Real-estate pop-by gifts are small, thoughtful, and usually inexpensive presents that you give to clients as a way to stay in touch or build relationships. When you “pop by” to drop the gift off, you stay top of mind, build trust, and pave the way for repeat business and even referrals.

Your goal should be to keep the gifts simple but memorable, and I recommend creating a routine of delivering those tokens in person so that you see your clients face-to-face regularly throughout the year. That said, here’s a list of real estate pop-by ideas, complete with when to give them and what their tags could say.

Plan smarter. Track better. 😎

Staying consistent with pop-bys is easier when you can see everything at a glance. To help, I’ve crafted a spreadsheet that can serve as your all-in-one tool for organizing gift ideas and clients, tracking costs, scheduling drop-offs, and monitoring results.

You can use it to turn your pop-by list into a repeatable system that keeps you organized and strengthens relationships. Through filters, it can highlight which gifts bring the most return on your time and budget.

Download The Close’s customizable pop-by planning & tracking sheet

1. Goldfish crackers: ‘I’m fishing for more clients like you — keep the referrals coming’

Crackers are fun, nostalgic, and family-friendly, making them a great fit if your client’s household has kids or casual snack lovers. They’re affordable and easy to personalize, so you can get creative with mini bags or seasonal flavors. You may also want to switch between sweet and savory by picking up Goldfish crackers and Swedish Fish or taiyaki ice cream.

The connection between “fishing” and your client’s value in helping you grow your network is clear but not pushy. It’s great for when you are prospecting in neighborhoods or want to stay in touch with past clients without coming off as too salesy.

Realtor pop-by tag with Goldfish snack theme, contact info, and playful "Fishing for your referrals" message.
Pop-by tag on a bag of Goldfish crackers (Source: Etsy / PrintedPebble)

While you’re in the spirit of asking for things, consider asking your client for a testimonial that you can use to promote your business. Sometimes, it will be just what you need to lead to your next client.

2. Bag of popcorn: ‘Just popping by to say thank you’

When it comes to simple yet delightful gifts, nothing beats a bag of popcorn. Whether it’s microwave popcorn or an individual-sized bag, it doesn’t get easier than this. Keep the custom tags on hand, and you’ll always be ready to brighten a client’s day with a friendly visit. This really puts the perfect pop! into your real estate pop-by gifts.

Pop-by tag with popcorn reads "Your referrals make my business pop!", with agent photo, contact details, and logo.
Pop-by tag for a bag of popcorn (Source: Etsy / TotallyTemplatedCo)

3. Flashlight: ‘I’m your light for all things real estate’

The beauty of simple swing-by gifts is that they keep you on your clients’ minds and are easy to transport between your appointments. Flashlights may seem ordinary, but they’re a great way to remind your clients that you’ve got their backs. They represent your ability to guide them every step of the way. Just attach a card with a friendly note and your contact information, and you’re all set!

Flashlight gift with tag saying, "Your referrals light up my day!" with shredded paper decor.
Pop-by tag with a flashlight (Source: Etsy / BigTopCreations)

4. Donuts: ‘I donut know what I’d do without you and your referrals’

When you’re creating your marketing plan and scheduling your realtor pop-by ideas, you don’t always have to think outside the box. Take donuts as an example. They are universally loved, affordable, and easily shareable, making them perfect for quick drop-offs, especially morning pop-bys.

Combining a sweet treat with a sweet message makes your interaction with your client feel casual but thoughtful. It gives them something to enjoy while reminding them that referrals keep your business going strong!

Be mindful of allergens whenever you give food as a pop-by gift. When in doubt, avoiding common food allergens, like nuts, soy, dairy, and wheat, is a good idea.

