With this awesome guide, get ready to take your real estate business to the next level on Facebook! I’ll help you use Facebook’s broad reach to make your brand stand out, attract leads, and build a strong presence in your community. I’ve gathered 19 fantastic ideas to help you create super engaging real estate Facebook posts to improve your lead generation, drive more conversions, and boost your brand recognition.
1. Educational Content & Guides
Want to impress your leads and leave a lasting mark? It’s all about showing off your know-how and reliability. Take your real estate Facebook posts to the next level by sharing valuable tips that showcase your expertise. Whether you’re dishing out advice for buyers, sellers, investors, or other niche leads, consistently providing these insights through your realtor Facebook posts can make a huge impact.
Back up the content of your posts with statistics to boost your credibility and focus on content that answers typical buyer and seller questions and concerns. Spruce up your posts with eye-catching graphics, or create a detailed guide about a topic to provide value and supercharge lead generation.
2. Show Off Your Personality
You gotta keep things professional, but social media is the perfect place to let your personality shine and show off your sense of humor. Sharing real estate memes is an awesome way to connect with your audience, making them smile and boosting engagement by 12%. By using these memes regularly, you can attract 16% more users. Let’s add some fun to real estate!
3. Display Client Success Stories
Celebrating with your clients after a successful closing or when an offer is accepted is not only about the sale. It’s also about building connections and expanding online presence. Share incredible stories about connecting with your clients and fun facts about the neighborhood. These little nuggets of information add a personal touch and entertain and interest your audience, showing off your expertise in a way that resonates with viewers.
Pro Tip: With their permission, tag your clients in these posts. That way, the post will appear on their feed so their friends, family, and colleagues can see and like it. This often produces referral business as a social media lead generation source.
4. Post New & Upcoming Listings
With over 3 billion people on Facebook, sharing your real estate listings is important. It shows that you’re an active agent and gets people interested in your properties. But it’s not just about making one post; you must keep showing up regularly. Share teasers for upcoming listings, sneak peeks of open houses, and celebrate when a property goes under contract and closes. Keep your audience hooked with different angles of your properties, cool walk-through videos, unique home features, and eye-catching graphics.
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5. Increase Engagement With Videos
Did you know that using videos for marketing can significantly boost lead generation? It’s true! 90% of marketers have found that video marketing has helped them generate leads. Regarding Facebook, posting videos can generate high engagement and build trust with your audience. If you’re wondering what kind of videos to create, here are a few ideas to get you started:
- Create virtual tours or listing walk-through videos.
- Record educational videos.
- Reshare real estate videos from YouTube by sharing shorter clips.
- Share short videos from TikTok or Instagram (like reels or stories).
6. Feature Client Testimonials
Remember to show off your wins by sharing your professional achievements and awesome client feedback. Testimonials show that you’re always sealing successful real estate deals and giving top-notch service. It’s important to gather testimonials regularly after each deal and plan to post them consistently.
Testimonials make great Facebook posts for real estate agents, but feedback is also vital for your business growth. New real estate agents, in particular, need to hear from clients how the experience could be improved and what works well for them. Make sure you personally follow up with every client and allow them to privately provide honest feedback about the positives and negatives of their experience.
7. Enjoy Seasonal Celebrations
Regarding real estate Facebook posts, focusing solely on real estate is unnecessary. You can also share about important dates, events, and holidays to get more people interested. It’s great to recognize different holidays, even the not-so-typical ones. For example, a realtor used Valentine’s Day to encourage couples to take action, showing off her brand and getting more people to notice it through real estate hashtags and links.
8. Demonstrate Neighborhood Knowledge
Another cool idea for real estate posts on Facebook is to collect and share specific info about different neighborhoods. Post quick facts, types of homes, local happenings, businesses, and real estate market updates for smaller neighborhoods in your farm area. Homebuyers want a real expert who knows the area inside out—and that’s where you come in.
9. Present Local Real Estate Market Updates
When you’re making real estate posts for Facebook, focus on giving people reliable, up-to-date information about the local market. Share real estate statistics like home prices, available homes, average list prices, and how long homes typically stay on the market. Remember to include a link to the full market report for more details and to help bring in potential leads.
With this fantastic photo editing tool, ProspectsPLUS! can help you create a captivating newsletter in just minutes. Choose from various templates for newsletters and customize them with your brand’s colors, fonts, and images. ProspectsPLUS! newsletter ideas are bound to inspire you to craft your very own unique reports.
10. Share Your Successes as a Real Estate Agent
Share your professional wins! It’s a big deal to win awards and get recognized in the real estate world, and your network should be there to celebrate with you. Real estate success is all about connections, and sharing your wins is vital to building real, meaningful relationships. Don’t forget to give a shout-out to your awesome team and clients. They’re a big part of your success!
