30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss [+Templates]

Saying thank you may seem like a small gesture, but it can do more than express gratitude. It can open the door to your next deal and deepen relationships. It also contributes to your personal brand, highlighting your attention to detail and your commitment to service, which are key qualities in an industry where trust and reliability are essential. A well-timed thank you also reminds clients and vendors why they chose you — and why they’ll choose you again.

Below, you’ll find The Close’s ready-to-use templates for just about every situation, from follow-ups to closing day celebrations. Whether you’re handwriting a card or sending a quick text or email, there’s a message here that fits. After the real estate thank-you notes, I’ll share tips on how to write your own and the ways to send them, as well as their importance.

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Quick hits if you need something general ASAP ⏱️

In a rush? Here are some thank-you notes that work for almost any client. Just copy, tweak, and send!

• Use case: An SMS to a buyer or seller
• Tone: Friendly and enthusiastic
• Delivery: Text

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• Great connecting today! I’m excited to help with your next step. Let me know if any questions pop up!
• Thank you again for your time! I’m here to support you whenever you’re ready.
• Appreciate the conversation today. Looking forward to what’s ahead!
• Just a quick note to say thanks. Let’s stay in touch as things move forward.
• Thanks for taking the time today! I’ll follow up soon with the next steps.

• Use case: A follow-up with a buyer or seller
• Tone: Warm and reassuring
• Delivery: Text, email, or CRM (hence, the placeholders for automation)

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• Appreciate your time, {{FirstName}}! I’ll follow up shortly with info that fits your goals. Let me know if anything else comes up.
• Hey there, {{FirstName}}. Thanks for the great chat today. I’ll be in touch with the next steps, but reach out anytime in the meantime!
• Great meeting you, {{FirstName}}! I’m here to help however I can. More soon!
• Hi, {{FirstName}}! Thanks again for reaching out! I’m looking forward to helping with your next chapter — more details coming soon.
• Thanks again, {{FirstName}}. Looking forward to working together and supporting your real estate journey.

After initial contact with a lead 🎯

• Use case: A friendly follow-up
• Tone: Professional and welcoming
• Delivery: Email or text

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Hi there, [Lead’s First Name]!

It was great connecting with you earlier. I appreciate you taking the time to share a bit about your property [e.g., search / sale], and I’d love the opportunity to help guide you through the process.

I’ll follow up soon with a few ideas to get us started. In the meantime, feel free to reach out with any questions or if you want to talk more about your goals.

Looking forward to helping you with your next move!

Best,

[Your First Name]

[Your Title / Brokerage]

[Phone Number] | [Email]

• Use case: A motivated lead
• Tone: Encouraging and optimistic
• Delivery: Text or email

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Dear [Lead’s First Name],

Thank you again for sharing your goals with me. I can tell you’re focused and ready to move forward, and I’m excited to help make it happen.

I’ll be in touch soon with helpful information tailored to what we discussed. If you have any questions or would like to meet in person, just let me know. I’m looking forward to working together!

Looking forward to working together,

[Your Full Name]

[Your Title / Brokerage]

[Phone Number] | [Email]

After a referral 🤝

• Use case: A personal referral
• Tone: Sincere and personal
• Delivery: Text or handwritten card

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Dear [Referrer’s Name],

I just wanted to say a heartfelt thank you for referring [Client’s Name] to me. It means a lot that you’d trust me with someone you know, especially in something as important as real estate.

I’ll be sure to take great care of them and keep you in the loop on how things progress. Referrals like yours are the best compliment I could ask for.

Gratefully,

[Your First Name]

[Phone Number] | [Email]

• Use case: A professional referral
• Tone: Appreciative and businesslike
• Delivery: Email or text

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Hello, [Referrer’s Name]!

I really appreciate you connecting me with [Client’s Name]. Thanks so much for thinking of me. I take referrals seriously, and I’ll ensure they feel fully supported throughout the process.

Let’s stay in touch! If there’s ever anything I can do to return the favor, don’t hesitate to reach out.

