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Zillow Estimates Ultimate Guide: What Is It & How Accurate Is It?

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

Written By

Andrew Wan

Jun 19, 2025

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The Zestimate is Zillow’s automated home valuation tool. It uses public data, MLS records, and proprietary algorithms to instantly estimate a property’s market value, with no agent or signup required. It’s one of the most widely used pricing tools in real estate, but also perhaps the most misunderstood. That’s why so many clients ask: “How accurate is a Zestimate?”

Zestimate can get pretty close to actual values, but it’s not 100% accurate. However, real estate professionals can use the platform as a helpful entry point for pricing discussions, setting expectations, and educating buyers and sellers about how home value is really determined.

Key Takeaways:

Zillow uses proprietary technology to estimate a home’s market value.
The nationwide median error rate for on-market homes is 1.94%, and that of off-market homes is 7.06%.
On-market data is based on listing price, description, comparable homes in the area, and days on the market.
Tax assessments, prior sales, and other publicly available records determine off-market data.

How Zestimate works and gets its data
How accurate is Zillow Zestimates?
Strategies for talking to clients about a Zestimate
FAQs
Your take

How Zestimate works and gets its data

The Zestimate is a home valuation based on a sophisticated algorithm that considers many factors and data points and is delivered in real-time for both on- and off-market properties. However, it’s not the same as a professional appraisal conducted in person by a licensed expert.

In-person evaluations take into account things an algorithm can’t, such as the home’s actual condition, upgrades, layout quirks, or neighborhood appeal. Naturally, those tend to be more accurate.

How is a Zestimate calculated?

A property’s Zestimate is calculated by complex software using an “automated valuation model” that analyzes data points collected from users, public records, and multiple listing services. According to Zillow, here’s what goes into that equation:

Home features: Number of bedrooms and bathrooms, garage size, and other key attributes
Physical characteristics: Square footage, lot size, home type, year built, and more
Tax assessments and prior sales: Property tax records and transaction history
Comparable sales: Recent sales of similar homes in the area
MLS data: Including listing price, photos, listing descriptions, and days on market (for active listings)
User-submitted information: Such as reported upgrades or renovations
Public data: Including county records and permits
Market trends: Seasonal and geographic pricing shifts

Zillow updates the Zestimate daily for millions of homes, and the model is constantly refined to improve accuracy. For example, listing price wasn’t always a factor, but now it’s a key data point for on-market homes. Additionally, not all MLSs participate in Zillow’s massive data collection. This results in a much more limited data set, further skewing a Zestimate, so understanding your MLS’s relationship with Zillow is also important.

Variations to consider

On-market: Zestimates are based on listing price, description, comparable homes in the area, and days on the market.
Off-market: Zestimates are determined by tax assessments, prior sales, and other publicly available records.
Geographical: State-by-state data varies in accuracy.

Planned communities: They tend to have more accurate Zestimates because the properties are much more homogeneous, making it easier to calculate accurate comps.

How accurate is Zillow Zestimates?

There is often a debate about the accuracy of the Zillow Zestimate, and we’ve all seen the jokes. But as much as some real estate agents claim the Zestimate is completely inaccurate, it’s not that cut-and-dry.

Actor Kevin Hart making a confused face with the words, "Zillow said your home was worth what?" — Zestimate meme (Source: Facebook)

According to Zillow, there is a method to the madness regarding the Zestimate, which is a “nationwide median error rate.” For on-market homes, the error rate is 1.94%, and for off-market homes, it’s at 7.06%. The table below illustrates how close the Zestimate comes to actual sale prices using hypothetical home prices ($200K, $500K, $1M) to show what 5%, 10%, and 20% margins look like in dollar terms.

Sales Price	5% Range	10% Range	20% Range
$200,000	± $10,000	± $20,000	± $40,000
$500,000	± $25,000	± $50,000	± $100,000
$1,000,000	± $50,000	± $100,000	± $200,000
Zestimate Accuracy	82/100 properties have a Zestimate within 5%.	95/100 properties have a Zestimate within 10%.	99/100 properties have a Zestimate within 20%.
Data compiled from Zillow Zestimates* nationwide median data (March 2025)

Today, the vast majority of Zestimates fall within 10% of the sale price, and only 1% of homes are off by more than 20%. Still, when you’re buying or selling a home, even a 5% swing can mean tens of thousands of dollars, so it’s smart to treat the Zestimate as a ballpark estimate, not a final answer.

Why Zestimates isn’t 100% accurate

Zestimate accuracy can fluctuate depending on the data Zillow has access to. The listings on Zillow get updated when information is publicly available. So, for instance, if a homeowner renovates but those changes aren’t reflected in public records, the Zestimate may undervalue the property. On the other hand, homes listed on the MLS usually have more complete data, leading to more accurate estimates.

In other words, the Zestimate is best used as a reference point, not a final valuation! Where Zillow shines is in the on-market Zestimates, which are based on the list price data and are far more accurate than the off-market Zestimates.