11. Promote Local Businesses
As you establish yourself as the go-to expert in your local real estate market, people will look to you for all things local. Don’t just focus on neighborhoods—use your real estate Facebook posts to spotlight local businesses and spread the word about their upcoming events. It’s a great way to support your community, help small businesses thrive, and connect with business owners who could send clients your way.
12. Exhibit Decor & Design Ideas
Sharing decorating and interior design tips is perfect for real estate social media pages. After all, everyone’s living in a home, so this content will definitely resonate with your clients. Understanding what local homeowners and buyers are passionate about or need help with can boost engagement on your real estate Facebook posts. To relate your design topics to your real estate expertise, consider regularly sharing tips on:
- Home staging: Share tips to make houses look more appealing for buyers. Consider using a virtual staging company, and share before and after images of listings.
- Home improvements: Homeowners often wonder which home improvements are best to increase the value of their home. Share home upgrades or renovations that positively impact the value of homes in your area, including examples when possible.
- Curb appeal: A home’s curb appeal affects potential buyers’ first impression of the home. Plus, it can be relatively simple to improve. Give your followers and leads simple or unique curb appeal ideas based on the season or design trends.
- Home maintenance tips: Home maintenance tips are extremely important for homeowners, even if they aren’t planning on selling their homes soon. Ensure you share maintenance tips specific to your area’s climate and type of home to attract local followers.
13. Highlight Unique Features & Architecture
Looking at different houses is fun because each one is special. Some people spend a lot of time looking at homes on Zillow, even ones they can’t buy. If you have a house with cool things like high ceilings, a fancy pool, or a lovely garden, take pretty pictures of them. Post these pictures on your page and when you make ads on Facebook and Zillow.
To maximize your real estate business, consider becoming a Zillow Premier Agent (ZPA) to connect with active buyers seeking listings. ZPA provides valuable tools such as a client relationship manager (CRM), market reports, and a personalized agent page. You can also receive direct messages from interested or potential buyers through Zillow.
14. Showcase Community Involvement
Real estate isn’t just about buying and selling houses. It’s about making a difference in people’s lives and giving back to the community. Share with your Facebook friends the events you’re hosting or attending, the charities you support, and the partnerships you’ve formed to show how you’re involved in making a positive impact.
15. Share Your Professional Growth
Don’t underestimate the power of showcasing your real estate industry events and training to potential clients. Sharing these experiences highlights your expertise and professionalism and shows you’re dedicated to growth. Posting event photos on your Facebook page lets your team’s personality shine through and demonstrates your value to the community, making potential clients more eager to connect with you.
16. Spread the Word about Local Events
An alternative way to show your involvement in the community and support local businesses is by promoting events in the area on your real estate Facebook page. Share event details from another business page or create graphics highlighting multiple events. This shows support for local businesses and event planners and gives the people in the neighborhood a handy guide to what’s going on.
Make sure you keep sharing different community events to liven up your page. Your followers will be more interested when you eventually host your own event, like an open house or a real estate webinar. Being a reliable source for event info, you can determine which events get the most attention and include them in your open house Facebook post. For example, Natalie Morrison got a lot of buzz by turning one of her open houses into a fun ice cream social.
17. Generate Engagement with Quizzes & Polls
Your real estate Facebook posts should provide information and be a place to connect with your audience. Mix in some posts where you ask for their input to connect with them and get lots of interaction. You can ask questions, make quizzes, or do polls on exciting topics, whether they’re about real estate or not.
18. Build Your Following with Giveaways & Special Offers
Giveaways bring many people to your Facebook page, help you gain more followers, and get you some new leads. Consider giving away something locals will love, like tickets to a fantastic event or a bunch of goodies from local businesses. If you want to make the most of your giveaway, ask your followers to do a few things to enter. For example, The Schwaegerle Team asked people to like their posts, tag three friends, and follow their page. This boosts their Facebook presence and brings in potential leads from their current followers.
19. Inspirational Stories About the Impact of Real Estate
Remember the importance of emotionally connecting with your audience and sharing your experiences to strengthen your real estate brand. Look at Cassandra Sneed, a realtor from Chicago, for inspiration. She talks about how her own experiences led her to become a real estate agent and help the African American community in Chicago achieve their dream of owning a home.
Crafting a genuine Facebook post about how real estate can have such an emotional and inspirational impact can help you connect with your audience on a deeper level. Sharing personal stories, including those of your clients and family members (with their permission, of course), can make your brand more relatable and show how committed you are to your clients. This post goes beyond just talking about property transactions and lets people see your passion for what you do.