Best,

[Your Full Name]

[Phone Number] | [Email]

After a listing appointment 💼

• Use case: A value recap
• Tone: Clear and professional
• Delivery: Email or printed note

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Dear [Client’s First Name],

Thank you for taking the time to meet with me to discuss the potential sale of your property at [property address]. I enjoyed learning more about your goals, and I appreciate the opportunity to share how I can help you achieve them.

Based on our conversation, I’ll be preparing a detailed market analysis and customized plan to help you get the best possible outcome. I’ll follow up shortly with the next steps.

Please don’t hesitate to reach out if you have questions in the meantime. I’m here to help every step of the way.

Looking forward to working together,

[Your Full Name]

[Your Title / Brokerage]

[Phone Number] | [Email]

• Use case: A reference to the client’s goal or timeline
• Tone: Conversational and affirming
• Delivery: Text or email

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Hey there, [Client’s First Name]!

Thanks again for the great conversation today! I loved hearing about your plan to [e.g., move closer to family this fall / get your property on the market before summer ends], and I’m excited to help make that happen.

I’ll send over some next steps soon so that we can stay aligned with your timeline. Let me know if any questions come up in the meantime!

 

Talk soon,

[Your First Name]

After a showing 💌

• Use case: A potential buyer
• Tone: Helpful and upbeat
• Delivery: Email or text

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Hi, [Client’s First Name].

It was great meeting you at the open house for [property address]. I hope the space gave you a good feel for what you’re looking for.

If you have any questions about the home or want to see it again, I’d be happy to schedule a private showing or share more details. And if it’s not the one, I can help you find the right fit.

Thanks again for coming by!

Best,

[Your First Name]
[Phone Number] | [Email]

• Use case: A seller, thanking them for hosting
• Tone: Thankful and courteous
• Delivery: Handwritten note or email

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Dear [Seller’s First Name],

Thank you again for allowing me to host the open house at [property address]. Your property showed beautifully, and your efforts to keep everything welcoming and tidy truly made a difference.

I had strong turnout and positive feedback from attendees, and I’ll be following up with interested parties in the coming days. I’ll keep you updated on any developments.

It’s a pleasure working with you and helping showcase your property to its fullest potential.

Warm regards,

[Your Full Name]
[Your Title or Brokerage]

After signing a representation agreement 🖊️

• Use case: A buyer signs a listing agreement
• Tone: Excited and appreciative
• Delivery: Email or handwritten card

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Hi, [Client’s First Name]!

I’m excited to officially be your agent! Thanks so much for placing your trust in me. I’m looking forward to helping you find a great place and making this journey as smooth as possible.

Talk soon,

[Your Name]

• Use case: A seller signs a listing agreement
• Tone: Respectful and committed
• Delivery: Email or handwritten note

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Hey, [Client’s First Name]!

Thank you for choosing me to represent you in the sale of your property. I’m honored to be part of this important step, and I’ll work hard to make the process efficient and rewarding for you.

Warm regards,

[Your Name]

After a successful negotiation 🎉

• Use case: Acknowledgment of the win
• Tone: Celebratory and confident
• Delivery: Email, text, or handwritten note

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Hi, [Client’s First Name]!

Congratulations on securing [e.g., the sale price you wanted / amazing terms on your dream property]! It was a strong outcome, and I’m thrilled we were able to negotiate terms that worked in your favor.

Wins like this don’t happen by accident! You stayed focused, asked smart questions, and trusted the process. I’m so glad I could help you get across the finish line.

Onward to the next step! Let me know if you have any questions as we move forward.

 

Cheers,

[Your First Name]

• Use case: Gratitude for trusting you
• Tone: Grateful and reflective
• Delivery: Text or email

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Dear [Client’s First Name],

Just wanted to say how proud I am of how everything turned out. This one took some work, but I’m so glad we stuck with it and pushed through the tough moments together.

It was absolutely worth it to get the [e.g., closing terms / buyer concessions / final price] you were hoping for. Thanks for your trust and patience throughout — it made all the difference.

I’m here for anything you need as we move toward closing and beyond.