Tag says "Donut worry! I'm here to help with all of your real estate needs," with pastel sprinkles.
Pop-by tag for donuts (Source: Etsy / mMadeDesignCo)
  • Where to purchase: Your local bakery or donut shop (+ donut tag from Etsy)
  • Cost: Around $2 per donut (+ $3.89 one-time fee for digital download)
  • When to give: Anytime

5. Wine: ‘I have nothing to wine about with clients like you’

Offering a bottle of wine is said to be a gesture of appreciation. It’s timeless, classy, and versatile. It reinforces that your relationship is more than transactional; it’s also something to be celebrated. You can reserve this option for clients who are loyal or have referred business to you.

With a wide price range to choose from, you can select the perfect bottle. It can be delivered during holidays or home anniversaries, making it a great referral reinforcement moment. Adding a humorous pop-by tag helps keep the tone fun rather than overly formal.

Remember that not everyone consumes alcohol. If you’re unsure whether your client would appreciate this option, go with one of our other gifts to stay on the safe side.

Tag with wine bottles read "Wine not give me a call for all your real estate needs," with agent info.
Pop-by tag for a bottle of wine (Source: Etsy / PlannedPerfectDesign)

6. Coffee: ‘A little caffeine to espresso my gratitude’

I can’t leave out coffee! It’s personal and practical, a daily ritual for so many. Think of handing off an iced coffee on a warm summer day or delivering a bag of beans on a chilly winter night.

You can go with a gift card (physical or digital) to a popular café or, better yet, a local neighborhood shop you want to support, which adds a community-focused touch. If you give a bag of beans, clients will think of you whenever they brew a cup.

Phone screen shows a barcode with message, "Thanks a latte for the referral" and realtor contact details.
Digital card for a coffee (Source: Etsy / EffyCreative)

7. Cooking seasoning: ‘Don’t keep my spice a secret — let’s get referrals cooking’

Seasonings are long-lasting and useful. Unique blends or local artisan spices spark curiosity as well, appealing to home cooks and grill masters alike. They’re also an opportunity for you to brag about yourself a little! Purchase various seasonings and stick a custom label on them, dubbing yourself a “seasoned agent.”

This gift turns into a conversation piece, which subtly reinforces your name. The fun yet subtle puns encourage your clients to share their recipe for real estate success (you!) with their connections.

Tag on spice jar reads "From your SEASONED real estate professional," with a message about buying/selling help.
Pop-by tag on a bottle of seasoning (Source: Etsy / REdigitalassist)

8. Shout wipes: ‘Give me a shout for all your real estate needs’

Want your clients to give you a shout? Gift them some Shout wipes, letting them know you’re available whenever they’re ready to buy, sell, or refer others. Small but mighty, they’re handy for parents, pet owners, commuters, or anyone on the go. Plus, they’re inexpensive, practical, and unexpected, making them stand out.

Wipes also show you’re in touch with real life, even messes. The pun in the tag helps position you as someone who’s always there in a pinch, be it for stains or real estate.

Tag for Shout wipes says "Give me a SHOUT" with agent's message of appreciation and contact info.
Pop-by tag for a pack of Shout wipes (Source: Etsy / mikkidesigns)

9. Hand sanitizer: ‘Hands down, you and your referrals mean the world to me’

Sanitizer is one of those items people love having extras of — for bags, cars, or desks. It shows you’re thoughtful about your clients’ daily lives, and it’s especially timely during flu season or busy months wherein everyone’s out and about more frequently. You can purchase in bulk to grab and go for spontaneous visits. Don’t forget to add a short note to the bottle to make it more personal!

Green hand sanitizer labeled "You are in good hands" with handshake graphic and realtor's name.
Pop-by tag on a bottle of hand sanitizer (Source: Etsy / ClementineWeddings)

10. Mini tool kit: ‘Ready to hammer it out when you need to nail a move’

One of the most useful items a homeowner can receive as a gift is a mini tool kit. It’s the kind of thing people always need but rarely buy for themselves. Great for new homeowners, DIYers, or anyone getting settled in, it keeps your name attached to problem-solving moments — even long after closing day.

