21 Expired Listing Scripts That Could Change Minds [+Tips & Best Practices]

Expired listings are a great lead source if you know how to approach them. These homeowners are often still motivated to sell but frustrated with their previous experience, which creates an opportunity for agents with a clear plan and the right messaging.

That’s where expired listing scripts come in. The right script helps you build rapport quickly, position yourself as a problem-solver, and turn missed opportunities into new listings. In this guide, you’ll find 21 proven scripts for every stage of the conversation, along with tips and best practices to help you connect and convert.

Download The Close's expired listing scripts

How to contact expired listings

Before you choose your script, it’s important to understand how to reach these expired-listing owners. My advice: don’t just rely on one method. Use a mix of outreach strategies to increase your chances of getting a response and building a connection.

• Phone calls: Calling is one of the fastest and lowest-effort ways to make direct contact and start a conversation. Phone calls allow you to build rapport quickly and gather real-time insights into a seller’s situation. I recommend using a dialer to quickly get through a large list of numbers.
• Text messages: A simple, well-crafted text can feel less intrusive than a call and is often easier for homeowners to respond to. Keep your message short, personal, and focused on starting a conversation.
• Emails: Sending emails is a great way to provide more detailed value, such as an updated market insight or a preview of your listing strategy. Don’t give away all your information, and encourage the seller to reach out. An email allows a homeowner to review your message on their own terms and at their own pace.
• Mailers or postcards: Direct mail adds a personal touch and helps you stand out, especially when many agents rely solely on digital outreach. A handwritten note or well-designed postcard can leave a lasting impression. Make sure you personalize the mailers to feel custom to the specific property.
• Door knocking: A face-to-face introduction through door knocking helps build trust quickly and shows initiative, especially when paired with a soft, helpful approach. Always have a print version of your strategy on hand to leave with the homeowner, or on the doorstep if there is no answer.
• Social Media: Social media platforms can help you connect with homeowners more casually. Engaging with their content or sending a thoughtful message can open the door to a conversation.

The key to all these outreach options is consistency. Use consistent messaging, reach out periodically, and gradually increase your visibility.

Initial contact

1. The text message script

• Objective: Make initial contact by text message in a clear and engaging way.

Template Copy

Good day, [homeowner’s name]! This is [name] from [brokerage]. I noticed your home at [address] recently came off the market. I specialize in helping homeowners get their properties sold quickly and at the best price. I have some fresh ideas and strategies that could really make a difference. Would you be open to a quick chat to discuss how we can get your property sold? Thanks!

• What to keep in mind::
  • Make it personal and feel less spammy.
  • Say who you are and the brokerage you work for.
  • Keep it short, and ask to chat.

2. The email script

• Objective: Reach out to the homeowner via email to offer valuable insights.

Template Copy

Subject: Still thinking about selling your home at [address]?

---

Good day, [homeowner’s name]!

I hope this email finds you well. I’m [name], a real estate agent with [brokerage]. I specialize in working with sellers whose homes didn’t sell the first time around.

I noticed that your beautiful home at [address] recently came off the market, as it showed up on the MLS as an expired listing. I have some fresh strategies that I believe could make a big difference.

I would welcome the opportunity to speak with you to show you my unique approach to getting it sold quickly and at the best price! Are you available for 20 minutes at [time] today, or will [time] tomorrow be a better time?

Thank you for your time, and I look forward to the opportunity to work together.

 

Best regards,

[Signature]

[name]

[Your contact details]

• What to keep in mind::
  • Ensure the subject line grabs attention.
  • Mention that you have new strategies to discuss, and avoid blaming the previous agent.
  • Provide a clear call to action, asking for the next meeting or call

3. The  voicemail script

• Objective: Introduce yourself via a compelling message that encourages a callback.

Template Copy

Hi there, [homeowner’s name]. This is [name] with [brokerage]. I noticed your home at [address] recently came off the market, and I specialize in helping homeowners like you successfully sell their properties.

I have some fresh ideas and strategies that could make a big difference. Please give me a call at [your phone number] when you have a moment. I look forward to speaking with you soon. Have a great day!

