Having trouble finding real estate keywords that actually drive qualified leads to your blog posts and YouTube videos? Don’t worry, you’re not alone. Choosing keywords for your website is hard if you don’t know what you’re doing. 

That’s why we decided to put together this guide with 77 real estate keywords that buyers and sellers commonly search for. After the list, we’ll show you how to customize and use these keywords in your blog posts and YouTube videos, and more importantly, tools to find more keywords to reach buyers and sellers in your farm area. 

What Are Real Estate Keywords?

Real estate keywords are words or short phrases that Google and other search engines use to categorize content. Generally speaking, the real estate keywords used in an article will represent the main subject of a blog post or webpage.

Before you dive in, you should understand that keywords are only one element of an effective search engine optimization (SEO) strategy. If you’re brand-new to SEO, check out our in-depth guide here:

Related Article
Real Estate SEO: The Ultimate Guide (9 Steps to Better Ranking)

The 77 Best Real Estate Keywords of 2023

Here is our list of the best real estate keywords for 2022. You can use these keywords to plan which articles to write for your blog.

We included both short-tail keywords (single words) and long-tail keywords (short sentences or questions) in this list. Generally speaking, long-tail keywords will have fewer people searching for them, but will be more relevant to your audience. Most of the content you create using keywords should use long-tail keywords. We’ll show you how in the next section.

1. Realtor21. Best neighborhoods41. How accurate are Zillow estimates?61. Buying vs building a house
2. How to find a Realtor22. Closing costs42. How to buy a house with no money62. Do open houses work?
3. Best Realtor23. Who pays closing costs?43. Best time to sell a house63. What to look for when buying a house
4. Should I hire a Realtor?24. Closing costs for seller44. Best time to buy a house64. FHA loans
5. How to choose a Realtor25. How to sell your house without a Realtor?45. Staging a house65. FHA vs conventional loans
6. Is it a good time to buy a house? 26. How much does it cost to sell a house?46. Curb appeal66. How to get preapproved for a home loan
7. How much is my house worth?27. How long does it take to sell a house?47. Curb appeal ideas67. How to add a room to a house cheap
8. Renting vs buying a house 28. First-time homebuyer programs 48. Curb appeal landscaping68. What do appraisers look for?
9. Homeselling tips29. Sell my house49. Buying a foreclosed home69. Best home improvements to increase value
10. Homebuying tips 30. Sell my house fast50. What makes buying a foreclosed property risky?70. Buying a duplex
11. How to sell a house by owner31. Best neighborhoods51. What not to fix when selling a house71. Buying a vacation home
12. For sale by owner32. Home inspection checklist 52. How much do you lose selling a house as is?72. 1031 exchange real estate
13. How to buy a house33. Home inspection checklist for sellers53. Home inspection checklist73. Housing bubble
14. Condos for sale34. Home inspection checklist for buyers54. What is the best way to prepare for an inspection?74. Will home prices ever go down?
15. Duplexes for sale35. Homebuying process checklist55. What do home inspectors look for?75. How to rent your house
16. Townhomes for sale 36. Homeselling checklist56. How to win a bidding war on a house76. Short sale process
17. Cheap houses for sale37. Final walk-through checklist57. How to make an offer on a house77. Who pays Realtor fees
18. Waterfront homes for sale38. Home estimate58. How much over asking price should I offer on a home?
19. New constructions homes39. Home valuation59. Buying a house in a seller's market
20. Multi-family homes for sale40. What credit score is needed to buy a house?60. How often do contingent offers fall through?

How to Use Keywords to Generate Traffic & Leads

There are two basic steps to using keywords effectively to generate traffic and leads. First, you need to tailor your real estate keywords to target local buyers and sellers. After all, ranking number one for “luxury homes” will be useless for your business if you can’t target people actually buying luxury homes in your farm area. Second, you need to write blog posts or create videos to provide the best answer to the questions local buyers and sellers are searching Google to answer. 