Tag with gold tools in background and message "I've got the tools you need for today's real estate market!" with agent info.
Pop-by tag for a tool kit (Source: Etsy / SystemsandSolutions)

11. Lottery tickets: ‘Lucky to have you as a client’

Let your clients know how lucky you feel to have their support, and spread that good luck by giving them a lottery ticket. Get a set of custom cards that can hold your business card and a lottery ticket. It’s easy to pair with a quick visit and offers your clients a moment of surprise and excitement. If they don’t win, the gesture is playful — but if they do, your gift just becomes unforgettable!

Tag with rainbows and shamrocks, with the message "Thanks a LOTTO for you and your referrals" and agent info.
Pop-by card for a lottery ticket (Source: Etsy / TheCreativePageCo)
  • Where to purchase: Tickets from your local store (+ lucky tag from Etsy)
  • Cost: Around $2 to $10 per ticket (+ $4.50 one-time fee for digital download)
  • When to give: Anytime, or on St. Patrick’s Day

12. First aid kit: ‘In case of referral emergencies, I’m your real estate first aid’

Compact first aid kits are incredibly practical, especially for frequent travelers or families. It’s a safety essential people appreciate having on hand, even if it’s not something they’d use right away. September, Realtor Safety Month, is all about safety and national preparedness. Additionally, on the 2nd of the month, it’s also First Aid Day. This season is perfect for giving mini first aid kits; plus, it allows you to connect with clients and raise awareness, reminding them that you care beyond the transaction.

Team up with a home security company to amp up your promotional efforts and show your clients that you genuinely care about their safety and well-being. If possible, add an exclusive discount code for a home security system to the back of your card to give them a little extra something.

Tag with first aid kit says "Let me be your first aid for all your real estate needs" with agent info.
Pop-by tag for a first aid kit (Source: Etsy / PlannedPerfectDesign)
  • Where to purchase: First aid kit from Amazon or your local store (+ first aid tag from Etsy)
  • Cost: Around $2.50 per kit (+ $4.50 one-time fee for digital download)
  • When to use: Anytime, or on World First Aid Day (second Saturday of September)

According to the NAR’s 2024 Profile of Home Buyers and Sellers, nearly 40% of sellers found their agents via a referral, and pop-bys can help clients remember you and, ultimately, trigger referrals.

13. Easter candy: ‘You and your referrals are eggstra special’

Seasonal treats create instant joy, especially for snack lovers and families with children. They are easy to distribute and make your visit feel timely and celebratory. You can buy chocolate eggs, such as Kinder and Cadbury, or try to get your hands on some limited-edition Reese’s Easter egg-inspired chocolates (you know the ones!) that only come around once a year.

Holiday-themed gifts often become shared experiences, as they’re placed in bowls or baskets and talked about among friends and family. When clients’ spheres share those goodies, your name comes up, increasing the likelihood of getting a referral.

Easter-themed tags with bunny and houses read "No bunny knows real estate like I do" with agent contact info.
Pop-by tag for Easter candy (Source: Etsy / printablyinspired)

14. Packet of seeds: ‘Thank you for helping my business grow’

Seed packets are symbolic and meaningful, representing growth, care, and long-term connection. Get a variety of seeds and order personalized packets to put them in, creating your very own blossoming business cards. You can give them to clients who enjoy gardening.

As their plants grow, your clients are reminded of you — your care, attention, and time. It reinforces that you’re invested in long-term outcomes, not just quick transactions. They’ll then be likely to recommend you when someone in their sphere is ready to grow roots!

Seed paper cards with custom text, such as the agent's message and contact info.
Pop-by envelopes to be used as seed packets (Source: Etsy / MaxandBella)

15. Sunscreen: ‘Like sunscreen, you and referrals protect my business from burning out’

Catchy real estate marketing ideas set you apart from other agents and give you a chance to show a bit of your personality. For instance, travel-size sunscreen is an item everyone is glad to have. It’s functional and health-conscious, showcasing that you think ahead about your clients’ needs. That positions you as a thoughtful, proactive professional, the kind anyone would be proud to refer.

