If your real estate website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into client leads. That’s why you should choose from the best real estate lead generation websites available.
To really turbo-charge your site, you should consider an all-in-one platform with a tech stack that includes a customer relationship manager (CRM), marketing tools, and sophisticated lead generation strategies. These providers drive audiences to a site, capture lead information, populate CRMs, and utilize automation to nurture and convert leads. Each of the website providers on our list has the necessary tools to turn your marketing dollars (and hard work!) into actual buyers and sellers.
The 6 Best Real Estate Lead Generation Websites
|Real Estate Lead Generation Websites||Best For|
|Sierra Interactive||Luxury markets|
|Real Geeks||Driving traffic|
|Easy Agent Pro||Ease of use|
These are our favorite website creators that specifically prioritize lead generation within a larger sales solution. Generally speaking, they tend to be more expensive than providers that only build and host websites. If you are looking for a real estate website builder with some lead gen tools but not necessarily a fully featured, all-in-one platform, check out our guide to this year’s best real estate website builders.
If you’re not sure what features you want, check out our shopping guide below first. But if you’re ready to jump in, let’s take a look at the best lead generation website providers now!
Best Real Estate Lead Generation Website Overall: Chime
Do you need an all-in-one solution that is pretty much the answer to all of your problems? Do you also have a healthy budget? If so, look no further. Chime’s tech stack is easy to learn, yet highly customizable, which is a rare combination in this industry. It’s got some appealing lead capture options, a full-bodied CRM to help you follow up with your leads and convert them into clients, and some really nice-to-have bonus products like an inside sales agent bot, a power dialer, and advanced team and transaction management tools.
The higher price tag will be a factor for agents, but it seems more reasonable when you consider that PPC and retargeting ad management is also included (though ad spend is not). For my money, no platform does a better job at lead generation, capture, nurture, and conversion.
The Close Scorecard: Chime
Chime charges a one-time setup fee of $500 and then $449 per month. This makes it one of the more expensive options on our list, but remember, it’s packed with features. It’s one of the most all-inclusive packages available, especially when you consider how costs would add up if you were pulling all of these services together.
Our Favorite Chime Features
Chime is a real estate website platform where all the hard work is done for you, and the lead generation can happen pretty much the moment you activate your account. In addition to the traditional seller and buyer lead capture landing pages, here are some of my favorite features:
Chime Website Examples
Final Thoughts on Chime
Chime’s cost might be prohibitive for some solo agents, but don’t let it completely put you off. This is such a standout solution that the numbers might work when you consider how much it costs to pay for all of these features separately.
For me, Chime is a better lead-to-close sales pipeline than any other. The thoughtfulness that goes into the entire ecosystem is unparalleled: From SEO and social engagement that drives traffic to beautifully designed sites to custom lead capture to qualifying chatbots to automated lead nurturing to lead routing and transaction management—all the way to a done deal—Chime does it best. Throw in excellent data systems that track and monitor wins and missed opportunities, and Chime is the clear winner to be our best overall.
Is Chime the All-in-One Solution the Real Estate Business Has Been Waiting For?
Best Real Estate Lead Generation Website for Luxury Markets: Sierra Interactive
Sierra Interactive is an all-in-one solution for real estate agents that combines a high-performing CRM with SEO-driven websites designed to accelerate lead generation. The two work together beautifully, much like Chime. Sierra Interactive doesn’t have all of the Chime features and is slightly more expensive, but we give Sierra Interactive the edge for agents working in the luxury market, as these templates are slightly more sophisticated, perfect for higher-end listings.
The Close Scorecard:
Sierra Interactive Pricing
Sierra Interactive’s CRM + Website bundle is $500 per month with no startup fee. This includes five users, text messages, voicemails, and auto-dialer minutes. There are additional fees for going over those communication tool limits and setting up digital marketing campaigns.
Our Favorite Sierra Interactive Features
It really comes down to the quality of sites that Sierra Interactive offers. Agents working in the luxury real estate market need lead generation websites that allow for exceptional brand customization in addition to all of the top-end lead generation and capture tools.
Sierra Interactive Website Examples
Final Thoughts on Sierra Interactive
Sierra Interactive’s high-end product is adaptable to luxury markets; it’s a relatively easy platform to use (I love their resource center) and highly effective. The SEO-friendly designs drive organic traffic and leads are effortlessly integrated into a robust CRM that provides individualized action plans. It’s not quite as seamless of an ecosystem as Chime, but it’s pretty close. And if the aesthetic of your site matters for your luxury market, then Sierra Interactive might just be the solution for you.