• What to keep in mind::
  • Keep your message brief and to the point.
  • Use a positive tone, and clearly state your contact info.
  • Keep the conversation open-ended to gather information.

4. The door-knocking script

• Objective:

  Make a strong first impression when going door-knocking and introducing yourself.

Template Copy

Hello, [homeowner’s name]! I’m [name] from [brokerage]. I was in the neighborhood and noticed your property recently came off the market. I specialize in helping homeowners like you get their homes sold quickly and at the best prices.

I have some fresh strategies and ideas that I believe could really make a difference. I’d love to discuss how we can get your home sold. Would you have a few minutes to chat now, or can we set up a time that works better for you?

• What to keep in mind::
  • Start with a friendly introduction, and mention your brokerage.
  • Ask if they have time to chat now or if they’d prefer to schedule a follow-up meeting.
  • Stay upbeat and positive, no matter what their reaction may be.

Engagement

5. The situation check-in script

• Objective: Connect with the homeowner who responded to your outreach but hasn’t clearly explained why their property didn’t sell or what they plan to do next.

Template Copy

Thank you for getting back to me, [homeowner’s name]. I really appreciate it! Before we talk about next steps, I’d love to hear your take on what happened. What do you think kept your property from selling? Was it price, marketing, timing, or something else?

Sometimes, a fresh set of eyes can uncover a small shift that could make a big difference. I’m eager to help however I can, even if that means just giving you a second opinion. I am looking forward to hearing from you!

• What to keep in mind::
  • Thank them for responding to show appreciation and respect.
  • Listen more than talk (this is not your pitch moment).
  • Use open-ended questions to uncover pain points or frustrations.

6. The let’s-reconnect script

• Objective: Re-engage the homeowner to reignite their interest in selling and offer new strategies.

Template Copy

Hello again, [homeowner’s name]! I hope you’re doing well. I wanted to touch base with you regarding your property at [address]. I know you took a break from the market, and I completely understand. Sometimes, stepping back can provide a fresh perspective.

I’ve been keeping an eye on the market, and there have been some exciting changes and new trends that could work in your favor. I have a few new strategies and marketing ideas that I believe could make a big difference in getting your home sold quickly and at a great price.

Would you be interested in meeting to discuss these new opportunities? I’d love to help you achieve your goals. When would be a convenient time for us to chat?

• What to keep in mind::
  • Show you understand and respect their decision to step back from the market.
  • Mention new market trends that would be beneficial to selling their home now.
  • Be sure to have fresh ideas to share.

7. The referral service partner script

• Objective: Begin the conversation without asking for the listing. Offer useful contacts for staging, repairs, or services that sellers of expireds may need.

Template Copy

Hi there, [homeowner’s name]. I’m [name], a real estate agent with [brokerage]. I saw your home came off the market recently, and I totally understand how stressful things may be.

I just thought to reach out to offer help if you need it. I work with great service providers, like home stagers, cleaners, painters, and even handypersons. If you are doing any updates or just want to freshen up the home, I’d be happy to connect you!

No pressure at all; just trying to be a resource. Let me know if I can pass along some contacts who can help!

• What to keep in mind::
  • Position yourself as a problem-solver, not a salesperson.
  • Lead with generosity by offering value, not pitching yourself.
  • Mention specific services, such as handypersons, stagers, and cleaners.

8. The client success story script

• Objective: Share real-life wins to build trust and demonstrate your expertise.

Template Copy

Hey, [homeowner’s name]. I’m [name] with [brokerage]. I want to share a success story that might resonate with your situation. I recently worked with a homeowner whose property had been on the market for months without any offers.

After implementing a few strategic changes, including a targeted marketing campaign and some minor staging adjustments, we were able to sell the home in just [period, e.g., two weeks]. Plus, it sold at a great price and [add details, e.g., for over asking, for all cash].

I believe we can achieve similar success with your property at [address]. I’d love to discuss how we can make that happen. When would be a convenient time for us to meet to go over my strategy for your home?

