Matterport is a well-known real estate technology company that creates interactive virtual real estate tours, 3D photography, and augmented and virtual reality real estate tours. It’s an incredibly powerful tool but isn’t the only option for real estate agents who want to enhance their listings. I’ve hit the ground researching the top five Matterport competitors to help you choose an alternative that fits your needs, budget, and skillset even better.
- EyeSpy360: Best for lead generation and marketing tools
- Easypano: Best for interactive panoramics
- Zillow 3D Home Tour: Best free, user-friendly real estate virtual tour software
- Autodesk: Best for real estate development
- Pano2VR: Best for embedded virtual tours
The Close’s Top Picks for Matterport Competitors
| EyeSpy360 | Lead generation and marketing tools | ||
| Easypano | Interactive panoramic tours | ||
| Zillow 3D Home Tour | Free, user-friendly online tours | ||
| Autodesk | Real estate developers | ||
| Pano2VR | Embedded virtual tours |
About Matterport
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Before we get into the competitors to Matterport, let’s talk a little about what Matterport is and does. Matterport is best known as the top tool for agents to create 3D virtual tour programs for real estate. It includes very advanced technology but is also easy enough for real estate agents with all backgrounds to learn. Plus, its technology can work with smartphones, DSLR cameras, and 360° cameras—and Matterport actually sells a variety of cameras and equipment to make the process even easier.
Matterport can also create both augmented and virtual reality tours. To learn more about each of these and how they are different, read our Ultimate Guide to Augmented Reality: Real Estate Reimagined.
EyeSpy360: Best for Real Estate Lead Generation & Marketing Tools
Why I Chose EyeSpy360
Our top Matterport competitor is EyeSpy360, which stands out because it is designed for real estate agents to market their listings easily and effectively. It includes a wide range of marketing features, like branding, info labels, and lead capture forms, which make it easy for agents to create virtual tours and generate leads. EyeSpy360 is the only Matterport alternative with many different options to personalize potential buyers’ experiences with your tours.
EyeSpyLIVE is a real estate video tours call platform where you can walk buyers through the virtual tour. EyeSpyPLAY is a prerecorded version of a virtual walkthrough and the new AI avatar feature. With the avatar, you can choose from a library of avatars or create a video to layer on the virtual tour. This makes buyers feel like they’re walking through the property with a guide, and you can share specific details about the property.
Additional Features
- Pricing: $15 per property for self-capture, $275 per property for professional photography
- Free trial: EyeSpy360 offers a 14-day free trial
- Teaser videos: Create teaser videos of your tour and share them to social media to generate more traffic
- Virtual staging: Virtually add or remove furniture to show each property’s full potential
- Professional photography: Hire your photographers through the EyeSpy360 platform for the best results
Easypano: Best for Panorama Creation
Why I Chose Easypano
Easypano is a downloadable software that transforms panoramic photos into virtual tours and VR experiences. It’s an ideal Matterport alternative for agents who want to give buyers a simple, easy-to-use online experience, even if it doesn’t have all the latest tech. It’s great because it has a free trial to download and test the program, and the software is just a one-time fee. Plus, Easypano can be used with any type of camera, so you don’t have to invest in expensive equipment to get started.
Additional Features
- Pricing: $399.95 for VRTourMaker1 and Panoweaver 10. Additional software programs begin at $899.95
- Multiple software options: Purchase individual products or bundles to fit what you want to offer: panoramic photos, virtual tours, and VR tours.
- APP maker: Although it doesn’t automatically share your tours to social media, this free APP packing tool can convert your panorama and virtual tour into local apps for iOS and Android devices.
Zillow 3D Home Tour: Best Free 3D Tours
Why I Chose Zillow 3D Home Tours
Zillow 3D Home Tours is a free real estate app that makes adding virtual tours to your Zillow listings easy. It’s one of the best and most popular Matterport competitors because it’s completely free and automatically increases views on your Zillow listings. Plus, it can take images and videos from a smartphone, so this is an ideal choice for real estate agents who want the most budget-friendly and user-friendly option to create interactive virtual tours.
Additional Features
- Pricing: Free
- Mobile app: The Zillow 3D Home Tour app is available for iPhones and Android and has a straightforward interface
- Easy sharing: Tours can be shared directly to social media and your website. They are also automatically synced to the MLS.
