week to your site, or you buckle down and implement your own long-term search engine optimization (SEO) strategy to increase your website’s organic visibility, Real Geeks is a tool you should consider.
Best Real Estate Lead Generation Website for Tight Budgets: Placester
Are you a member of the National Association of Realtors (NAR)? If so, then you qualify for a Placester website, complete with an IDX feed, and basic lead capture options for just $64 per month.
Placester offers some very useful options for newer real estate professionals, especially those watching their budget carefully, but make no mistake, these aren’t tools for businesses still on training wheels. Placester offers legitimate, powerful lead generation and capture options that can power you to top-producer status.
Placester Pros & Cons
|Placester Pros||Placester Cons|
In-depth Placester Review + Video Walk-through
We’ve written a lot about Placester and the tools they have to offer real estate agents, teams, and brokerages. Check out our list of Placester resources below:
Placester Review + Video: Is It Really the Best Real Estate Website Builder?
Placester Marketplace Makes Real Estate Websites Insanely Easy to Create
The 6 Best Real Estate Website Builders of 2022
Placester’s Starter Plan annual package is $64 a month to anybody with an active NAR membership. This package gets you quite a bit, including a mobile-friendly website with IDX integration capability, a built-in blog platform, home valuation landing pages, and much more.
If you’re operating a team, consider bumping up to the Advanced Plan annual package for $120 per month, which gets you advanced lead capture, luxe design features, lead routing, and more.
Placester Pricing: Single Agent
|Starter Plan: Website, CRM, basic marketing||$64 / month|
|Advanced Plan: Everything in Standard Plan, Luxe design features, and more||$120 / month|
|Office Builder Plan: Agent and office roster pages, dedicated customer care||$160 / month|
|Open Home Pro: Premium open house digital sign-in app||$20 / month|
A Closer Look: Why Placester Is on Our List
Placester is currently ranked as our number one overall choice for the best real estate website builders of 2022 because their overall offerings are the most comprehensive and complete of any other providers. But, they also stand out in the lead generation category. Here are some reasons why:
- Customized lead gen optimization through Placester Marketplace: Placester Marketplace is a platform-specific option to contract individual, specialized services provided by Placester experts to optimize your website based on your specific lead generation goals.
- Excellent customization options with no coding necessary: Placester offers a website design experience that feels a lot like Squarespace or Wix, but with the specific elements Realtors need to create more lead generation opportunities. It’s easy to learn, easy to use, and there’s excellent support if you need it.
- Placester is scalable thanks to Agent Manager: Sometimes budget-friendly tools can’t scale beyond a single agent’s business, but not so with Placester. Their Agent Manager tool offers enterprise-level management, making this a platform that can run your team and even your entire brokerage when you’re ready.
Live Placester Website Examples
Want to see what a Placester website looks like in action? Here are a few examples to check out.
Your membership with the National Association of Realtors nets you a pretty sweet discount with Placester, making their Starter package something all Realtors should consider. Try upgrading to the Office Builder platform to get your brokerage or large team everything they need, too.
Best for a Website You Can Start Using on Day One: Chime
Do you need a tool that you can purchase, set up, and start directing traffic to, all on day one? If so, Chime is worth checking out. Chime provides an easy, out-of-the-box solution to your real estate website needs, with some appealing lead capture options, plus a full-bodied CRM to follow up with your leads and convert them into clients.
Chime Pros & Cons
|Chime Pros||Chime Cons|
In-depth Chime Review
Chime has a lot of features—too many to review in this guide. If you want to go deeper on this platform, check out The Close’s deep-dive review and other resources:
Is Chime the All-in-One Solution the Real Estate Business Has Been Waiting For?
Best Real Estate Websites: Chime vs Easyagent PRO vs Real Geeks vs Boomtown!
Chime pricing starts at $599 for the Foundation package, plus an additional charge for platform upgrades (e.g., $15 per month for phone dialer access, $15 per month for text messaging, just to name a few).
If you want to throw in services like paid lead generation, Chime charges 20% of your ad budget for management, but that is all-inclusive. They’ll cover everything from creating the ads, running them on your behalf, and delivering reports to you about the results.
Chime makes it a point to not disclose the cost of the platform for teams and brokerages on its website, so to access this information, you’ll have to actually call and speak to a sales rep. You can find a detailed breakdown of Chime’s costs at the time of this article’s publishing in the dedicated Chime Review.
Chime Pricing at a Glance for a Typical Single Agent
|Access to Chime Websites + CRM||$599 per month|
|Typical Paid Lead Generation Ads||$300 + 20%|
|Built-in Dialer Access for CRM||$15 per month|
|Expanded Text Message Package for CRM||$15 per month / 500 texts per day|
Chime’s Business Package starts at $1,199 per month. This includes additional team features like custom roles and permission management, lead assignment options, a team chat feature, transaction management, enhanced reporting, and, of course, access to the platform for all your team members. They also offer an Enterprise package appropriate for brokerage-wide requests that starts at $1,750 a month.
A Closer Look: Why Chime Is on Our List
Chime is a real estate website platform where all the hard work is done for you, and the lead generation can happen pretty much the moment you activate your account. There’s a lot to appreciate about this system. Here are some of the highlights:
- Concierge-level service: The reason these websites are ready to go immediately is your setup and activation takes place with a Chime Expert who does a lot of the heavy lifting for you. Yes, there is a required cost for this (Foundation users pay a one-time $500 setup fee), but for someone prioritizing time and (easy) effort, this is well worth it.
