Coffee and Contracts (C&C) has grown to be a dominant player in the real estate social media marketing space, promising agents more than just pretty Instagram templates. Like Agent Crate and Lab Coat Agents Marketing Center, it claims to be a one-stop shop for all your marketing needs. So is it? That depends on whether you believe the hype from the Coffee and Contracts reviews raving about their platform.
To help you decide if Coffee and Contracts is right for you, In this article, I took a deep dive into the pricing, professional design, quality of its prewritten content, and additional features for 2024 to see how it stacks up against the competition. So grab your coffee and saddle up for this Coffee and Contracts review.
My Verdict on Coffee & Contracts & Why You Should Trust It
As a licensed agent, I’ve used a lot of tools to market my real estate business. Some have been amazing, while others have fallen flat. But Coffee and Contracts delivers on many of its promises to agents. I spent several hours testing the templates, perusing the content vault, and creating content with their marketing content planner. It’s not quite the one-stop-shop it claims to be, but the effectiveness of the products it offers makes it an invaluable tool for agents ready to take their marketing efforts to the next level.
Several agents raved about the Coffee and Contracts reviews, but for many agents, it might lack some important features. Automation is a big deal for busy agents who prefer to batch content. And the ability to post directly from inside the platform makes keeping your posts fresh while on the go rather difficult. While these two features are glaring shortcomings, the content Coffee & Contracts offers is stellar and probably its best selling point. Where C&C lacks, it’s doubled down on the things that matter–creating content that delivers engagement, followers, and ultimately fresh leads for your business.
Coffee & Contracts Alternatives
Though many agents love the platform, per the stellar Coffee and Contracts reviews, it may not be the perfect tool for every agent. I rounded up a few alternatives you might explore to find the right tool to fit your business.
Platform | Why It’s a Great Alternative | Learn More | Ready to Purchase? |
---|---|---|---|
Social media templates and auto-posting at a more affordable price point. Great option for on-the-go posting from the app. | Review article link | Visit Agent Crate | |
More robust marketing platform with third-party integrations–great for teams and small brokerages. Great alternative for teams. | Review article link | Visit LCA Marketing Center | |
DIY design platform with print features as well as social media templates. Great option to keep control of your overall marketing aesthetic. | Review article link | Visit Canva | |
DIY design platform with additional print features, social media templates, and website design. Great for syncing print marketing with digital. | No review yet | Visit VistaCreate by VistaPrint |
Platform | Why It’s a Great Alternative | Learn More | Ready to Purchase? |
---|---|---|---|
Social media templates and auto-posting at a more affordable price point. Great option for on-the-go posting from the app. | Review article link | Visit Agent Crate | |
More robust marketing platform with third-party integrations–great for teams and small brokerages. Great alternative for teams. | Review article link | Visit LCA Marketing Center | |
DIY design platform with print features as well as social media templates. Great option to keep control of your overall marketing aesthetic. | Review article link | Visit Canva | |
DIY design platform with additional print features, social media templates, and website design. Great for syncing print marketing with digital. | No review yet | Visit VistaCreate by VistaPrint |
Key Features of Coffee & Contracts
Here are the many features I believe make Coffee and Contracts an outstanding real estate marketing tool for agents ready to invest in their online presence and dominate their local real estate market.
Design & Copy Quality
The number one thing that separates Coffee and Contracts from other social media marketing platforms is the quality of its professional graphic design and copy. The designers working to create the aesthetics of the templates, whether it’s for social media, email marketing newsletters, or print media, are beyond gorg and on point. But somehow also seems timeless and classic.
These templates are elegant in their simplicity, giving agents a beautiful canvas to customize to their own specifications. The copy for each template is crafted with professional cleverness, with a touch of wry humor—incredibly smart content that catches the eye of even the most ardent scroller.
Social Media Post, Stories & Reels Templates + Scripts
Coffee and Contracts templates for Instagram are head and shoulders above the competition. While Lab Coat Agents Marketing Center might have the same high-quality design, it doesn’t have the copy and scripts. Coffee and Contracts may lack some cool features LCA Marketing Center offers, but the investment in talented copywriters makes up for it in spades. Not to mention, the Broke Agent post templates allow you to customize some of the best social media posts if you’re looking for engagement.
What I really love about Coffee and Contracts’ social media templates is that they’re not only beautiful to look at but actually encourage your followers to engage with them. For example, Coffee and Contracts’ multipart story sets are fully written and designed to get your followers to swipe right to read the whole series. If you’re looking for some of the freshest real estate marketing ideas, C&C delivers with a bang.
These professionally designed templates also include helpful cues for where to put poll stickers or emojis and caption suggestions written to increase engagement. Unlike its competitors, Coffee and Contracts also offer animated templates, which, again, are designed to help you stand out and increase engagement with your followers.
While this alone would be enough to recommend Coffee and Contacts to anyone struggling with social media, it also offers something even more useful: scripts for Reels videos. Even better, Coffee and Contracts gives you explicit instructions on how to actually record your Reels and how and when to post them to get maximum engagement.
Monthly Content Calendar
Just getting a bunch of templates isn’t very helpful if you don’t know what to post every week. Coffee and Contracts’ content calendar tells you exactly what to post, what social network, and when. The only element it could improve here is adding auto-posting capabilities.
Print Marketing Materials Templates
Coffee and Contracts’ print marketing templates look great and cover more actual uses than its competitors. While most platforms only offer the basics like “just listed” and ”just sold” postcards and flyer templates, Coffee and Contracts offers full comparative market analyses, seller updates, final walk-through checklists, and more.
