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Propertybase Review: Pricing, Features, Pros & Cons

Imagine a tool so savvy that it feels like it’s your assistant, strategist, and cheerleader all rolled into one.

Written By

Aloun Khountham

Reviewed By:

Gina Baker

Apr 15, 2024

The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Imagine a tool so savvy that it feels like it’s your assistant, strategist, and cheerleader all rolled into one. That’s Propertybase for you, a customer relationship manager (CRM) designed specifically for the fast-paced world of real estate. This comprehensive platform is a game-changer, offering a blend of client management, automated marketing, and website creation. My in-depth review peels back the layers to evaluate key areas such as ease of use, customization, customer support, and value for money to see if Propertybase is right for your business.

Pros

User-friendly interface
Allows for extensive customization
Seamlessly integrates with various real estate tools
Mobile application for quick access to contacts

Cons

No free trial offered
Learning curve when setting up the platform
Lead automation not provided
No phone or live chat support offered

The Close Score

3.7

Pricing:

1.0

General features:

5.0

Additional features:

4.0

Ease of use:

4.6

Help and support:

1.5

Customer review rating:

4.4

Expert score:

4.2

/ 5

Learn More About Propertybase

My Verdict on Propertybase & Why You Should Trust It
Propertybase Alternatives
Key Features of Propertybase
Propertybase Pricing
Methodology
FAQs
Bottom Line: Is Propertybase Worth Your Money?
Your Take

My Verdict on Propertybase & Why You Should Trust It

My experience in the real estate sector, coupled with a keen eye for technological solutions that genuinely make a difference, positions me to offer an insightful perspective on this platform. Propertybase GO is engineered as a turnkey CRM solution and designed to be fully functional right out of the box. This approach significantly reduces downtime associated with setup and initiation, allowing real estate professionals to hit the ground running.

The listing management tools within Propertybase set it apart, especially considering that even some of the top-rated real estate CRMs lack this feature. With functionalities that include automated syndication across multiple platforms and detailed analytics on listing performance, Propertybase gives agents and brokers a significant advantage. It enables them to optimize property visibility and attract potential buyers more effectively.

Screenshot of propertybase dashboard with charts and lead information — Propertybase GO dashboard (Source: Propertybase)

While the platform demonstrates immense potential in streamlining operations, enhancing client relationships, and boosting lead generation, it’s not without its learning curve and cost considerations. Ultimately, my verdict on Propertybase is that it represents a significant advancement for real estate professionals looking to elevate their business management and client engagement strategies. However, like any tool, its true value comes from how well you can implement it into your existing workflows and processes.

Propertybase Alternatives

While Propertybase offers a robust suite of features tailored for the real estate industry, several factors may lead professionals to consider alternatives. Its position as a higher-cost option without a free trial period may deter smaller agencies or individuals mindful of their budgets. Additionally, those seeking more advanced lead automation tools or immediate customer support might find the platform lacking.

Here are some other available alternative solutions that might better align with your needs:

Why It’s a Great Alternative	The Close Review	Ready to Purchase?
Offers a comprehensive set of CRM features without straining your budget	LionDesk Review	Visit LionDesk
The go-to alternative for those who prioritize sophisticated lead management and nurturing systems in their CRM	Realvolve Review	Visit Realvolve
Stands out as a preferred choice with its generous free trial	IXACT Contact Review	Visit IXACT Contact

Key Features of Propertybase

Propertybase delivers a powerful array of features designed for the modern real estate professional. At its core, it’s a customer relationship management platform that excels in managing client interactions, sales, and marketing tasks under one roof. Its list of features collectively makes Propertybase a well-rounded tool for any real estate business looking to optimize its operations and client services.

Take an up-close look at how this dynamic platform can revolutionize your real estate business:

Introduction to Propertybase GO (Source: Propertybase)

Here are some standout features of Propertybase:

Dedicated Property Pages

The dedicated property page feature stands out as a key feature, designed to showcase individual listings in their most appealing manner. This functionality allows real estate professionals to craft detailed, visually engaging presentations for each property, complete with high-resolution images, virtual tours, and comprehensive details that underscore the property’s unique features and selling points.

