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5 Best IDX Websites for Realtors in 2025

If you’re upgrading your basic real estate website, consider investing in one with Internet Data Exchange (IDX).

Written By

Julia Del Rosario

Reviewed By:

Andrew Wan

Sep 1, 2025

The Close content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

If you’re upgrading your basic real estate website, consider investing in one with Internet Data Exchange (IDX). The best IDX websites for realtors combine fast, accurate property data with lead capture tools, built-in or integrated CRMs, strong SEO, and templates that keep clients searching on your site rather than on other major portals. We tested and compared dozens of platforms, so you can quickly see which one matches your business.

Placester: Best for budget-friendly IDX sites for new agents
AgentFire: Best for stylish, brand-heavy sites with automation
Agent Image: Best for custom-branding and high-end design
Real Geeks: Best end-to-end IDX platform for capturing and nurturing leads
CINC: Best for brokerages/teams needing full-stack CRM + IDX

What is an IDX website, and why do realtors need one?

An IDX website is your branded site that pulls in local MLS listings, allowing buyers to search the whole market on your domain. It keeps visitors on your site (instead of bouncing to Zillow or Realtor.com), powers saved searches and instant alerts, and turns that activity into leads you can follow up with fast. In short, it helps you compete with big portals while building your own brand and database.

Learn more about it in our in-depth guide to IDX in real estate.

The Close’s top picks for the best IDX websites for realtors
Placester: Best for budget-friendly IDX sites for new agents
AgentFire: Best for stylish, brand-heavy sites with automation
Agent Image: Best for custom-branding and high-end design
Real Geeks: Best end-to-end IDX platform for capturing and nurturing leads
CINC: Best for brokerages/teams needing full-stack CRM + IDX
How to choose the right IDX website for your real estate business
Methodology: How we selected the best real estate IDX websites
Frequently asked questions (FAQs)
Your take

The Close’s top picks for the best IDX websites for realtors

Platform	Key Features	Starting Price
	IDX search with saved alerts & lead capture Built-in SEO tools for better visibility IDX Manager to track approvals/feeds	$59 per month
	Get started with Placester
	Modular add-ons (SEO, PPC, content packages) to scale as you grow AI-powered content repurposing tools (Edge) for blogs & posts WordPress foundation for long-term flexibility	$149 per month + $700 setup
	Get started with AgentFire
	High-end custom or semi-custom websites IDX integration with maps, alerts & lead forms Optional SEO and marketing services	$99.99 per month + $599.99 setup
	Get started with Agent Image
	IDX websites synced with built-in CRM Facebook & Google ad management tools built in SEO-optimized property & neighborhood pages	$399 per month
	Get started with Real Geeks
	IDX websites with advanced team lead routing CRM with automated texts, emails, and tasks Google/Facebook ads management + mobile app	$899 including leads
	Get started with CINC

Placester: Best for budget-friendly IDX sites for new agents


Pros Affordable entry-level plans Drag-and-drop editor with 5,000+ style tweaks Website bundles IDX, lead-capture, and SEO tools out of the box	Cons Limited customization; you’re mostly locked into preset templates Users have reported slow support / IDX feed hiccups Extra “IDX support” fee and add-ons raise the total cost
Placester pricing Plans for agents: Agent Essentials: $59 per month or $566 per year Agent Plus: $79 per month or $758 per year Agent Premier: $129 per month or $1,238 per year Premier + Content: $329 per month or $3,159 per year Placester also charges an IDX Support Fee of $25 per month per active MLS contract. Plans for brokers and teams: Team: $199 per month or $1,910 per year Broker Standard: $399 per month or $3,830 per year Broker Plus: $599 per month or $5,750 per year

Pros

Affordable entry-level plans
Drag-and-drop editor with 5,000+ style tweaks
Website bundles IDX, lead-capture, and SEO tools out of the box

Cons

Limited customization; you’re mostly locked into preset templates
Users have reported slow support / IDX feed hiccups
Extra “IDX support” fee and add-ons raise the total cost

Placester pricing

Plans for agents:

Agent Essentials: $59 per month or $566 per year
Agent Plus: $79 per month or $758 per year
Agent Premier: $129 per month or $1,238 per year
Premier + Content: $329 per month or $3,159 per year
Placester also charges an IDX Support Fee of $25 per month per active MLS contract.

