Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights.
AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals.
Here are my picks for the best AI-powered tools to help with various aspects of your business.
- CINC: Best for AI lead generation and nurturing
- Top Producer: Best for AI farming tools
- Agent Image: Best AI-powered website tools
- Offrs: Best for AI predictive analytics
- Lone Wolf: Best for AI-powered email communications
- Style to Design: Best for AI virtual staging
The Close’s top picks for best AI tools for real estate agents
| Type of Software | Standout Features | Starting Price |
|---|---|---|
 | AI-powered lead scoring algorithm & automated messaging | $899/month + $200/month for AI features |
 | Contact management & integrations with CRMs, MLS, and social media | |
 | AI-powered email templates, task tracking, and email follow-ups | |
 | IDX integrations and custom market report generation | |
 | ISA team support for pre-qualification of leads | |
 | AI-powered virtual staging | |
CINC: Best for AI lead generation & nurturing
 |
|
|---|---|
|
|
|
|
|
|
Starting Monthly Prices
- $899/month for the software plus $200/month added fee for AI tools
Learn more in our in-depth CINC review.
Why I chose CINC
CINC is also one of The Close’s picks for the best real estate lead generation companies, and its AI, Alex, emphasizes that as its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.
Additional features
- Automated messages: Follow up with your emails and texts without missing a beat.
- Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on.
Top Producer: Best for AI farming tools
|
|
|---|---|
|
|
|
|
|
|
Starting Monthly Prices
- $179/month
Learn more in our in-depth Top Producer review.
Why I chose Top Producer
Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers.
Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.
Additional features
- Website builder: Build a professional real estate website to attract leads and create an online presence.
- CRM: Track all incoming leads in the CRM and automate follow-up.
Agent Image: Best AI-powered website tools
|
|
|---|---|
|
|
|
|
|
|
Starting Monthly Prices
- $99/month
Why I chose Agent Image
Agent Image has a strong track record of creating visually stunning websites that have been able to drive more traffic to a real estate agent’s business. Agent Image offers IDX packages powered by AI that allows for things like the automatic updating of property listings, property searches, personalized recommendations, behavior-based email automations, and up-to-date market data and insights.
Agent Image’s web design services are a more ideal fit for those marketing to the luxury market. As such, you might find that prices for some of its packages are a bit on the higher end.
Additional features
- Multiple MLS boards: Agents that are part of multiple markets can include all MLS boards in the IDX package for their website.
- Hotsheets: Eliminate hours of research and quickly generate custom market reports showing various housing data such as new listings, price changes, and properties recently sold or under contract.
- Lead capture tools: Add various tools to your website that provide value to your readers, something that can provide quality leads for your business. Examples include mortgage calculators, home valuation tools, maps, property alerts, and contact forms.
Offrs: Best for AI Predictive Analytics
 |
|
|---|---|
|
|
|
|
|
|
Starting Monthly Prices
- $399/month
Why I chose Offrs
Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.
Additional features
- ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure.
Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline.
Lone Wolf: Best for AI-powered email communications
 |
|
|---|---|
|
|
|
|
|
|
Starting Monthly Prices
- $33.25 monthly
Why I chose Lone Wolf
Lone Wolf — which acquired LionDesk, one of our top-recommended CRM systems — offers an all-in-one real estate platform designed to allow you to manage virtually all aspects of your firm. This includes an exceptional CRM system to grow your business, as well as tools to manage transactions from start to finish. Lone Wolf’s AI functionality is included with its client management platform called Relationships, which is available as part of its Foundation platform.
AI tools include templates and personalized emails that can be used for each stage of a transaction, from welcoming new clients, ensuring that every aspect of a transaction is addressed, and congratulating clients on their new home.
Additional features
- Task tracking: Integrations with third-party calendar apps like Google and Outlook can help ensure you never miss an appointment or task ever again.
- Automated communication tools: Emails can automatically be sent to contacts on a rules-based system, such as whenever a transaction moves to a new milestone.
- Analytics: Get market insights such as inventory levels, sales prices, and more to allow you to better assist your clients with finding properties and making competitive offers.
Style to Design: Best for AI for virtual staging
 |
|
|---|---|
|
|
|
|
|
|
Starting Monthly Prices
- 19.99/month, Minimum three-month commitment for all plans
Why I chose Style to Design
Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work.
The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.
Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.
Additional features
- Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
- Design community: Access to coaching to help you become an expert in virtual staging and renovation, so you can sell your real estate services with design included.
Methodology: How I chose the best real estate AI tools
Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents.
We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.
Detailed criteria included the following to determine the best AI in real estate tools:
- Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations.
- Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow.
- Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business.
- Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises.
- Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.
Frequently Asked Questions (FAQs)
How much technical skill is required to use a real estate AI tool?
Most real estate AI tools are designed to be user-friendly and require minimal technical skills. They often have intuitive interfaces and provide step-by-step guides to help users get started. Additionally, many platforms offer comprehensive support, including tutorials, FAQs, and customer service, to assist users in navigating the tools. While some familiarity with basic technology and software can be beneficial, the learning curve is generally manageable, allowing agents to quickly adopt and use these tools to enhance their businesses.
How does AI improve real estate lead generation and nurturing?
AI tools enhance lead generation and nurturing by automating the entire process, from capturing leads to managing them to a closed deal. These tools use algorithms to prioritize leads based on their conversion likelihood, ensuring agents focus on the most promising prospects. AI can also personalize follow-up communications by analyzing lead behavior and preferences. This level of automation and personalization ensures consistent communication, reduces agents’ workload, and increases the chances of converting leads into clients.
Can real estate AI tools integrate with an existing CRM system?
Many AI tools are designed to integrate seamlessly with popular CRM systems. This integration allows real-time lead updates that showcase any interaction or update with prospective leads, as well as ensuring that all client information is current and accessible from a single platform. Additionally, integration often includes features such as automated data entry, lead scoring, and follow-up reminders, which streamline the workflow and enable agents to manage their leads more effectively. While some advanced features are only available in CRM systems that carry a higher price tag, many of the best free real estate CRMs can offer premium features.
Are there any free AI-powered tools that can be used for real estate?
Absolutely! ChatGPT is probably one of the more well-known AI tools out there, and while there are paid versions of it, the free version is already quite robust. If you’re using ChatGPT for real estate purposes, you can give it background information about what you’re trying to accomplish so that it can help answer questions, create property listing descriptions for you, or create messages to send to clients using friendly or professional tones.
Why should I use AI as a real estate agent?
AI is a fantastic technological tool that can help you be more efficient with your tasks, allowing you to get more done in less time. However, technological advancements can occur quickly — and given how impactful it can be, you should keep your eyes and ears open for all of the newest tech trends in the industry to help you stay competitive as a real estate agent.
Your Take
Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel.
Have you incorporated AI into your business yet? Let us know!
Add comment