Image of property page on various devices — Property page example (Source: Propertybase Go)

These pages, adaptable to the branding of the agent or agency, serve as powerful marketing assets. They enhance the online presence of listings and offer potential buyers a comprehensive and engaging viewing experience. This feature plays a crucial role in facilitating a closer connection between potential buyers and their future homes by elevating the presentation of properties and simplifying the buyer’s journey.

Automation of Daily Processes

Automation in Propertybase GO transforms the efficiency of real estate professionals’ daily operations. The platform’s sophisticated algorithms can schedule property showings, send follow-up emails, and even trigger alerts for important tasks, ensuring that the workflow is smooth and that no crucial step is missed. This level of automation saves time and ensures a consistent and professional approach to client management and follow-ups, enhancing the overall service quality delivered by agents.

Screenshot of creating an email dependency action item — Creating email action trigger (Source: Propertybase GO)

Email Marketing Campaigns

The email marketing campaign feature in Propertybase GO is a powerful tool that supports real estate marketing strategies. Users can design and dispatch visually appealing newsletters, property announcements, and custom communication using an easy-to-navigate interface. Detailed analytics are provided, offering insights into open rates, click-through rates, and the overall engagement level of the campaigns, allowing agents to refine their marketing efforts for better results.

Screenshot of email designs available with Propertybase Go — Email marketing templates (Source: Propertybase Go)

Area Profile Builder

With the Area Profile Builder, agents can showcase neighborhoods’ attractiveness. This feature integrates demographic statistics, school information, local amenities, and real-time market data to provide comprehensive area profiles. Such profiles can greatly assist buyers in making informed decisions and can be used by agents as part of their listing presentations to demonstrate local expertise.

Screenshot of icons for website page creation — Setting up area profiles (Source: Propertybase Go)

Customizable Website

The customizable website feature of Propertybase is not just about creating a digital presence; it’s about building an interactive platform for clients. Agents can tailor the websites to reflect their brand identity or their agency’s, with easy-to-use design elements requiring no coding knowledge.

Image of an example website on mobile and desktop — Premium website designs (Source: Propertybase)

These websites are designed to be responsive, ensuring they work seamlessly on all devices, and they come equipped with search engine optimization (SEO) tools to improve visibility. Integrated IDX listings, lead capture forms, and client testimonials can all be incorporated, providing a full-featured real estate website that serves as a hub for clients and a powerful lead generation tool for agents.

Propertybase Pricing

Propertybase offers two distinct customer relationship management (CRM) options tailored to meet the diverse needs of real estate professionals: Propertybase GO and Propertybase Salesforce Edition. Propertybase pricing for each CRM version reflects the depth of features and level of support provided. You can get more detailed pricing information through a demo call with the Propertybase team.

Platform	Propertybase Go	Propertybase Salesforce Edition
Starting Monthly Price*	$399	$799
Customizable Website	✓	✓
Social Media Tools	✓	✓
Transaction Management	✓	✓
Team Management	✓	✓
Custom Dashboard	X	✓
Mobile Application	✓	✓
International Support	X	✓
*Estimated pricing; contact Propertybase for comprehensive pricing breakdown

Methodology

At The Close, our approach to assessing platforms like Propertybase is thorough and unique. We dive deep into the world of real estate (free and paid) CRMs with a fresh perspective, employing a multifaceted evaluation method that sets us apart. Our process is rooted in real-world application, ensuring our findings are relevant and actionable for real estate professionals.

Our approach to evaluating platforms like Propertybase blends firsthand experience with community feedback, comparative analysis, and industry standards. By comparing it against its competitors, we discern its unique value and potential shortcomings. This comprehensive process thoroughly examines Propertybase’s fit and reviews its functionality and role in the evolving real estate business technology landscape.