• What to keep in mind::
  • Relate the success story to their current situation.
  • Be sure your story is specific.
  • Express confidence in achieving similar results.

9. The market analysis script

• Objective: Offer a detailed market analysis to provide value and build trust.

Template Copy

Hello, [homeowner’s name]. This is [name] from [brokerage]. I’m reaching out regarding your property at [address]. I conducted a detailed market analysis and have some valuable insights on why it may not have sold and what we can do differently.

For instance, since your property came off the market, [number] nearby homes have sold, with [number] of them in under [number] days. Additionally, [number] of them were [add details, e.g., for over asking, for all cash]. That tells me that buyers are still active in your area.

I’d love to share more information with you and discuss how we can position your home to attract more buyers. When would be a good time for us to meet and go over this together?

• What to keep in mind::
  • Mention that you have valuable insights to share.
  • Ensure they know it’s important since their property didn’t sell the last time.
  • Once they agree, set a follow-up meeting to discuss the analysis and next steps.

10. The price adjustment script

• Objective: Discuss the need for a price change from the last time they listed.

Template Copy

Hi, [homeowner’s name]! I’m [name] with [brokerage]. I’ve been reviewing the market data and buyer feedback on your property at [address], and I believe we may need to consider a price adjustment to attract more interest at this time.

The current market conditions and comparable properties suggest that a slight adjustment from the last time you listed the home could make a significant difference in getting more buyers through the door. I’d love to meet with you to discuss this in detail and explain how it can help us achieve your selling goals. When would be a convenient time for us to chat?

• What to keep in mind::
  • Be sensitive to the homeowner’s feelings.
  • Emphasize that your recommendation is based on thorough market analysis.
  • Explain how a price adjustment can attract more buyers and increase the chances of a sale.

Objection

11. The “I’m selling it myself instead” script

• Objective: Position yourself as a helpful ally to open the door to a future listing opportunity.

Template Copy

That’s totally understandable. In fact, some FSBO sellers I’ve connected with shared that they just want to avoid another frustrating experience.

However, many I’ve helped have said that they didn’t expect the workload that came with it: calls, showings, buyer questions, contracts. I work with clients in your situation by helping wherever I can, such as giving pricing tips, prepping paperwork, or even finding serious buyers — no commitment needed.

If you’re open to a quick chat, I’d love to share a few insights to help in any way I can. When’s a good time for a 10-minute call?

• What to keep in mind::
  • Don’t challenge their FSBO decision. Instead, acknowledge and validate it.
  • Offer genuine value, such as tips, resources, and tools, without asking for the listing.
  • Be conversational. Close with an easy, low-pressure invitation to connect.

12. The “I’m going to rent it instead” script

• Objective: Reframe the homeowner’s decision to rent as a potential backup while you open the door to selling when conditions improve.

Template Copy

I understand why you’re considering renting it out instead. That actually makes sense for some folks I speak with, especially when the market didn’t give them what they’d hoped for.

Out of curiosity, is renting something you’ve done, or would this be your first rental? I ask only because a few homeowners I’ve helped started with planning to rent but then later realized they didn’t expect the landlord responsibilities, like repairs, vacancies, and lease enforcement.

What I do for clients in your position is help them objectively evaluate renting versus selling. If you’d like, I can share a quick rent-vs-sell analysis that highlights what your property could yield both ways.

If you’re open to a 10-minute chat, I’d love to walk you through it and answer any questions. What day and time this week would work for you?

• What to keep in mind::
  • Respect their choice to have their property rented.
  • Share the highlights and drawbacks of renting vs. selling, but keep things informative, i.e., do not pressure them.
  • Position yourself as helpful.

13. The “I’m staying with my agent” script

• Objective: Tell the homeowner that you appreciate their honesty in informing you that they intend to stay with their agent.

Template Copy

I completely understand wanting to stay loyal. It’s hard to walk away from someone you’ve worked with so closely. If you don’t mind me asking, what do you think will be different this time?

