If your real estate website isn’t generating leads, it isn’t doing its job. Your website is the hub of your marketing wheel. Since all your other marketing efforts direct prospects to your website, it’s crucial that it’s well-equipped to convert your site traffic into clients. 

But not all real estate websites are created equal. We’ve put together a list of the best real estate lead generation website providers with a proven ability to turn your marketing dollars (and hard work!) into actual buyers and sellers. Here’s what we found:

The 5 Best Real Estate Lead Generation Websites of 2022

Real Estate Lead Generation WebsiteStarting Price/MonthBest For
Propertybase GO
(Best Overall)
$399Agents seeking a highly customizable website with proven lead generation tools, excellent conversion strategies, and a built-in CRM
Real Geeks$299A solid website / CRM experience with a paid ad option you can scale as your business grows
Placester$119Agents who don’t have the time to create and manage a high-converting website and want it done for them
Chime$599A website with very little learning curve; something you can start using on day one
InCom$44.95Agents whose customer base would also appreciate having recently sold info and foreclosure data available in search

These options are for agents, teams, and brokers who are looking for a website that prioritizes lead generation. Looking for something more? If you want additional options, check out our guide to the best real estate website builders for 2022

If you’re looking for lead gen companies minus the website building capabilities, make sure to read our guide to the Top 6 Real Estate Lead Generation Companies for 2022.

Best Overall Real Estate Lead Generation Website: Propertybase

Propertybase Logo

To competitors in this space, it must seem like Propertybase is playing with an unfair advantage.

A part of the Lone Wolf Technologies group of real estate companies, Propertybase GO offers a powerful, ultra-customizable website experience. It comes complete with a native integration with lead generation juggernaut BoldLeads, a versatile and customizable customer relationship management tool (CRM), and a powerful engine to drive prospects to your website. Sounds too good to be true? It really isn’t. Read on.

Propertybase GO Pros & Cons

Propertybase GO ProsPropertybase GO Cons
  • Integrated organically with BoldLeads
  • Expensive, especially for single agents
  • Fantastic on-site lead capture customizations
  • Limited analytics options
  • Text Concierge is a powerful lead conversion tool
  • Requires a contract to use

In-depth Propertybase GO Review + Video Walk-through

Propertybase offers a lot of really interesting technology solutions for real estate professionals. Here are some of The Close resources you should check out to learn more about what they have available:

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Propertybase Pricing

Propertybase GO’s pricing is pretty straightforward, offering a full package that includes the IDX website for $399 per month with a minimum nine-month commitment

Propertybase also offers optional al a carte access to its award-winning lead generation platform, BoldLeads, as well as its transaction management platform, BackAgent, among other options. 

A Closer Look: Why Propertybase GO Is on Our List

Propertybase GO offers clean, customizable website designs with a ton of impressive lead-generating functionality. Some of our favorites include:

  • Agent stickiness: If you’re working as a part of a real estate team, you’ve probably got a website for the entire group rather than individual agents. Once a lead’s information is captured on a Propertybase GO website and is officially assigned to a team member in the CRM, that lead starts to see their agent’s information on the site instead of the generic team site. 
  • Adjustable lead scoring: Within Propertybase GO’s included CRM, you can adjust the automatic lead scoring to account for what matters most in your market. For instance, if listings are in short supply where you’re working (we know, basically everywhere right now), you can adjust the lead scoring to value listing leads above buyer leads. 
  • Scaling paid lead options: With BoldLeads, you can scale the amount you want to spend on paid lead generation up and down, sending more (or less) paid traffic to your website depending on your business needs and budget.

Live Propertybase Website Examples

Try Propertybase

With the BoldLeads lead generation opportunities right at your fingertips, the Propertybase website / CRM combo is a potent tool for real estate agents, teams, and brokerages alike and a clear choice for our best overall option. Incredibly customizable, intuitive, and easy to use, Propertybase is a strong option for a real estate web presence focused on lead generation and conversion.

Try Propertybase

Best Real Estate Lead Generation Website With Flexible Ad Spend: Real Geeks

RealGeeks Logo

OK, before ya’ll rush to the comments to bag on Real Geeks’ websites, remember what this article is all about—lead generation. This guide is all about highlighting the best real estate website options specific to lead generation, and while the Real Geeks product might be lacking in some areas, when it comes to lead gen, they’ve got it figured out.