Best Real Estate Lead Generation Website for Paid Traffic: Real Geeks
OK, before y’all rush to the comments to express your hatred of Real Geeks’ websites, remember what this article is all about: lead generation. I’m highlighting the best real estate website options specific to converting visitors to clients. And while the Real Geeks product might be lacking in some areas, when it comes to lead gen, they’ve got it figured out. Real Geeks has been around since 2008 and has impressively innovated and evolved their lead capture options to keep up with the times. They stand out in their ability to drive paid traffic, which is why they’re on this list.
The Close Scorecard: Real Geeks
Real Geeks Pricing
Real Geeks provides an IDX website and a useful CRM for solo agents (or two-agent teams) for $299, plus an additional monthly fee of $25 per month for each additional agent. With this comes a templated IDX website packed with lead gen features, a fully integrated CRM, and library full of content to use in your lead nurturing automation. It is significantly less expensive than Chime and Sierra Interactive, but there are plenty of add-ons that add up.
Services like pay-per-click (PPC) and Facebook ad management are completely optional add-ons with Real Geeks. You can drive traffic to the site yourself or have Real Geeks help—totally up to you. Real Leads—a done-for-you PPC campaign for Google and Bing—is an additional $600 per month (not including ad spend). The Real Geeks AI chatbot, Robin, will nurture your leads for an additional $200 per month.
Our Favorite Real Geeks Features
Real Geeks offers tons of effective ways to get traffic to your website, as well as powerful tools to convert that into leads. Here are some of my favorite features:
Real Geeks Website Examples
Final Thoughts on Real Geeks
Real Geeks offers flexible ways to drive leads and nurture them through a CRM. Whether you work with Real Geeks to create a massive Google and Facebook ad campaign to push 10,000 visitors a week to your site, or you buckle down and implement your own long-term SEO strategy, Real Geeks is a tool you should consider. Its sites may not have the sleek look of Sierra Interactive or the seamless sales cycle of Chime, but the add-ons let you customize your package, making this class of lead generation affordable for almost everyone.
Real Geeks Review: An In-depth Look at Features & Pricing
Best Real Estate Lead Generation Website for Affordable White-glove Service: Placester
Placester offers affordable, exceptional lead generation and capture options that can power you to top-producer status—and they manage it all for you. You can still take a DIY approach to your website, but the real deal is signing up for the DIFM (Do It For Me) package.
With DIFM, Placester creates a custom, expertly (and beautifully) designed website in just 48 hours. Once it’s approved and launched, they update and manage it for you (which no other provider does, at least not without an enterprise solution) with their unlimited concierge-level service. You get all the benefits of having a top-performing website that looks as good as some of our top picks, but at half the cost and with none of the work.
The Close Scorecard: Placester
DIY is $79 per month and includes the IDX website and CRM. The DIFM is $119 per month with a $500 setup fee and the website is built and managed by the Placester team. Agents get an unlimited number of update requests.
The DIFM +Content is $319 per month plus a $500 setup fee and includes six social media posts and one piece of custom content every week. These prices all reflect an annual subscription with a National Association of Realtors (NAR) membership. For context, this is definitely less expensive than our top three picks, and a lot more hand-holding.
Our Favorite Placester Features
Placester consistently ranks as one of our top choices for the best real estate website builders because their offerings are the most comprehensive of all the providers we tried out. However, they also stand out in the lead generation category. Here’s why:
Placester Website Examples
Final Thoughts on Placester
It’s hard to beat someone taking all of the work out of managing and maintaining your website for only $119 per month, especially when that site is backed by a CRM and done-for-you marketing tools. If you’re looking for a best-in-class CRM, Placester isn’t the provider for you (scroll back up to our top three picks), but if you want to hand off your site to experts who prioritize lead generation for a really reasonable price, it may just be perfect. Click below to answer a few quick questions and get your free custom site mock-up within 48 hours.
Placester Review: Is It Really the Best Real Estate Website Builder?
Best Real Estate Lead Gen Website for Ease of Use: Easy Agent Pro (EAP)
Easy Agent Pro (EAP) is so hyper-focused on lead generation that they even call their websites “leadsites.” Not only is an EAP website fully optimized for lead generation, with lead capture landing pages, gated searches, SEO-driven content done for you, and social media engagement, the entire platform is pretty idiot-proof. If you want all of the advantages of sophisticated lead generation but don’t have the time (or interest) to build your SEO or fine-tune your IDX, EAP is the ideal solution.
Plus, its wide array of add-on features and integrations make customizing your site easy. Want to set up a contact form? Want prewritten blog content? It’s all possible within the platform. It’s not perfect, and it’s not really in the same category as a Chime in terms of a fully featured CRM, but it’s also half the price. There’s a reason EAP has a good reputation among agents: It’s really easy to use, and it really works.