A property listing on Zillow with pictures and details of the property along with the Zestimate. — A property listing on Zillow (Source: Zillow)

📌 Pro Tip

Knowing how to do a comparative market analysis (CMA) is key to delivering accurate pricing and earning client trust. While a Zestimate can serve as a helpful starting point, a well-prepared CMA offers a clearer, more personalized view of a home’s true market value, and is often why a client chooses to work with a qualified agent.

Strategies for talking to clients about a Zestimate

The Zestimate has been around since 2006 and has become a familiar tool for buyers and sellers alike. Most clients now understand it’s not a final word on value, but questions like “Is Zillow accurate?” still come up often.

As a real estate professional, it’s important to be ready with clear, confident answers. Use the Zestimate as a conversation starter, then guide clients toward a deeper understanding of what really determines home value.

Sellers typically already have a perception of what they think their home is worth, often due to the Zestimate, so don’t avoid talking about it. Add a section to your listing appointment checklist that touches on the Zestimate, and use that time to explain it further.

Strategy 1: Use your data

When conducting your listing presentation, this is your chance to show why you are confident in your listing price. Walk the seller through your customized CMA and compare it to the Zestimate to help give the seller a complete picture of accurate pricing. This is a good time to explain how a Zestimate is calculated and why variances exist.

Pro tip: If you are getting a lot of pushback from the seller because their Zestimate is different from your suggested list price, offer to test the market with the Zestimate price as a pocket listing for a specific period of time.

Strategy 2: Apply your local expertise

You know your local community better than Zillow does. Use this expertise to illustrate how your price considers new zoning, a great new donut shop coming in around the corner, whether you’ll need flood insurance, or that buyers paid more for the neighbor’s house because it had a brand-new HVAC system.

You have the advantage of proximity. Remind your clients that when making giant financial life decisions, it’s OK to back away from a computer and rely on an actual human being.

Strategy 3: Show proof of the inaccuracies

To paint a full picture, it’s important to acknowledge and discuss the potential inaccuracies that can come with the Zestimate. Our clients hire us to help them sell their homes for the highest and best price in the fastest timeframe possible. Pull some examples of Zestimate inaccuracies and explain why that can happen. Remind your clients that a home is only worth what a buyer is willing to pay and that sold homes reflect that accurately.

Strategy 4: Practice with a script

Feeling comfortable having difficult conversations with clients comes with time and experience. If you’re unsure how to approach a discussion about the Zestimate, try this script.

I know you don’t want to undervalue your home, and online estimates, like Zestimates, can be attractive. But here’s the thing: those estimates don’t always reflect the local market or take into account your home’s unique value, and they can be misleading. My CMA is based on in-depth research of the local area, current market trends, and years of local expertise. It’s designed to help you price your home strategically so you can sell quickly and for the best possible price.

I know it’s hard to hear that your home might not match an online estimate, but my goal is to be your advocate and help you get the best outcome. I’m not trying to undervalue your home, but I want to make sure it’s priced right for this market.

Let’s review my CMA together and discuss a pricing strategy that positions your home for success. I’m confident we can agree on a price you’re comfortable with and that attracts serious buyers. Remember, the longer a home sits on the market, the harder it becomes to sell. Let’s work together to price it right from the start and get you moving forward.

FAQs

There are conflicting answers online as to whether Zillow or Redfin has the more accurate home valuations. However, Redfin has reported a median error rate of 1.93% for on-market homes, making it ever-so-slightly more accurate than the Zillow Zestimate.

Yes, if a homeowner would like to influence the price shown on Zillow, they can do so by editing their home facts. Fixing any incorrect or incomplete information will help get the price as accurate as possible. Information such as architectural style, roof type, heat source, building amenities, and more can also be added.

A Zestimate is an automated estimate based on public data and algorithms. An appraisal is a formal valuation by a licensed professional who inspects the home in person. Zestimates are estimates, while appraisals tend to deliver a more accurate valuation figure.

Your take

While there are many reasons real estate agents don’t like battling the Zestimate, learning to use it as a tool can actually be beneficial.

It’s a great conversation starter.
You can leverage the Zestimate to show your expertise and further dive into the details of a CMA.
It can be a door opener for new business.
It can act as a bridge to have difficult conversations, including those about price reductions.

What do you think about Zillow Zestimates? How accurate has it been in your experience? Leave a comment below and let us know!

Andrew Wan

Andrew Wan is a staff writer for The Close and Fit Small Business, specializing in Small Business Finance. He has over a decade of experience in mortgage lending, having held roles as a loan officer, processor, and underwriter. He is experienced with various types of mortgage loans, including Federal Housing Administration government mortgages as a Direct Endorsement (DE) underwriter. Andrew received an M.B.A. from the University of California at Irvine, a Master of Studies in Law from the University of Southern California, and holds a California real estate broker license.