Jeff Manson, founder of Real Geeks, started this company in 2008. It’s easy for OGs in the space to get stuck in the past, but Real Geeks has innovated and evolved their lead capture options to keep current with the time. They stand out in their ability to drive paid traffic, which is why they’re on our list. 

Real Geeks Pros & Cons

Real Geeks ProsReal Geeks Cons
  • Great lead capture landing pages
  • Limited website customization options
  • PPC, social, and other paid traffic ad packages
  • A bad blog / content marketing platform
  • A bonus CRM that is actually pretty helpful
  • No mobile app experience for agents

In-depth Real Geeks Review

The Close did a deep-dive into Real Geeks and all their services. To get more information about what they have to offer, make sure to check it out, plus these other helpful resources that include more info about Real Geeks.

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Real Geeks Pricing

Real Geeks provides an IDX website and a useful CRM for solo agents (or two-agent teams) for $299, plus an additional monthly fee of $25 per month for each additional agent.

Services like pay-per-click (PPC) and Facebook ad management are completely optional with Real Geeks. Drive the traffic to the site yourself or have Real Geeks help—totally up to you.

Here’s a breakdown of the pricing options with Real Geeks.

Real Geeks Pricing: Single Agent

IDX Website + CRM$299 (+ $250 Onboarding Fee)
Google PPC Management$300 flat fee + ad spend
Facebook Marketing Management$300 flat fee + ad spend
Additional Agent Access (After the Two Included)$25 / agent

A Closer Look: Why Real Geeks Is on Our List

Real Geeks offers tons of effective ways to get traffic to your website, as well as powerful tools to convert them into leads when they arrive. Here are some of our favorite features:

  • Optimized landing pages: Yes, landing pages are staples of lead capture, but the Real Geeks versions of these tools have been optimized in ways that give them best-in-class conversion rates. They’ve been tested, and tested again, and will adjust depending on your market to convert your specific audience. 
  • Partial lead capture: You can adjust your pop-ups and lead capture devices to capture only the information you want. So, say you’re struggling with getting leads to give you their phone number. Try asking instead for an email address for a while in order to get the pipeline flowing. 
  • Automated or manual lead assignment: Choose from popular lead assignment methods in the CRM (like round-robin or by lead type), as well as exercise the option to reassign a lead from a team member who hasn’t responded or followed up. 

Live Real Geeks Website Examples

Try Real Geeks

Real Geeks offers flexible ways to drive leads and to nurture them through a CRM. Whether you work with Real Geeks to create a massive Google and Facebook ad campaign to push 10,000 visitors a week to your site, or you buckle down and implement your own long-term search engine optimization (SEO) strategy to increase your website’s organic visibility, Real Geeks is a tool you should consider.

Try Real Geeks

Best Real Estate Lead Generation Website for Tight Budgets: Placester

placester logo

Placester offers exceptional lead generation and capture options that can power you to top-producer status—and they manage it all for you. You can still DIY your website, but the real deal is signing up for the DIFM (Do It For Me) Website package.

With DIFM, Placester creates a custom, expertly designed website, and once approved and launched, they update and manage it for you with their unlimited concierge-level service. You get all the benefits of having a top-performing Placester website but none of the work.

Placester Pros & Cons

Placester ProsPlacester Cons
  • Get a FREE custom site within 48 hours after filling out a short questionnaire (before you buy!)
  • You still have to give Placester the information for updates to the site
  • Affordable price, especially with NAR discount
  • The custom content option is not totally on-demand—it’s based on the Placester content cadence
  • Code-free site editing for ultimate customization options in the DIY package
  • Not an ideal tool for someone who needs team lead distribution features
  • Fantastic IDX search capabilities that will attract and retain site visitors
  • DIFM package lets you be totally hands-off
  • The highest-tier package offers custom content for your site
  • Every package gets the Placester CRM

In-depth Placester Review

Placester has long been hearing from agents that while they offer a great website builder, it would be even better if they would take over the time-consuming updating and management of the sites. Placester heard the call and answered. With their DIFM Website and DIFM Content Pro packages, Placester takes the work and worry of maintaining a website off the plates of busy agents. 

The process couldn’t be simpler. Agents take a brief quiz and Placester produces a draft site within 48 hours. The agent gives feedback, Placester perfects the site, it goes live, and then Placester takes the wheel. Agents can submit an unlimited number of changes or updates to the Placester portal—forever. This service is incredibly impactful at the individual agent level, but at the team and brokerage level, it has the potential to rocket a lead generation strategy to the next level.

