The Basics

One of the most challenging aspects of growing a team or brokerage is scaling lead generation quickly enough to keep junior agents happy and busy.

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

We talked to top-producing LGBTQ+ agents, industry friends, and allies about how we can all help make our industry more inclusive.

We put together six efficient checklists to empower your clients to play a more active role in their transactions—giving you back some of your time to foster more client relationships and grow your business.

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

Whether you are a solo agent, leading team or founding a brokerage, our free real estate business plan templates will help focus your strategy, define your goals, and lay your path for growth and success.

A strong seller’s market is a lot like dealing with the craziness of this pandemic. You never know what to expect day to day. Listing agents are flying high with attention on their listings. But, of course, buyer’s agents are always frustrated with the amount of work they are putting in only to get shot down and have to repeat the process over and over again.

It’s been rough out there lately, but don't worry—I've got your back! I’ll share nine awesome tips on how to make money as a real estate agent, even when things aren't exactly booming.

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

The ABR designation is a way to set yourself apart from your competition and win more clients.

After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?

These 8 real estate designations will position you as a subject matter expert, help you develop your professional network, and are the mostly likely ones to boost your income.

If you have been interested in earning your certified residential specialist (CRS) designation, now may be the best time to do it.

A pocket listing is a real estate industry term for a property that a broker has been given the exclusive right to sell by virtue of a signed listing agreement.

As a real estate agent, have you ever sold a weird house?

If you’re even a little unsure about the common home styles you’re going to sell in your farm area, check out our cheat sheet of common home styles.

There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

Are your first-time homebuyers slowly unraveling in the current market? They're not alone. Everyone talking about residential real estate is saying the same thing: We’ve never seen anything like this.

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

You may have read online that many real estate agents fail.

Luckily, we live in an era where the collected wisdom of some of the smartest, most successful people in your industry are giving away their secrets for free.

Since choosing the wrong real estate coach can be an expensive mistake, we crunched the numbers to find the best real estate coaches and programs in the industry.

So you’re thinking you want to switch real estate companies in the new year, but you’re not sure how or where to start? This step-by-step guide will make sure you’re prepared to make the transition to a new brokerage as smooth and efficient as possible. 

There’s no shortage of scammers and fraudsters trying to take advantage of you and your clients.  Here's what to watch out for and some ways for everyone in the real estate community to stay safe.

Whether you’re a new agent or you’ve been in the business for decades, it’s easy to get complacent.

We talked to Realtors who carried weapons during showings to find out their stories.

In 2024 green building won’t be just for granola munching hippies or off-grid survivalists.

At The Close, we always have our finger on the pulse, so we know that some real estate trends come and go, and some change our industry forever.

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.