I ask only because when a listing doesn’t sell, it’s rarely bad luck. Usually, there’s something concrete that needs to be adjusted, like pricing strategy, marketing reach, staging, or timing.

If you’re open to a second opinion, I’m happy to share what I would’ve done differently. No pressure either way!

• What to keep in mind::
  • Don’t criticize their agent.
  • Ask thoughtful questions that encourage the homeowner to reflect.
  • Focus on how you can add value.

14. The “It’s not the time to sell” script

• Objective: Validate the homeowner’s caution, and gently explore what made them feel that way, which opens the path to a possible future conversation.

Template Copy

That’s completely understandable. I have several clients who’ve felt similarly. Sometimes, it’s about market conditions, whereas other times, it’s personal timing. May I ask, what makes you feel that holding off is the right move right now?

The only reason I ask is, when a listing doesn’t sell, it’s rarely due to timing alone. Often, there’s something tangible that could be tweaked, like pricing strategy, staging, or marketing.

I’m eager to share what I would’ve done differently, just as a second opinion to help guide your next steps, if you’re open to it. Would you want to schedule a quick call sometime this week?

• What to keep in mind::
  • Avoid being dismissive. Instead, empathize and build trust.
  • Ask open-ended questions to understand their hesitation.
  • Frame yourself as someone who can help when timing aligns.

Consultation

15. The appointment setting script

• Objective: Secure an in-person meeting to discuss your marketing strategies.

Template Copy

Hey there, [homeowner’s name]! Thanks again for reaching out about relisting your beautiful home. I took a look at your previous listing and spotted a few missed opportunities, especially with how the photos and description downplayed your [mention details, e.g., backyard, layout, kitchen].

I’d like to swing by and walk you through a fresh, aggressive marketing plan that targets serious buyers fast. You’ll get a clear action plan from our meeting. How does [day and time] work?

• What to keep in mind::
  • Be specific, show them you’ve done your homework.
  • Suggest a specific day and time, making it easier for them to decide.
  • Be flexible and offer alternative times.

16. The first-meeting script

• Objective: Build trust and understand the homeowner’s goals.

Template Copy

I appreciate you taking the time to meet with me today. I’ve reviewed the details of your property at [address], and I understand how important it is for you to sell quickly and at the best possible price.

To start, I’d love to hear about your previous experience and what you felt might have been missing. From there, I can share my comprehensive marketing plan tailored specifically for your home. This includes targeted online advertising, professional photography, staging, and open houses designed to attract serious buyers. I believe we can position your home in a way that highlights its best features and sets it apart from other listings.

We will go through this plan together, and I’ll answer any questions you have. My goal is to ensure you feel confident and excited about the process moving forward. How does that sound?

• What to keep in mind::
  • Thank them for their time.
  • Listen to their concerns.
  • Invite them to ask questions.

17. The why-it-didn’t-sell diagnostic script

• Objective: Collaboratively analyze the failed listing during the first meeting (in-person or via phone).

Template Copy

There are usually three reasons a home didn’t sell the first time around: price, presentation, and promotion. I’d like to walk through each.

Starting with the price, was there much showing activity or agent feedback that involved the home being priced too high for the market?

Next is the presentation. Did the photos and staging do the home’s best features justice? Sometimes, some small tweaks in this area can make a big difference.

Ending with the promotion, was it mostly just MLS exposure, or was there broader marketing through social media, email, and agent networks?

Once we pinpoint which area or areas could’ve held things back, we can focus on making adjustments and achieving a better outcome this time around.

• What to keep in mind::
  • Be neutral and fact-based.
  • Focus on improvement, not blame.
  • Use questions to guide discovery.

18. The marketing plan presentation script

• Objective: Present a detailed real estate marketing plan to secure the listing.

Template Copy

Thank you for meeting with me today. I’m excited to share my comprehensive marketing plan for your property at [address].

First, I want to assure you that I’ve carefully analyzed the local market and reviewed what happened during your previous listing. My goal is to create a strategy that highlights your home’s unique features and reaches the right buyers.