 

All the best,

[Your First Name]

After closing 📦

• Use case: Giving thanks, accompanied or preceded by a gift
• Tone: Joyful and thankful
• Delivery: Handwritten card, text, or email

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Dear [Client’s First Name],

Congratulations again on closing! It’s been such a joy to help you [buy/sell] your [property type], and I’m thrilled you’re starting this new chapter.

As a small token of appreciation, I’ve sent over a [e.g., welcome basket / personalized charcuterie board / gift card to a local restaurant]. I hope it helps you celebrate even more.

Thank you for trusting me with this journey. I’m always just a call or text away if you ever need anything real estate-related (or just want to say hi!).

 

All the best,

[Your First Name]

• Use case: Building a long-term relationship
• Tone: Caring and appreciative
• Delivery: Handwritten note, email, or text

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Hi there, [Client’s First Name]!

Congratulations on the successful closing of your [e.g., purchase / sale]! It’s been a pleasure working with you, and I’m so grateful to have been part of such an important milestone.

While closing day marks the end of one chapter, I hope it’s just the beginning of a long relationship. Whether you need a contractor, want to talk about the market, or just have questions down the road, I’m here to help.

Wishing you all the best in your next chapter! Please don’t hesitate to reach out anytime.

 

Warm regards,

[Your Full Name]
[Your Title / Brokerage]
[Phone Number] | [Email]

After a workshop or seminar 🧠

• Use case: A buyer, seller, or lead attends your educational event
• Tone: Informative and friendly
• Delivery: Email or text

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Hey there, [Client’s First Name]!

Thanks so much for attending our recent event on [topic]. I hope you found the session informative and walked away with insights that will help you move forward with your real estate goals, whatever stage you’re at. If any questions come up, I’d be happy to continue the conversation.

 

All the best,

[Your First Name]

• Use case: A real estate-curious attendee shows interest in learning how the process works before deciding to buy or sell
• Tone: Supportive and educational
• Delivery: Email or text

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Dear [Client’s First Name],

It was a pleasure having you at [seminar or workshop’s title]! Whether you’re thinking of buying or selling or just exploring options, it’s smart to start by getting informed. If you’d like to continue the conversation or review a personalized plan, I’m here anytime.

 

Warm regards,

[Your Full Name]
[Your Title / Brokerage]
[Phone Number] | [Email]

After receiving feedback 💬

• Use case: A testimonial or compliment
• Tone: Appreciative and humble
• Delivery: Email, text, or handwritten note

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Hi, [Client’s First Name].

Thank you so much for your thoughtful feedback. I truly appreciate you taking the time to share your experience. It means a lot to me, both personally and professionally.

Helping you through this process was a privilege, and hearing that you felt supported and well-served makes it all the more rewarding.

Thanks again for the kind words, and if you ever need anything down the road, I’m always here!

 

Best,

[Your First Name]

• Use case: Constructive feedback and your action plan
• Tone: Growth-minded and respectful
• Delivery: Email

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Dear [Client’s First Name],

I want to sincerely thank you for sharing your feedback about your recent experience. I always aim to provide the best service possible, and I truly value your honesty, as it helps me grow and serve future clients better.

I’ve already [briefly mention action: e.g., taken steps to improve communication timelines / made adjustments to how I present comps / added a follow-up checklist], and I’ll continue looking for ways to improve.

I really appreciate the opportunity to work with you and hope we stay in touch.

 

With gratitude,

[Your First Name]

After delays or making clients wait long for a response ⏳

• Use case: A buyer or seller experienced delays in the process
• Tone: Apologetic and reassuring
• Delivery: Email or a handwritten note

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Dear [Client’s First Name],

I just wanted to thank you for your continued patience. Real estate often involves timing and coordination, and I appreciate your understanding throughout this process.

Please know that I’m working diligently behind the scenes and will keep you informed every step of the way. I’m here to make the journey as smooth and rewarding as possible.

 

Warmly,

[Your First Name]

• Use case: A lead has been waiting on a follow-up or market changes
• Tone: Transparent and forward-looking
• Delivery: Email or text

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Hi, [Client’s First Name].