Tag with sun illustration says "Enjoy the sun! I've got you covered!" with space to attach a business card.
Pop-by tag for a bottle of sunscreen (Source: Etsy / MissAbitaDesigns)

16. BBQ sauce: ‘Thanks for being a sizzlin’ part of my business’

Because this gift gets shared during meals, like cookouts, dinners, and block parties, it naturally starts conversations. Choose a unique or locally made variety to add a personal or regional touch, and don’t forget to add your custom tag to the bottle! That offers your clients a great segue to recommend you, an organic mention that spreads your name without a pitch.

BBQ-themed tag says "Seasoned for success, call me for the next step" with grill, veggies, and sauces on orange background.
Pop-by tag for a bottle of barbecue sauce (Source: Etsy / TotallyTemplatedCo)

17. Ice cream: ‘On the scoop for more clients like you; referrals always appreciated’

This is one of those perfect, seasonal gifts that bring joy to nearly every household. A gift card or coupon to the local neighborhood creamery gives clients a reason to treat themselves. It’s casual and playful, which is a great way for you to create feel-good moments tied to your brand. When clients associate you with those moments, they’re more likely to recommend you.

Ice cream-themed tag says "Call me for the scoop on the real estate market" with agent name and contact info.
Pop-by tag for a pint of ice cream or a gift card (Source: Etsy / RealtorGiftTags)
  • Where to purchase: Your local ice cream shop or grocery store (+ ice cream tag from Etsy)
  • Cost: About $5 per pint (+ $ one-time fee for digital download)
  • When to give: Summer

18. S’mores kit: ‘Sending you s’more gratitude for your support’

Who doesn’t love the nostalgic feeling of sharing s’mores? It’s great for families, summer or fall evenings, backyard fire pits, and even camping trips. Ingredients are easy to package, and the gift itself is easily shared with others. The best part about these kits is that you can keep it simple or fancy it up by including gourmet chocolate and handcrafted marshmallows.

Tag with smiling s'mores says "I'm never too busy for s'more of your referrals" with contact info.
Pop-by tag for a s’mores kit (Source: Etsy / PoshPark)

19. Candle: ‘Thanks for warming my heart and business’

A candle is a calming and versatile gift that fits any home. Whether scented or not, it evokes a sense of comfort and peace, making it a great pop-by idea as part of a housewarming or during colder months. It also adds a personal touch without requiring you to know your clients’ specific tastes.

Its slow-burning nature matches the long-term visibility you want to maintain, and as the candle burns, it becomes an ambient reminder of your care and attention. That connection makes clients more likely to think of you when someone in their circle needs an agent.

Green candle with tag says "Nothing holds a candle to your referrals" and includes contact info.
Pop-by tag on a candle (Source: Etsy / DesignedbySummertime)

20. Small pumpkin & carving kit: ‘Clients like you make my business gourdgeous’

If you’re stumped for gift ideas, stick with festive and fun. Coordinating your visits with a purpose makes it easier. After all, it’s not about finding the perfect gift; it’s about sharing a warm gesture and building a solid connection. In the fall, pick up some small pumpkins and carving kits, then head on over to your clients’ homes to share the joy of the season.

Include a note encouraging your clients to tag you in a social media post with pictures of their carved pumpkins for a chance to win a gift card!

Pumpkin with tag that says "I'm always willing to carve out time for you and your referrals!" with jack-o'-lanterns.
Pop-by tag on a pumpkin (Source: Etsy / REdigitalassist)

21. Pecan pie: ‘You’re the reason my business is sweet as pie’

Pick up some pies and tie a thank-you note to each pie with a bow. These treats bring warmth and hospitality into your brand experience. Ensure that you time your deliveries close to the holiday so that your clients can share the joy with their loved ones. You might even land a referral when their friends and family ask where they got the tasty treat!