[Provide overview of marketing plan; include the items below]

• Professional photography and videography: Providing high-quality images and a virtual tour to showcase your home beautifully online.

• Staging consultation: Partnering with a top-notch staging consultant to make your home look its best.

• Online advertising: Publishing targeted ads on major real estate websites, social media platforms, and Google to reach potential buyers.

• Email marketing: Sending professionally designed emails to my database of buyers and local real estate agents.

• Print marketing: Handing out high-quality brochures and postcards to be distributed in the neighborhood and at key locations.

• In-person showings: Coordinating open houses and private showings to attract serious buyers.

• MLS and syndication: Ensuring the listing appears on the MLS and is syndicated to all major real estate websites.

Each of these elements is designed to maximize exposure and attract serious buyers. I’m confident that with this approach, we can generate a lot of interest and get your home sold quickly and at the best price.

Do you have any questions or specific concerns about the marketing plan? I’m here to address them and ensure you feel confident moving forward.

• What to keep in mind::
  • Be sure to provide a clear, step-by-step plan.
  • Highlight how each part will attract buyers.
  • Invite questions, and provide detailed answers.

Listing

19. The close-the-deal script

• Objective: Secure the homeowner’s commitment to list their property with you.

Template Copy

Hi, [homeowner’s name]! It’s been great discussing your property at [address] and exploring how we can achieve your selling goals. I believe that with the detailed marketing plan we’ve outlined and the tailored strategies we’ve discussed, we have a strong path forward to getting your home sold quickly and at the best price possible.

I’m confident that my approach will deliver the results you’re looking for. Are you ready to move forward and get your home back on the market? I have all the paperwork ready, and we can get started right away.

When would be a good time for us to finalize the details? Or if it’s easier, I can have the paperwork sent over to you electronically.

• What to keep in mind::
  • Ask for the listing politely.
  • Be sure to have the paperwork ready to be signed.
  • Show confidence in your marketing plan and get them excited to get their home sold.

20. The onboarding script

• Objective: Outline next steps after signing, and set clear expectations for the listing process.

Template Copy

Thank you again for trusting me with your expired listing. I’m thrilled to help you sell your home!

Here’s what to expect over the next few days:

• We’ll have photography scheduled for [date and time].
• I’ll complete the listing paperwork and marketing copy by [date and time].
• We’ll go live on [date and time], as soon as everything’s in place.
• I’ll launch the marketing across [channels, e.g., social and email] immediately after we launch.

I’ll also keep you updated with showing feedback and market activity. Let me know if you have any questions along the way!

• What to keep in mind::
  • Be clear and organized to establish a professional tone.
  • Break down the timeline so that the homeowner feels in control.
  • Reaffirm they’ve made the right decision in choosing you.

21. The pre-listing check-in script

• Objective: Confirm details, ease seller concerns, and maintain positive momentum before the listing goes live. Do this 2 to 3 days before launch.

Template Copy

Hey there, [homeowner’s name]! I just want to check in as we get closer to launching your listing on [date]. The photos look fantastic, and I’m now finalizing the write-up and MLS details.

Please let me know if you have any last-minute questions or if anything still seems unclear. I want you to feel 101% confident before we go live.

I’ll send you a preview of everything before the listing is published, and we’ll confirm the showing schedule together. You’re almost there!

• What to keep in mind::
  • Don’t assume they’re fully prepared.
  • Reaffirm your partnership and guidance.
  • Use a calm and encouraging tone to reduce anxiety, if any.

Related Articles

• Expired Listing Letters That Work: Free Templates & Tips
• How to Get Expired Listings: 9 Strategies & Conversion Tips
• 36 Best Real Estate Text Message Scripts for Agents

Expired listing script flowchart

Here’s a decision tree designed to guide you through different seller responses: Yes, Maybe, and Hard No.

Importance of using an expired listing script

A script for expired listings is an essential tool to help you maintain focus and flow in your pitch, especially when addressing potentially unmotivated or defensive audiences.