We’ve written a lot about Placester and the tools they offer, but this new product and service delivery could be a major game changer for the industry. Where else can you find a website expertly designed for real estate lead generation at an affordable price with concierge-level service?

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Placester Pricing

Placester Pricing: Single Agent (with NAR Discount Billed Annually)
DIY Plan: Website Builder$79 / month
DIFM Website: Custom website designed and created by experts; unlimited updates and maintenance done for you$119 / month
DIFM Content Pro: Custom website designed and maintained for you; unique content; social media posts and reporting; Google analytics setup$319 / month
Placester offers their CRM and IDX integration with every package; note that both DIFM packages require a one-time $500 setup fee

A Closer Look: Why Placester Is on Our List

review about placester

Placester is currently ranked as our number one overall choice for the best real estate website builders of 2022 because their overall offerings are the most comprehensive of any other providers. But, they also stand out in the lead generation category. Here are some reasons why: 

  • Designed for real estate agents: These websites are packed full of lead generation opportunities, including custom landing pages, area and community pages, and testimonials. A Placester site leverages all of the best lead gen strategies for a real estate industry professional.
  • They are experts in website management: There’s a lot that goes into a high-performing website, from specialized code and SEO strategy to regular maintenance and upgrades. There’s a real advantage to letting the professionals manage this crucial marketing tool and that’s exactly what Placester does. 
  • The CRM is fully integrated: Your Placester CRM has essential features like auto-response, email drip, and blast campaigns. It may not be the most robust CRM out there, but it has the basics and works effectively with your website to generate and nurture leads. 
  • Social media content and marketing: Placester’s DIFM Content Pro provides three Facebook posts and three Instagram posts per week, plus one piece of custom content, which is sure to be a boost your overall lead gen marketing strategy.

Live Placester Website Examples

Want to see what a draft Placester website looks like in action? Here are a few examples of websites.

Try Placester

It’s hard to beat someone taking all of the work out of managing and maintaining your website for only $119 per month. We’re really excited about this solution-forward approach from Placester and believe that their high-performing sites—supported by concierge-level service—are an important part of any lead generation strategy. Click here to answer a few quick questions and get your custom site within 48 hours free of charge!

Try Placester

Best for a Website You Can Start Using on Day One: Chime

Chime Logo

Do you need a tool that you can purchase, set up, and start directing traffic to, all on day one? If so, Chime is worth checking out. Chime provides an easy, out-of-the-box solution to your real estate website needs, with some appealing lead capture options, plus a full-bodied CRM to follow up with your leads and convert them into clients.

Chime Pros & Cons

Chime ProsChime Cons
  • Excellent landing page options for every agent
  • Very expensive
  • Quick learning curve and lots of prebuilt sites that can go live with just a few details
  • Even with the high starting price, premium features often cost extra
  • A CRM that allows you to email, text, and call right from the platform
  • “Options overload” in the CRM can be difficult to navigate

In-depth Chime Review

Chime has a lot of features—too many to review in this guide. If you want to go deeper on this platform, check out The Close’s deep-dive review and other resources:

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Chime Pricing

Chime pricing starts at $599 for the Foundation package, plus an additional charge for platform upgrades (e.g., $15 per month for phone dialer access and $15 per month for text messaging, just to name a few).

If you want to throw in services like paid lead generation, Chime charges 20% of your ad budget for management, but that is all-inclusive. They’ll cover everything from creating the ads, running them on your behalf, and delivering reports to you about the results. 

Chime makes it a point to not disclose the cost of the platform for teams and brokerages on its website, so to access this information, you’ll have to actually call and speak to a sales rep. You can find a detailed breakdown of Chime’s costs at the time of this article’s publishing in the dedicated Chime Review.

Chime Pricing at a Glance for a Typical Single Agent

Access to Chime Websites + CRM$599 per month
Typical Paid Lead Generation Ads$300 + 20%
Built-in Dialer Access for CRM$15 per month
Expanded Text Message Package for CRM$15 per month / 500 texts per day

Chime’s Business Package starts at $1,199 per month. This includes additional team features like custom roles and permission management, lead assignment options, a team chat feature, transaction management, enhanced reporting, and, of course, access to the platform for all your team members. They also offer an Enterprise package appropriate for brokerage-wide requests that starts at $1,750 a month.