Here’s a quick breakdown of this process: 

1. Tailor Your Keywords to Target Local Buyers & Sellers

Over the last few years, Google’s algorithm has gotten smarter. MUCH smarter. Today Google uses advanced artificial intelligence (AI) to deliver hyper-specific answers to the questions people search for. Increasingly, those answers are targeted to the searcher’s geographic location. This is why tailoring your keywords to specific local audiences is crucial. 

It is also much easier to rank your content for local real estate keywords since there is much less competition. For example, tens of thousands of people might search for “closing costs,” but only a few hundred might search for “closing costs in Phoenix.” 

So whenever you are planning an article or video, make sure you are coming up with local long-tail keywords to answer questions for a specific audience in a specific location. Here are a few examples of how a Realtor in Phoenix might come up with local long-tail keywords to target with their content: 

Generic KeywordAudienceLocationLocal Long-tail Keyword
Homebuying TipsFirst-time homebuyersPhoenixHomebuying tips for Phoenix
Curb Appeal IdeasHomeownersPhoenixCurb appeal ideas for Phoenix
Closing CostsFirst-time homebuyersPhoenixClosing costs in Phoenix

2. Determine Search Intent for Long-tail Keywords 

Once you have a list of local long-tail keywords, the next step is to figure out which questions your local buyers and sellers want answered when they search Google for them. This is known as search intent and should be the driving force behind all content you create for your website that you want to rank on Google. 

Whether you are writing a blog post or creating a YouTube video, the process is the same: Take your specific local keywords and try to figure out what questions people are trying to get answered by searching those keywords. 

Think of it like Jeopardy: if your keyword is “home buying tips for Phoenix,” the question being asked is pretty straightforward: “What are the best home buying tips for Phoenix?” However, if your keyword is something like “closing costs in Phoenix,” your local buyers and sellers will likely have more than one question. 

Specific Local KeywordSearch Intent: Questions Buyers & Sellers Want Answered in Your Content
Closing costs in PhoenixHow much are closing costs in Phoenix?
Who pays closing costs in Phoenix?
How can I save money on closing costs in Phoenix?

3. Write Blog Posts or Create YouTube Videos to Answer Questions Local Buyers & Sellers Are Asking

OK, now you should have a list of local long-tail keywords and understand the search intent behind those keywords. The next step is to write blog posts or create videos to provide the best answers to those questions. Here is a quick formula for creating content that provides the best answers to your audience’s questions: 

Using Keywords in Blog Posts 

Write a Snappy Title
Your title should include your keyword (ideally as close to the beginning as possible), and should be written in a natural style that will make people want to click on your article. Here are some title ideas to target “closing costs in Phoenix”:

Write an Introduction That Draws People In

Your introduction has two purposes: to draw people in and make them curious about your article, and to explain what they will get by reading your article. Using real estate keywords in your introduction is crucial. Just make sure you use them in a natural way. Here is an example of an introduction for an article about closing costs in Phoenix:

Create an Outline for Your Content

When you have search intent figured out, writing your content is easy. All you need to do is create an outline for your article or video and use the questions people want answered as your primary headings and subheadings. If you’re making a video, use the questions as chapters.

Don’t worry about using keywords in your content. If you are focusing on answering buyers’ and sellers’ questions, they will come up naturally as you write. 

Using Keywords in YouTube Videos 

For YouTube videos, you can use the same basic formula when you write your video’s title, description, and tags. You can also use keywords in your video’s chapters, but only if they are relevant to what you are talking about.  

Now that you have the basic idea of how to create content using real estate keywords, here are seven more advanced tips to make it great:

If you need more ideas for blogs or want some expert writing tips, check out our guide to real estate blog ideas below:

Related Article
101 Real Estate Blog Ideas (+ Examples & Expert Tips)

How to Find More Real Estate Keywords 

While our list of real estate keywords is a great starting point for your content, you will likely need to pinpoint more specific keywords to reach buyers and sellers in your farm area. In order to make your life easier, here are three ways to determine important keywords for your content.

Over to You 

What did you think of our guide to researching and using real estate keywords? Let us know in the comments.