I want to thank you for your patience while waiting to hear back from me. I realize it’s taken a bit longer than usual to follow up, and I truly appreciate your understanding.

I’ve been reviewing the latest market updates to ensure I provide you with the most relevant and accurate information. I’ll be sharing [specific next step, e.g., a property list, pricing update, or strategy] shortly.

If you have any questions or if your plans have shifted in the meantime, I’d love to reconnect and realign.

 

Warm regards,
[Your First Name]

Struggling with thank-you notes? Start with these tips

Effective thank-you notes can go a long way. Mastering impactful thank-you notes can improve professional relationships and help you stand out in the competitive real estate market. Here are some valuable tips for writing real estate thank-you notes to buyers and sellers that leave an impression.

Mention the recipient’s name naturally. 

Always address your lead, client, or vendor by name. “Hi, [their first name]” is more personal than “Dear client.” If it feels natural, then use their name once more in the body of the message, but avoid overusing it, as that can feel robotic.

Reference specific details from your conversation.

Mention something they said to show you’re listening and engaged. Referencing an area, a timeline, a concern, or a reason shows you’re thoughtful and attentive, e.g., “I really enjoyed hearing about your goal of finding a home near the lake for weekend getaways.”

Mention the next step (when appropriate).

Be proactive by clearly stating what happens next. This keeps communication smooth and positions you as organized and reliable, e.g., “I’ll follow up on Thursday with updated listings in your price range.”

Use the right tone.

Remember to use a professional, warm, and sincere tone in your real estate thank-you cards. Being too casual can affect your perceived credibility, while insincerity may come across as salesy or generic.

Know the right timing.

For new leads, aim to follow up within 24 to 48 hours to demonstrate attentiveness. For current or past clients, a note within 7 to 14 days still feels thoughtful and professional.

Keep it simple.

A simple “thank you” can speak volumes, especially a handwritten one. Keep it short to avoid hand cramps. Don’t overdo it by sending too many thank-you notes to the same client, e.g., one note after closing and one during a holiday or homeownership anniversary can be enough to stay top of mind without overwhelming the recipient.

Choose the right delivery format.

Whenever possible, opt for a handwritten note to create a personal, memorable impression. That said, when timing is critical, a thoughtfully written email or text can still convey warmth and professionalism. You can also consider a handwriting generator when you have limited time to write or have difficult-to-read penmanship. You can generate a handwritten-looking note to print on quality stationery to still offer that personal feel.

Bonus: Know when it’s appropriate to follow up with a call or a gift.

From paper to pixels: Ways to deliver thank-you notes

Importance of sending thank-you notes

Writing and sending thank-you notes in real estate is a simple yet powerful practice that can yield long-term benefits for agents and their clients. Here are some of the benefits of thank-you notes:

• Sets you apart from the competition: In an industry where follow-up often feels automated, a thoughtful thank-you note (especially handwritten or personalized) makes you stand out as someone who cares.
• Encourages referrals: People are more likely to recommend you when you leave a positive, memorable impression. A thank-you note reinforces goodwill and keeps you top of mind.
• Enhances your professional image: Gratitude signals professionalism. Your clients will notice the small touches, and thank-you notes reflect a high level of service and attention to detail.
• Builds strong relationships: Showing genuine appreciation and reinforcing your connection with leads, clients, and vendors via a thank-you note may turn one-time interactions into lasting relationships. It demonstrates that you value their business beyond the transaction.
• Keeps lines of communication open: A thank-you note gives you a natural reason to reach out without transacting. It invites continued conversation, making future follow-ups feel more genuine and less transactional.

Frequently Asked Questions (FAQs)

The final walkthrough

Sending thoughtful thank-you notes in real estate can significantly impact client relationships. Personalizing your messages and expressing genuine appreciation can create lasting connections and foster a strong network of satisfied clients. Whether you use templates or craft your own messages, the key is to make each note heartfelt and tailored to the recipient.

Do you have any great tips for sending real estate thank-you notes that you think The Close’s readers will love? Let us know in the comments!