Autodesk: Best for Real Estate Development
Why I Chose Autodesk
Out of all the Matterport alternatives on our list, Autodesk is easily the most advanced. It offers many different software products and is not real estate-specific, so you have to research to determine which product is best for your needs. While it doesn’t include real estate marketing tools like lead generation, it offers extensive features for creating graphics and highly interactive experiences of properties. Autodesk would not be suitable for a newbie real estate agent who wants to increase traffic on their listing. Still, it is a potent tool for commercial real estate agents and developers.
Additional Features
- Pricing: Starts are $505 per year for AutoCAD LT
- Collaboration tools: Products are built for teams, so you can add notes and easily share product updates back and forth
- Autodesk AI: AutoCAD includes AI tools to give you more insights into your project and boost productivity
- 2D and 3D design tools: Autodesk has both 2D and 3D functionality so you can create different visuals of the same project
Pano2VR: Best for Embedded Interactive Tours
Why I Chose Pano2VR
Pano2VR is a downloadable software, like Easypano and Autodesk. It transforms photos and videos into detailed interactive tours with information labels and can support 360° photos. However, it stands out from the other Matterport competitors because the images and videos are much higher quality and can be more effectively embedded into your website. Users can zoom into the tours to see details and are more likely to experience lags or technical difficulties. Pano2VR is the best choice for realtors who want to own their virtual tours and host them on their website.
Additional Features
- Pricing: £449 for one license (about $592); each additional user is £350 (about $468)
- Animation paths: If you want buyers to view the tour in a specific way, create a path for them to follow automatically. They can pause it and look at details, but you can control what they see first.
- VR capabilities: Pano2VR supports WebXR, so users can experience virtual reality tours on Apple Vision Pro and Meta Quest.
- Skins: Interactive tools within the tours, like information labels, custom buttons, and directional sound
Methodology: How I Chose the Best Matterport Alternatives
Even after years of researching, marketing, and writing about real estate technology and tools, I haven’t chosen the best Matterport competitors based on my personal preferences. At The Close, we work as a team to evaluate and compare different tools based on specific criteria and features. Read more about The Close methodology for all product reviews.
For this comparison, we used the following criteria:
- Pricing (30%)
- Virtual tour software for real estate is either priced on a subscription model or downloaded onto a computer for a set price. We included both pricing formats and evaluated each Matterport competitor for its value instead of its price tag alone. We also considered whether providers offered a free trial or a free version.
- General Features (25%)
- The primary feature we looked for is the ability to use a smartphone, DSLR, or 3D camera to create images that the software will stitch together into a virtual tour. Additional features like design customization were also noted.
- Ease of Use (15%)
- Virtual tour software and applications range from easy to complex, with advanced features like 3D model embedding. For consideration in our review, each solution had to be simple enough for a novice to learn. Some offer more complex features, but these don’t hamper the ease of basic use.
- Customer Service (10%)
- Customer service for the Matterport alternatives on our list is available through phone, email, or chat during regular business hours to help users with technical and operational issues. Support documentation like videos was considered a bonus.
- Customer Rating (10%)
- We used genuine customer reviews to gauge user satisfaction with the 3D tour software or solution. We considered third-party independent review sites like G2 or Facebook, supplemented with testimonials supplied by providers.
- Expert Score (10%)
- The expert score includes additional considerations vital when using any kind of software or tool to succeed in real estate. We evaluated any particularly standout or detailed features, including ease of use and the platform’s overall value for the price.
Frequently Asked Questions (FAQs)
What is the difference between DocuSketch and Matterport?
DocuSketch and Matterport are similar companies, but DocuSketch is explicitly built for restoration companies and insurance investors. Its features are designed to document property damages and estimate repairs and costs. Matterport is a better fit for the real estate industry, as it offers different services for marketing listings, managing operations, and construction.
Does Zillow use Matterport?
Zillow does not directly use Matterport; all tours created by Zillow are from the Zillow 3D Home Tour app. However, Zillow does work with Matterport. If you create Matterport tours, you can add them to your Zillow listings.
What are the disadvantages of Matterport?
The most notable disadvantage of Matterport is the upfront cost, especially if you purchase one of its 360° cameras, which can cost upwards of $960. Plus, Matterport is an advanced program, and learning how to use it effectively can take time.
Your Take
According to Zillow, listings with an interactive floor plan are saved 79% more. Matterport is an incredible tool for real estate professionals, with a free trial and affordable plan options, but it isn’t the only tool for virtual and augmented reality. Check out each Matterport alternative to determine which best fits your needs, budget, and technical skills.
Do you use Matterport, or is there an alternative (on this list or not) that you like better? Let us know in the comments!
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