Prospecting
Page 1 of 4What Is a Real Estate ISA? A Guide About Inside Sales Agents
Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.
Door Knocking for Real Estate: 15 Tips & Scripts
The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.
Real Estate Lead Nurturing: 7 Strategies for Conversion
Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective.
26 Best Email Templates for Real Estate Leads
We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.
Buyer Agent 101
all in Buyer Agent 101 →How to Choose a Home Inspector: A Playbook for Investors
To ensure a property is a wise investment and free from costly surprises, you should hire a professional home inspector to complete a thorough evaluation.
Selling a House With Tenants in 5 Steps: A How-to for Investors
Selling a house with tenants? Explore the 5 steps to navigate the process, understand your options, and work with tenants to get it sold.
141 Real Estate Terms and Definitions to Know in 2025
Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.
The Complete Guide to 1031 Exchange Rules
It's crucial to understand 1031 exchange rules so you can better serve your real estate investor clients—so we've broken them down for you, in plain English.
Email Marketing
all in Email Marketing →The Best 6 Real Estate AI Tools for 2025
Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!
The Best 6 Real Estate AI Tools for 2025
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
18 Clever Real Estate Marketing Ideas
Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.
20 Engaging Real Estate Newsletter Ideas for 2025
We compiled 20 proven real estate newsletter ideas to help you create high-quality content that engages & converts.
Lead Nurturing
all in Lead Nurturing →36 Best Real Estate Text Message Scripts for Agents in 2025
Real estate text message scripts are crucial to boosting conversions. See our scripts and best practices, and download our 6-day text and email campaign.
22 Real Estate Postcard Templates To Generate Leads [+Design Guide]
Find the best real estate postcard templates to market listings, attract clients, and boost your brand with eye-catching designs!
The 6 Best Free Real Estate CRMs for 2025
If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.
ChatGPT for Real Estate: The Complete Guide for Agents
New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.
Listing Agent 101
all in Listing Agent 101 →10 Best FSBO Scripts To Get More Listings in 2025
Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.
How To Get Real Estate Listings in Any Market on a Budget
If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress.
How to Do a Comparative Market Analysis: A Step-by-Step Guide
Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.
How to Write Creative Real Estate Listing Descriptions (+ Examples)
In this step-by-step guide, we'll tackle the five crucial elements of a killer listing description, how to create them yourself, and examples of agents who have mastered this task.
Referral Marketing
all in Referral Marketing →The Complete Guide to Real Estate Referral Fees for 2025
Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.
Top 10 Spine-chilling Real Estate Halloween Marketing Ideas
Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.
20 Clever Real Estate Pop-by Ideas to Get More Referrals
Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.
7 Savvy Ways to Get Real Estate Referrals
Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.
11 Best Real Estate Prospecting Letter Templates for 2025
Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.
LionDesk CRM Review: Pricing, Features, Pros & Cons
LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.
16 Open House Scripts & Tools That Actually Get Phone Numbers
If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.
12 Real Estate Flyer Examples & Templates to Boost Your GCI
Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more.
Mojo Dialer Review: Pricing, Features, Pros & Cons
Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?
Smartzip Review: Pricing, Features, Pros & Cons
SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?