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What Is a Real Estate ISA? A Guide About Inside Sales Agents

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

Kaylee Strozyk
Kaylee Strozyk
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Door Knocking for Real Estate: 15 Tips & Scripts

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

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Real Estate Lead Nurturing: 7 Strategies for Conversion

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

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26 Best Email Templates for Real Estate Leads

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

Buyer Agent 101

all in Buyer Agent 101 →
October 30, 2024

The Complete Guide to 1031 Exchange Rules

It's crucial to understand 1031 exchange rules so you can better serve your real estate investor clients—so we've broken them down for you, in plain English.

September 11, 2024

Become a Top Real Estate Buyer’s Agent: Key Role & Responsibilities

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

August 28, 2024

Real Estate Buyer Questionnaire to Build Rapport & Trust (+ PDF)

Are house hunters ghosting you? The trick to turning prospects into buyer clients is taking the time to listen to their hopes, dreams, and needs. Here's the questionnaire that will help you do just that.

August 15, 2024

The Buyer Presentation: A Step-by-Step Guide to Convert Clients

A strategic buyer presentation can help build a solid foundation for a professional relationship. Download our template and learn how to deliver a successful presentation that can convert warm leads into committed clients.

Email Marketing

all in Email Marketing →
November 25, 2024

ChatGPT for Real Estate: The Complete Guide for Agents

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

November 15, 2024

The 6 Essential Real Estate AI Tools for Agents in 2024

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

September 24, 2024

8 Real Estate Marketing Materials to Crush Your Personal Brand

Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.

June 5, 2024

Real Estate Graphic Design: The Ultimate Guide

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

Lead Nurturing

all in Lead Nurturing →
November 25, 2024

8 Real Estate Facebook Cover Photo Examples That Inspire

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

November 7, 2024

LionDesk Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

October 23, 2024

16 Open House Scripts & Tools That Actually Get Phone Numbers

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

September 4, 2024

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Listing Agent 101

all in Listing Agent 101 →
September 18, 2024

15 Home Staging Tips to Sell a House Fast

To demystify the process of home staging, we worked with top-producing listing agents to get the best home staging tips for 2024.

August 29, 2024

11 Proven Strategies to Get More Real Estate Seller Leads

You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.

August 20, 2024

The #1 Open House Checklist Top Agents Use to Get Amazing Results

Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.

August 15, 2024

What Is a Dual Agent? A Guide for Real Estate Agents

We’re going to explore what dual agency is, where it’s legal, and examine some of its most significant benefits and drawbacks. Plus, we'll offer some first-hand warnings and tips for success.

Referral Marketing

all in Referral Marketing →
October 29, 2024

Top 10 Spine-chilling Real Estate Halloween Marketing Ideas

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

August 19, 2024

The 11 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

August 13, 2024

20 Clever Real Estate Pop-by Ideas to Get More Referrals

Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

August 8, 2024

7 Savvy Ways to Get Real Estate Referrals

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.

12 Real Estate Flyer Examples & Templates to Boost Your GCI

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

September 4, 2024

Smartzip Review: Pricing, Features, Pros & Cons

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

August 28, 2024

Agent Legend Review: Pricing, Features, Pros & Cons

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

August 28, 2024

The 33 Best Real Estate Text Message Scripts for Agents

Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.

August 15, 2024

7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

July 25, 2024

8 Circle Prospecting Strategies to Boost Lead Generation

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.

July 18, 2024