1. Offers an opportunity to re-engage frustrated homeowners: When their listings expire, they’re likely disappointed and unsure of what to do next. A well-crafted script provides an empathetic and professional way for you to establish contact and position yourself as a helpful expert, not just another agent.
2. Positions you strategically: The right script enables you to differentiate yourself from the previous agent and other prospecting agents. Ensure you mention your unique marketing techniques, data-driven strategies, and clear communication plans.
3. Provides structure and confidence: More productive conversations can arise from a script. It reduces hesitation or stumbling during an outreach, which is especially helpful in high-pressure situations and for newer agents.
4. May increase your lead conversion rate: An expired listing is a high-intent lead source, so a script designed to identify what could’ve been improved, offer fresh insights, and propose a new strategy can increase your chances of landing a new listing.
5. Helps you respond calmly and professionally: Sellers of expired listings may be skeptical, overwhelmed, or frustrated. A great script can include rehearsed responses to common objections such as “We’re going to wait,” “We’re taking it off the market,” and “We’re listing with a friend.” With a professional response, you can keep the conversation alive.

Expired real estate listing tips & best practices

Every homeowner’s situation is different, so customize your approach to fit their needs. If you do your research, personalize your communication, and build trust, you’ll be turning expireds into sales in no time. Following these tips while using expired listing scripts will boost your success.

• Do your research:

  Before reaching out, gather as much information as possible about the listing’s history. Understand why it may not have sold, such as pricing issues, inadequate marketing, or market conditions.

  • Review the MLS listing. Look at the description, listing duration, pricing strategy, and photo quality.
  • Analyze market trends in the neighborhood. Determine if the market is favoring buyers or sellers and if that affected the listing.
  • Study the competition. Note the pricing, features, and marketing of similar properties that recently sold in the area.

• Knowledge of the listing’s past performance will help you avoid repeating the same mistakes and position you as a prepared professional.

• Personalize your communication:

  Generic outreach won’t cut it. Owners of expireds have likely heard it all, so show them you’ve done your homework.

  • Address the homeowner by name. Avoid “Dear homeowner,” as using their name shows care and authenticity.
  • Reference specific details about their property. Mention the feature you love the most, like the wraparound porch or upgraded primary, to show you paid attention.
  • Mention any unique selling points or potential improvements. Suggest how small updates, such as a fresh coat of paint, some lighting, or even fresh home staging, might help the property show better.

• Personalized messages break through skepticism and make the seller feel seen and valued, which are key to earning their attention and trust.

• Use multiple methods of contact:

  Don’t rely solely on one method of communication. Different homeowners may respond better to different approaches.

  • Start with a call to make a personal connection. Keep it short, empathetic, and focused on listening, not pitching.
  • Follow up with an email. Include a market overview, quick notes on improving listing appearances, and even a comparative market analysis showing pricing comparisons.
  • Consider sending a handwritten note or a postcard for a personal touch. Make it memorable by referencing a specific detail about their property, e.g., vaulted ceilings and natural lighting, and keep it warm and sincere.

• Several touchpoints give you more chances to be noticed — and remembered. It shows your effort, consistency, and creativity, all of which make you stand out from passive agents.

• Highlight your expertise and your success:

   Homeowners need to feel confident that you can achieve what their previous agent could not. Highlight your expertise and past successes.

  • Share client success stories from satisfied clients. For example, tell them you recently sold a similar expired after having updated the photos and adjusted the price. Mention the number of days it took to sell.
  • Provide statistics on your success rate with similar properties. Offer numbers on your list-to-sale ratio and average DOM. Add how many expireds you’ve successfully relisted and sold.
  • Explain your marketing strategy and how it differs from what they experienced before. Discuss your marketing plan, staging consultations, 3D walkthroughs, and more.

• Owners of expireds want proof, not fluff. By showing them how your past achievements have worked, you become the obvious go-to.

• Focus on building trust:

  Trust is critical in real estate transactions, especially for homeowners who have had a negative experience. Establish trust through empathy and transparency.

