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The 7 Best CRM for Real Estate in 2025

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Brittany Wrenn
Brittany Wrenn
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The 6 Best Free Real Estate CRMs for 2025

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

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LionDesk Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

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Market Leader Review: Pricing, Features, Pros & Cons

There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?

Email Marketing

all in Email Marketing →
January 13, 2025

20 Engaging Real Estate Newsletter Ideas for 2025

We compiled 29 proven real estate newsletter ideas to help you create high-quality content that engages & converts.

January 8, 2025

12 Happy New Year Real Estate Marketing Ideas to Ring in 2025

Start 2024 off right by making more meaningful connections with these email ideas.

January 6, 2025

The Best 6 Real Estate AI Tools for 2025

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

November 25, 2024

ChatGPT for Real Estate: The Complete Guide for Agents

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

Lead Gen Companies

all in Lead Gen Companies →
January 13, 2025

How to Get Clients in Real Estate: Our Top 11 Tips for 2025

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

January 6, 2025

The 8 Best Places to Buy Real Estate Leads in 2025

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.

January 6, 2025

Top 8 Sources for Pay at Closing Real Estate Leads in 2025

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

September 4, 2024

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Lead Nurturing

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November 25, 2024

8 Real Estate Facebook Cover Photo Examples That Inspire

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

November 25, 2024

What Is a Real Estate ISA? A Guide About Inside Sales Agents

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

October 23, 2024

16 Open House Scripts & Tools That Actually Get Phone Numbers

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

August 28, 2024

Agent Legend Review: Pricing, Features, Pros & Cons

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

September 4, 2024

12 Real Estate Flyer Examples & Templates to Boost Your GCI

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

September 3, 2024

Door Knocking for Real Estate: 15 Tips & Scripts

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

August 28, 2024

Smartzip Review: Pricing, Features, Pros & Cons

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

August 15, 2024

The 33 Best Real Estate Text Message Scripts for Agents

Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.

Purchasing Leads

all in Purchasing Leads →
January 6, 2025

The Top 9 Real Estate Lead Generation Companies for 2025

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

July 22, 2024

Review: Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

April 26, 2024

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

April 23, 2024

The LPMAMA Script for Real Estate & How to Use It

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

Website Builders

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January 6, 2025

The 7 Best Real Estate Website Builders for 2025

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

September 18, 2024

The Ultimate Real Estate SEO Guide: 10 Steps to Better Ranking

While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how! 

September 4, 2024

How to Build a Real Estate IDX Website in an Afternoon

Even with limited tech skills, you can learn to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support.

August 15, 2024

Real Geeks Review: Pricing, Features, Pros & Cons

With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.

Top Producer Review: Pricing, Features, Pros & Cons

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

September 11, 2024

Wise Agent Review: Pricing, Features, Pros & Cons

Learn why Wise Agent is still one of the most popular, highest-value CRMs on the market in our in-depth review of its features, strengths and weaknesses.

September 4, 2024

The Top 17 Real Estate Software Programs for 2024

Check out our list of game-changing software products to automate and streamline your business this year—whether you're a solo agent or leading a team.

August 15, 2024

Follow Up Boss Review: Pricing, Features, Pros & Cons

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

July 11, 2024

The 15 Best Apps for Real Estate Agents

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

June 20, 2024

IXACT Contact Review: Pricing, Features, Pros & Cons

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

May 14, 2024