A Closer Look: Why Chime Is on Our List

Chime is a real estate website platform where all the hard work is done for you, and the lead generation can happen pretty much the moment you activate your account. There’s a lot to appreciate about this system. Here are some of the highlights:

  • Concierge-level service: The reason these websites are ready to go immediately is your setup and activation takes place with a Chime Expert who does a lot of the heavy lifting for you. Yes, there is a required cost for this (Foundation users pay a one-time $500 setup fee), but for someone prioritizing time and (easy) effort, this is well worth it. 
  • Unlimited lead follow-up and nurture: Using the Chime CRM, you can email, text, even call your prospects without ever leaving the platform, making this the most centralized communication tool on our list. 
  • Next-level analytics and reporting: Chime offers some of the best analytics tools for understanding your website’s lead generation efforts as well as your (and your team’s) strategies for converting those leads. This platform is a data-lover’s dream. 

Live Chime Website Examples

Want to see what a Chime website looks like in action? Here are a few examples to check out.

Try Chime

If you’re looking for a real estate website that’s going to be operational on day one and a CRM that will allow you to track every bit and byte of your team’s performance (and yours), you should give Chime a try. Yes, you’ll certainly pay for this level of service, but for someone who is short on time and heavy on budget, this is an efficient option.

Visit Chime

Best Real Estate Lead Generation Website for Expanded Search Options: InCom

InCom logo

InCom provides real estate website and lead generation services at a staggeringly low price—so low that our antenna initially popped up, wondering if this would be a service provider that offers the quality our readers demand.

However, upon careful review, we are pleased to say that InCom offers a lot of worthwhile options for agents, especially if you’re looking to work with buyers hunting for a deal on a distressed or foreclosed property. 

While InCom isn’t quite in the same league as Real Geeks, Propertybase, or Chime, as far as its back-end lead nurturing goes, its consumer-facing websites and lead generation offerings are very exciting.

InCom Pros & Cons

InCom ProsInCom Cons
  • Lowest priced tool on our list
  • A CRM with limited options
  • Unique search options, including foreclosures and recently sold property
  • Relatively few websites to choose from
  • Easy export options for leads to other CRMs
  • No real solution for smaller real estate teams

InCom Pricing

InCom provides a very affordable option for a lead generating real estate agent website and CRM at just $44.95 per month. For an additional $4.95 per month, agents can unlock the premium themes for the website. There is also a $175 setup fee.

InCom does offer some paid lead management options as well, starting at $100 a month, plus ad budget. They also offer their ReCall Marketing services (a program for social media remarketing).

InCom Pricing at a Glance for a Typical Single Agent

Access to Standard Website Themes + CRM$44.95 / month (+ $175 setup fee)
Paid Google or Facebook ad Management$100 / month + ad spend
ReCall Marketing Services - Silver Package$100 / month

A Closer Look: Why InCom Is on Our List

InCom has some unique features at a surprisingly low price that we’re excited about. Here are some of the highlights:

  • Highly customizable IDX search: Nobody else on our list provides options for website search that include expired listings, recently sold, and foreclosed homes, making this an investor or deal hunter’s dream platform. 
  • Designed to interact with other CRMs: Though they may not say it, it’s pretty clear InCom knows their CRM isn’t the best option for some Realtors, which is why they make lead transfer to other products a priority, which we love. 
  • Low price with no contract: On InCom, you really can try it for a month, and if you love it, keep it. If you don’t, you’re out less than 50 bucks. Convenient for someone who frequently suffers from buyer’s remorse or has a shoe-string budget. 

Live InCom Website Examples

Want to see what an InCom website looks like in action? Here are a few examples to check out.

Try InCom

If you’re looking for an affordable real estate website that really stretches the IDX capability to the max, you owe it to yourself to check out InCom. Its websites offer great lead generation options at a nearly unbeatable price, and with a month-to-month contract option, if you aren’t satisfied with the results, you have nothing to lose.

Try InCom

What to Do With Your New Leads: 3 Nurturing Strategies to Convert Them Into Clients

Whether you’ve chosen Propertybase, Real Geeks, Placester, Chime, or InCom, you’re going to need a strategy for nurturing those new leads and turning them into clients who actually buy or sell. Here are three of our favorite ways to increase your conversion rate for real estate leads:

Your Turn

Any of the companies on our list of the best real estate websites for lead generation could be an essential part of operating your real estate business, and the best place for real estate agents to capture leads. 

With the right CRM, you can engage the leads from your website and nurture them until they are ready to pull the trigger on a purchase or sale. 

Which website / CRM combo on this list is right for you? Which options would you like to see us review in the future?

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