Prewritten Email Newsletters & Lead Magnets
Coffee and Contracts also provides prewritten templates for email newsletters, including checklists, local event calendars, open-house guides, and even a preferred vendor packet. These templates are just as stunning as the social media templates, with their elegant design and well-written copy.
Memes From The Broke Agent
If you want to post memes to grow your account, Coffee and Contracts offers customizable memes from The Broke Agent. No other platform offers meme templates, especially not funny meme templates like those from The Broke Agent. If anyone can stir engagement, increase your followers, and keep your tribe tuned in, it’s The Broke Agent, who currently boasts more than 500,000 followers on Instagram and nearly 60,000 followers on his real estate media account, BAM. This alone is worth the extra charge in the monthly fee if you’re trying to build engagement on your accounts.
Branding Templates
Coffee and Contracts also offers templates to help build your personal brand. It has templates for logos, seasonal Facebook covers, email signatures, and even covers for Instagram highlights. It even includes some suggestions on how to create your branding photos for marketing purposes. This is where Coffee and Contracts shines–by providing more than just posts but teaching you how to build a brand that stands out.
Realtor Training & Private Facebook Group
Coffee and Contracts has doubled down on training agents to crush it on social media. It employs three full-time coaches on its team available for members-only training each month. It also offers on-demand training for making videos, creating Instagram Stories, increasing likes and comments, and more. It also has a members-only Facebook group with almost 5,000 agents where you can swap tips and strategies.
Coffee & Contracts Pricing
Real estate pros who’ve done their homework will notice that Coffee & Contracts’ price is a bit higher than Agent Crate and pretty close to LCA Marketing Center. And you may ask yourself, “Why is C&C so much more expensive?” I mean, Canva is only $10 per month, by comparison. Why would anyone pay that much for C&C?
In my opinion, the price is justified with the high-quality content and stunning professional graphics. Plus, C&C offers something no one else does—The Broke Agent memes. Those hilarious posts get so much attention on social media that they’re worth their weight in gold to any agents who have used them. And they’re customizable! That’s an amazing feature you won’t get anywhere else.
Here’s how the rest of the pricing breakdown works for Coffee & Contracts.
Plan | Pricing | What’s Included |
---|---|---|
Agent (billed monthly) | $54/month | Engaging templates, monthly content calendar, Facebook group |
Agent (billed annually) | $45/month | Engaging templates, monthly content calendar, Facebook group |
Team | Call | All features + multi-usage license |
Brokerage | Call | All features + multi-usage license & custom dashboard & templates |
Methodology
At The Close, we take tech reviews seriously, and we’re dedicated to providing agents with the most accurate and comprehensive reviews of marketing platforms and technologies. As a team of licensed real estate agents, data analysts, and content creators, we understand the unique challenges and needs of the real estate industry.
In this Coffee and Contracts review, we employed a rigorous methodology to ensure a fair and thorough assessment. Our team spent countless hours researching, testing, and evaluating the platform’s features, usability, and overall effectiveness. We developed a comprehensive scoring system that takes into account the specific requirements of real estate agents, allowing us to compare Coffee and Contracts objectively against its competitors.
Based on our rubric, here is an explanation of the individual scores in this Coffee and Contracts review:
- Pricing: 3 out of 5
- We looked at the cost per month for Coffee and Contracts against the value offered versus its competitors. Coffee & Contracts charges more than Agent Crate, but the quality of the content is higher with Coffee and Contracts.
- Features: 3 out of 5
- Coffee and Contracts doesn’t offer as many features, like reporting and analytics, automations, or an app experience like some of the other competitors do. You also can’t post directly to social media from inside the platform. But the features it does offer blast the competition.
- User Interface: 5 out of 5
- Coffee and Contracts is exceedingly easy to use and requires little to no technical knowledge. All the templates are 100% customizable inside Canva.
- Support: 2 out of 5
- Coffee and Contracts is a small business and, as such, only offers an email ticketing system for customer support.
If you would like to read more about The Close methodology, you can check it out on our Methodology page here.
FAQs
What is Coffee and Contracts?
Coffee and Contracts is a real estate marketing company filled with social media, print marketing, email newsletters, and lead magnet templates real estate agents can customize using Canva to market their businesses. Each month the designers and marketers craft fresh, stunning templates along with a content calendar to guide agents in their social media posting. It’s a marketing tool designed by a real estate agent for real estate agents.
How to market real estate on social media?
Should real estate agents use social media?
How often should you post on social media for real estate?
The Bottom Line: Is Coffee & Contracts Worth Your Money?
It doesn’t have some of the fancy-pants features of the more robust platforms, but what it does offer is on point. I love the aesthetic of the designs–they’re sleek, elegant, and stunning. But, the copy is where the real bang for your buck is. Some of its competitors have sleek designs and even offer more features than Coffee and Contracts. But C&C spends time each month crafting copy and relevant content that grabs your audience’s attention. In other words, it’s not just pretty–it’s also a smart, highly engaging tool that gets your brand in front of more eyeballs to boost your business.
One thing I think would elevate Coffee and Contracts is some social media automation. The ability to automate your posts gets Coffee and Contracts closer to that one-stop-shop idea it boasts. I would love to see C&C add the ability to post on the go from an app. It’s hard to post while you’re out and about, showing homes and working with clients without that feature. So, for now, you’ll have to focus on customizing your content from your desktop. But, I believe these features are not enough reason not to use this platform. It offers a wealth of effective and time-saving content for agents to build their real estate empires.
Bringing It All Together
Do you use Coffee and Contracts? What do you think of the platform? What else would make it better? Let us know in the comments!
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