- Unlimited lead follow-up and nurture: Using the Chime CRM, you can email, text, even call your prospects without ever leaving the platform, making this the most centralized communication tool on our list.
- Next-level analytics and reporting: Chime offers some of the best analytics tools for understanding your website’s lead generation efforts as well as your (and your team’s) strategies for converting those leads. This platform is a data-lover’s dream.
Live Chime Website Examples
Want to see what a Chime website looks like in action? Here are a few examples to check out.
If you’re looking for a real estate website that’s going to be operational on day one and a CRM that will allow you to track every bit and byte of your team’s performance (and yours), you should give Chime a try. Yes, you’ll certainly pay for this level of service, but for someone who is short on time and heavy on budget, this is an efficient option.
Best Real Estate Lead Generation Website for Expanded Search Options: InCom
InCom provides real estate website and lead generation services at a staggeringly low price—so low that our antenna initially popped up, wondering if this would be a service provider that offers the quality our readers demand.
However, upon careful review, we are pleased to say that InCom offers a lot of worthwhile options for agents, especially if you’re looking to work with buyers hunting for a deal on a distressed or foreclosed property.
While InCom isn’t quite in the same league as Real Geeks, Propertybase, or Chime, as far as its back-end lead nurturing goes, its consumer-facing websites and lead generation offerings are very exciting.
InCom Pros & Cons
|InCom Pros||InCom Cons|
InCom provides a very affordable option for a lead generating real estate agent website and CRM at just $44.95 per month. For an additional $4.95 per month, agents can unlock the premium themes for the website. There is also a $175 setup fee.
InCom does offer some paid lead management options as well, starting at $100 a month, plus ad budget. They also offer their ReCall Marketing services (a program for social media remarketing).
InCom Pricing at a Glance for a Typical Single Agent
|Access to Standard Website Themes + CRM||$44.95 / month (+ $175 setup fee)|
|Paid Google or Facebook ad Management||$100 / month + ad spend|
|ReCall Marketing Services - Silver Package||$100 / month|
A Closer Look: Why InCom Is on Our List
InCom has some unique features at a surprisingly low price that we’re excited about. Here are some of the highlights:
- Highly customizable IDX search: Nobody else on our list provides options for website search that include expired listings, recently sold, and foreclosed homes, making this an investor or deal hunter’s dream platform.
- Designed to interact with other CRMs: Though they may not say it, it’s pretty clear InCom knows their CRM isn’t the best option for some Realtors, which is why they make lead transfer to other products a priority, which we love.
- Low price with no contract: On InCom, you really can try it for a month, and if you love it, keep it. If you don’t, you’re out less than 50 bucks. Convenient for someone who frequently suffers from buyer’s remorse or has a shoe-string budget.
Live InCom Website Examples
Want to see what an InCom website looks like in action? Here are a few examples to check out.
If you’re looking for an affordable real estate website that really stretches the IDX capability to the max, you owe it to yourself to check out InCom. Its websites offer great lead generation options at a nearly unbeatable price, and with a month-to-month contract option, if you aren’t satisfied with the results, you have nothing to lose.
What to Do With Your New Leads: 3 Nurturing Strategies to Convert Them Into Clients
Whether you’ve chosen Propertybase, Real Geeks, Placester, Chime, or InCom, you’re going to need a strategy for nurturing those new leads and turning them into clients who actually buy or sell. Here are three of our favorite ways to increase your conversion rate for real estate leads:
Put Your New Leads on a Communication Drip
The best way to LOSE a lead is to be uncommunicative. But, as we all know, your schedule as a real estate agent isn’t always predictable, and it’s easy for emails or texts on your to-do list to slip through the cracks.
Avoid that by putting your new leads on a communication drip within your CRM. If you’ve chosen Propertybase from our list of best real estate websites for lead generation, you’ve got a fantastic CRM platform already built in.
Create a set of follow-up emails and even text messages that you’d want to share with every new lead, and automate those messages so you don’t have to remember to actually click the send button. The result will be a funnel full of engaged and excited leads who are ready to keep the conversation going.
[Related article: 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts]
Reach Out Directly to Your New Lead’s Lender & Introduce Yourself
The majority of your buyer leads are going to be financing the purchase of their new home. Start by building a question into your automated communication campaign about who your lead is using as a lender. If they aren’t working with someone yet, it’s your chance to refer them to lenders in town that you know do an excellent job.
If they are working with someone specific, reach out to that lender, introduce yourself, and make sure they know you are available should they need anything. This step does two things: First, it helps your new lead feel like you’re connected to the professional community and you’re ready to help.
Secondly, if your lead is still on the fence about using your services, getting a message from their lender saying that they’ve already chatted with “their real estate agent” may just be the push they need to go from “considering” to “committed.”
[Related article: How to Build Rapport With Inbound Leads, Quickly [+ Scripts]]
Help Your New Lead Read, Watch & Learn About You on Social Media
Any of the companies on our list of the best real estate websites for lead generation could be an essential part of operating your real estate business, and the best place for real estate agents to capture leads.
With the right CRM, you can engage the leads from your website and nurture them until they are ready to pull the trigger on a purchase or sale.
Which website / CRM combo on this list is right for you? Which options would you like to see us review in the future?