Plans for brokers and teams:

Team: $199 per month or $1,910 per year
Broker Standard: $399 per month or $3,830 per year
Broker Plus: $599 per month or $5,750 per year

Get started with Placester

Why I chose Placester

Placester is the simplest on-ramp for those who just want a clean realtor website with IDX to go live fast. Pick a design, tweak it in a visual editor, and you’re off, with IDX search, saved alerts, and SEO tools built in.

If you later need a deeper CRM and nurture stack, Real Geeks or CINC offer more comprehensive solutions. But for a straightforward, budget-friendly site that still captures leads, Placester nails the brief. It’s a solid beginner option, especially if you’re graduating from a basic non-IDX site.

Example of Placester’s seamless IDX integration — Placester’s seamless IDX integration (Source: Placester)

AgentFire: Best for stylish, brand-heavy sites with automation


Pros Hyperlocal “area guides” auto-pull listings, YELP data, and market stats Fully customizable WordPress + AI Edge design framework One-click live support/success manager	Cons Some users wish the property search had a map view and more IDX filters Features often come as extras, so monthly bills can add up Learning curve for DIY content edits
AgentFire pricing Ignite (theme-based): $149 per month + $700 setup Custom: $149 per month + $2,500+ setup (varies by scope) Optional add-on: AgentFire Plus $50 per month for ongoing optimizations.

Get started with AgentFire

Why I chose AgentFire

AgentFire shines when you want your site to scream “local expert.” Its hyperlocal toolkit (Area Guides, ClickMaps) makes it easy to build neighborhood pages that feel alive, then layer on add-ons (SEO, PPC, content) as you grow. Compared with Agent Image’s high-touch custom design, AgentFire gives you a faster path to a branded, authority-building site that you can keep iterating.

A map search feature on Christie Realty Group's website, made with AgentFire — Christie Realty Group’s IDX site with a map search feature, made with AgentFire (Source: Christie Realty)

Agent Image: Best for custom-branding and high-end design


Pros Imagine Studio/semi-custom tiers for luxury, bespoke looks Offers IDX packages and MLS coverage consults in-house Optional SEO, PPC, and digital-marketing services under one roof	Cons High upfront design fees might deter budget-conscious agents No built-in CRM, you must integrate your own Uses iHomefinder IDX (which is usually rated “mediocre”) vs. premium feeds
Agent Image pricing Note: Agent Image does not publish full pricing publicly; higher tiers are quote-only on its website. Agent Image X (template): $99.99 per month + $599.99 setup Agent Pro (semi-templated): Quote-based Semi-Custom: Quote-based Imagine Studio / True Custom Quote-based

Get started with Agent Image

Why I chose Agent Image

When the brief is “premium, custom, magazine-level design,” Agent Image is the pick. You can choose from semi-custom up to Imagine Studio bespoke builds, and it’ll pair it with IDX options plus in-house marketing services if you want a single partner. Compared with AgentFire’s modular approach or Placester’s starter focus, Agent Image is for agents who treat their site as a flagship brand asset.

Example of Agent Image's IDX website - Higgins Group — Higgins Group IDX website (Source: Agent Image)

Real Geeks: Best end-to-end IDX platform for capturing and nurturing leads


Pros IDX websites + Real Geeks CRM in one platform Built-in home valuation, market report, and drip automation tools Responsive, mobile-optimized sites designed for conversion	Cons Front-end customization is limited Template library feels dated; needs fresher designs Some users have noted interface quirks or UI issues
Real Geeks pricing Starting price: $399 per month (published on Real Geeks’ pricing info hub) Establish/Grow/Expand/Conquer package plans: Quote-based on pricing page

Get started with Real Geeks

Why I chose Real Geeks

Real Geeks is the workhorse combo: IDX websites, plus a built-in CRM, automated follow-ups, and extras, like property alerts, market reports, and a branded MoveTo search app. It also offers SEO Fast Track pages and simple Google/Facebook ad tools, so you’re not juggling five vendors to get leads flowing. If CINC is the heavy-duty enterprise stack, Real Geeks hits a great “do-most-things-well” middle ground for growth-minded solo agents and small teams.