We based our Propertybase reviews using the following criteria:

Advanced CRM Features 25%
- This evaluation delves into advanced features such as document and team management, mobile app availability, comprehensive marketing tools, social media integrations, and the depth of reporting and analytics tools.
Value for Money 20%
- An in-depth analysis of the CRM’s cost-effectiveness was conducted, looking into Propertybase pricing models, subscription options, the presence of free trials, and the potential for discounts on bulk purchases.
General CRM Features 20%
- We examine essential functionalities, including contact management, messaging capabilities, task scheduling and alerts, lead tracking, customizable dashboards, segmentation options, transaction coordination, and system integrations.
Ease of Use 10%
- The ease with which users can navigate the CRM, customize its features, and set up the system was critically evaluated.
Customer Rating 10%
- Each CRM’s overall reputation was assessed by collecting and analyzing reviews from verified users.
Expert Score 10%
- Our experts at The Close provided a thorough review, highlighting unique features, additional benefits, and overall value from a real estate professional’s viewpoint.
Help & Support 5%
- The availability and quality of customer support services, including live chat, telephone assistance, and email support, were considered crucial for real estate agents needing help.

FAQs

Propertybase GO is designed to scale alongside your real estate business. Whether you’re an individual agent, a growing team, or a large brokerage, the platform’s extensive suite of features can accommodate increasing listings, transactions, and client data. Its cloud-based infrastructure allows for additional users and data storage as needed, and the customizable nature of the CRM ensures it can adapt to the evolving processes and workflows that come with business expansion.

Including a document storage feature in your CRM is highly beneficial, especially in the real estate industry, where you’re managing a vast array of documents such as contracts, agreements, and client information. This feature not only ensures that all vital documents are securely stored in one accessible location but also facilitates efficient sharing and collaboration. It enhances organization, streamlines transactions, and reduces the risk of misplacing important paperwork, ultimately improving productivity and client satisfaction.

Robust lead management is the key feature of a CRM necessary for success in real estate. This feature encompasses the ability to capture, track, and nurture leads through every stage of the sales funnel. Effective lead management helps real estate professionals organize contacts, prioritize follow-ups, and personalize communication based on client needs and interactions. It’s crucial for converting inquiries into closed deals and building lasting relationships, directly impacting an agent’s ability to grow their business and succeed in the competitive real estate market.

Bottom Line: Is Propertybase Worth Your Money?

When you zoom in on Propertybase, you’ll find it’s like that multifunctional tool you never knew you needed until you got it. It’s packed with features that real estate pros can’t get enough of, like seamless document management, automation tools that keep your day on track without breaking a sweat, and email marketing campaigns that make reaching out to clients feel like a breeze. The mobile app means you can run your empire from the palm of your hand.

Let’s be real for a moment: every platform is flawed. And while it’s packed with features, there’s a learning curve to tackle before you’re flying high. If you’re serious about taking your real estate game to the next level and are ready to invest in tools that can genuinely keep up with your ambition, it’s a solid investment. It will pay itself off by freeing up your time, impressing your clients, and helping you close more deals. Just be ready to jump in with both feet and consider the cost as an investment in your business’ future.

Visit Propertybase

Your Take

Have you used Propertybase and have thoughts about it? Let us know them below! We want to hear the good, the bad, and the ugly, so let ‘er rip!

Aloun Khountham

Aloun Khountham is a freelance real estate contributor to The Close and Fit Small Business. She brings a spark of innovation and a wealth of experience from the heart of New York City's real estate scene. With over five years as an operations executive at a growing brokerage, Aloun has been at the forefront of revolutionizing real estate operations. Her efforts were pivotal in integrating state-of-the-art technology and refining operational procedures. Beyond her executive role, Aloun was licensed as a real estate agent. She used her knowledge to empower her team from lead generation to deal closures, showcasing her comprehensive understanding of the industry's challenges and opportunities.