  • Actively listen to and empathize with their frustrations. Ask what they felt didn’t go right, and let them vent without interrupting.
  • Be honest about the previous strategy. Gently identify missteps, such as poor pricing or marketing, and explain how you’d address those things differently.
  • Follow through on any of your promises. Keep your word to the letter, e.g., send reports promptly, call them on specific days and times, and provide updates on showings.

• When sellers see that you listen, empathize, and do what you say, the foundation for a productive and professional relationship is set.

• se no-pressure strategies:

  Let your initial offer be about education, not signing contracts.

  • Provide a detailed, no-obligation market analysis. Show them what properties are selling for now and why theirs may have missed the mark.
  • Recommend cost-effective improvements. Suggest small changes, like fresh landscaping or decluttering, that can boost appeal without breaking the bank.
  • Be prepared to answer any questions they might have about the selling process. Cover topics like timing and offer negotiation, as well as what will happen if they list again but don’t get traction.

• Owners of expireds are wary of being “sold” again. When you offer helpful insights without strings attached, you earn their goodwill and encourage future engagement.

• Be persistent but respectful:

  There’s a fine line between being helpful and being overbearing. Respect the seller’s space while staying visible.

  • Set a follow-up schedule and stick to it. Space out your touchpoints, e.g., call in week 1, email in week 2, send postcard in week 3, so that you’re consistent but not overbearing.
  • Respect their space if they ask for time to think things over. Back off respectfully when they ask for time, but do ask when it’s OK to check back in.
  • Send occasional updates or valuable information without overwhelming them. Share local sales updates, interest rate changes, and the like.

• Persistent agents get remembered. Show you’re committed, not desperate.

• Leverage technology:

  Use tech to stay ahead and provide homeowners with a streamlined experience.

  • Track leads and automated follow-ups. With one of the best real estate CRMs, you can ensure no lead slips through the cracks.
  • Implement virtual tours to showcase their property. Provide immersive experiences that help buyers fall in love with the home online by using one of the leading virtual tour software.
  • Deliver neighborhood activity and buyer interest insights. Use something like RPR, one of our top-recommended real estate apps, to generate real-time reports on local home sales, upcoming listings, and buyer behavior. Consider any platform that offers actual data to help keep sellers confident that demand in their area is active.

• Tech helps you do more with less effort and gives homeowners a modern and polished experience.

Frequently asked questions (FAQs)

Do expired listing letters work?

Absolutely, but the key is personalization and strategy. A well-written letter that’s solution-focused and empathetic can set you apart from other agents. Remember, the letter targets homeowners who were unsuccessful in their first attempt at selling, meaning they’re often still motivated, but they’re also frustrated.

Ensure your letter addresses why the listing might’ve failed and offers your clear plan to relaunch with better results. When combined with consistent follow-up, like calls, in-person visits, or emails, your letter can open the door to valuable new listings.

What do I say to an expired listing?

As an agent, you should be empathetic and solution-driven. Acknowledge the homeowner’s frustration without blaming anyone, avoid criticizing their previous agent and instead focus on what you would do differently, provide value immediately by offering a free market review or fresh marketing plan, and stay professional. Remember, they’ve already had a rough experience.

How do you market an expired listing?

To market an expired listing effectively, analyze why the property didn’t sell. Then, refresh the listing with professional photography, compelling copy, and possibly a price adjustment. Reintroduce the listing to the MLS with updated marketing materials, and then promote it across multiple channels, such as social media, email, websites, and targeted ads.

You may also want to host open houses or produce virtual tours to generate new interest. Most importantly, communicate your clear strategy to the seller, ensuring it showcases how your approach differs from the previous one and how it will yield better results.

What happens when listings expire?

When listings expire, the property is no longer active on the MLS, and any marketing efforts from the previous agent usually stop. The seller now has options to relist with the same agent, choose a new agent, try FSBO, or even take the property off the market entirely.

The final walkthrough

Expired listings are a goldmine if you’re ready to put in the work. By using my expired listing scripts, you can build trust, offer real value, and win new clients. The secret sauce? A mix of empathy, persistence, and professionalism.

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