Fun Stuff

One of the most challenging aspects of growing a team or brokerage is scaling lead generation quickly enough to keep junior agents happy and busy.

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

We talked to top-producing LGBTQ+ agents, industry friends, and allies about how we can all help make our industry more inclusive.

It’s been rough out there lately, but don't worry—I've got your back! I’ll share nine awesome tips on how to make money as a real estate agent, even when things aren't exactly booming.

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

You may have read online that many real estate agents fail.

Luckily, we live in an era where the collected wisdom of some of the smartest, most successful people in your industry are giving away their secrets for free.

As a real estate agent, have you ever sold a weird house?

There’s plenty of advice for homeowners about what not to say when selling your house.

Your clients are liars. Yes, all of them. Of course, so are your listing agents, your managing broker, buyers agents, lawyers, lenders, administrative assistants, your coworkers and well, you and your entire family. Liars, all of them. While we may lie for good reasons (Yes honey, santa claus is real!), that doesn’t change the fact that there is often a disconnect between what we say and what we want.

We asked some of our friends at Compass and a few other brokerages to give us their best real estate nightmare stories.

In 2024 green building won’t be just for granola munching hippies or off-grid survivalists.

At The Close, we always have our finger on the pulse, so we know that some real estate trends come and go, and some change our industry forever.

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you.