A preview of Real Geeks’ Anna Modern website template (Source: Real Geeks)

CINC: Best for brokerages/teams needing full-stack CRM + IDX


Pros Advanced lead-routing and team-management workflows 24/7 AI texting assistant (“CINC AI”) for automated nurture Robust mobile app for agents on the go	Cons Premium price tag for some users Lead-quality complaints (junk or under-qualified leads) Users find the system difficult to master
CINC pricing Note: CINC requires a custom quote on its website. $899 per month for single agents $1,299 per month for teams Custom pricing for brokerage/enterprise

Get started with CINC

Why I chose CINC

CINC is built for teams that live and die by speed-to-lead, featuring a robust CRM, team routing, and an optional 24/7 AI texting assistant that keeps conversations moving even when your ISA (inside sales agent) is off the clock.

It pairs those tools with IDX sites and managed ad programs, which is why larger teams often choose it over Real Geeks when they need more scale. If Agent Image is the design showpiece, CINC is the conversion engine for high-volume teams.

CINC leads dashboard — CINC’s plans include leads, so you get access to your own leads dashboard (Source: CINC)

How to choose the right IDX website for your real estate business

Picking among IDX websites for realtors comes down to what drives leads, not just pretty templates. Keep it simple: choose the platform that updates listings fast, captures contacts reliably, and fits how you work day to day.

MLS coverage and refresh rate: For real estate agent websites with IDX, verify your MLS is supported, updates are frequent (hourly or better), and compliance tools are built in.
SEO: Realtor websites with IDX should load quickly, use clean URLs and schema, and let you index listing/neighborhood pages.
Branding and customization: Some platforms lock you into templates, while others let you brand your site to match your business.
CRM integrations: The best systems route leads straight into your follow-up tools, whether that’s a built-in CRM or your favorite third-party platform.
Total cost and scalability: Look at setup fees, monthly plans, add-ons (IDX, SEO, content), and whether it scales from solo agent to team.

Methodology: How we selected the best real estate IDX websites

Our team at The Close evaluated dozens of platforms to find the best IDX website for realtors. We looked at each option’s features, real agent reviews, and overall ease of use, then compared them against what agents need in the field. Here are the main factors we considered:

Pricing: We looked at each platform’s monthly and annual costs, plus any additional costs (IDX feeds, add-ons, services).
MLS coverage and reliability: The best real estate agent websites with IDX update listings quickly and work across multiple MLSs without compliance headaches.
Ease of use: Platforms were evaluated for whether they were simple to set up, intuitive to navigate, and easy to manage without constant tech help.
CRM and follow-up: The best IDX websites for realtors either come with a built-in CRM or integrate easily with the tools agents already use.
Customer support: Hands-on onboarding and ongoing help matter when you’re juggling clients and don’t have time to troubleshoot tech.

Frequently asked questions (FAQs)

An IDX website is a real estate agent’s website that legally pulls in local MLS listings, allowing buyers to search for everything in one place. Your site visitors will be able to filter homes, save searches, view available properties on a map, and get alerts — all through your IDX site.

No. The MLS is an extensive database where agents and brokers list their properties. IDX is the system that allows you to display those listings on your own website, in a manner that adheres to MLS rules.

Pick a platform that works with your MLS, complete the approval paperwork, and connect your domain. Enable features like lead capture and property alerts, and link them to your CRM if you use one. Before launching your IDX site, ensure it aligns with MLS rules.

Your take

Choosing an IDX site platform depends on how you run your real estate business. The best IDX websites for realtors all deliver real-time listing updates, capture leads, and help you compete with larger portals like Zillow, but each one has its own unique strengths. Now, which IDX platform are you leaning toward? Let me know in the comments!

Julia Del Rosario

Julia Del Rosario is a data researcher and writer for The Close. She has a strong background in digital marketing, having worked as a social media specialist for over five years and earned numerous certifications under her belt. Currently, she leverages her content creation and research expertise, combined with her Keller Williams real estate certification, to cover a range of real estate topics for The Close, including lead generation, marketing strategies, tech reviews, industry education, investing, and brokerage insights.

5 Best IDX Websites for Realtors in 2025

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