Pie has a tag with "Any way you slice it, we are so grateful for you and your referrals" and agent info.
Pop-by tag on a pie (Source: Etsy / PartyGloss)
  • Where to purchase: Your local bakery (+ pie tag from Etsy)
  • Cost: Around $15 per pie (+ $4 one-time fee for digital download)
  • When to give: Fall

22. Tea & honey: ‘Clients like you are tearrific’

Tea and honey make for a calm, cozy gift that invites your clients to slow down. It’s especially fitting in cooler seasons. There are so many delicious flavors to choose from, including limited-edition holiday options. If your clients are tea connoisseurs, consider going for a high-end tea. And don’t forget the honey, opting for a local brand if you can.

When clients enjoy a cup, they’re reminded of the calming experience your service offers: low pressure, helpful, and personal. That tone encourages them to recommend you when someone in their circle needs a caring, client-first agent.

Real estate tag with tea and honey gift set and "Your referrals are my special tea" message.
Pop-by tags for a tea and honey set (Source: Etsy / RookieREAgent)

23. Hot cocoa kit: ‘Thanks for keeping my business steaming’

This is another festive treat that’s perfect for the colder months, especially when you include peppermint sticks and marshmallows in a cute jar or mug. It’s the kind of gift that gets enjoyed, remembered, and shared. That sharing naturally sparks conversation, meaning your name may come up when they have a friend or family member needing a thoughtful agent.

Pop-by tag on a mug filled with hot chocolate essentials
Pop-by tag on a mug filled with hot chocolate essentials (Source: Etsy / BizBuzzDesigns)

24. Sparklers: ‘Thank you for being the sparkle in my season’

Sparklers are traditionally used during celebrations, such as New Year’s, to mark hope and new beginnings. This festive pop-by gift is easy to package and deliver, plus it creates a high-impact moment of joy and nostalgia. Whether your clients are ringing in the new year in a new home or reflecting on the past year, sparklers add a personal touch that helps your business shine just as bright.

Sparklers and tag that says "You add so much sparkle to my business" with patriotic colors.
Pop-by tag tied to sparklers (Source: Etsy / PartyGloss)

25. Heart-shaped sweets: ‘You make my heart (and business) full’

Giving heart-shaped treats is a charming way to show clients your warmhearted thank-you. Be it chocolates, cookies, or candies, it is affectionate and not overdone. When clients feel genuinely appreciated, they’re more likely to reciprocate. When given timely, you build goodwill and an emotional connection, the foundation for repeat business and recommendations.

Valentine's-themed tag with candy hearts says "Call me to get to the heart of the matter!" with contact info.
Pop-by tag for heart-shaped candies (Source: Etsy / RockstarDesignsbyAB)
  • Where to purchase: Sweethearts from Walmart or treats for your local shop or bakery (+ heart tag from Etsy)
  • Cost: Varies depending on the treat you choose (+ $2.99 one-time fee for digital download)
  • When to give: Winter, or on Valentine’s Day
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How to choose pop-by ideas for realtors

Unlike closing gifts or holiday presents, pop-by gift ideas are not tied to specific occasions, so they can be handed out at any time. When sorting through realtor pop-by ideas and making a plan for the year, consider the following steps. 

