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The 7 Best CRM for Real Estate in 2025

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Aloun Khountham
Aloun Khountham
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The 6 Best Free Real Estate CRMs for 2025

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

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LionDesk CRM Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

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Market Leader Review: Pricing, Features, Pros & Cons

There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?

Email Marketing

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April 8, 2025

The Best 6 Real Estate AI Tools for 2025

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!

April 4, 2025

The Best 6 Real Estate AI Tools for 2025

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

February 25, 2025

18 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

January 13, 2025

20 Engaging Real Estate Newsletter Ideas for 2025

We compiled 20 proven real estate newsletter ideas to help you create high-quality content that engages & converts.

Lead Gen Companies

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March 12, 2025

The 8 Best Places to Buy Real Estate Leads in 2025

Looking to find out how to buy real estate leads? Our in-depth guide will get you started with everything you need to know.

March 12, 2025

12 Best Real Estate Apps for Agents in 2025

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

January 13, 2025

How to Get Clients in Real Estate: Our Top 11 Tips for 2025

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

January 6, 2025

Top 8 Sources for Pay at Closing Real Estate Leads in 2025

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

Lead Nurturing

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March 31, 2025

36 Best Real Estate Text Message Scripts for Agents in 2025

Real estate text message scripts are crucial to boosting conversions. See our scripts and best practices, and download our 6-day text and email campaign.

March 27, 2025

22 Real Estate Postcard Templates To Generate Leads [+Design Guide]

Find the best real estate postcard templates to market listings, attract clients, and boost your brand with eye-catching designs!

November 25, 2024

ChatGPT for Real Estate: The Complete Guide for Agents

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

November 25, 2024

8 Real Estate Facebook Cover Photo Examples That Inspire

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

April 4, 2025

11 Best Real Estate Prospecting Letter Templates for 2025

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

March 11, 2025

10 Best FSBO Scripts To Get More Listings in 2025

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

November 25, 2024

What Is a Real Estate ISA? A Guide About Inside Sales Agents

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

October 23, 2024

16 Open House Scripts & Tools That Actually Get Phone Numbers

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

Purchasing Leads

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January 6, 2025

The Top 9 Real Estate Lead Generation Companies for 2025

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

September 4, 2024

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

July 22, 2024

Review: Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

April 26, 2024

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

Website Builders

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March 13, 2025

6 Best Real Estate Website Builders of 2025

Find the best real estate website builder to showcase listings, attract buyers, and grow your business with powerful marketing tools.

September 18, 2024

The Ultimate Real Estate SEO Guide: 10 Steps to Better Ranking

While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how! 

September 4, 2024

How to Build a Real Estate IDX Website in an Afternoon

Even with limited tech skills, you can learn to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support.

August 15, 2024

Real Geeks Review: Pricing, Features, Pros & Cons

With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.

15 Best Real Estate Software for Agents in 2025 (+ Pricing)

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

March 26, 2025

Top Producer Review: Pricing, Features, Pros & Cons

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

September 11, 2024

Wise Agent Review: Pricing, Features, Pros & Cons

Learn why Wise Agent is still one of the most popular, highest-value CRMs on the market in our in-depth review of its features, strengths and weaknesses.

September 4, 2024

Follow Up Boss Review: Pricing, Features, Pros & Cons

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

July 11, 2024

IXACT Contact Review: Pricing, Features, Pros & Cons

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

May 14, 2024

Elevate CRM Review: Pricing, Features, Pros & Cons

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

May 2, 2024