What Makes a Real Estate Facebook Post Successful
Want to create real estate Facebook posts that get noticed? Here’s how:
- Start with stunning photos and videos to grab attention and make your posts visually appealing.
- Share relevant and valuable content like property details, local market insights, and homebuyer tips to keep your audience interested. Remember to use targeted hashtags and geotags to increase visibility and reach the right people.
- Be responsive! Engage with comments and messages promptly to build trust and connections with potential clients.
Incorporating these elements into your Facebook posts can supercharge your success in the real estate industry. Ready to make an impact?
Pro Tip: Another important way to generate leads from your real estate Facebook posts is by using a public Facebook page instead of your personal Facebook profile. Learn exactly How to Set Up a Real Estate Agent Facebook Page to Get More Leads in our complete guide. Plus, optimize your profile with our 11 Awesome Real Estate Facebook Cover Photo Examples to Inspire You (+ Templates).
Benefits of Posting on Facebook for Realtors
Creating and using a Facebook page can effectively promote your real estate business. Although many agents feel overwhelmed by social media, there are numerous reasons why it is so beneficial to learn how to leverage the Facebook platform for your business. A few of the top benefits of Facebook include the following:
- Maximizing your reach: There are currently more than 3 billion Facebook users, making it the most-used social media platform.
- Advertising and targeting: Facebook provides some of the most robust business targeting capabilities. With Facebook advertising, you can pinpoint specific demographics, interests, and locations, ensuring that the most relevant audience sees your business.
- Interactive features: Facebook makes it easy to share posts with plain text, images, GIFs, and both short and long-form videos. It also includes platforms for stories, reels, and even Messenger for individual and group conversations, ultimately making it easier than ever to connect with your audience.
- Becoming a trusted resource: Sharing content on your Facebook page shows that you are actively working as a realtor and a valuable resource for your community.
- Building a community: Your professional Facebook page can also send messages, reply to comments, and participate in or host Facebook groups full of local, high-quality leads. It’s arguably the easiest platform to build an online real estate community.
- Analytics: Facebook pages offer valuable insights into the performance of your posts and ads, allowing you to refine your posting strategy to improve your results consistently.
Ultimately, Facebook presents an invaluable opportunity to grow your business and connect with potential clients in a meaningful way. Learning how to create real estate posts for Facebook can significantly enhance your visibility, engagement, and your ability to generate leads and build a successful business.
Real Estate Facebook Marketing Statistics
Even though learning Facebook might seem daunting for new real estate agents, a wealth of evidence highlights its crucial role in marketing. As you brainstorm real estate Facebook post ideas, consider the research on Facebook marketing and how it can supercharge your efforts to deliver top-notch results.
Here are a few important statistics on Facebook marketing:
- According to the National Association of Realtors (NAR), 87% of realtors use Facebook for their business, making it the most-used social media network for real estate.
- In 2023, Facebook videos were viewed more than 4 billion times per day
- 69% of users watch Facebook videos without sound.
- Americans spend an average of 30.9 minutes on Facebook every day.
- 68.6% of Facebook users use the platform every day.
- The median engagement rate per post on Facebook is 0.063%.
- Businesses on Facebook post an average of 4.69 posts per week.
- The largest demographic of Facebook users, at 18.4%, is between the ages of 25 and 34.
- Studies from Sprout Social found that the best times to post on Facebook are between approximately 9 a.m. to 2 p.m. on Mondays to Fridays.
Frequently Asked Questions (FAQs)
What should real estate agents post on Facebook?
To generate the highest level of engagement on Facebook, real estate professionals should post a mix of content on their Facebook page. Instead of only posting property listings, share market insights, educational content about buying and selling homes, success stories, behind-the-scenes glimpses of being an agent, polls, local events, partnerships, and professional accomplishments.
What is the best day to post real estate on Facebook?
To learn the best time to post on Facebook, you should look at the engagement on your past posts to determine when your specific audience is most active. However, a study by Sprout Social found that the overall best times to post are between 8 a.m. and 2 p.m., Mondays to Thursdays.
What should new realtors post on Facebook?
As a new real estate agent, you can share the same type of content on Facebook as other agents. Keep in mind that at the beginning of your career, building trust with your audience is going to be the highest priority. You can do that by sharing educational content, client wins, and what you’re doing to improve as an agent.
Bringing It All Together
Given that Facebook remains the go-to social media platform for most people, real estate professionals must stay active there. By using the real estate Facebook post examples and ideas provided here, you can share captivating and pertinent content regularly, expanding your audience, attracting leads, and boosting your sales and income.
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