Agent Basics

7 Tricks to Tell When Your Clients are Lying to You

Emile L'Eplattenier | April 16, 2018

Your clients are liars. Yes, all of them.

Of course, so are your listing agents, your managing broker, buyers agents, lawyers, lenders, administrative assistants, your coworkers and well, you and your entire family. Liars, all of them.

While we may lie for good reasons (Yes honey, santa claus is real!), that doesn’t change the fact that there is often a disconnect between what we say and what we want.

While this may not be a huge deal when it comes to santa claus or the tooth fairy, when you’re trying to land a listing or close a deal, figuring out who’s lying can be crucial information.
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What Millennials Really Want From a Realtor: 11 Top Producers Weigh in

Emile L'Eplattenier | April 13, 2018

What the hell is the point of Instagram stories? This was the question I asked my millennial coworker to explain during a late night in the office last week.

I left that conversation feeling like a dinosaur, and with a newfound respect for the speed this generation is changing the world.

Millennials have been delaying buying homes and having kids, but it seems like they’re finally starting to snap up real estate.

In fact, the latest NAR Home Buyer and Seller Generational Trends study for 2018 found that millennials are now 36% of all buyers…

Shock Study: More Than 50% of Realtors Carry Weapons on Showings

Emile L'Eplattenier | April 3, 2018

Chicago Realtor Sonia Figueroa was attacked by a pitbull in a vacant lot.

She had to run from a vacant listing because of drug dealers, and her office was robbed…

That’s when Sonia decided to buy a gun.

Here’s Sonia in the Chicago Tribune explaining why:

Top 10 HandShake Mistakes Every Realtor Should Avoid

Emile L'Eplattenier | April 2, 2018

Quick. Think of how many amazing handshakes you’ve gotten in your life.

Now think of how many terrible, awkward, cold fish, handshakes you’ve gotten.

If you’re like most people, chances are you’ll have a hard time remembering great handshakes, but an easy time remembering the bad ones.

It gets worse…
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11 Reasons Why Military Veterans Make Amazing Realtors

Emile L'Eplattenier | March 7, 2018

Have you ever been shot at?

Chances are, unless you’re one of the 20 million+ military veterans in this country, you haven’t.

As a proud Vietnam Veteran, my father has been shot at. Hundreds of times.
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How to Explain Bitcoin to Your Clients Without Sounding Like a Dinosaur

Emile L'Eplattenier | February 25, 2018

Unless you’ve been living under a rock, you’ve read stories in the media about impossible sounding returns; 1,000% in one week! $10 million from a $1000 investment!

Since the market is so hot, the question is not if your clients are going to ask you about bitcoin, but when. [Read more…] about How to Explain Bitcoin to Your Clients Without Sounding Like a Dinosaur

15 Signs That You’re Finally Ready to Start a Real Estate Team

Emile L'Eplattenier | January 24, 2018

You’ve always been an overachiever. In your first three years as an agent, you won three office sales awards and your past clients RAVE about you. Then your phone starts ringing off the hook and well, there’s no way you’re going to get to the next level without some professional help…or a miracle.

We wrote this article so that you too can recognize the warning signs that signal you need to start a real estate team yesterday.

The One Skill That Separates $40k Agents From $500k Agents

Emile L'Eplattenier | December 27, 2017

Wouldn’t it be amazing if only ONE skill separated the $40k agents from the $500k agents? What if you could snag that corner office by applying a few simple strategies to your life? It sounds almost too good to be true right?

Amazingly, in 2018, there is one skill that most management consultants, TED speakers, psychologists, and best selling authors all agree is primary to success in any sales job
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