  • Step 1: Categorize your clients. This informs your gift selection, tone on the message or tag, and delivery style.
  • Ensure the right gift goes to the right person. Segment your list, e.g., past buyers or sellers, leads, luxury clients, and vendors, and think about what each group values, e.g., practicality, seasonal relevance, or sentiment.
  • Step 2: Determine your budget. This helps you narrow down gift options and decide on how many clients to target per round.
  • Avoid overcommitting and underdelivering by setting an overall monthly or quarterly pop-by budget, estimating the cost per unit (including the packaging and delivery), and including buffers for bulk discounts, printing, and other customizations.
  • Step 3: Decide on the occasions you want to give a gift for. This gives your pop-by calendar a seasonal rhythm and prevents last-minute scrambles.
  • Build consistency and set expectations. Choose anchor dates, such as Valentine’s or Thanksgiving, and sprinkle in some off-beat times, like moving anniversaries or local fests.
  • Step 4: Choose seasonal and strategic gifts. This ensures your gift choices feel timely.
  • Increase engagement with relevance. Match gifts to the season, e.g., hot cocoa in the winter and ice cream in the summer, and ensure they’re useful and easy to deliver.
  • Step 5: Order tags, cards, or other branding materials. This allows your cards to be used as a free marketing tool.
  • Tie the gift back to you. Include your photo, name, contact information, and a brief but well-thought-out note, such as something punny or seasonal.
  • Step 6: Select a delivery method. This helps you balance what’s thoughtful for your clients with what makes sense for you.
  • Consider which method suits each client or season, e.g., drop-off is personal but time-consuming, mail is ideal for out-of-area clients, and digital is quick and easy.
  • Step 7: Track results. This keeps you organized and helps you assess what’s working.
  • Keep tabs on which gifts got responses, and note any referrals. You can also ask for feedback from your clients.

Tips for effective realtor pop-bys

As a general rule of thumb, giving your clients a heads-up before you stop by their house is always a good idea. Once your clients get into the swing of these visits as part of your business, they may even start to look forward to them!

  • Stay organized. Track who you’re visiting and when, as well as what you’re bringing.
    • Your internal thought could be something along the lines of, “Okay, I’m visiting the [client’s name] with a [item]. Logging it now: [Date], [Season], [Gift]. That way, I don’t bring the same thing in [season].”
  • Bring value. Choose thoughtful gifts; it’s a bonus if they relate to the client’s life or home.
    • When you arrive at the client’s door, you might tell them, “I thought you might enjoy this [item]. It’s perfect for this time of the year, and I figured you may put it to good use.”
  • Dress the part. Be professional. You represent your brand, even during a quick doorstep hello.
    • Your monologue may be, “Mirror check! Tidy hair, smooth shirt, clean teeth. This is all part of my brand.”
  • Be brief. Keep visits to 5 to 10 minutes, unless the client clearly wants to chat longer.
    • You can say something like, “Hi, [client’s name]! I won’t keep you long; I just wanted to drop this off and say hi.” And if they keep chatting, you might add, “Happy to catch up for a bit. It’s always great seeing you!”
  • Stay positive. Keep the tone upbeat; no heavy talk or bad news.
    • Asking “How’s everything going with the house?” is always a good idea. Add, “Is there anything that I can help with?” if the client mentions any hiccups.
  • Respect boundaries. Move on gracefully if someone seems busy or uninterested.
    • When the client seems busy, just say, “I’ll let you get back to your day! I just wanted to stop by ’cause I remembered you mentioned [something related to the gift, e.g., needing to be caffeinated], so I thought of you when I saw this. Enjoy!”
  • Have a backup plan. Leave the gift in a weather-safe, visible spot, like the porch.
    • You can add a note, like “Hey, [client’s name]. Sorry I missed you! Here’s a little something to brighten your day. — [your name]”
    • Then, follow up the next day, with something along the lines of, “Hey, I stopped by yesterday and left you a little something [mention the spot, e.g., on the bench]. Hope you found it, and hope you’re doing well!”

Frequently asked questions (FAQs)

The final walkthrough

Staying in touch with your clients doesn’t have to be extravagant or expensive. Use the above real estate pop-by ideas for marketing or coming up with your unique gift-giving concepts. Make connecting with your clients an enjoyable experience; remember, the bond you create is what really counts.

Are there fun or affordable gifts you swear by? Know great sources for great pop-by gifts? Let us know in the comments!

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