The Close Scorecard: EAP
Easy Agent Pro offers several packages. The less expensive option is Pro, which is $179 per month and includes website IDX, a CRM, and email and text sends. Ultimate is $259 per month, and adds in white-glove setup, an IDX polygon map, and premium templates for your website. Ultimate+ comes in at $379 per month and includes done-for-you PPC ads. Finally, Premium is $899 per month and does a lot more, including SEO (via monthly community niche pages), social media posts, drips, and campaign management. There is a $200 activation fee for the lower three tiers and a $400 fee for the Premium package.
Our Favorite EAP Features
EAP does lead generation well. The sites are attractive, sticky, and engaging, and all of the traditional lead generation tools, such as buyer and seller landing pages, are well integrated. In addition to that, here are some of my favorite EAP features:
EAP Website Examples
Final Thoughts on EAP
EAP offers excellent value for the money and the ability to customize with apps and integrations. Its CRM is not nearly as robust as the higher tier options on this list, but that’s not a requirement for every agent. Easy Agent Pro makes optimizing your website for driving traffic and lead generation easy for just about anyone. If you’re a single agent and want a lot of the work—including content and social posts—to be simple and accessible, EAP is a great option.
Best Real Estate Lead Generation Website for a Budget: iNCOM
iNCOM provides real estate websites and lead generation services at a really low price. They also include a lot of worthwhile options for agents, especially if your buyers are hunting for a deal on a distressed or foreclosed property. While iNCOM isn’t in the same league as Chime or Sierra Interactive as far as back-end lead nurturing and robust CRMs go, and it’s not up to Placester’s design standards, its consumer-facing websites and lead generation offerings might be exactly what you need, without all of the expensive extra features.
The Close Scorecard: iNCOM
iNCOM pricing starts at just $50 a month for an annual plan, plus a one-time setup fee of $250. This is clearly quite competitive, and unlike other providers, nearly all the essential features of the platform are included in its monthly and annual rates. It’s perfect for agents who are looking for all the elements they need, but don’t want to pay for the features they don’t.
Our Favorite iNCOM Features
Overall, iNCOM has some unique features (at a surprisingly low price) that I’m excited about. In addition to the traditional lead generation and capture tools like custom landing pages and visitor registration, here are some of the highlights:
iNCOM Website Examples
Final Thoughts on iNCOM
If you’re looking for an affordable real estate website that really stretches IDX capabilities to the max, you owe it to yourself to check out iNCOM. To be clear, this is not a robust sales ecosystem with tons of automation, but its websites offer great lead generation options at a nearly unbeatable price. And with a 30-day money-back guarantee option, if you aren’t satisfied with the results, you have little to lose.
To celebrate Black Friday, InCom is offering $245 off on annual subscription and $50 off to set up fee. – Promotion end November 30th 2023.
Must-have Lead Generation Features for Real Estate Websites
Not sure what you’re shopping for? It’s important to consider what you actually need in a site to be successful. Here are my three must-haves for website lead generation websites (watch the video below, as I expand on each one).
1. Dedicated buyer & seller landing pages
Landing pages offer something of value to your prospects in exchange for their contact information. For a buyer, it could be property search; for a seller it could be a home valuation tool page.
2. Gated IDX search
I like having the general property search open, but if users want to see a specific property or save one to a specific list search, they’re going to need to enter their contact information.
3. Direct connection between your website & CRM
These two crucial lead gen tools have to talk to one another so that you engage with your website leads immediately and automatically.
There’s also a host of excellent lead generation tools in addition to these three must-haves that you may want to consider. Here’s a list of my favorites:
Your website doesn’t have to have all of these lead generation features, but you’d be amazed at how many total-solution website platforms on our list make it so you could have them all.
Methodology: How I Chose the Best Lead Generation Websites for Real Estate
The first thing I bring to this review is many years of real estate experience. I’ve been in the game long enough to know what works and, perhaps more importantly, what agents need. I’ve made all the mistakes so that you don’t have to.
For this review, I got the keys to the car and did the test drives whenever possible. When I’m doing a deep dive into these website builders, I’m looking at how the product serves our particular industry and how it can benefit our businesses while saving time and money. Does a website builder have strong SEO, IDX capability, and offer read-made blog content? Can you customize it to your brand? How is customer service? Is the site a good value for money and easy to use?
Here are the criteria we use for our scoring:
As a writer at The Close, I have editorial independence, which means I pick the providers that I believe make the best products for our readers. I form my opinion based on careful analysis of pricing, features, integrations, and ease of use, among other criteria. Rest assured that this review is a careful and trustworthy reflection of my experience and expert knowledge. To learn more about our editorially independent product analysis, check out our methodology page.
Over to You
Any of the companies on our list of the best real estate websites for lead generation could be an essential part of operating your real estate business. With the right CRM, you can engage the leads from your website and nurture them until they are ready to pull the trigger on a purchase or sale.
Which lead gen website provider on this list is most appealing to you? Which options would you like to see us review in the future? Let us know in the comment section!